THE SOCIAL NETWORK: The Polishing & Evolution of Our New Media Channels

Official Newsletter . April 2011 . Volume 2, Issue 4

New media – sometime referred to as “social media” – has emerged as a fundamental shift in the way we, as a society, communicate. That evolution includes the manner in which brands such as The Shops at Wailea connect with consumers.

Our center’s presence online has been overhauled and expanded over the past few weeks. We have a growing following and interact daily with people from across Hawaii, our key visitor markets and even as far away as Egypt, Australia and Switzerland.

We’re leveraging this technology to:. Promote The Shops at Wailea experience and raise brand awareness. Complement our existing marketing strategy across new channels. Offer real-time tools with which to interact with patrons and monitor our brand. Enhance Search Engine Optimization (SEO). Provide relevant insight to the media, our visitor community and all fans of The Shops at Wailea

Nearly every single new media user (95%) believes companies or brands should have social media pres-ence, and more than half (52%) of US users already follow a company or brand like ours.

But these channels aren’t just the voice of the cen-ter, they’re also the voice of its merchants. And you don’t have to be a new media guru to be part of the conversation.

Many of you are already providing news and events for us to post. If at any time you have information you wish for us to pass on to our network of fans and followers, reach out to me directly. And if you or your business is active on these networks, let us know so we can support your efforts as well. After all, the very nature of new media is social.

Relatively speaking these programs are still in their infancy, yet they mark promotional progress, adapt-ability and a dedication to interacting with our family of patrons virtually everywhere.

Todd A. Vines, Gilbert & Associates

todd@gilbetadvertising.com . @GilbertAds (Twitter)

Did you know we used Twitter and Facebook to

post real-time status updates during last month’s

tsunami emergency? Or that videos from the

February flash mob at our center have already

been viewed almost 3,000 times on YouTube?

Get social with The Shops! Facebook.com/TheShopsAtWailea Twitter.com/ShopsAtWailea Youtube.com/TheShopsAtWailea Issuu.com/TheShopsAtWailea

LETTER FROM THE G.M.

PRODUCT SPOTLIGHTThe sound of a tsunami siren is not on my top ten list of favorites, so when notice came over the news that a tsunami was possibly headed towards the Hawaiian Islands I glued myself to the television to get as much information as pos-sible. Sure enough, this appeared to be the real deal and we were in fact hit, though damage was contained to a few areas and we dodged a major bullet.

A big “thank you” goes out to our friends at the Maui Police Department and Wailea Commu-nity Association for their efforts in traffic control and maintaining calm. Everyone at The Shops at Wailea is to be commended for keeping a cool head and cooperating with management as we worked to restore the HVAC and get things back to normal. Unfortunately our friends in Japan were not as fortunate and it’s hard not to be sad-dened by the destruction that devastated the island nation.

Our prayers go out to everyone affected by this tragedy and we wish the nation of Japan a swift recovery.

Robert “Bob” DyeGeneral Manager, CB Richard Ellis

“TIFFANY LOCKS” BY TIFFANY & CO.

New for spring, Tiffany & Co. introduces Tiffany Locks. Based on Tiffany archival designs, Tiffany Locks feature detailed pendants and charms, some of which function as actual locks.

Among the options are vintage, heart, arc and round shapes in 18-karat yellow and rose gold or sterling silver. The collection also includes a heart pendant handcrafted in platinum and covered with pavé dia-monds. The design epitomizes the universal symbol of love and reflects all the emotion the heart can hold.

Ranging from $80 to $5,500. Available at The Shops at Wailea Tiffany & Co. location. 891.9226

CELEBRITY ALOHA

American Idol judge Steven Tyler

recently stopped by the Aloha Shirt Museum and Boutique, as did “Larry the Cable Guy” (seen here with curator Katy Smith). According to Smith, Larry was excited to find the official Mag-num P.I. Aloha Shirt. Whether he’ll apply his signature style and remove the sleeves is yet to be seen.

