ResearchG00231127

11 June 2012

Magic Quadrant for Enterprise Backup/RecoverySoftwareDave Russell, Alan Dayley, Sheila Childs, Pushan Rinnen

Backup is among the oldest, most performed tasks in the data center,but enhancements and alternatives are becoming available. Theindustry is undergoing significant change as organizations embracenew technologies and show a propensity to augment or switch legacyvendors and backup techniques.

Strategic Planning Assumption(s)By 2016, one-third of organizations will change backup vendors due to frustration over cost,

complexity and/or capability.

By 2014, 80% of the industry will choose disk-based appliances and backup software-only solutions

over distributed virtual tape libraries (VTLs) versus just under half of the market in 2012.

By 2015, at least 25% of large enterprises will have given up on conventional backup/recovery

software, and will employ snapshot and replication techniques instead.

By the end of 2016, at least 45% of large enterprises, up from 22% at year-end 2011, will have

eliminated tape for operational recovery.

Market Definition/DescriptionThe emphasis of this Magic Quadrant research is on backup and recovery software (i.e., backup

applications). For vendors that meet the inclusion criteria (weighted heavily toward backup

application software capabilities), we evaluated their entire backup/recovery software and hardware

portfolio. However, hardware solutions and partner products were given a lower weighting in an

attempt to focus on the backup/recovery software. A vendor profile in this research is not entirely

product-specific, but rather represents the vendor's overall position in the enterprise backup/recovery

software market. Although Gartner believes that the appliance packaging option is often attractive for

storage, particularly for backup use cases, this research is not focused on backup appliances (see

"Are Storage Appliances in Your Future?").

The Magic Quadrant for Enterprise Backup/Recovery Software presents the next step in the evolution

of backup, which incorporates new products, solutions and techniques for protecting, backing up

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and recovering desktop, laptop, physical server and virtual server files, applications and system images. These

backup products provide features such as traditional backup to tape, backup to conventional disk, data

reduction (compression and deduplication), snapshot, heterogeneous replication, continuous data protection

(CDP) and/or VTL support, among other capabilities.

Organizations are increasingly making their backup product selection from vendors that offer expanded

protection capabilities and techniques, in addition to traditional tape-based backup software. Many organizations

understand the value of backing up critical data via multiple methods. Many of these vendors would have been

considered nontraditional suppliers of recovery solutions only a few years ago.

Gartner has responded to the changing enterprise backup/recovery landscape with a more comprehensive

evaluation tool that better reflects the current and evolving state of the market. While the origins of this Magic

Quadrant are in tape-based backup application software, we also consider vendors that possess backup

applications and potentially a complimentary backup/recovery hardware portfolio. A vendor no longer must

possess tape capabilities to be included. However, vendors that do not possess a broad-based and

heterogeneous backup application (e.g., a Windows-only or a virtual machine [VM]-only solution) and that only

deliver disk-based backup appliances were not eligible for inclusion in this Magic Quadrant.

Methodology

Placement on the Magic Quadrant is heavily influenced by more than 1,000 conversations conducted annually

with Gartner clients on the topic of backup and recovery. In addition, the Magic Quadrant methodology includes

a comprehensive vendor survey (typically resulting in a 20- to 80-page response), several in-depth vendor

briefings regarding product, portfolio, strategy and messaging, and the solicitation of three or more references

from each vendor for interviews, and up to seven references for electronic surveys. Gartner also utilizes

worldwide end-user surveys, Gartner conference kiosk surveys, Gartner conference session polling data and

many one-on-one conversations and backup roundtable discussions from these conferences. From these and

other data sources, we learn how customers are using the vendor's solutions, how prospects could potentially

benefit from them, and the strengths and cautions of the offering from each provider. We learn about experiences

with sales and support, acquisition and maintenance pricing, and their opinions on vendor responsiveness to

aspects such as requests for enhancements.

It is important to remember that the Magic Quadrant does not solely rate product(s) quality or capabilities and

features. A Magic Quadrant is not just about a vendor's product(s); it is a scenario chart that maps a vendor's

overall position in a specific market. While the product portfolio is an important part of the rating, the vendor's

ability to acquire customers and expand its presence in the market is also important, as is its ability to grow

product and service revenue. A vendor that offers a strong, technically elegant product, but is unable or unwilling

to invest in marketing and sales to increase revenue and improve profitability, will find itself unable to invest in

future development.

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Magic QuadrantFigure 1. Magic Quadrant for Enterprise Backup/Recovery Software

Source: Gartner (June 2012)

Vendor Strengths and Cautions

Acronis

Acronis' primary use case in enterprises is still mainly as an imaging tool and for bare-metal recovery and server

virtualization protection; however, more organizations are implementing Acronis Backup & Recovery for end-to-

end data protection. The company has largely focused on Internet sales, resellers and OEM deals. Storage

administrator downloads have resulted in larger enterprise deals, which have helped fuel the company's fast

growth over the last several years. Acronis also has solutions for disk monitoring and security.

Acronis introduced vmProtect in August 2011 to compete against specialty VM backup products, such as Veeam

and vRanger from Quest Software. vmProtect 7 introduced granular Exchange 2010 restore through agentless,

single-pass backup, vCenter integration and bare-metal restore for ESXi. Acronis Backup & Recovery 11 offers

agentless backup for VMware and Hyper-V environments. Acronis Backup & Recovery offers client- and target-

side deduplication.

Acronis introduced a hosted cloud backup offering in 2010, with adoption being somewhat muted — in line with

most other cloud backup vendors. Today, the company offers on-premises, appliance and/or cloud backup

capabilities — all from a single interface. Acronis' vision is to continue rounding out its virtualization and cloud

strategies, while adding more granular support for SQL Server, Active Directory and SharePoint. Gartner believes

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that Acronis will focus on moving deeper into the large enterprise in the near future, leveraging its ease-of-use

and server virtualization capabilities to gain more customers, while expanding its application and cloud support.

Strengths

■ Tightly integrated support for VMware environments is included as a vCenter plug-in and single-pass backupfor Exchange. It is the only vendor that can restore a VM to a heterogeneous hypervisor.

■ Ease of use continues to be cited by many customers.

■ Imaging and bare-metal recovery are robust and heavily used.

Cautions

■ Although more traction in the enterprise is occurring, most use cases are for imaging, and departmental orbranch-office protection.

■ Acronis currently lacks granular restore for SQL Server and SharePoint.

■ Support may not be as timely as possible, as Acronis handles approximately a third of inquiries throughphone, a third through chat and a third through email.

Asigra

Asigra has been providing multitenant backup and recovery solutions designed for managed service providers

(MSPs) since its inception 26 years ago, and currently has 575 partners that offer it as their own relabeled

software as a service (SaaS) solution. Also, customers have purchased the product for use as an on-premises

private backup cloud. Asigra claims that more than 550,000 global sites are protected. Initially designed as a

remote service, the product has a long history of incorporating data reduction technology. As such, Asigra was

one of the first backup solutions to deliver block-level incremental processing whereby only new and changed

blocks of data need to be transmitted.

The agentless architecture is a key feature of Asigra Cloud Backup software. DS-Clients support remote and

branch offices, desktops, virtual environments, and now laptops and tablets by aggregating data to DS-System

servers. The majority of customers back up to a backup service provider; however, an increasing number of

organizations are implementing Asigra as a private cloud architecture. The product is mature, with broad

functionality and robust customizable reporting that is the result of many years of customer feedback. Asigra was

one of the first solutions to offer incremental, forever-backup processing. Asigra is quick to respond to market

trends. Notable is its support for CDP, virtual environments and Federal Information Processing Standard (FIPS)

140-2 certification, NetApp snapshot integration and endpoint backup capabilities. Asigra supports snapshot and

replication management for arrays built on Symantec Storage Foundation.

