april 26 – 30 - deamcon

C O M P L I A N C E

R E C R U I T M E N T

D & I

GOLD UNDERWRITERS

PLATINUM UNDERWRITER

A P R I L 2 6 – 3 0

2 DirectEmployers 2021 Annual Meeting & Conference

12:45PMNavigating DEAMcon21: Engagement, Prizes, Oh My!

1:00PMWelcome, Opening Ceremony, & Annual MeetingDirectEmployers is ushering in our 20th Anniversary, and you’ve been along for the ride as we’ve grown our service offering to what you see today. This session will kick-off the week-long festivities by sharing where we were in 2001 versus 2021, provide an overview of events to come, and the many ways you can interact with one another, network with underwriters and service providers, AND enter for a chance to win some incredible prizes along the way. Full stream ahead!

1:30PMLess Allyship…More Action

D&I Keynote

Torin Ellis will galvanize you to reframe your commitment to inclusion and a workplace culture of belonging as he takes you on a vocal journey of empowerment, strategic exploration, and tactical execution at every value point within the organization. Focused on the benefits, economics, and return derived from starving complacency, his message will inspire you, especially after the impact of COVID-19, racial and social unrest, and

persistent political headwinds. He’ll illustrate how to effectively attract, nurture and retain the most dynamic talent necessary to not only meet but transcend internal business vision. An aspirational exchange, it will shift your perspective from fatigue to focus and help you create a workplace that is safe and supportive.

Presented by Torin Ellis

2:30PMOFCCP Director, Jenny Yang

Compliance Keynote

2021 will be a transformative year, marking not only a slow return to normalcy but also the transition of one presidential administration to the next. As we look ahead, two questions remain top of mind for all contractors — what will the focus be moving forward, and how do we prepare? To help shed light on the new administration’s shifting priorities, goals, and enforcement focus, DirectEmployers is happy to welcome newly appointed OFCCP Director Jenny Yang to the DEAMcon21 stage. Join this session to be one of the first to hear from the new OFCCP Director, and take notes on what lies ahead!

Presented by Jenny Yang, OFCCP

3:30PMVirtual Demo Hall

Cheers to 20 Years!

Milestone anniversaries are nothing to scoff at, and at 20 years, we’re just getting started. Join us this year as we celebrate our anniversary and inspire you to reach new levels in your careers.

M O N D A Y • A P R I L 2 6 , 2 0 2 1

2 DirectEmployers 2021 Annual Meeting & Conference April 26 – 30, 2021 • DEAMcon.org 3

4:00PMOvercoming Adversity: Turning a Disadvantage to an Advantage

D&I Keynote

RJ Mitte has worked his entire life to not only overcome but triumph over his disability. Born with mild cerebral palsy, the health struggles Mitte experienced early in life were compounded when he became a victim of school bullying. Upon hearing that bullying was at the root of several teen suicides in 2010, Mitte began speaking out on the topic via YouTube and in the media. He is now a role model for anyone who has faced difficulty and gone on to accomplish greatness in their lives. From bullying victim to Hollywood actor in a hit show, Mitte has turned his disability into an asset and delivers an inspirational message to audiences to never let anything hold you back — you can make of your life whatever you want.Please note, this session will not be recorded.

Presented by RJ Mitte

5:00PMTech Panel: Work Smarter with New HR TechnologyTechnology enables us to work smarter, not harder in the new normal. New technology allows HR teams to focus less on administrative tasks and more on overall strategic initiatives. It can help people make more informed decisions, power recruitment tactics, increase employee engagement, and so much more. As technology continues to advance and improve processes across the workplace, in every industry, the possibilities for the future of work are endless. Join Jason Ward of RocketBuild, Steven Apostolidis of Recruit Rooster, and Justin Perkins of Taapestry, as we learn how new technology is helping people and organizations to work smarter.

Presented by Jason Ward, RocketBuild; Steven Apostolidis, Recruit Rooster; Justin Perkins, Taapestry

T U E S D A Y • A P R I L 2 7 , 2 0 2 11:00PMOn-Demand Learning, At Your Leisure: Debuting the New, Accessible DE AcademyContinued education is essential for growth, professional development, and career advancement — and DirectEmployers has the market cornered! On-demand learning is now available through our new learning management system, the DE Academy! COVID-19 may have halted our love of conducting in-person training, but online learning can help fill that gap and provide you with the fundamentals needed for growth. Our recent Member survey shows the demand for a wide variety of educational topics, and to accomodate this need, the DE Academy will house courses focused on Affirmative Action, sexual harassment, OFCCP compliance, diversity & inclusion, and various other professional development content. Join Jennifer Polcer, VP of Learning and Development, and Janet Fiore, disability advocate and founder of The Sierra Group, as Jennifer showcases the DE Academy platform and Janet speaks to the DisabilityRecruiter© Certification and DisabilityEtiquette© course available from The Sierra Group’s experts, now featured in the Academy!

