april 21 - june 7 · april 21—june 7, 2016 double karastan imagination points during national...

APRIL 21 - JUNE 7

For decades, consumers have selected Karastan for its superior craftsmanship and distinctive elegance. Inside you will find an extensive assortment of resources to showcase Karastan’s signature styling and help attract customers to your store.

SALE DATES

APRIL 21—JUNE 7

• Social Media

• Retail Advertising

• Point of Sale Kit

• Finance Offers

• Imagination Program

• Cushion Offer

SOCIAL MEDIA

IT’S SOCIAL MEDIA MADE EASY

Your customers are actively engaged in social media. Are you?

Creating unique and engaging content for your Facebook and Twitter accounts can be time-consuming. Karastan has a new tool that can help promote National Karastan Month and more.

Promoboxx makes social media marketing easier by offering relevant, engaging and interactive content and images for your Facebook and Twitter business pages.

Control the Promoboxx experience by selecting the specific posts you’d like to use on your social pages—or automatically enroll your Facebook and Twitter accounts to auto-post Karastan’s content. Throughout the year, Karastan will be providing an ongoing collection of incredible content covering lifestyle, trends, inspiration and new products.

Look for the National Karastan Month campaign on Promoboxx available starting April 1.

Enroll in Promoboxx today by following the link from KarastanToday.com.

www.facebook.com/karastancarpetsandrugs

www.pinterest.com/karastancarpet

www.twitter.com/karastan

NATIONAL SWEEPSTAKES

Karastan is holding a sweepstakes contest on Facebook that will run for three weeks during National Karastan Month. We will utilize the sweepstakes to promote National Karastan Month and encourage consumers to select a local participating Karastan retailer and download the rebate. The contact information of these in-market consumers will be shared with participating retailers through our lead platform, which is accessible through KarastanToday.com. Facebook and Twitter posts about the sweepstakes—along with a lot of great posts related to National Karastan Month—are available to you through our Promoboxx program.

LIVE BEAUTIFULLY BLOG—www.livebeautifully.karastan.com

Karastan has a robust social media strategy in place to spread awareness and drive store traffic during National Karastan Month. In addition to Karastan’s national Facebook and Twitter pages, Karastan will be promoting our consumer facing blog, Live Beautifully. Throughout the sale period, there will be a series of dedicated posts on the featured promotional offers and sale products.

KARASTAN PROVIDES

• Ready-to-use images

• Newspaper ads

• Magazine ads

• Direct mail inserts

• Radio scripts

• Billboard ads

• Television ads

• Web-based promotions

Go to KarastanToday.com for all your advertising needs.

PRINT

Print advertising is an effective method to

help reach your target audience. Karastan

has professionally designed ads available

to you to download in the Advertising

Center on KarastanToday.com. Select

templates that suit your style, featured

products, lifestyles and offers. Customize

your message and store information and

you have the makings of a successful print

advertising campaign that establishes your

store as an industry leader.

DIRECT MAIL

Suttle-Straus will assist you every step of

the way on direct mail — from providing

demographic studies, proofs and printing

to delivery to your newspaper or directly

into consumer’s homes.

BILLBOARD

The lowest cost-per-thousand of

any media, outdoor advertising is

unsurpassed in its ability to supply long-

lasting impressions and coverage and

reach your customers.

TELEVISION

A number of customizable TV spots are

available to dealers. They allow for store

name and location as well as special-offer

additions. These 15- and 30-second spots

effectively communicate the Karastan

brand image while offering dealers

an opportunity to provide high-end

production values on a local level.

ALL-INCLUSIVE TV AIR BUY &

TV SPOTS

• Turn-key customized package

• Personalized consultation

• Prequalified for Co-op

• Focused on YOUR success

Includes:

• Network analysis

• Demographics and psychographics

• Ideal dayparts, weekly frequency, and range of frequency

• Cable Air Buy – two-week or four-week flights

• Customized TV spots – digitally delivered to your selected networks

RETAIL ADVERTISING

STORE LOGO

LOWEST PRICES OF THE SEASONON KARASTAN CARPET NOW THROUGH DATE

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Web Banner

Direct Mail

Print Advertising

Television Spots - 15—and 30—second options

Billboard

RETAIL ADVERTISING

STORE LOGO

LOWEST PRICES OF THE SEASONON KARASTAN CARPET NOW THROUGH DATE

STORE NAMEADDRESS PHONE NUMBER WEBSITE

UP TO $1,000 BACKSale ends June 7, 2016

NATIONAL KARASTAN MONTH

LOWEST PRICES OF THE SEASON

STORE NAMEPHONE NUMBER

WEBSITE

LEAD BOOSTER

During National Karastan Month, Karastan will drive traffic to participating retailers through our online advertising, our website and our social portals. For Karastan retailers interested in a targeted local campaign to drive traffic in their local area, Lead Booster is now proven to generate those leads direct to your store.

