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Table of Contents

AboutKey Features of Digital Marketing Course

Learning Path

Step 1 : Get ready for the market

Step 2 : Become a data wizard

Step 3 : Become a SEO Whiz

Step 4 : Become a paid marketing master

Step 5 : Become a social media artist

Other Electives

Get ready for the Market

Digital Marketing Course

The Digital Marketing course is designed to train

beginners in the essentials of online marketing. Prepared by

leading digital marketers, the course offers foundational

training in the major digital marketing specialties. Real-

world industry projects offer a platform to acquire hands- on

learning expertise with the most important digital

marketing tools. The course equips learners with the skills

required to plan and execute digital marketing campaigns in

any industry.

Key Learning Objectives

Deep domain expertise in 11 digital marketing disciplines, including search engine

optimization (SEO), social media marketing, pay-per-click (PPC), conversion optimization,

web analytics, content marketing, mobile marketing, email marketing, programmatic

buying, marketing automation, and digital marketing strategy.

Strategic and execution expertise in Google Analytics, Google AdWords, Facebook

Marketing, Twitter, and YouTube.

Real-world problem-solving through projects using Google Analytics, Google AdWords,

Facebook Marketing, and YouTube Marketing.

Formulate, plan, and execute effective digital marketing strategies with the digital

marketing strategy module.

Prepare for top digital marketing certification exams such as Email marketing, Google

AdWords, Facebook Marketing, and YouTube Marketing.

OVERVIEW OF DIGITAL MARKETING

• What is marketing and digital marketing?

• Understanding Marketing and Digital Marketing Process?

WEBSITE CREATION

• Understanding about Internet, websites, domain, web server, web hosting etc.

• Planning of a website

• HTML

• Css

• Jquerry

• Javascript

GRAPHIC DESIGNING

A.PHOTOSHOP

Introduction to Photoshop’s Interface

The Photoshop Workspace, Preferences, and Tools

Finding and Processing Images

Creating New Images, Resizing, and Adjusting Resolution

Layers, Layer Masks, Blending Modes and Smart Objects

Selections and Channels

Working with Paths and professional technique of cut out making

Working with Vector Shapes

Working with Text

Transparency, Opacity, Silhouettes, and Image Collages

Noise, Grain, Dust, Pixelization, and Jagged Edges

Retouching and Restoring Digital Images

Filters and Layer Styles Chapter

Distortion Effects

Text Effects

Working with 3D Images

Publishing and File Formats

B.COREL DRAW

Getting started with Corel Draw

Introduction to Corel Draw

Features of Corel Draw Corel Draw

Interface Tool Box Moving from Adobe Illustrator to Corel Draw Common Tasks

Drawing and Coloring Introduction

Selecting Objects

Creating Basic Shapes

Reshaping Objects

Organizing objects applying color fills and Outlines

Mastering with Text Introduction

Text Tool Artistic and paragraph text Formatting Text Embedding Objects into text

Wrapping Text around Object Linking Text to Objects

Applying Effects Introduction Power of Blends Distortion Contour Effects Envelopes Lens

effects Transparency Creating Depth Effects Power Clips

Working with Bitmap Commands Introduction Working with Bitmaps

Corel Draw- Web resources Introduction Internet Tool bar setting your webpage

Exporting files creating buttons with rollover effects

PPC ADVERTISING (GOOGLE ADWORDS)

• Understanding in organic search results

• Introduction to Google adwords & PPC advertising

• Setting up Google adwords account

• Understanding adwords account structure Campaigns, Adgroups, Ads,

Keywords, etc.

• Types of Advertising campaigns-Search, Display, Video

• Difference between search & display campaign

SOCIAL MEDIA MARKETING

• What is social media

• Understanding the existing social media paradigms & psychology

• How social media marketing is different than others

• Facebook Marketing

• Linkedin Marketing

SEARCH ENGINE OPTIMIZATION

The SEO program is designed to transform learners into

effective, industry-ready Search Engine Optimization

specialists. Built around a structured learning path

prescribed by industry experts, the program includes

modules in all facets of search engine optimization,

including on-page SEO, link building, content marketing,

web analytics, and more. Gain experience in strategizing

and executing inbound marketing initiatives with industry

projects.Key Learning Objectives

In-depth knowledge of keyword research to boost online visibility of a business

Hands-on experience in devising an SEO strategy to drive organic traffic

Advanced link-building expertise, including internal link-structure analysis and optimization What is SEO?

Introduction to SEO

What are search engines and their functions?

Understanding traffic, keywords etc.

On page optimization

Off page optimization

On-Page Best Practices