arcade scented innovation day 2013

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July 16, 2013 Arcade Marketing Scented Media Innovations Day

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Page 1: Arcade scented innovation day 2013

July 16, 2013

Arcade Marketing Scented Media Innovations Day

Page 2: Arcade scented innovation day 2013
Page 3: Arcade scented innovation day 2013
Page 4: Arcade scented innovation day 2013
Page 5: Arcade scented innovation day 2013

Magazine Concepts

Scented Media Innovations

Page 6: Arcade scented innovation day 2013

Magazine Fragrance Concepts

2-Page Formats4-Page FormatsLabel Solutions:

LiquaTouchScentSealDiscCover

Page 7: Arcade scented innovation day 2013

Magazine Fragrance Concepts

2-Page Formats4-Page Formats

Label Solutions: LiquaTouch

ScentSealDiscCover

Page 8: Arcade scented innovation day 2013

Magazine Fragrance Concepts

2-Page Formats4-Page FormatsLabel Solutions:

LiquaTouchScentSealDiscCover

Page 9: Arcade scented innovation day 2013

Newspaper Fragrance Concepts

“Take-It”Dior

Homme Sport(not pictured)

Page 10: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

Fabric Solution with Hot Stamping and Label

Page 11: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

Die-Cut ScentSeal InsertBalenciaga

Florabotanica

Page 12: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

Belly Band with DiscCoverMarc Jacobs

Dot

Page 13: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

Foldover with Hidden LiquaTouchBulgari

Omnia Coral

Page 14: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

Booklet with Vellum Paper and ScentSeal

HermèsJour d’Hermès

Page 15: Arcade scented innovation day 2013

“Spectacular” Magazine Fragrance Concepts

3-D Scented BlotterChanel

No5

Page 16: Arcade scented innovation day 2013
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Mailer Concepts

Scented Media Innovations

Page 18: Arcade scented innovation day 2013

Mailer Fragrance Concepts

2-Page Postcard4-Page Self-Mailer

4-Page in Envelope12-Page Accordion

Page 19: Arcade scented innovation day 2013

“Spectacular” Mailer Concepts

12-Page Accordion Handout

Fragrance Foundation Finalists

Women Men

Lady Gaga – FameMarc Jacobs – DotJustin Bieber – GirlfriendGucci – PremiereLancôme – La Vie Est BelleChanel – Coco Noir

Montblanc – LegendMugler - A*Men Pure LeatherVince Camuto – for MenArmani – Acqua di Gio Essenza

Page 20: Arcade scented innovation day 2013
Page 21: Arcade scented innovation day 2013

In-Store Concepts

Scented Media Innovations

Page 22: Arcade scented innovation day 2013

In-Store Fragrance Concepts

SingleDie-Cut Handouts

4-Page CardsLinticulars

Ribbon-Affixed

Multi-UseBooklets

Mini EnvelopesWallet Handouts

Page 23: Arcade scented innovation day 2013

“Spectacular” In-Store Concepts

Handouts with Ribbon

Page 24: Arcade scented innovation day 2013

“Spectacular” In-Store Concepts

ScentFX HandoutsGuerlain

La Petite Robe Noire

ScentFX Window DisplaysMarc Jacobs

Dot

Page 25: Arcade scented innovation day 2013

“Spectacular” In-Store Concepts

Magic Ink Handout

Page 26: Arcade scented innovation day 2013

“Spectacular” In-Store Concepts

3-D Scented BlottersChanel

Coco Mademoiselle

Page 27: Arcade scented innovation day 2013

“Spectacular” In-Store Multi-Use Concepts

Retail or Premium Sample

LiquaTouch Wallet HandoutMarc Jacobs

DaisyDaisy Eau So Fresh

DotHoney

Page 28: Arcade scented innovation day 2013

“Spectacular” In-Store Multi-Use Concepts

Retail or Premium Sample

LiquaTouch in Tin ContainerBalenciaga

FlorabotanicaL’Eau Rose

Paris

Page 29: Arcade scented innovation day 2013
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Cosmetic Solutions

Cosmetic Sampling Innovations

Page 31: Arcade scented innovation day 2013

Cosmetic SolutionsSkin Care

2-Page Card2-Page Magazine Insert

4-Page Mailer

Page 32: Arcade scented innovation day 2013

Cosmetic Solutions Face, Lip, Eye and Hair

2-Page Insert2-Page

2-Page Magazine Insert4-Page Mailer

Page 33: Arcade scented innovation day 2013

Cosmetic SolutionsBeautiPod Concepts

2-Page Card - Individual2-Page Card – In Display

BeautiPod Wallet

Page 34: Arcade scented innovation day 2013

“Spectacular” In-Store Multi-Use Concepts

Retail or Premium Sample

Eyeshadow SheetsCK Color

Powder Eyeshadow Quad

Page 35: Arcade scented innovation day 2013

In-Store ConceptMakeup Demo Kit

3-in-1 Face MakeupAirtight Pressed Powder

Skin IlluminatorEyeshadow Base

Powder Eyeshadow Quad

Page 36: Arcade scented innovation day 2013
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ColorOptics Solutions

Packaging Innovations

Page 38: Arcade scented innovation day 2013

Color OpticsPremium Packaging

Set Box WrapsOpti-Foil

Vial on Cards

Page 39: Arcade scented innovation day 2013

Color OpticsPremium Packaging

Opti-KoteOpti-Glitter

Blotter Cards

Page 40: Arcade scented innovation day 2013

Color OpticsPremium Packaging

Folding Cartons

Page 41: Arcade scented innovation day 2013

Color OpticsPremium Packaging

Collateral PackagingMarc Jacobs

HoneyRollerball Carton

4-Page ScentSeal Card

Page 42: Arcade scented innovation day 2013

Arcade Partners

Scented Plastic Innovations

Page 43: Arcade scented innovation day 2013

Outside VendorsScented Plastic

iPhone CasesRubber Bracelets

Plastic OrnamentsPlastic Tags

Page 44: Arcade scented innovation day 2013

iSampling

Digital Sampling Innovations

Page 45: Arcade scented innovation day 2013

iSampling Programs

Kate Spade - Live ColorfullyCalvin Klein - Encounter

Taylor Swift – WonderstruckVictoria’s Secret - Bombshell

Page 46: Arcade scented innovation day 2013

THANK YOU!