april 2019 ice cream - food matters live€¦ · savory ice creams are both hot and mainstream....
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Innovative colors for ice cream with EXBERRY®
APRIL 2019
Ice Cream
2ICE CREAM APRIL 2019 |
This report at-a-glanceIce cream manufacturers will know well that responding to trends is important to keeping their place in the market. But new ice cream trends develop quickly and some stay and some fade away. The way to ensure sus-tainable success is to identify those that are here for the long term.
Although flavors are a huge factor in new ice cream trends, it’s essential that these are supported by colors that consumers will associate with those flavors, and which communicate freshness and give a great visual impression.
The experts at EXBERRY® by GNT are highly experienced at creating colors for the ice cream industry, and have some insights to offer into the trends in flavour and colors that are likely to stick around:
Ice cream for social media?It’s not as crazy as it sounds! In today’s marketplace where consumers will share pictures of the foods that they enjoy, ice creams that look great will be photographed and put on Instagram and shared with friends. Social media is embedded in the lives of consumers now. When making ice creams, manufactures should think about the visual cues that will resonate with social media influencers and young people that will take pictures of all the great looking foods they experience. Natural colors from fruits and vegetables offer a wealth of options to make ice creams that can create a buzz on Instagram, Twitter, Pinterest and Facebook.
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Clean labels are here to stay
The trend for clean labels and natural ingredients is well-established, but here to stay. Ice cream that looks amazing, and has the double appeal of being colored by completely natural ingredients that come from edible fruits and vegetables, is going to put ice cream makers in a strong position to succeed.
EXBERRY® by GNT is a range of clean label Coloring Foods made from fruits, vegetables and edible plants than can help ice cream manufacturers tap into all of the trends highlighted here. Visit exberry.com for more information.
Savory SensationsSavory ice creams are both hot and mainstream. Vegetable flavors like pumpkin and carrot, and spices like ginger and black pepper, are hugely popular. But for some consumers they are a new concept and they might approach savory ice cream flavors with caution. If a savory flavour looks great and the consumer’s first visual impression is positive it’s more likely that they will try the product, no matter how unusually the flavour.
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From farm to forkTo ensure the highest level of quality and year-round availability, we control our entire supply chain. Cultivation and harvesting are monitored by GNT’s own agricultural engineers. It’s a true farm-to-fork operation.
Aim higher with coloring foodsIce cream manufacturers can achieve ultimate clean label status for their products with EXBERRY® by GNT, a range of coloring foods comprising more than 400 natural shades.
Coloring foods are natural color ingredients obtained exclusively from fruits, vegetables and edible plants using gentle, physical processes such as pressing, chopping, filtering and concentrating. Consequently, they are not classed as additives but foods with coloring properties and, therefore, qualify for cleaner and clearer labelling declarations than other colorants.
If you need natural color expertise in ice cream applications, look no further than EXBERRY® by GNT. For 40 years now, we have continued to develop and improve our portfolio of color-intense food ingredients. Using our own innovative processes, we manufacture fruit and vegetable concentrates that impart almost any color shade to foods and beverages and are ideally suited for industrial use.
DISCOVER THE EXBERRY® ADVANTAGEBring your ice cream products to life with EXBERRY® coloring foods. Contact your nearest GNT affiliate today to find out how.
GNT Group B.V. (Headquarters)Industrieweg 26 5731 HR - Mierlo, Netherlands+31 40 7800300 [email protected]
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