Asigra started supporting virtual environments years before some of the other backup software providers. At the

time, there were no backup APIs available from server virtualization vendors, so Asigra used the native APIs from

VMware, Hyper-V and Xen to provide support for VMs. Today, Asigra supports VMware through the vStorage

APIs for Data Protection, as well as through native APIs. Asigra states that the native API method allows for

greater granularity to the file/message level, although currently this requires a two-pass backup.

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Asigra is not a household name to enterprise backup and IT staff, but is well-known in the MSP community. The

focus on new feature delivery, a scalable grid architecture and its secure agentless implementation have allowed

Asigra to garner new end-user, OEM and MSP customers, but overall company awareness remains low in the

enterprise. Asigra intends to expand it snapshot support, large application capabilities and offer disaster recovery

solutions based off server virtualization and remote copies of data.

Strengths

■ Low-touch, agentless architecture is available in physical and virtual environments.

■ Streamlined grid-based backup is offered for cloud architecture and infrastructure.

■ The Backup Lifecycle Management (BLM) concept provides four tiers of backup as data ages over time, withoptional deletion and certificate-of-data destruction.

Cautions

■ The outdated administrative interface can be complex to manage, including lack of centralizedadministration.

■ Exchange requires a two-pass backup operation for granular and full-restore operations, elongating recoverytimes.

■ Limited native tape integration is offered for long-term retention (however, Asigra does support ingestion ofdata using the Microsoft Tape Format [MTF]).

Autonomy, an HP Company

Autonomy is a new entrant to this Magic Quadrant, replacing HP and Iron Mountain. In the first half of 2011,

Autonomy acquired Iron Mountain's digital assets, including its data protection business consisting of LiveVault

and Connected cloud-based backup solutions. In October 2011, HP acquired Autonomy for over $10 billion. HP

subsequently established "Autonomy, an HP Company" focused on information management, and including HP's

legacy Data Protector backup and recovery solutions along with Autonomy's LiveVault and Connected.

Data Protector has historically offered solid feature functionality, and continues to do so. Features such as

incremental forever, synthetic full and virtual full backups have reduced the number of backup points that had to

be maintained. In 1997, HP delivered snapshot integration and automation via its Zero Downtime Backup and

Instant Recovery capabilities, which support HP, EMC and NetApp storage array snapshot and replication. In

2010, HP rebranded its internal portable deduplication engine as StoreOnce, and announced a series of new

disk-based appliances based on the technology. StoreOnce is now offered as part of Data Protector 7 for client-

and server-side deduplication, as well as for what the company calls "Catalyst-based replication," an API that

enables Data Protector to control movement of deduplicated data across the enterprise without the need for

rehydration. Data Protector provides granular backup and recovery across a wide variety of applications, and

with VMware via its Granular Recovery Extension. Connected is a market share leader in cloud-based endpoint

protection with more than 3 million endpoints protected today. LiveVault provides midsize organizations and

remote offices/branch offices (ROBOs) with WAN-optimized, deduplicated backup to the Autonomy cloud.

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Autonomy bases most of its products on its Intelligent Data Operating Layer (IDOL), a common information

platform for structured and unstructured information that provides conceptual understanding of information. IDOL

has been integrated with LiveVault and Connected, and Autonomy intends to tightly integrate it with Data

Protector as well. Autonomy's cloud services, measured at 50PB in April 2012, are attractive to HP as a proof

point for its cloud technologies; customers can expect to see more support for Data Protector as a cloud service.

With its Data Protector 7 release, Autonomy integrated this global cloud capability for secondary off-site storage.

Customers can expect to see more support for Data Protector as a cloud service.

Over the past few years, HP has had trouble fully exploiting the HP brand name, route to market or server attach

potential for Data Protector, despite a loyal customer base and broad set of partners worldwide. The acquisition

of Autonomy could offer HP backup customers the benefits of additional investment in development and

marketing across the overall backup portfolio. The Autonomy team is working on joint development and go-to-

market activities across a number of HP business units, with integration ranging from the discovery and

compliance to the storage hardware-focused groups. Gartner expects additional integration options to unfold in

2012. The joint StoreOnce and Catalyst announcement by Autonomy and HP Storage is evidence of the tangible

collaboration under way postacquisition.

While the Autonomy acquisition closed in the beginning of 4Q11, product integration, updated marketing and

sales activities are still unfolding. Getting a storage buyer to appreciate the IDOL investment and features could

prove to be a challenge with the new organization; if successful, Autonomy will likely circumvent traditional

storage buying centers. Autonomy sees a future where backup is under, or with, other data services.

Strengths

■ Data Protector provides solid functionality, including Zero Downtime Backup and Instant Recovery forsnapshot management of HP, EMC and NetApp storage arrays, Granular Recovery Extension single-itemrecovery for SharePoint, Exchange and VMware, and federated deduplication with its StoreOnce technology.

■ Autonomy has extensive experience providing cloud services, including data protection, in a secure cloudacross multiple geographies.

■ The products are available globally from a wide variety of HP partners, and are often aggressively pricedrelative to other solutions.

Cautions

■ Some clients express frustration with the amount of time it takes to get beyond first-level support, and wouldlike to see improvements in this process, which is often an issue in the overall Autonomy portfolio.

■ The Autonomy information management vision is appealing to higher-level business buyers; however, thecompany will be challenged to translate values and benefit statements to traditional backup and recoverybuyers. Autonomy backup prospects should seek clarity from the company regarding continued investmentin core data protection functionality.

■ Some customers cite usability and management for Data Protector and Connected as areas forimprovement.

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CA Technologies

CA Technologies' ARCserve Backup product enjoys good brand recognition and is especially strong in the small

or midsize business (SMB) market. The company claims to have more than 100,000 customers, just over half of

those with active maintenance (not an unusual percentage for the market to which CA typically sells). Over the

past few years, CA has made a concerted effort to expand its focus on channel partners, and has developed new

programs and pricing models for MSPs and cloud service providers.

The company launched ARCserve R16 in the second half of 2011, which further integrates CDP, replication and

high-availability technology gained via its 2006 acquisition of XOsoft with the ARCserve Backup software. All

modules are offered as part of the ARCserve brand. The portfolio offers ARCserve Backup, a traditional file,

application and database backup that includes target-side deduplication at no cost; ARCserve D2D, offering

block-level infinite incremental ("i2") snapshot backup that provides full-system bare-metal restore; and

ARCserve Replication and ARCserve High Availability, including CDP. ARCserve R16 offers enhanced cloud

support. CA has partnered with a number of cloud infrastructure providers, as well as MSPs, to offer disaster

recovery services in addition to backup to the cloud. ARCserve continues to be solid in the VMware environment.

R16 introduced new Central Applications for doing host-based VMware backup, virtual conversion and standby

of image-based backups and a management interface for managing and reporting on backup and disk-to-disk

(D2D) environments. The free-of-charge software-based deduplication, strong VM support, solid network-

attached storage (NAS) integration, included recovery dashboard and optional CDP and replication capability are

among the features that customers highlight.

In 2011, the company revamped pricing to better support its worldwide two-tier distribution model. The product

can be sold via a managed capacity option that includes all ARCserve components or via a service provider

licensing option (month-to-month, inclusive of managed capacity and modules). A la carte and module (bundles)

options are also available. CA recently aligned ARCserve with its growth market (midmarket) business unit, and

combined the ARCserve and Nimsoft sales teams to focus on selling to midmarket customers.

While marketing emphasis seems to wax and wane, the ARCserve backup/recovery portfolio has been improving

in capabilities and features that outpace its penetration in the marketplace. Gartner believes that CA will attempt

to expand its routes to market through new activities, such as additional integration with remote monitoring and

management (RMM) vendors, deeper integration with Nimsoft and MSP support, further coupling backup,

replication and high availability and new packaging options to better showcase its improved product technology.

Strengths

■ Administrators continue to report ease of setup and ongoing management as positive product differentiators,and favorably rate the enhanced user interface (UI) and management capabilities of R16.

