archie thornton: content and the fourth industrial revolution
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PowerPoint Presentation
Archie J. ThorntonDirector
Former Managing DirectorOgilvy & Mather Worldwide
Immersive Virtual Reality is a Tsunami coming.It will be as transformative as the P.C, the Internet, & Mobile.Michael YanoverCreative Artists AgencyThe Hollywood ReportJuly, 2016
The Quest for Content
Content; not Subscriber Base
Preferred Access to Music
Control of Movie ProductionVertical Integration
This is not about entertainment or just playing video Games.This is a different way of interacting with the World, a new generation of Computers!Thomas Tull, FounderLegendary PicturesForbes MagazineNovember, 2016
Goldman Sachs predicts AR/VR will outpace TV in annual revenues by 2025
Aerospace & Defense
Magic Leap
Simultaneous Localization & MappingS. L. A. M.
It could kill the $120 billion market for flat-panel displays & shake the $1 trillion global consumer electronics business to its core.David M. EwaltForbes Magazine
Archie J. ThorntonDirector
Former Managing DirectorOgilvy & Mather Worldwide