Michael Kollwitz& MikaApril 6th

Bobby Moderow, Jr.April 20th

Chief Fia Fia & the Polynesian Village PerformersApril 13th

Leokane & CJ “Boom” HelekahiApril 27th

WAILEA ON WEDNESDAYS

APRIL LINE-UP

Each Wednesday is highlighted by gallery receptions, artist appearances and one-night-only shop and restaurant spe-cials. All are welcome to enjoy free live entertainment in the center’s lower courtyard under the stars from 6:30 to 8:30pm. We proudly showcase the best performers in Hawai’i each week ... see listing below for this month’s schedule!

MANAGER OF THE MONTH

VISITING ARTIST

KASEY HIGA of CACHÉ

has been with The Shops of Wailea since its beginning. Her tenure start-ed with the grand opening of White House Black Market and Cheese-burger Island Style. For the past six years Cache has been her home. Kasey has a seven-year old daughter named Azure and a four-month old son named Rush, and is married to her high school sweetheart, Westin.

Meet Donna Young of Vancouver, Washington at Lahaina Galleries April 6th. Her experience of life, passion for color and refinement of technique combine to offer incred-ible works that are rich in energy, a celebration to the eye, and seem almost as timeless as nature itself.

APRIL PROMOTIONS PRODUCT SPOTLIGHT

ILORINOW - APRIL 3 . APPRECIATION SALE Save 25% on eyewear and accessories. Call for details. 875-1188

WHITE HOUSE BLACK MARKET NOW - APRIL 10 . SPRING STYLE EVENT Receive a $25 VIP Card with every $100 purchase. Offer good while supplies last. See store for terms and conditions.875-9943

TOMMY BAHAMA NOW - APRIL 18 . SPRING SHOE EVENT Receive a $25 promotional award with a minimum purchase of $100 that includes footwear to use toward a future purchase. See store for terms and conditions.APRIL 18 . SIP & SWIM (11am - 2pm & 6 - 8pm) Visiting swimfit specialist Lissette Marquez will be in store sharing her expertise and matching people with their perfect swimsuit.879-7828

HONOLUA EVERY WEDNESDAY . “WOW” SALE (5pm - Close)20% off any Honolua product. Mention “WOW” at purchase.891-8229

ENCHANTRESS BOUTIQUE / FIFI & BOOTZIE APRIL 6 . FIRST WEDNESDAY IN WAILEA (6 - 10pm)Enjoy cocktails, couture, chocolate, make-up touch ups, and a designer trunk show at this monthly event. EVERY WEDNESDAY . 10% OFF “WOW” SALE (6 - 10pm)875-1121 / 891-6360

COS BAR OF WAILEA NOW - APRIL 3 . TRIBUTE TO GLAMOUR Annual rewards event featuring free gifts with purchase, door prizes, in-store activities, demos and consultations from renowned national makeup artists.891-9448

LAHAINA GALLERIES MEET THE ARTISTS AT ‘ART NIGHT’April 6: Donna Young . April 13: Lori WylieApril 20: The Twins . April 27: Steve Turnbull 874-8583

“SPRINGTIME” BY TORI RICHARD

From its headquarters in paradise, Tori Richard transforms exotic world art into superb apparel.

Step out into Spring in one of our favorite vintage prints of all time. Originally printed by Tori Richard in 1975, “Springtime” is a delight-ful print guaranteed to add a little sunshine to your day. Our Mei Top features a front crossover neckline that makes it fun, chic and unique.

Available at The Shops at Wailea Tori Richard location. 891-8633

. 3750 Wailea Alanui Drive . Wailea, Hawai‘i 96753 . ShopsAtWailea.com . 808.891.6770

START SPREADING THE NEWS

HAVE SOMETHING TO SHARE?

Submit your news items, promotions and photos no later than the 15th of each month to: rosa.paz@cbre.com ortodd@gilbertadvertising.com