Presented by Janet Fiore, The Sierra Group & Jennifer Polcer, DirectEmployers Association

1:30PMADA Update: Fast-Breaking Developments on “Reasonable Accommodation”

Compliance D&I

In this session, David K. Fram, Esq., Director of ADA Training for the National Employment Law Institute (NELI), will discuss the latest cases on practical, reasonable accommodation issues. The topics discussed during this fast-paced, interactive session will include:

• What words technically trigger the duty to interact.• What supervisors and HR professionals should be trained to

say and document in response to employee requests.• What to do if the employee fails to cooperate in the

reasonable accommodation discussion.• What a supervisor can disclose to coworkers about an

accommodation.David will also shed light on particular accommodation requests, such as leave (including repeated leave extensions), change of supervisors, non-competitive reassignment, light-duty, work-at-home, shift changes, and a perfume/irritant-free workplace. Finally, David will emphasize COVID-19 questions and issues that arise in the reasonable accommodation process.

Presented by David K. Fram, NELI



3:00PMMoving Past Curb Appeal: Setting the Stage for Enhanced Candidate Attraction & Engagement

Recruitment

In 2019, Frontdoor overhauled its career site, making significant improvements to its “curb appeal.” These improvements defined who they were as an organization and bottled that brand up into a sleek and vibrant design that featured a “day in the life” recruitment marketing video, countless branded images, and a much-improved candidate engagement factor. Fast forward to the present, and one Gold MUSE Award later for video excellence, Frontdoor has again leveled up their career site. With their branding locked in, Frontdoor has now implemented Google Talent, similar jobs tools, and even a talent community to spur candidate engagement with passive job seekers. Join this session to discover the benefits of continual growth, how these upgrades have positively impacted their candidate engagement and talent pipeline, and what’s next on the horizon for this innovative brand.

Presented by Justin Clem, Frontdoor

4:00PMPutting Real Data to Use: Developing Compliant D&I Goals

Compliance D&I

Diversity and inclusion (D&I) goals are good, and AAP goals are required, but if they are not developed together and in sync, you could be duplicating your efforts, increasing your risk, and confusing key stakeholders. During this session, you’ll discover how to use compliance data to create D&I goals based on “real” data and measure the impact of your D&I strategies and initiatives for protected groups. Attendees will walk away understanding how to leverage D&I goals to inform and educate leadership, recruiters, and other key stakeholders, while also using those goals to support your outreach and good faith efforts for your AAPs. This session will provide a forward-looking approach to U.S.-based compliance efforts that can apply locally to veterans and individuals with disabilities and globally for females.

Presented by Gerri Allamby, Unilever

5:00PMMixology Happy Hour: Cocktails & Conversation with Recruit RoosterFinish your workday the fun way with a happy hour enjoyed from the comfort of your own home! Join the Recruit Rooster team and fellow DEAMcon21 attendees for an evening of mixology, cocktails, and conversation. We will walk you through how to make our signature drink: The Cock-a-doodle-mule! Feel free to gather your ingredients ahead of time (listed below) and make it alongside us, or just grab your favorite drink, kick back and relax. We can’t wait to see you there!Cock-a-doodle-mule Ingredients:

• 2 oz vodka• 1/2 oz lime juice• 4 oz ginger beer• Lime wedge• Crushed ice

SANDIEGOAPR 21-23


W E D N E S D A Y , A P R I L 2 8 , 2 0 2 111:45AMYoga for All Levels

1:00PMWhat Does the Data Reveal? Tapping Into Data Insights to Improve D&I EffortsLet’s talk diversity and inclusion (D&I). This topic continues to be on employers’ minds and hearts, but also a factor for job seekers. Before creating programs and strategies around D&I, it’s essential to take a holistic look at where you stand now and what you seek to gain, and that begins with clean data and your Affirmative Action Plan. Tony Perkins, VP of AA/EEO Compliance and leader of the Taapestry team, will share the importance of having clean data to analyze, how to recognize areas of improvement, and explore ways you drive diversity efforts forward to create a workplace representative of inclusivity and belonging for employees of all skills and abilities.

