If social media marketing makes you feel like this, you need a better plan.

Mistake #1

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Case study:

A B&B had a great website and was getting the majority of it’s business

from online bookings.

Case study:

Then one day new bookings dried up - almost overnight.

Case study:

The owners thought they needed to hire an expensive SEO expert to help.

Case study:

However, an online audit found that there was an online review that wasn’t glowing … the visitors thought the

sheets weren’t soft enough.

Case study:

The problem - there was no other online reviews and no response from

the B&B. New visitors had nothing else to go on, so they went

elsewhere.

Case study:

The solution: they called some of their best customers, explained the

problem and asked if they would post an honest review. Their loyal customers were glad to do it.

Case study:

The result: new bookings picked up, almost immediately.

Case study:

Even if you’re not on social media, people are talking about you anyway. Being part of the conversation allows

you to react quickly.

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A pub, with a younger clientele ran a contest on Facebook - a scavenger hunt.

Each day the owner hid a menu from his pub somewhere in town. Then he posted clues on his Facebook page. Whoever found it first got

a free appetizer.

The result: the contest was wildly successful. Likes, comments and shares on the Facebook page grew exponentially.

More importantly, he got new clients in his pub.

The lesson: this contest wouldn’t have worked as well for an establishment with

older customers. But by knowing your audience and engaging appropriately you can

get great results.

Case Study

Motrin ran an online advertising campaign. One Friday evening an influential “mommy blogger” saw the ad and took offence. She

wrote and tweeted about it.

Case Study

Because Motrin wasn’t monitoring social media, by Monday morning if you Googled “Motrin” the top listings were all negative

comments about this campaign.

Case Study

The lesson: you can’t “set it and forget it”. Regular monitoring is essential. Install social

media apps on your phone that notify you when someone mentions your business so

you don’t get caught.

A small non-profit organization turned over their social media to a staffer who was already

engaged in social media.

They set some guidelines and set her loose. She grew their following on Facebook and

Twitter.

When it came time to promote their biggest fundraiser of the

year, they decided to try promoting in only on

Facebook and Twitter.

Even though they did no print or radio advertising, the event sold out - for the FIRST TIME

EVER!

The lesson: smart, strategic social media done by

someone who wants to do it can reap exceptional rewards.

Emerson Salon

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Taco Bell needed to increase engagement on their social

media

Taco Bell needed to increase engagement on their social

media

Their strategy was to interact with other brands with large followings - in

a fun and engaging way.

The result: hundreds of retweets, favorites and new followers.

Yogi Berra said, “If you don’t know where you’re going you’ll end up

some place else.”

The same is true of social media marketing. You need to set goals so

you know where you’re going and you can measure your results.

Your first goal will be to increase followers and engagement.

You next goal may be to increase visitors to your website, get new

subscriptions to your email newsletter, get people to phone for information or get more people into

your store.

Once you set your goal, you can design your strategy.

If you found this slide show helpful, don’t be a stranger.

Join me for my free webinar:

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