April 2012

Welcome to ERA Wilder Realty Dear ERA Wilder Family, We invite you to read through our quarterly newsletter to hearabout all of the great things we have happening in our company. It isgreat to get a more in depth look at the positive service our agentsand affiliates provide to continue making our company as successfulas it is. In this newsletter you will gain insight on what our mortgagepartners, selling agents, and even interns are doing behind thescenes to keep ERA Wilder Realty a great company.

Colie Dyson Memorial Fundraiser Event

In This IssueColie Dyson Fundraiser

2012 Excellence Award

Melissa Richardson's Service

Lynette Cauley's Service

Andy Brumbaugh Presents Kelsney

ERA Celebrates 40 Years

Working with New AmericanMortgage

Meet our Interns

Andy Brumbaugh ShowsYou Kelsney Ridge

ERA Wilder Realty will be honoring the memory of beloved realtor,Colie Dyson, with an Auction Fundraiser on Friday, April 27th. Theevent will take place at Lake Carolina Lake House and will begin at6:00pm. To make a contribution to the auction, please fill out the formlocated at: http://db.tt/Y6xgnrTs

For more information about Colie Dyson and details on the eventplease click here: Colie Dyson Flyer

2012 Excellence Award WinnerERA Wilder Realty has had the distinct honor of being recognized asa 2012 Platinum Excellence Award winner by the Cartus BrokerNetworker. ERA Wilder Realty was in the top nine percent of 425principal brokers to earn this distinction based on 2011 performance.This award is given to brokers based on their excellence overallworking with buyers and sellers measure on the following attributes:

Maintaining a high sales rate on all listings.Demonstrating market knowledge by correctly estimating theprices at which properties will sell.Posting a low average of total days on market for listedproperties.Understanding and fulfilling the needs of relocatingemployees.Receiving top customer service ratings from both buyers andsellers.Helping corporate clients mange and reduce expensesassociated with a sale.Helping buyers and sellers with their additional real estateneeds across the country.

Melissa Richardson's Customer ExperienceMelissa Richardson, from ERA Wilder Realty'sSumter office, was able to make a client and herdaughter happy by working diligently to make surethey got the house they wanted despite thedifficulties they faced. Her client was so please thatshe wote a recommendation letter commending

Build Your Future In An AwardWinning Neighborhood

Listen as Andy Brumbaugh,from the Northeast office, talksabout the perks of living in the

wonderful neighborhood ofKelsney Ridge.

40 Years in Real Estate

ERA Realty celebrates 40 Yearsin Real Estate.

Take a look into ERA Realty'slegacy.

Working with New AmericanMortgage

Top Service: Chad Kurtz, NewAmerican Mortgage

Melissa on all her superb work and constantprofessionalism.

To View the Recommendation Letter Click Here.

Lynette Cauley's Customer Experience Lynette Cauley from our ERA Wilder Realtydowntown office was able to leave her clientshappy even after they had to adjust their originalplans for their home. Their house had been onthe market for over a year and had not sold yet,but with Lynette's help they were able to insteadfind a renter willing to sign a year's lease. Not

only did they thank her by sending a 'Thank you' card, but they alsoincluded a gift certificate to really show their appreciation. View the thank you note she received here

Writing That Makes Them Want to Buy The words: Featuresand Benefits, may seemlike the same thing butwhen dealing with realestate marketing theyhave differentmeanings. To break itdown using a simplefood analogy; Featuresare the cake, whilebenefits are the icingand you don't serve onewithout the other. When trying to convince customers to makea purchase you need to not only tell them features but also spell out theirbenefits.

Watch as Debbie Allen, in theNortheast office, talks about hergreat experience working with

New American Mortgage.

Agent Tip Corner

Lucinda Brasington says,"Explain to the seller what

happens next, all the way throughto closing.

Pretty simple in theory, but a timethat you must use to make themaware of everything that goes on

during the marketing and saleprocess; and everything you could

think of that might not go right!"

Meet the ERA WilderRealty Interns

Watch as Simone Dozierwith Marketing, Lauren

Sanford with Finance andProperty Management, MikeReed with Commercial Real

Estate, Tyler Andersonwith Relocation and BeccaTalley with Marketing andGraphic Design, talk abouttheir experiences interning

benefits. To view this article Click Here

Seven Tips for New and Experienced Real Estate Agents

1. It's Not About YouIn real estate transactions you must always keep in mind that it isyour purpose to simply help your client/customer navigate throughthe home buying process. Do not get emotionally attached to thetransaction. Remember "It's not about me...I already have a house!"

2. Set A ScheduleThe beauty of what we do for a living is that there is no one telling uswhat to do or when to do it. The curse of what we do is that there isno one telling us what to do or when to do it. As a result of this weoften become idle and don't do all that we can to generate enoughincome to make a living. Put yourself on a schedule to keep aconstant work pace.

To view the rest of this article at its original source ContinueReading Here...

with ERA Wilder Realty.

To view their videos clickhere

In our nextnewsletter

Marketing and Selling TipsVideos from ERA Wilder Realty

Our Next Issue: July 2012 For helpful tips until our next newsletter please visit: http://www.realestatecareersofsc.com/announcement.php

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