■ CA ARCserve offers a full range of data protection products, from bare-metal restore to fully automatedfailover for high availability, predominately for the Windows and server virtualized environments.

■ The focus on its channel partners is strong, with functionality, support and pricing developed uniquely forMSPs and cloud partners.

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Cautions

■ The product has traditionally been deployed within SMBs. Therefore, awareness of ARCserve as a largerenterprise-class solution continues to be a challenge for CA, despite improving product capabilities over thelast several years and CA's overall presence in large enterprises.

■ The channel partner distribution model that serves ARCserve so well means that the product continues tostruggle to find its place in CA's traditionally direct sales and go-to-market strategy.

■ Desktop/laptop protection was new in 2011. Adoption is still relatively low, and CA will face broadcompetition in this area.

CommVault

In the last six years, CommVault has been on a media blitz. It has become a mind share leader in the industry,

marketing effectively and creating a perception of being a much larger vendor than it is. The company has shifted

its emphasis on the midmarket to large enterprises, although it continues to sell into all markets, including the

SMB segment via partners and resellers.

In version 9 of its Simpana software, CommVault has sustained its growth by adding many new functions and

capabilities, along with a perceived edge in ease of use and fewer scripting requirements, compared with other

enterprise backup solutions. The company has maintained a continued strong public presence in print and

electronic advertising, and in social media.

Of all the backup vendors on this Magic Quadrant, CommVault has been the most vocal and articulate about the

future of backup, shifting toward the exploitation and management of storage array and NAS replication and

snapshots, seeking to serve as a manager of managers over a variety of backup and storage options from a

central console. To support this vision, CommVault offers IntelliSnap (formerly known as SnapProtect) snapshot

protection capability, which integrates with the industry's broadest number of storage platform solutions to

schedule and manage snapshots, offering robust application support and cataloging of individual files and

objects. The company continues to invest in scalable and efficient data reduction, adding more-robust, client-

side and a more global deduplication capability. Customers give what are perhaps the most favorable comments

about the Simpana product, and also give the VM recovery capabilities high marks. In addition to a well-defined

cloud backup strategy, Simpana 9 introduced External Data Connector for assisting in the migration from EMC

NetWorker, IBM Tivoli Storage Manager (TSM) and Symantec NetBackup backup software to Simpana.

CommVault has been the most vocal about the unification of backup and archive. It delivers a well-integrated

platform that was built from the ground up on a common architecture. Gartner expects CommVault to keep

pushing these strengths to broaden its data management capabilities, attempting to further leverage the copies

of data that Simpana houses.

CommVault derives over 20% of its backup revenue from its relationship with Dell, and as the OEM for software

to other companies, notably Hitachi Data Systems and NetApp. CommVault's continued growth is likely to

depend on the expansion and maturation of its large-enterprise sales force, and continued developments with

resellers and partners outside the U.S. End-user feedback has been mainly positive as CommVault expands into

increasingly larger opportunities, including Fortune 100 companies, international service providers and new OEM

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engagements. The perception within IT organizations that CommVault is a storage software company that

continues to deliver innovations rapidly seems to be paying off for CommVault.

Strengths

■ CommVault offers the industry's broadest support for integrating with and exploiting storage hardwareplatform replication and snapshots.

■ It has a mature source and target-side deduplication, with the industry's only deduplication-to-tape support.

■ Broad support for server virtual environments includes granular backup/recovery from applications running ina VM.

Cautions

■ Customers and references have mentioned the need for improved reporting and a high-level dashboard formonitoring a large number of backup jobs.

■ Quality of field support has received mixed reports, as the sales force in North America retools to go afterlarger enterprises.

■ Clients continue to report that deduplication performance depends on proper sizing, quantity of disk andserver resources.

EMC

EMC has become a powerhouse in the data protection market through its long-standing acquisition strategy and

corporate focus (up to the senior executive level) on this market as a growth opportunity. It offers numerous

products for backup and recovery, replication, deduplication and management of data protection processes. Its

backup and recovery division has been championing thought-leadership efforts focused on backup

modernization and redesign. EMC has become very good not only at leveraging its large backup division's sales

team, but also at creating linkages and sales opportunities with the industry's largest primary storage field sales

force and the storage industry's most vocal marketing machine. Increasing sales from partners drive more

business than its direct sales.

EMC offers traditional software-based backup with NetWorker, obtained through the 2003 acquisition of Legato

Systems. NetWorker is a mature offering built using an older client/server architecture. Avamar, acquired by EMC

in 2006, is known for its source-side deduplication and is often sold as a prepackaged appliance, the Avamar

Data Store. Avamar has been scaling up to address the requirements of larger data centers with its strong

support for VMware, NAS, remote offices and desktops/laptops. Avamar's VMware support with changed block

tracking (CBT), from not only a backup, but also a recovery use case is unique in that it minimizes the amount of

data to be moved for backup and restore operations.

EMC's Avamar and NetWorker are the focus of this evaluation, but EMC offers Data Domain as a deduplicated

backup target and the Disk Library for mainframes. Its Mozy product provides cloud-based backup services.

EMC sells its backup portfolio (e.g., Avamar and Data Domain) to many cloud backup providers. Various levels of

integration are provided among the products, with a short- and long-term road map for additional unification and

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commonality of components and management. Although all of EMC's offerings are intended to be able to be

deployed as stand-alone, there is overlapping functionality among the products.

Key to EMC's continued success will be its ability to couple the products more tightly for those seeking complete

solutions, broader and more heterogeneous support of snapshot and replication, and maintaining or even

improving the level of customer support as its market penetration increases. Gartner does hear concerns

regarding the length of time that tighter product integration, new features (e.g., Avamar tape support) and easier

management of many instances of the products are taking; however, in May 2012, EMC refreshed Avamar and

Data Domain, which delivered improvements in performance, scalability and continued levels of integration, along

with Avamar tape support.

Strengths

■ Avamar provides strong support with compelling capabilities for VMware and Hyper-V, NAS, remote-officeand laptop backup.

■ NetWorker is rejuvenated with code sharing of application and VMware support from Avamar, and improvedcustomer support, bringing updated capabilities to the large enterprise scalability that NetWorker offers.

■ Omnipresent marketing and sales — the storage industry's largest internal sales force and Velocity partnerprogram — can provide many customer-facing resources.

Cautions

■ Some customers have reported that the Avamar interface, once simple and easy to use, has become morecomplex and cumbersome.

■ EMC has been delivering points of architectural integration and common management in the portfolio, but afully integrated design is not yet available for all of the software components and may take several years tounfold.

■ Customers and prospects have expressed concerns over Avamar pricing, especially at scale, although EMCreduced prices for Avamar in the first quarter of 2012.

EVault, a Seagate Company

In the previous version of this Magic Quadrant the company was profiled as i365, but in late 2011 the company

name was changed back to EVault, a Seagate Company to capitalize on brand recognition. EVault targets the

midmarket, as well as large enterprise remote and branch offices with its on-premises, cloud, appliances,

endpoint protection and managed services. Today, nearly half of EVault's customers store data in one of its 12

secure data centers in the U.S., Europe and Canada. EVault claims to have over 35,000 customers for its on-

premises solution and hosted service and through its many OEM partners.

The company is betting that the cloud will play a significant role in the future of data protection, and the

functionality it delivers supports on-premises deployments, cloud services and a disk-to-disk-to-cloud hybrid

model called cloud-connected backup and recovery. Numerous features enable efficient WAN utilization,

including deduplication and compression of data at the source, with additional deduplication performed at the

target. The product includes a Quick File Scanning (QFS) capability that identifies changed files using hash values

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and position indicators, and what it calls "adaptive compression," which allows for dynamic adjustment of

compression algorithms based on compressibility of the data, the relative availability of CPU and bandwidth. The

company also offers bare-metal restore, CDP and replication, as well as an EVault Cloud Disaster Recovery

Service that provides guided recovery and access to systems and data in remote/virtualized environments with

guaranteed SLAs of four, 24 and 48 hours, depending on the service level. Support for vStorage APIs for Data

Protection was added in 2011, as was support for endpoint protection (EVault Endpoint Protection) through an

OEM partnership with Datacastle.

