ARCTIC MONKEYS: BRAND IDENTITY

Arctic Monkeys are an English indie rock band formed in 2002 and are from Sheffield. The band consists of members Alex Turner, Jamie Cook, Nick O'Malley and Matt Helders. The band have released five albums with their latest album to have been released called "AM" in 2013. The bands genre of music has been reflected through their music videos, album covers and appearence. Intertextuality has been used in relation to the appearence of lead singer Alex Turner, as his hairstyle appears to be closely linked to singer Elvis Presley. The overall appearence of the band creates a cool, vintage rock vibe. The bands latest album cover for album "AM" is easily distinguishable due to is simplistic nature:

Arctic Monkeys have created a coherent promotional package and a strong sense of brand identity in many ways. For instance, in their music video for single for 'Do I Wanna Know?' taken from latest album "AM" the music video also uses the same sound wave as featured on the album cover which instantley creates coherence between the two and makes it easily regocnizable for audiences.

Screenshot from 'Do I Wanna Know?':

The album artwork for the single 'Do I Wanna Know?' features the outline of a woman lying on her back. This image is also shown in the music video.

Album artwork:

Video screenshot:

Many of the music videos released from the album "AM" such as 'Arabella', 'R U Mine?' and 'One For The Road' are all filmed in black and white which creates a coherence and relationship between the music videos released from that album, making them recognizable as Arctic Monkeys music videos and also again reiterating the cool, vintage rock vibe adding to the bands overall brand identity.