Presented by Tony Perkins, DirectEmployers Association

1:30PMHR Magic: Understanding Applicant Accommodations and Finding Your Talent Edge

Compliance

After reading the Americans with Disabilities Act (ADA) Amendments Act and the Equal Employment Opportunity Commission’s guidance related to applicant accommodations, you may be feeling as if you need a magic wand to understand employer obligations. This session will outline employer responsibilities related to recruiting and interviewing accommodations and illustrate how to engage in the interactive process successfully. You will also discover how accommodations could be your ticket to finding your talent edge with a little HR magic!

Presented by Ashley Valenzuela-Ruesgen, Hensel Phelps


3:00PMBuilding a Best-in-Class University Relations Program

Recruitment

The United States boasted approximately 5,300 colleges and universities, filled with incredible talent seeking to enter the workforce upon graduation. How do you get your branding and entry-level positions in front of new graduates? With a university relations program in place, you have the contacts to expand your candidate pool and fill positions more efficiently while also doing double-duty to broaden your recruitment brand further to a more diverse audience. Join this session to discover how to build a business case for university relations and gather the framework to improve your current program or start fresh. By the end of the session, you’ll walk away with the ability to identify school selection criteria and analyze data and metrics to track your success so you can be on your way to building a best-in-class university relations program.

Presented by Bill Baker, J.R. Simplot Company

4:00PMWorkplace Disability Inclusion Across the Employment Process

D&I

Employers are a critical part of the equation in improving employment outcomes for individuals with disabilities. By analyzing organizational data and eliciting the perspectives of key organizational leaders, human resource professionals, managers, coworkers, and individuals with disabilities themselves, we can reach a deeper understanding of the remaining barriers to full employment and inclusion of individuals with disabilities in the workplace, as well as ways to successfully address them. Research confirms that there are select workplace and human resources (HR) policies and practices that can facilitate a higher likelihood of recruitment and hiring, as well as more successful career advancement and retention. This presentation will provide an overview of these findings.

Presented by Susanne M. Bruyère, Yang-Tan Institute on Employment and Disability


T H U R S D A Y , A P R I L 2 9 , 2 0 2 11:00PMDiversity Analytics to Measure Outreach Partner Effectiveness

Compliance D&I

Analytics enable HR professionals to make data-driven decisions to attract, manage, and retain employees, which improves ROI. Data helps leaders make decisions to create better work environments, maximize employee productivity, and significantly impact the bottom-line when used effectively. To enhance all outcomes, HR leaders must align data and initiatives to the organization’s overall strategic goals. But where do you start? Join this presentation to learn straight from your peers at Oracle while they discuss DirectEmployers Analytics and Partner Relationship Manager (PRM), how to interpret the information available, and how they have used the available analytics to help create a better strategic approach for diversity and inclusion efforts.

Presented by Shauna Holman Harries & Tobi McIntyre, Oracle

2:00PMThe Language of Disability and the Inclusion Revolution

D&I

Stereotypes, stigmas, and notions of ableism make disability in the workplace a sensitive topic to discuss. Nuances in the language surrounding disabilities make the discussion even more difficult for non-disabled employers and colleagues to join. Too often, those best equipped to teach the language of disability — people with disabilities themselves — fall through the cracks as workplace inclusion and diversity initiatives are administered by recruiters and compliance professionals. As part of this conversation, the audience is invited to join the ‘Inclusion Revolution’ to build a bridge between people with and without disabilities by facilitating effective, real conversation in a meaningful and productive way. Attendees will enjoy a candid, no fluff conversation about disability in the workplace from colleagues’ perspectives with and without disabilities.

Presented by Haley Moss


3:30PMFireside Chat: Veteran Initiatives

D&I Recruitment

Veteran hiring isn’t just a program at ArcBest and ABF Freight, it’s a priority–emphasized by years of hard work, outreach, and collaboration that has contributed to their recognition on the G.I. Jobs Military Friendly® Employer list. Join this session to explore the ins and outs of ArcBest and ABF Freight’s veteran hiring programs, their successes, and even challenges they’ve encountered along the way. This interactive session will give you a bird’s-eye view of an established program consistently recognized for the support provided to military veterans and transitioning servicemembers.

Presented by Denae Bell, ABF Freight & Jerry Elam, ArcBest

4:00PMAdvocating for TransMilitary Equality

D&I Keynote

Veteran Laila Ireland courageously came out as a transgender service member by sharing her story in the Emmy-nominated short film “Transgender, at War and in Love.” Today, Laila advocates for transgender equality by speaking across the country and establishing safe spaces for this critical conversation. During her keynote speech, Laila will share her personal story from the front line of the fight against the transgender military ban.Please note, this session will not be recorded.