EVault offers services that range from backup and recovery in Statement on Standards for Attestation

Engagements(SSAE) 16 compliant data centers, to physical transport services, recovery as a service, and

disaster recovery planning, testing and cloud-readiness consultations. Sales and marketing programs are

available as part of the EVault Partner Program, while the EVault Cloud-Connected Service Provider program

enables value-added resellers (VARs) and MSPs to offer cloud backup services backed by the EVault Cloud.

EVault technology also powers the offerings of cloud services providers, data centers, telcos, independent

software vendors (ISVs) and others alliance partners.

While EVault offers solid backup capabilities, competitors have been faster at delivering new functionality and

improved interfaces, and have articulated a more comprehensive backup/recovery vision for the future. Features

that are common in other solutions — such as advanced client management, updated console, object-level

recovery within VMs and plug-in support for Exchange 2010 — are 2012 road map items. Gartner expects many

current product feature limitations to be addressed.

Strengths

■ Cloud-connected offerings that deliver a combination of on-premises, hybrid and secure data managementin the cloud work well for the midmarket ROBO environments.

■ The product is available in North America, Europe, Latin America and Asia/Pacific via a large set of VARs,MSPs and hosted service providers.

■ The new EVault Endpoint Protection product, offered on-premises or as a cloud service, provides dataprotection and integrated security features like remote wipe, port access control and GPS tracking forlaptops.

Cautions

■ The company is slow to add competitive functionality.

■ Some administrative challenges — users like the EVault Central Control feature, but cite the WebCentralControl as an area for improvement.

■ EVault will be dependent on enterprise adoption of cloud services to realize its strategic vision of the cloudas playing a large role in data protection and to acquire more enterprise customers.

FalconStor Software

FalconStor was founded in 2000. In 2003, the company delivered its VTL software, which went on to generate

significant revenue, largely from OEM partners — notably EMC. Later, heterogeneous replication, CDP and

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software-based deduplication were added through its CDP and Network Storage Server products, which are the

focus of FalconStor's inclusion in this research.

During the last three years, the company began expanding into larger-enterprise sales, and replacing declining

OEM revenue with sales of its non-VTL recovery solutions. OEM revenue accounted for just over half the

company's revenue in 2007, while it now represents less than 10%, as FalconStor transitions to being more of a

supplier of recovery products, rather than as a component technology in other solutions. The company touts

nearly 4,500 customers for all its products.

FalconStor is becoming better-known for its CDP, and its heterogeneous snapshot/replication capabilities for

physical and virtual servers, compared with its VTL software. The company delivers these recovery solutions as

installable software, a virtual appliance and as preconfigured hardware offerings. FalconStor has seen significant

turnover, including in sales and at the executive levels. In the first half of 2011, the company announced a new

product that would better integrate all recovery capabilities, and offer a more service-oriented management

console, but this has yet to be delivered one year later; however, Gartner expects this to ship in 3Q12.

At times, customers have complained that FalconStor's product packaging, feature description and overall

external messaging are confusing. However, users often praise the amount of recovery capabilities and the ease

of managing the solution. FalconStor offers broad application integration through a single agent, and an off-host

VM snapshot function. FalconStor provides agentless backup for VMware environments. References noted the

ability to replicate local disk along with storage area network (SAN) data within the same process, offloading

backup from production servers, quiescing multiple systems (metadata and production data, if housed

separately) and fast restore speeds as key product features.

FalconStor's future focus will revolve around scalability by increasing the repository size, offering performance

through enhanced deduplication and protection, and introducing an updated console and analytics in support of

larger enterprise environments. If FalconStor can deliver on these capabilities, which include up leveling data

protection to be more service-oriented, then awareness and expanded routes to market improvements will be

key improvement needs.

Strengths

■ Flexible and broad recovery solutions, ranging from CDP, heterogeneous server-based snapshot andreplication to VTL capabilities, all offer data-reduction capabilities.

■ FalconStore uses application-aware snapshots for near-instant restores.

■ RecoverTrac feature streamlines testing and execution of recovery plans for local and remote dataprotection.

Cautions

■ Continued turnover within the company's management (high-level executives and North American sales) canmean that company and product vision take more time to realize.

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■ Be aware of overall cohesiveness, integration and administration of the product. Product code is sometimesreleased with quality concerns that are addressed postrelease; however, customers report that code qualityimproved in the last year and is a focus of the new management team.

■ Users have cited error reporting as being cryptic.

IBM

Historically, IBM TSM has been known for its pioneering use of technologies like the incremental forever model of

backup processing, using a semirelational database for a catalog (TSM has since moved to DB2 as a catalog),

and the application of a rich set of policy constructs in lieu of the more traditional job-based approach. While

offering many compelling benefits, the perceived administrative challenge of managing the product remains an

issue. While the industry has largely adopted a backup approach that is similar in nature, even after rewrites and

much improvement, the perception is still that TSM is more challenging to manage than other large-enterprise

solutions. For almost 15 years, the recovery portfolio was developed in-house. In late 2007, IBM acquired Arsenal

Digital Solutions, which brought in software as a service (SaaS) backup. In 2008, IBM acquired FilesX, which

provided software-based replication and CDP, and acquired Diligent for hardware-based deduplication and VTL

capabilities. In 2011 and 2012, IBM has seen greater uptake with cloud and MSPs, as well as expanded SMB

sales through partners.

While IBM has leveraged its large direct sales force, the portfolio generates the majority of its revenue from

worldwide business partners. Customers cite the portfolio's ability to scale to handle very large recovery

requirements, and the vendor's service and support receive the highest marks of any enterprise recovery

product. However, the company often receives low to no credit for its recent technical accomplishments (such as

the no-charge target-side and client-side deduplication and the new integrated, and also free of charge, Cognos

reporting engine). The move to DB2 as the back-end database has resulted in even greater scale for a single TSM

instance, as well as a smaller footprint for the TSM catalog. While initially late with robust VM support, the 2011

TSM for Virtual Environments is helping to address this gap. Gartner expects expanded VM functionality to be

delivered in late 2012. New capacity-based licensing options have been much more favorably received than the

cryptic Processor Value Unit (PVU) method; customers site this pricing model as allowing them to deploy greater

backup capabilities.

While very scalable and robust, the TSM management console is daunting for some. However, IBM indicates that

a new UI is planned for 2013. More so than other large-enterprise backup vendors, the administrative console

and reporting engine seem to be in a constant state of redress as IBM seeks to counter the perception of TSM's

being more complex to manage. Given past issues in this area, customer skepticism remains regarding future

success.

Strengths

■ A major market share player, IBM TSM offers midsize to large enterprise end-to-end recovery capabilities,from single machine to the largest enterprise to cloud and other managed services, in addition to dedicatedrecovery appliances (VTLs, preconfigured backup servers, etc.) and storage infrastructure.

■ It was the first to market with incremental forever backup processing and a broad set of no-charge datareduction and reporting features.

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■ Customers and references cite the portfolio's scalability, code quality and strong support staff as majorreasons for choosing, and remaining with, the solution.

Cautions

■ More complete server virtualization support and exploitation remains a future deliverable, despite 2011enhancements.

■ In contrast to the rest of the large enterprise backup providers, IBM's approach to snapshot and replicationremains largely IBM-centric, offering no native support for non-IBM platforms, such as EMC or NetApp.

■ TSM has delivered the ability to replicate data from one TSM server to another. Broader federated TSMserver management, TSM load balancing and availability options have yet to be provided, unlike some of thecompetition.

NetApp

NetApp is a provider of primary storage solutions, and is increasingly being used and considered for backup and

recovery. NetApp is well-known in the industry for storage in general, but only in recent years has it become a

major vendor in the pure-play backup market. Foundational to the company's data protection strategy is the

ability to take numerous, space-efficient snapshots without incurring a performance penalty and thus adversely

affecting users or applications.

