architettura laboratorio ad eng
TRANSCRIPT
D E S I G NA R T D I R E C T I O N
T E M P O R A R Y E V E N T S
Industry and global product.Brand originality is the main competition tool be-ing in the global market.Originality of a product is not enough.You need to compose an original range of prod-ucts, a new brand and communication style.
The “company standard” concept.Proposing itself like a “company standard” the brand brings the whole company body as emerg-ing tool.Not a product or a col-lection.Our experience, over the years, produced the tools able to configure original “company standard”.
From “product type” to “company type”.We analyse your business values, bringing them into your competitors market.In that market we make our proposal, born from your peculiar character.
Articulated process, adapted to your company culture.Every project is original.Actors, times and steps change, adapting them-selves to your identity.Wright choises make the success of the project.
Our culture: connect-ing unrelated worlds.We live the passion for project.We connect unrelated reality.Our goal is to use these new connections to increase the company budget.
From idea to reality.Often clients ask “only” an original and elegant product.Sometime they ask only a new head quarter.It doesn’t matter.A good product, like an elegant architecture is a right starting point.
D E S I G NA R T D I R E C T I O N
T E M P O R A R Y E V E N T S
Design
Furniture Design
Lazy e KingSofas and accessories collection
for_Somaschini
left: King sofa detailright: Lazy, armchair and Sofa
Product Design
PremiereSlicer Collection
for_Berkel
below: Gravity feed slicer, frontright: Gravity feed slicer, detail
Gravity feed slicer: details
left: Gravity feed slicer, side viewright: Detail
Product Design Excelsior Professional coffee machine
for_Brasilia S.p.A.
above: detailleft: front
left: front and detail viewright: back and detail view
Product Design
OpusProfessional coffee machine for_Brasilia S.p.A.
left: front viewabove: black view (raised version)
left: detail viewabove: side view
Product Design Plaza/Gran PlazaAutomatica professional coffee machine
for_Brasilia S.p.A.
before and left page: Gran Plaza with frigor moduleright: Detail
Furniture Design
Confident and CherieSofa and armchair collection
for_Antidiva
left: Cherie Collectionabove: Confident sofa, front view
Product Design
SalinaDoor handle
for_Manital
previous page:front viewbelow: detailsright:view
Product Design
TenderDoor handle
for_Colombo Design
previous page:front viewabove: detailsleft:view
Product Design
MoodContinuous floor collection
for_Venerom
Mood Collection: above, some of the collection patternsright and left side, two material details.
Product Design
PlugGolf trolley
for_Teknonomad
left: front and back viewright:front view
left: details view right: wood finishing
Furniture Design
Blade and BarrySofa and bed collection
for_Tacchini Italia Furniture
below:Blade viewright: Barry, view and detail
Product Design Automatic coffee machine
_in progress
previous page: concept drawing below: maths modeling surfaces, viewsright: color studies
the prototype:detail views
Art Direction
Art Direction
Somaschini brand Imagefor_Somaschini
Somaschini is a historical company located in Brianza. Its work is related to sofa and bed collection from 1960.In 2001 Architettura Laboratorio is called to renovate the company image with a new col-lection of 8 new sofa and a new communi-cation language.A year later the new collection and the catalogue comes out.
above:Textile collection detail
right: images from the collection catalogue
Art Direction
J cafè_in progress
Jcafè is a new brand concept born from the partnership of a football team, a coffee producer and Brasilia.The studio worked from the beginning on the whole concept of the brand, creating the whole coordinate image and merchan-dising.
left: Merchandising details,the withe room conceptright: Tobacco room concept.
Art Direction
Brasiliaper_Brasilia S.p.A.
Brasilia sells the 80% of its product out of Italy.The studio started the collaboration with a new professional machine, Excelsior, and grew up in seven years.Now Architettura Laboratorio is involved in the growing process of the company, giving shape of several ideas in different field of the brand’s body.The Head quarter, a restyling of the Logo, collection of machines, web site, commercial stands in Milano and, in general, the coor-dinate image of the whole company.
previous page: web site and logo below: the home-page concept of the web sitea destra: Brasilia head quarter interiors
above: product conceptsleft: pages of Excelsior catalogue
Art Direction
Veneromfor_Venerom
Venerom makes con-tinuous floor in several material and technics. From the classic “ter-razzo veneziano” to the last polymeric fashion contemporary floor.In 2006 Architettura Laboratorio began her image change and created a new “design oriented” collection of continuous floors.We started with a new catalogue whose task was to communicate in a new, elegant, fashion, language the new Ven-erom Philosophy.A Year later we started with the new floor collec-tion named Mood.We are now starting with the last shift: the new website of the company. It will be online on genu-ary 2009.
left: the general catalogue coverright: some general catalo-gue pages
left: Mood collection stilistic above: Mood collection environments and detail
arte nei pavimenti continui
right: Mood collection catalogue pages above: Mood collection environments and detail
Art Direction
Espressobar for_Espressobar
Espressobar is a start-up company. Its business is focused on coffee capsules. Its commercial channels are internet, commercial corners and call center.Architettura Labora-torio worked from the beginning on the whole concept of the company.We created a Logo, the Head Quarter, the commercial corner for the malls activities, the packaging and com-munication activities.Our project started on December 2006 and is still on.
previous page: logo e packagingleft: Espressobar corner detailbelow: coffee grain packaging
left: break area detailbelow: offices areas
Temporary Events
Temporary Events
Stand Tacchini Italia, Salone del Mobile, Milano.
for_Tacchini Italia Furniture
above: external views fo the standa destra: interior detail of the stand
Temporary Events
Stand Brasilia, Host, Milano.
for_Brasilia S.p.A.
above: general viewsright: bar area view
Temporary Events
Stand Valtur, BIT, Milanofor_Valtur S.p.A.
left: general view right: detail view