are you a white belt or black belt marketer
TRANSCRIPT
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David Merzel, MicrosoftCountry Manager Retail Sales MarketingMicrosoft Belux
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Background & Goals
Close ContactMarketing
Results
Background & Goals
Close ContactMarketing
Results
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Pre-PC Era(1980)
PC Era(1995 )
Internet Era(2000 )
Consumer Era(Today+)
Welcome to the New Consumer Era !
Connected
Informed
Choice
Personalized
Anywhere,
Anytime
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Welcome to the New Consumer Era !
Connected
Informed
Choice
Personalized
Anywhere,
Anytime
-
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Pre-PC Era(1980)
PC Era(1995 )
Internet Era(2000 )
Consumer Era(Today+)
Welcome to the New Consumer Era !
Connected
Informed
Choice
Personalized
Anywhere,
Anytime
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Pre-PC Era(1980)
PC Era(1995 )
Internet Era(2000 )
Consumer Era(Today+)
Welcome to the New Consumer Era !
Connected
Informed
Choice
Personalized
Anywhere,
Anytime
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Whats KINECT ?
Interface/Entertainment
Communication
Recognizes: Movements, voices, facial expressions
Games
Launch : 11 Nov 2010
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What were the Marketing Objectives ?
GrowCORE
AudienceExpansion
TransformEntertainment
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Background & Goals
Close ContactMarketing
Results
Background & Goals
Close ContactMarketing
Results
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Retail demo tour on MSN Kinectmini site, uploads user generated
content MSN and Facebook
TV/Online Campaign PR Campaign Press, Partners, Consumers, Retail,Rsp, Early adaptors, employees
(Trail/demo/training)
Kinect : Marketing Tactics
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Kinect Loft, The Big Idea for Kinect.
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Keep it simple, social, and FUN
The Experience in the LOFTTrial, Trial, Trial2 31
Make it visual, make it viral3Engagement & EnchantmentMemorable Experience4
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Retail:In May week 19/20, we will have nationalmomentum in Belgium with Kinect as incentive- Nationale introductie campagne in Belgie.- Big Bang at shop floor in ca. 700 groterewinkels via Displays, Totems, Info Points, ...- Actie ondersteund via TV tag-on (ca. 250GRPs) en online bannering.- Tik unieke wincode van de can in opwww.rexona.be en kijk of u n van de XKinects heeft gewonnen.
Activatie ondersteundmet TV tag-on,
website, Yunomi
MaraImprove,shorten
content withsupport from
Hans
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Share Close
CombatMarketing
Schools
Press
Assoc.
Twitter
BLOG
http://www.bmma.be/index.php -
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ImproveSociety
DriveLocalInnovation
Education
Vitality
Health
Improve Society.
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Background & Goals
Close ContactMarketing
Results
Background & Goals
Close ContactMarketing
Results
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4 months since launch
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Innovative & Creative Approach
B l i
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Belgium
N1 WorlwideTop Sub of the
YEAR
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David MerzelThank YOU !