In 2003, NetApp delivered the V-Series of storage virtualization appliances, which extended its snapshot,

replication and subsequent data reduction capabilities to third-party disk storage. Soon after, NetApp introduced

a more traditional server-based backup product to capture data via block-level incremental snapshots from

distributed systems servers and send it back to NetApp storage. Open Systems SnapVault (OSSV) claims a base

of nearly 90,000 licenses. In 2005, the company began delivering application-specific management for snapshot

and replication modules with its NetApp OnCommand SnapManager portfolio, which was early to offer

application administrator-managed recovery capabilities, freeing up the backup and disk administrators. The

company's Protection Manager was delivered in 2007 to automate provisioning secondary storage, execute

protection policies and manage the overall relationships among SnapMirror, SnapManager, SnapVault, OSSV

and NetApp primary snapshot copies.

In mid-2011 NetApp entered into an OEM agreement with CommVault to offer backup capabilities with a solution

called SnapProtect, which is licensed on a storage controller basis (as opposed to capacity-based licensing).

SnapProtect is complemented by a partnership with Syncsort (see Syncsort) that dates back to 3Q10 and an

increased relationship with Symantec, which will include a resell of NetBackup Replication Director in 1H12 (see

Symantec), which started in 1Q12. NetApp contributed intellectual property to the CommVault, Symantec and

Syncsort solutions.

In the last four years, Gartner clients have increasingly been evaluating NetApp as a backup platform provider.

Interest in NetApp for backup became more pronounced at the beginning of 2007, when the company was early

to market with a deduplication capability that became free of charge in 2008. To some, the combination of taking

frequent application-aware snapshots that were easy to manage, and then storing them in a deduplicated and

compressed state in place of licensing and managing traditional backup software and all its agents is appealing.

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NetApp's block incremental replication D2D backup methodology includes deduplication and compression, and

offers benefits over traditional file-level backup. Over the past several years, Gartner has noticed a small but

growing minority of organizations claiming to have augmented or entirely replaced traditional backup with

NetApp recovery solutions. NetApp is betting that the future backup mentality will resonate with the notion of

backup being built into the storage platform — i.e., through limited intellectual offerings of its own, but mostly

through a broad partner ecosystem, more customers will choose NetApp for primary and secondary (backup)

storage. If this occurs, expect NetApp to push hard for SLA-oriented backup and recovery capabilities.

Strengths

■ Snapshot techniques do not require file system scans to detect new and changed data. Backups andrestores can be done rapidly, with the backup window being nearly eliminated.

■ Customers and references cite the portfolio's ease of use and ability to manage many terabytes to petabytesworth of recovery data with less staff as major reasons for investing in the solution.

■ The ability to delegate application and VM backup and recovery activities to application and backupadministrators to offload the storage team from being as directly involved with all backup provisioningoperations is advantageous.

Cautions

■ NetApp's OSSV software for capturing data that does not reside on NetApp storage offers broad file systemcoverage, but only SQL Server application support.

■ Full realization of the data protection benefits of NetApp's recovery portfolio may require partner solutions,such as those from CommVault (Simpana) or NetApp's SnapProtect, Quest Software (NetVault), Symantec(NetBackup) or Syncsort (BEX) to extend the capabilities and supported environments.

■ NetApp's diverse backup and overall data availability offerings include a wide range of NetApp solutions, aswell as partner solutions. Some customers have reported that understanding which solution to use can beconfusing.

Quest Software

In January 2011, Quest Software completed its acquisition of BakBone Software. This rounded out Quest's

portfolio of data protection products, which now includes the BakBone NetVault portfolio, vRanger (through the

Vizioncore acquisition in 2008), LiteSpeed and Recovery Manager. Quest traditionally focused on database

management, but broadened its portfolio to Windows and virtualization management, and to the data protection

market. Quest focuses its efforts on six core business units, with the backup unit formally coming together in

June 2011.

NetVault historically targeted the midmarket, looking to capture customers that needed more scale than

Symantec's Backup Exec or CA's ARCserve can provide, as well as opportunistically selling to large enterprises,

often with disruptively low pricing. More recently, there has been an emphasis on Teradata, Quest's largest OEM,

as well as an OEM deal with NEC. The NetVault side of Quest is focusing on broad server platform and

application support, with a wide range of data protection solutions, including diverse platform support, and being

quite strong in Linux environments and offering solid NetApp support.

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Users have highlighted NetVault as being easy to use. Its CDP and deduplication technology have garnered

positive feedback from a sampling of its customers. With Quest's go-to-market channel model, NetVault should

be able to better penetrate the midmarket, due to increased sales support, expanded business partner channels

and additional development resources.

The vRanger product is targeted at VMware-specific backup use cases and provides one-pass backup and

granular recovery for Microsoft Exchange, SharePoint and Active Directory. It was an early entrant into the VM

backup space. Although new competition gained traction in 2010 and 2011, Quest has been steadily updating

vRanger's feature set to address this. vRanger utilizes patented Active Block Mapping and VMware support to

reduce the backup footprint; it also provides a fully integrated backup catalog, which offers full search

capabilities, including advanced search criteria with a right-click recovery. LiteSpeed for SQL Server and

LiteSpeed Engine for Oracle provide tight integration with databases and are often used in conjunction with

another backup product, exploiting LiteSpeed's ability to decrease backup size (utilizing its adaptive

compression) and backup/restore times. Also, vRanger is agentless.

Quest continues to work on integrating its data protection portfolio, already delivering a common deduplication

engine across the products (LiteSpeed, NetVault and vRanger) and is in the demo stage of a unified backup and

recovery console (NetVault Extended Architecture), which initially unites three of its backup solutions. Quest

continues to build on deeper application support, leveraging CDP, and improving data protection SLAs.

Quest, a publicly traded company, recently announced a go-private transaction. As of the date of publication of

this report, this transaction was still in process.

Strengths

■ Quest provides robust platform support, including Windows, Linux, Unix, Teradata and Apple Mac.

■ CDP data capture and fast recovery times leverage NetVault FastRecover.

■ Strong VM support includes one-pass backup and granular recovery capability for Exchange, ActiveDirectory and SharePoint.

Cautions

■ The administrative console for NetVault is aged and lacks integrated unified administration for the variousQuest backup products. The company says it plans to address both of these concerns with the forthcominglaunch of the NetVault XA platform.

■ Several users have cited performance issues with upgrades for vRanger.

■ There is a lack of integrated support for array-based replication/snapshots outside of NetApp.

Symantec

Symantec's major entrance into the backup/recovery market came with its announcement at the end of 2004 to

acquire Veritas Software for $13.5 billion. Veritas brought to Symantec two main backup product lines:

NetBackup and Backup Exec. Veritas had acquired Backup Exec in the Seagate Software merger in 1999, to add

Windows support to the vendor's dominant Unix position, represented by NetBackup. These product lines

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continue to be largely two different code bases targeted at two different audiences: NetBackup at the enterprise

and Backup Exec at SMB and ROBO markets; however, in the last three years, there has been code sharing

around deduplication, virtualization, OpenStorage (OST) and Windows application support.

NetBackup and Backup Exec are market-share-leading solutions in the enterprise and midsize enterprise

segments, respectively. NetBackup is the single largest revenue producing product in Symantec's portfolio and

in the overall backup software market. Symantec offers solid deduplication software, as well as a successful line

of integrated backup and deduplication appliances. The Symantec OST interface allows integration with other

backup solutions to be managed under one console, and to minimize data transfer. In 2011, Symantec

introduced further cloud-based protection capabilities through Backup Exec.cloud and a cloud disaster recovery

partnership with Doyenz, in addition to support for other cloud storage providers.