Presented by Laila Ireland

5:00PMHappy Hour: Trivia & Tech-Talk with RocketBuild

Wind down your workday with a fun-filled happy hour enjoyed from the comfort of your own home! Join the RocketBuild team and fellow DEAMcon21 attendees for an interactive trivia game (played from your mobile device) and lively conversation. The theme of the hour is technology, so techies beware! Join us!


F R I D A Y , A P R I L 3 0 , 2 0 2 111:45AMYoga for All Levels

1:00PMRobots, Pandemics, & Meteors: What’s Next for Your Recruitment Brand?

Recruitment

When we ushered in 2020, who knew that we’d be welcoming in a completely new world, one forever changed by a microscopic virus. Nearly overnight, employers made sweeping technological changes to accommodate their new normal while working overtime to keep their recruitment brand intact during the pandemic. Employers currently find themselves in unchartered territory and have been forced to consider what a work environment now looks like and how to adapt or go the way of the dinosaur. Join this session to explore the ways the pandemic has impacted employers’ talent brand, what artificial intelligence looks like in today’s recruitment strategy, how the future talent market is expanding as a result of the pandemic, and finally, how to build a recruitment brand that can withstand the ebb and flow of growth.

Presented by Scott Sendelweck, Community Health Network


2:30PMConnecting Veteran Talent With Opportunity

D&I Recruitment

Veterans are a great source of talent for civilian employers and often embody the capabilities and valuable skills developed through real-world, high-pressure experiences in a military setting. But how do you connect these talented individuals to the opportunities that await them? Join this session to explore how employers can engage with the public workforce system to support veterans, the employment resources available for veterans, transitioning service members, and military spouses, and dispel the myths associated with American Job Centers being just “the unemployment office.” This session will feature actionable takeaways regarding resources employers

can use to connect with veteran talent and further showcase DirectEmployers long-standing partnership with the National Association of State Workforce Agencies (NASWA) and our joint initiative, the National Labor Exchange (NLx).

Presented by Charlie Terrell, NASWA

3:30PMVocational Rehabilitation: The Untapped Resource in Diversity & Inclusion

Compliance D&I

Dive in and learn more information about Vocational Rehabilitation (VR) services for both clients and employers and its purpose and history in which it is rooted. Join this session to understand how to utilize VR to promote diversity and inclusion within your organization and connect with VR services in your area. Attendees will leave the session with knowledge of the disability community/culture, disability demographics, disability etiquette, AgrAbility, dispelling common misconceptions, the importance of our words/language we use, etc. This session seeks to provide employers the opportunity to ask questions and introduce new ideas and innovative resources that help shape better business practices for all.

Presented by Christa Martin, KY Office of Vocational Rehabilitation (OVR) Employer Services Branch

4:30PMFireside Chat: Diverse Talent Mobility Initiatives that Yield Results

D&I

Attracting diverse talent is only one step in the much-needed comprehensive inclusion and diversity enterprise plan. Join this session as TEKsystems I&D Executive Director and team explore how they created initiatives and measurements to ensure strong integration, access, and upward mobility of the diverse talent within their company and how they replicated this effort into the information technology industry and clients they support.This session will feature conversation from Franklin Reed, the recipient of DirectEmployers 2020 Diversity & Inclusion Award.

Presented by Franklin Reed, Mike Powers, & Terry West, TEKsystems

More than just career sites

Recruitrooster.com

Creative Career sites Accessibility

Create a career site experience for all. We do the legwork to make sure your career site meets the recommended ADA accessibility standards for a broader, more diverse candidate pipeline.

Modern design, innovative technology and bold creative experiences—we go the distance to make your brand come to life.

Don’t settle for mediocre when you deserve vibrant and engaging. Rule the roost with compelling design, vibrant photos and videos cool enough to ruffle a few feathers.

Have you seen our new compliance-friendly talent Community?

You recognize DirectEmployers as longtime experts in OFCCP compliance and recruitment marketing. With Recruit Rooster, we’re expanding our solutions further to offer full career site branding and creative services, and now, accessibility testing and tools that will elevate your career site and appeal to a broader, more diverse audience of job seekers. You need more than a great job page. That’s why Recruit Rooster goes above and beyond to offer creative services like video and content that communicate your company’s culture to potential candidates.

Increase your applicants and decrease your cost to hire with compliance in mind, using our new Talent Community platform. Featuring a built-in compliance tip library straight from leading industry experts at DirectEmployers, our Talent Community is the first and only of its kind.

april 26 – 30 - deamcon

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