are you linkedin? how to land your dream job with content
TRANSCRIPT
Are you LinkedIn?
Amanda Nelson in/amandanelson13
Landing Your Dream Job with Content
Amanda NelsonSenior Manager, AppExchange Content & CommunitySalesforce.com
Overview
Create & Share Content
Impress Potential Hires
What we’ll cover
Have a Plan
Have a Plan
5
Have a PlanIs it S.M.A.R.T.? S
MART
pecific
easureable
ctionable
ealistic
imed
Meaningful
Specific
You are an expert.
You are an authority.
Meaningful
“It is very difficult to have a meaningful life without meaningful work.”
Actionable
Advertising Agency Radian6 Salesforce.com
Ability to Take Action
Realistic
Questions to Ask Yourself
How does it impact my work-life balance?
Will you enjoy the
day-to-day?
Are you willing to make life
changes for the job?
Do you have enough
experience?
Timed
Be S.M.A.R.T.
Win it with Content
Start a Repository Create Content Share Content
The Content Trifecta
Your Content Drives SEO
Blog
Guest Blog
Corporate Blog
YouTube
YOU
Choose a Topic
“Writing is the heart of marketing.”
Drag picture to placeholder or click icon to add
Questions to Ask Yourself
Does it have breadth?
Does it have longevity?
Who will benefit from it (besides
me)?
Am I passionate about it?
Choose a Topic Create a Repository
Create and Share Content
Three Steps to SEO Success
Create a Repository
Corporate BlogPersonal Blog LinkedIn Guest Blog
Creating Content
“I do dinner in three phases; serve the food, clear the table, bury the dead.”
Develop Content
• Write what you know• Choose a medium• Regular cadence• SEO
The Choice is Not All Yours
Corporate BlogPersonal Blog LinkedIn Guest Blog
Remain Consistent Sunday Monday Tuesday Wednesday Thursday Friday Saturday1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Sharing Content
Multiple Places, Multiple Times
Blog Comment
s
Quora
Corporate Communities
YouTube
YOUR CONTENT
But not all great content is new content…or your content.
90/10 Rule
Not About You
About You
Result? Impress Potential Hires
Are You LinkedIn?
Establish Reputatio
n
Create Content
Share Content
Connect
Find a Job
Help Others
Grow
Thank YouAmanda Nelson / in/amandanelson13