With over 1,200 engineers working on its backup solutions, Symantec launched major upgrades in 2012 for

Backup Exec (version 2012) and NetBackup (version 7.5) on the same day around the world. Symantec is having

success with its capacity-based licensing schemes to address previous concerns over pricing and maintenance.

From 2009 and to early 2011, Gartner heard concerns from Symantec backup customers, particularly NetBackup

organizations, about the company's commitment to backup, confusion on road maps and maintenance pricing.

Starting in 2010, but more fully realized in 2011, Symantec updated its pricing schemes, has again become very

vocal in the backup market (as during its heritage Veritas days) and has tightly coupled the engineering code

sharing and the marketing efforts of its two flagship backup offerings. The result has been a much more favorable

view of the company and a well-communicated set of product enhancements and futures. Notably among the

new capabilities are NetBackup Accelerator for significantly reducing the backup window, as well as search and

Simplified File Recovery for end-user restore and enhanced Granular Recovery Technology for single item

recovery from applications running in a VM. New features, such as Replication Director, which manage array-

based snapshots, initially offer limited data types and storage platform support. Gartner believes that the near-

term road map for expanded storage array snapshot and replication support over the next year is solid. In the

long term, Symantec is likely to try to unify backup, high availability and disaster recovery.

Strengths

■ The market share leader of large enterprise and SMB backup offers end-to-end recovery capabilities from asingle machine to the largest enterprise to cloud services via software-only and preconfigured appliances.

■ New NetBackup features — such as Backup Accelerator, Replication Director and enhancements to the OpsCenter UI and deduplication algorithms — represent a return to greater development investment.

■ The new task-oriented UI and the broad VMware and Hyper-V file and application support are oftenhighlighted as being strong features in Backup Exec 2012.

Cautions

■ NetBackup customers have raised concerns over deduplication rehydration performance (expandingdeduplicated data in order to write out to tape), as well as setup and configurations issues with theSharePoint agent.

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■ The new Backup Exec 2012 administrative console is now server-centric versus being job-based, which maybe challenging for longtime users to adjust to.

■ While Gartner has seen material improvement over the last year, the perception of NetBackup and BackupExec 2012 customer support is highlighted as an issue by some customers.

Syncsort

Syncsort BEX is sold worldwide and, since 2010, exclusively through a set of distribution partners (Arrow and

Avnet in North America and EMEA, both top NetApp partners) and value-added resellers, as the previous direct

sales effort was decommissioned. Syncsort has implemented a strategy to enhance the value of its backup

software by offering block-level incremental and application-aware extensions for NetApp's storage array-based

snapshots.

In September 2010, Syncsort and NetApp expanded their long-standing partnership to deliver NetApp Syncsort

Integrated Backup (NSB), which offers value-added extensions to NetApp's core data protection technologies.

NSB combines Syncsort software, NetApp Snapshot, clone and replication technology, deduplication and

compression and NetApp disk storage into an integrated solution.

Syncsort offers a tiered recovery model, including file/object restore, volume/disk recovery (via snapshots),

application recovery, bare-metal recovery and what it calls "Instant Virtualization." Instant Virtualization provides

the fast (typically 10 minutes or less, regardless of the amount of data) recovery of a backup dataset as a

VMware VM, which can quickly be used for production activity. After the restoration is complete, Syncsort's

software automates the Storage vMotion process to switch the running VM and the new clone. A longtime

backup, window-reducing technology, fast and granular recovery options and ease of use are among the

highlights that customers and prospects routinely mention.

Syncsort is focused on NSB. Customers on the legacy BEX software will likely be migrated to the new packaging

model. NSB is offered as a midsize enterprise solution, and can be deployed by MSPs that service this market as

well. Gartner is increasingly seeing the solution in enterprise accounts, particularly for VM, remote office and

departmental backup. In early 2012, NSB was launched in the Asia/Pacific region with Distribution Central in

hopes of attaining the same level of traction that the integrated solution has achieved in North America and

Europe, where larger deal sizes and consideration in new accounts has resulted in over 400 new customers.

Syncsort's ability to achieve traction in its new primary packaging option (NSB) and route-to-market (partner-only

and NetApp) model will determine the company's ability to reach a broader customer base with what seems to

be innovative, market-resonating features. Gartner expects Syncsort to update its UI and further exploit its grid-

based architecture to increase its penetration in lower-end and enterprise markets.

Strengths

■ Syncsort has the capability to provide fast and granular object, file or complete data center recovery from asingle backup image.

■ Solid server virtualization and NAS support are use cases where the solution offers compelling capabilities.

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■ A block-level incremental approach offers solid data reduction, which is further enhanced by NetApp'sdeduplication and compression features.

Cautions

■ Very little mind share for BEX and the stand-alone offering will give way to the integrated NSB solution.

■ Depending on customer implementation choices, recovery from tape can require a resource and time-intensive restore of an entire snapshot to disk, even if only a single object or file is desired.

■ Syncsort's success in the backup market looks to be completely tied to NetApp, which has its own dataprotection capabilities and a number of other backup partnerships.

Vendors Added or Dropped

We review and adjust our inclusion criteria for Magic Quadrants and MarketScopes as markets change. As a

result of these adjustments, the mix of vendors in any Magic Quadrant or MarketScope may change. A vendor

appearing in a Magic Quadrant or MarketScope one year and not the next does not necessarily indicate that we

have changed our opinion of that vendor. This may be a reflection of a change in the market and, therefore,

changed evaluation criteria, or a change of focus by a vendor.

Added■ Quest Software, which acquired the previously included BakBone Software, was added to this Magic

Quadrant.

■ Note that i365 changed its company name and is known as EVault, a Seagate Company; however, this doesnot represent an addition.

■ Autonomy, an HP company, is the new name for the company that includes the merger of Autonomy, HPand Iron Mountain.

Dropped

Three vendors have been dropped from this Magic Quadrant:

■ Atempo was acquired by ASG Software, which is expanding into archiving and retains the Atempo backupproducts. Evidence of active market expansion was not met in 2012.

■ BakBone Software was acquired by Quest Software and its backup/recovery software assets are nowconsolidated into the Quest evaluation.

■ In 2011, Iron Mountain's digital assets were acquired by Autonomy. In late 2011, Autonomy was acquired byHP. All three companies' backup/recovery software capabilities are represented by the name Autonomy, anHP Company.

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Inclusion and Exclusion CriteriaThe focus of the Magic Quadrant for Enterprise Backup/Recovery Software is on disk-based capabilities. We

used a different set of inclusion criteria. We know that some readers may compare the two research documents.

As such, we wish to emphasize two important differences in criteria:

■ To be eligible for this year's Magic Quadrant, a vendor must be able to capture data and not deliver only adisk target. This change in criterion was done to exclude vendors that only deliver a VTL and other disk-based backup appliances and do not possess a backup software application. If a vendor meets all thecriteria and also delivers a hardware-based solution, such as a VTL and/or a disk-based backup appliance,then that is factored into the evaluation of its overall recovery portfolio.

■ In the retired MarketScope, there were requirements to support physical tape. While supporting physicaltape is a valuable capability, tape support is not a requirement for this Magic Quadrant; however, tapesupport positively affects the vendor's evaluation.

In an attempt to ensure that the most market-relevant solutions are covered in this Magic Quadrant, the following

criteria needed to be met at the time of our initial research and survey work:

1. Vendor's portfolio must be able to capture data directly and not rely solely on a third party and/or partnercapabilities for data capture/ingestion. The vendor must possess heterogeneous backup softwarecapabilities.

2. The vendor must possess some form of a backup catalog to track the protected (backed up) data andpotentially the many resulting copies of that data.

3. The solution must support files and multiple applications on Windows, and either Linux or one or more UnixOS (AIX, HP-UX, Solaris) in physical and virtual deployments.

4. Solution(s) must natively support writing data to disk targets, and optionally support writing to a physicaltape destination.