HOW DOES IT WORK?

• Karastan will analyze your trade area and purchase key Google search words during the promotional dates.

• Karastan drives leads through both Google and Bing to connect “in-market” consumers with your store.

• One-time set up fee — $1,000.

• $750 Lead Booster advertising units (minimum to participate) – eligible for 50/50 Co-Op reimbursement.

Note: Store and contact information MUST BE validated by the Lead Booster team.

HOW DO I SIGN UP?

• Contact your territory manager.

• Email [email protected] for more information.

• Call the support team at 800-237-3417.

QUALIFYING STYLES

Wool styles

SmartStrand® Forever Clean™ Silk™ styles

SmartStrand® Forever Clean™ styles

SmartStrand® Forever Clean™ UltraTM styles

Karalon™ and Kashmere™ styles

Wear-Dated® styles

Metropolitan Collection styles

STAINMASTER® styles

EverStrand® styles

Bonus 40—Points per Sq. Yd.









RSAs earn Karastan Imagination points per sq. yd.

Only the Karastan styles listed on the qualifying style list are eligible for this promotion.

A complete list of qualifying styles will be posted at www.karastanimagination.com.

Deadline to claim National Karastan Month orders is June 21, 2016.

Karastan Imagination points will be deposited to your account after shipment confirmation.

Make sure to visit www.karastanimagination.com for details on this and all promotions, or contact Award Headquarters at 1.888.287.9512 or the Promotions Department at 1.800.241.4900, option 3, 4.

Visit KarastanToday.com or Mohawktoday.com for more details.

IMAGINATION PROGRAM

RETAIL SALES ASSOCIATE SPIFF

April 21—June 7, 2016Double Karastan Imagination points during National Karastan Month

SELL MORE. SAVE MORE.

Offering credit is a best practice that nets higher sales and more loyal customers. Now more than ever, it is critical to offer the Karastan Credit Card “early and often” to increase your average tickets and compete more effectively with mass merchants and discount retailers.

• No Interest Until January 2019

Equal pay

9.99% —All products

4% Buydown — (All Karastan carpet, cushion and installation)

Tran code: 123

• No Interest if Paid in Full Within 15 Months

Deferred interest

5.74% —All products

3% Buydown —(All Karastan carpet, cushion and installation)

Tran code: 122

FINANCING

11

POINT OF SALE

LIVE BEAUTIFULLY

Price Tag 6 W x 4 H Qty. 50

Mylar BalloonsQty. 3

Display Header 27.5 W x 6.25 HQty. 10

Snipe for Studio Display 10.75 W x 24.75 HQty. 1

$

$

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$

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ON SALE NOW

A-Frame Inserts 22 W x 28 H Qty. 2

Window Cling 14 W x 14 H Qty. 2

Standee 25 W x 75 HQty. 1 Sample Wrap

9 W x 38.25 HQty. 6

NKM SPRING 2016 POINT OF SALE KIT

SALE

ONSALE

NOW

ONSALE

NOW

NOW ONSALE

NOW ONSALE

SALE

Sticker Sheet 11 W x 22 HQty. 1

Card Topper 4.25 W x 4.25 HQty. 25

CONSUMER REBATE OFFER

Consumers can earn an additional $1 / sq. yd. rebate by adding KaraStep Reserve 1.0 , Reserve 2.0 or Perfection cushion to their carpet sale. Cushion only qualifies if purchased with qualifying Karastan carpet. Consumer receipt for carpet rebate must include KaraStep cushion to qualify. Retailer will be billed for 50% of cushion rebate paid to consumer.

EXAMPLE

Consumer carpet purchase earns $5 / sq. yd. rebate. Add KaraStep Reserve or Perfection to increase rebate to $6 / sq. yd.

Consumer carpet purchase earns $3 / sq. yd. rebate. Add KaraStep Reserve or Perfection to increase rebate to $4 / sq. yd.

RETAILER PRICE DISCOUNT OFFER

Dealer can earn $0.50 / sq. yd. rebate for every sq. yd. of KaraStep Reserve or Perfection cushion sold with qualifying carpet purchased.

KaraStep cushion qualifying sq. yds. must equal the total sq. yds. of carpet purchased. Credit memo will be issued to retailer at close of promotion.

EXAMPLE

Retailer purchases 1000 sq. yds. of qualifying Karastan carpet. Retailer can earn up to $500 for KaraStep cushion purchased during promotional dates.

CUSHION OFFER

Reserve & Perfection

LIVE BEAUTIFULLY

WWW.KARASTAN.COM

april 21 - june 7 · april 21—june 7, 2016 double karastan imagination points during national...

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