5. Solution(s) must be available for purchase as an on-premises owned/licensed program product and not onlyas a service.

6. The vendor must achieve more than $30 million in annual new license and maintenance revenue.

7. The company should have a growing installed base of customers and be actively expanding in the enterprisebackup/recovery market.

8. The vendor must have disk-based backup/recovery solution commercially available and have at least 10active references using the solution in a production scenario to protect heterogeneous systems (Windows,and either Linux or one or more Unix OS) in a physical and a server virtualized environment.

9. The vendor must actively market its branded backup/recovery products in at least two major regions (forexample, North America, EMEA, or Japan and Asia/Pacific).

10. The provider must be the originator of the required capabilities and meet all the above requirements viaintellectual property that it owns, and not rely exclusively on third-party solutions to meet these criteria.

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Evaluation Criteria

Ability to Execute

Gartner analysts evaluate technology providers on the quality and efficacy of the processes, systems, methods or

procedures that enable IT provider performance to be competitive, efficient and effective, and to have a positive

impact on revenue, retention and reputation. Ultimately, technology providers are judged on their ability and

success in capitalizing on their vision. The Ability to Execute axis highlights the vendor positioning directly

attributable to that vendor's actions. While highly important, the product or service attribute is just one of the

seven attributes Gartner evaluates to determine a vendor's placement on the Y-axis of the Magic Quadrant.

Product or Service: Core goods and services offered by the technology provider that compete in/serve the

defined market. This includes current product/service capabilities, product quality, feature sets and skills,

primarily offered natively as defined in the market definition. This is the evaluation of how well a vendor does in

building the solution that the market wants and perceives as being worthy of new investments — ideally resulting

in a three- to five-year strategy based on the vendor's portfolio (versus tactical or point-product usage). For more

on Gartner's view about the elements of a solid, future-oriented strategy, see "The Future of Backup May Not Be

Backup."

Overall Viability (Business Unit, Financial, Strategy and Organization): Viability includes an assessment of the

overall organization's financial health, the financial and practical success of the business unit, and especially the

likelihood of the individual business unit to continue to invest in backup/recovery products, and to continue

offering these products and advancing the state of the art within the organization's overall portfolio of solutions.

Sales Execution/Pricing: The technology provider's capabilities in all presales activities and the structure that

supports them. It includes deal management, pricing (acquisition, but especially maintenance) and negotiation,

presales support, and the overall effectiveness and timeliness of the sales channel.

Market Responsiveness and Track Record: Ability to respond to, change direction, be flexible and achieve

competitive success as opportunities develop, competitors act, customers' needs evolve and market dynamics

change. This criterion also heavily considers the provider's two-year history of responsiveness in meeting or

being ahead of the market.

Marketing Execution: The clarity, quality, creativity and efficacy of programs designed to deliver the

organization's clear and differentiated message to resonate and influence the market, promote the brand and

business, increase awareness of the products and establish a positive identification with the product/brand and

organization in the minds of buyers. This mind share and amount of buzz can be driven by a combination of

publicity, promotions, thought leadership, word-of-mouth and sales activities. This directly leads to unaided

awareness (Gartner end users mentioned the vendor without being prompted) and a vendor's ability to be

considered by the marketplace.

Customer Experience: Relationships, products and services/programs that enable clients to be successful with

the products evaluated. Specifically, this includes the ways customers receive technical or account support, as

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well as the perception of how accurate, effective and timely this support is. This can also include ancillary tools,

customer support programs (and their quality), availability of user groups, service-level agreements, etc.

Operations: The ability of the organization to meet its goals and commitments. Factors include the quality of the

organizational structure, including skills, experiences, programs, systems and other vehicles that enable the

organization to operate effectively and efficiently on an ongoing basis (see Table 1).

Table 1. Ability to Execute Evaluation Criteria

Evaluation Criteria Weighting

Product/Service high

Overall Viability (Business Unit, Financial, Strategy, Organization) standard

Sales Execution/Pricing high

Market Responsiveness and Track Record high

Marketing Execution high

Customer Experience high

Operations low

Source: Gartner (June 2012)

Completeness of Vision

This evaluation is based on the vendor's ability to convincingly articulate its future product direction and

demonstrate innovation in meeting customer needs, enabling the vendor to more-effectively compete in the

market. The credibility of a vendor's vision is weighed against its past ability to execute against previously stated

plans. Market understanding should be the guiding factor in new product development to ensure that the

engineered product meets customer needs. Managing the complexity of storage environments requires

innovative approaches that will distinguish leaders and delight customers. Ultimately, technology providers are

rated on their understanding of how market forces can be exploited to create opportunities for the provider. As

such, the Completeness of Vision axis focuses on potential, and measures the vendor's historical ability to deliver

solutions in advance of widespread market demand.

A vendor with average vision will anticipate and respond to change by accurately perceiving market trends and

exploiting technologies. However, a vendor with superior vision can anticipate, direct and initiate market trends.

While highly important, the product attribute is just one of the attributes that Gartner evaluates to determine a

vendor's placement with respect to vision on the X-axis of the Magic Quadrant.

Market Understanding: The ability of the technology provider to understand buyers' needs and translate these

needs into products and services. Vendors that show the highest degree of vision listen and understand buyers'

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wants and needs. The more visionary not only can observe, but also can enhance those wants with their added

vision and potentially even shape or move the market in a new direction, or accelerate market activity and trends.

Marketing Strategy: A clear, highly differentiated set of messages consistently communicated throughout the

organization and externalized through the website, advertising, customer programs, public events and

tradeshows and positioning statements. In a world where many vendors and products sound similar, it is vital to

know what the message is, how the message is distributed, what vehicles are used to effectively communicate it,

and how well the buying public resonates with and remembers that message.

Sales Strategy: The strategy for selling a product that uses the appropriate network of direct and indirect sales,

marketing, service, and communication affiliates that extend the scope and depth of market reach, skills,

expertise, technologies, services and the customer base. This also includes the ability for the sales team to

effectively and clearly communicate the current capabilities along with the vision and road map, while also

differentiating the offering(s) from the competition.

Offering (Product) Strategy: A technology provider's approach to product development and delivery that

emphasizes differentiation, compelling functionality, ease of deployment and ongoing administration,

methodology and feature sets as they map to current and future requirements. The offering needs to be capable

of meeting the current and future tasks, but also must be configured and managed so that the capability of the

product is easily exploited. The product should be extensible so that today's investments can be leveraged in the

future.

Business Model: The soundness and logic of a technology provider's underlying business proposition.

Vertical/Industry Strategy: The technology provider's strategy to direct resources, skills and offerings to meet

the specific needs of individual market segments, including verticals.

Innovation: Direct, related, complementary and synergistic layouts of resources, expertise or capital for

investment, consolidation, defensive or pre-emptive purposes. This includes the track record for innovation and

current production exploitation of new capabilities, as well as the near-term (less than 12 months) upcoming

feature set along with the longer-term road map.

Geographic Strategy: The technology provider's strategy to direct resources, skills and offerings to meet the

specific needs of geographies outside the vendor's "home" or native geography, either directly or through

partners, channels and subsidiaries, as appropriate for that geography and market (see Table 2).

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Table 2. Completeness of Vision Evaluation Criteria

Evaluation Criteria Weighting

Market Understanding high

Marketing Strategy standard

Sales Strategy high

Offering (Product) Strategy high

Business Model low

Vertical/Industry Strategy low

Innovation high

Geographic Strategy standard

Source: Gartner (June 2012)

Quadrant Descriptions

Leaders

Leaders have the highest combined measures of Ability to Execute and Completeness of Vision. They have the

most comprehensive and scalable product portfolios. They have a proven track record of financial performance

and established market presence. For vision, they are perceived as thought leaders, have well-articulated plans

for enhancing recovery capabilities, improving ease of use, and increasing their scalability and product breadth. A

fundamental sea change is occurring in the recovery market. For vendors to have long-term success, they must

plan to address the legacy requirements of traditional backup and recovery, while looking to expand their

integration with and exploitation of snapshot and replication technologies. A cornerstone for Leaders is the ability

to articulate how new requirements will be addressed as part of their vision for recovery management. As a

group, Leaders can be expected to be considered part of most new purchase proposals, and have high success

rates in winning new business. This does not mean, however, that a large market share alone is a primary

indicator of a leader. Leaders are strategic vendors, well-positioned for the continued industry consolidation. The

Leaders in this Magic Quadrant are CommVault, EMC, IBM and Symantec.

Challengers

Challengers can execute today, but have a more limited vision than Leaders, or have yet to fully bring to market,

through product and marketing, their vision. They have capable products and can perform well for many

enterprises. These vendors have the financial and market resources and capabilities to potentially become

Leaders, but the important question is whether they understand the market trends and market requirements to

succeed tomorrow. A Challenger may have a robust backup portfolio, but has not yet been able to expand its

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market share, or has been slower to articulate how it will address future requirements in a server virtualized data

center, the remote office and deduplication, or to exploit snapshot and replication. These vendors may not

devote sufficient development resources to deliver products with broad market appeal and leadership features.

The Challengers in this Magic Quadrant are Autonomy, an HP Company and CA Technologies.

Visionaries

Visionaries are forward-thinking, advancing their portfolio capabilities ahead of the market, but their execution

has not propelled them into a Challengers or possibly Leaders position. These vendor(s) are differentiated by

product innovation and perceived customer benefits, but they have not achieved solution completeness or the

broad sales, marketing and mind share success required to give them the high visibility of Leaders. Some

vendors move out of the Visionaries Quadrant and into the Niche Players Quadrant because their technology is

no longer visionary (the competition caught up to them), and/or they have not been able to establish a market

presence that justifies moving up to the Challengers Quadrant, or even remaining in the Visionaries Quadrant.

NetApp is the only Visionary in this Magic Quadrant.

Niche Players

Niche Players are narrowly focused on a subsegment of the market or product mix, or they offer broad

capabilities without the relative success of competitors in other quadrants. In several cases, Niche Players are

very strong in the midsize enterprise segment, and also sell to the large enterprise, but with offerings and overall

services that, at present, are not as complete as other vendors focused on the enterprise market. Niche Players

may focus on a specific vertical market or a recovery use case of the market and service it well; or they may

simply have modest horizons and/or lower overall capabilities, compared with competitors. Other vendors are too

new to the market or have fallen behind and, although worth watching, have not yet developed complete

functionality or the Ability to Execute. The Niche Players in this Magic Quadrant are Acronis; Asigra; EVault, a

Seagate Company; FalconStor Software; Quest Software and Syncsort.

ContextBackup and recovery is one of the oldest and most frequently performed operations in the data center. Despite

the long timeline associated with backup, the practice has undergone a number of changes (such as new

recovery techniques and a new, expanded set of vendors to consider) and challenges, such as how to protect

server virtualized environments, very large databases, remote offices, and desktops and laptops. Gartner end-

user inquiry call volume regarding backup has been rising at about 20% each year for the past four years.

Organizations worldwide are seeking ways to easily, quickly and cost-effectively ensure that their data is

appropriately protected. Organizations are also voicing the opinion that backup needs to improve a lot, not just a

little. The rising frustration with backup implies that the data protection approaches of the past may no longer

suffice in meeting current, much less future, recovery requirements. As such, companies are willing to adopt new

technologies and products from new vendors, and have shown an increased willingness to switch backup/

recovery providers to better meet their increasing service levels.

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The 2009 trends of incorporating more disk into the recovery process, deploying data deduplication and treating

disk as disk, versus seeking appliances with a VTL interface, accelerated in 2011. For a deeper treatment on

each of these topics, see:

■ "The Future of Backup May Not Be Backup"

■ "Best Practices for Addressing the Broken State of Backup" (Note: This document has been archived; someof the content may not reflect current conditions.)

■ "Tape's Role Is Changing From Data Protection to Active Archiving"

■ "Survey Analysis: 2011 Data Center Conference, Backup Driven by Virtual Machine Recovery, VaryingDeduplication Strategies and Shortened Retention Policies"

During the past year, we saw a trend toward increasing consideration of a cloud-based recovery implementation.

In selected cases, large-enterprise server data was being moved to a cloud-based backup/recovery solution, but

the predominant amount of interest was for midsize enterprise servers and branch-office and desktop/laptop

data. In the large enterprise, the most common cloud backup implementations have been for remote-office and

desktop/laptop data. Gartner's worldwide survey data suggests that organizations of all sizes will increasingly

evaluate cloud-based recovery solutions; however, most enterprises favor continuing with on-premises disk

backup capabilities that are optionally also electronically vaulted to a cloud repository. Gartner expects remote

office, desktop/laptop and SMB backup workloads to move to the cloud first.

Market OverviewBackup/recovery improvements and modernization remain a large end-user client inquiry topic, and these

activities come out near the top in polling regarding overall data management priorities for 2012.

Many organizations continue to rearchitect their backup infrastructures and support procedures in an effort to

modernize their approach to handle new data types and large workload volumes, and to improve backup and

restore times. Disk-based solutions, including backup directly to disk, server virtualization backup features and

deduplication technology, are among the key items being sought. Mission-critical workloads are increasingly

being deployed in server-virtualized environments, making VMware, along with Microsoft Hyper-V and Citrix

Systems XenServer backup more of mainstream requirements. The cloud delivery model for backup/recovery is

increasingly being considered for enterprise recovery requirements — especially for desktop/laptops and remote

offices, and for some organizations that are seeking tapeless implementations. The scope of enterprise backup

has expanded to sometimes include ROBO locations, as well as desktop, laptop and tablet protection,

particularly for key company executives.

Beginning in 2011, there have been expanded choices for data protection that include replication and snapshots

from hardware and software solutions, as well as new disk-based backup, deduplication appliances and disk

imaging software. Some customers have chosen to invest modestly in their backup software in favor of

augmenting (or even selectively replacing) backup applications with one or more of these technologies.

Gartner has identified five key trends that will emerge over the next several years:

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■ Re-expanding the number of backup solutions and technologies

■ Backup application switching

■ Decreasing backup data retention

■ Backup modernization

■ Deployment of new technologies and vendors

Notable recent backup and recovery acquisitions are:

■ February 2012, Dell acquired AppAssure.

■ December 2011, ASG Software Solutions acquired Atempo.

■ August 2011, HP acquired Autonomy. In May 2011, Autonomy acquired the digital assets from IronMountain. The company was renamed Autonomy, an HP company.

The enterprise distributed system backup/recovery software market was valued at $3.8 billion in 2011, and is

projected to grow to $5.2 billion by 2016, for a five-year compound annual growth rate (CAGR) of 6.5%.

Symantec currently owns 34.1% of the market, a dominance that has slowly eroded over the past five years. IBM

and EMC make up the next tier of vendors on a revenue basis, with 17.3% and 17.0% market share, respectively.

No other vendor has more than a 7% market share. In 2011, CommVault and EMC increased their market shares.

Along with Symantec, CA Technologies, IBM and Quest Software slid slightly in market share in 2011.

For additional market and vendor research in the backup and recovery segment, see:

■ "Forecast: Enterprise Software Markets, Worldwide, 2009-2016, 1Q12 Update"

■ "Forecast Analysis: Enterprise Infrastructure Software, Worldwide, 2011-2016, 1Q12 Update"

■ "Market Share: Storage Management Software, Worldwide, 2011"

■ "Market Share Analysis: Storage Management Software, Worldwide, 2011"

■ "Market Share Analysis: Enterprise Distributed System Backup/Recovery Market, Worldwide, 2011"

■ "Vendor Rating: EMC"

■ "Vendor Rating: HP"

■ "Vendor Rating: NetApp"

■ "Vendor Rating: Symantec"

■ "Vendor Focus for Symantec: Storage and Server Management Offerings"

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