april 10 , 2015 update · management integration of the citizen group and company name change...

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April 10 , 2015 Update

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Page 1: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

April 10 , 2015 Update

Page 2: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Fujiyoshida-shi, Yamanashi-ken

Page 3: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Our Role in the Citizen Group

Citizen Electronics, as a company

playing a central role in the electronic

device business of the citizen group,

strives to enlarge its business domain in

various fields.

Page 4: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Management Philosophy

We value our customers and manufacture products that enrich the lives and win the love

and trust of citizens of nations all around the world, through sustained growth.

Management Policies

1. Our management model makes “quality first” and rapid response to market changes

our top priorities. We always do our utmost to stay a step ahead of the times and to

strengthen our capacity to propose new solutions that will build strong ties with our

customers.

2. We constantly strive to be an exciting company, meeting and surpassing the

expectations of our customers, shareholders, employees, and partners, together with

the local communities in which we do business, through sustained growth. We are

committed to upholding the law, fulfilling our corporate responsibilities, and living up

to our corporate ideals, while acting responsibly and fairly on behalf of all the

stakeholders in our company.

3. We recognize that environmental issues are a concern shared by people everywhere.

We are dedicated to doing our part to protect the global environment.

Management Philosophy & Policies

Page 5: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Corporate Data

Yoshihiro GohtaRyuzo KondoSeigo TogashiTakahisa WatanabeShigeru KabataNoboru TazakiToshio Harashima

Kenichiro Hanyu

Yasunori ToyamaHirokuni TakayamaHirohiko IshiiMegumi HoriuchiTakuji Nakao

(As of April 10, 2015)

CITIZEN ELECTRONICS CO., LTD.

June 23, 1970

¥ 5,488.45 million

1-23-1, Kamikurechi, Fujiyoshida-shiYamanashi-ken 403-0001, Japan

:

:

:

:

Company Name

Established

Paid-in Capital

Headquarters

PresidentManaging DirectorDirectorDirectorDirectorDirectorAudit & Supervisory

Board MemberAudit & Supervisory

Board Member

Operating OfficerOperating OfficerOperating OfficerOperating OfficerOperating Officer

:Board of Directors

■ Employees : 2,789 (Consolidated)

494 (Non-consolidated)

Page 6: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

History1970 Foundation of Bulova-Citizen Company, Ltd. as a joint venture between Citizen Watch

Co., Ltd. and U.S. Bulova Watch Company, Inc.

1971 Launch of the tuning-fork wrist watch

1977 Bulova withdrew from the joint venture and our company name changed to Citizen

Electronics Co., Ltd.

1978 Launch of the magnetic micro-buzzer

1983 Launch of the SMD-type chip LED, “CITILED”

1989 Launch of the illuminated compact switch, “LUMISWITCH”

1990 Launch of the RS series remote-control pad sensor, “CITISENSOR”

2000 Launch of the LED backlight unit for color LCDs

2001 Launch of the world’s first pastel-color LED, “PASTELITE”

2002 Launch of the LED for cellular phones with cameras, “CITILIGHT”

2003 Development of the CL-650S series high-power white LED for general lighting

2005 Launch of the key sheet module

Management integration of the Citizen Group and company name change (Japanese name only)

2010 A chromaticity control standard “3-Step MacAdam ellipses” is implemented in mass production

of white LEDs for lighting – Mass production with 1/9th of the conventional chromaticity range

2011 Development of LED lighting modules with built-in AC drive circuits capable of being driven

directly by the general power supply (AC power source) - Expansion into the module business –

The world’s first LED for lighting providing luminous flux of 17,675 lm has been developed.

- Eleven types, including five packages, cover the brightness range from a 10W incandescent bulb

to a 300W mercury lamp. ‐‐‐‐

2012 Paid-in capital increased to 2,988.45 million yen through the allocation of new shares to a third

party, Nichia Corporation.

Page 7: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Organization Chart

General Affairs & Personnel Division

Information Systems Division

Accounting Division

Quality Management Division

Research & Development Division

Production HeadquartersProduction Division

Production Control Division

Purchasing Division

Precision Dies & Molding Division

Internal

Auditing Office

Sales Headquarters1st Sales Division

2nd Sales Division

Lighting Sales Division

Logistics DivisionApplied Products

HeadquartersApplied Products

Division

Audit & Supervisory Board Member

General Meeting

of Shareholders

PresidentBoard of DirectorsCorporate Planning Division

Product Planning Division

Opto Devices Headquarters

Opto Devices Division

Page 8: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Global Sales Network

Tokyo Office Kansai Office

Headquarters

Yamanashi, Japan

U.S.A Shanghai Hong KongGermany

Page 9: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Global Production Network

Headquarters / Main Plant

Yamanashi-ken, JapanCITIZEN ELECTRONICS FUNEHIKI

Fukushima-ken, Japan

CITIZEN ELECTRONICS TIMEL

Yamanashi-ken, Japan

Jiangmen Plant, China

Page 10: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

� Mitsubishi Electric Lighting Co., Ltd.

� ModuleX Inc.

� NEC CASIO Mobile Communications, Ltd.

� NEC Corporation

� Nintendo Co., Ltd.

� ODELIC CO., LTD.

� OKAMOTO ELECTRONICS CORPORATION

� OLYMPIA Co., Ltd.

� Olympus Corporation

� OMRON Corporation

� OPTREX CORPORATION

� Panasonic Corporation

� PIONEER CORPORATION

� Ricoh Company, Ltd.

� SANYO Electric Co., Ltd.

� Seiko Instruments Inc.

� Sharp Corporation

� Sony Computer Entertainment Inc.

� Sony Corporation

� Sony EMCS Corporation

� Sony Mobile Communications Japan, Inc.

� TOSHIBA CORPORATION

� Toyota Tsusho Electronics Corporation

� Toyota Tsusho Corporation

� YAMADA SHOMEI LIGHTING CO.,LTD.

� YAMAHA CORPORATION and others

Major Customers - Domestic (in alphabetical order)

� ALPS ELECTRIC CO., LTD.

� Avnet Internix K.K.

� Canon Inc.

� CASIO COMPUTER CO., LTD.

� Clarion Co., Ltd.

� DAIKO ELECTRIC CO.,LTD.

� EYE LIGHTING SYSTEMS CORPORATION

� FUJIFILM Corporation

� Fujikura Ltd.

� FUJITSU LIMITED

� FUNAI ELECTRIC CO., LTD.

� Heiwa Corporation

� Hitachi Appliances, Inc.

� Hosiden Corporation

� IRISOHYAMA INC.

� IWASAKI ELECTRIC CO., LTD.

� Japan Display Inc.

� JVC KENWOOD Corporation

� KAGA ELECTRONICS CO., LTD

� KOIZUMI LIGHTING TECHNOLOGY CORP.

� KYOCERA Corporation

� KYOCERA Display Corporation

� MAXRAY INC.

� Mitsubishi Chemical Corporation

� Mitsubishi Electric Corporation

Page 11: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Major Customers - Overseas (in alphabetical order)

� Acuity Brands, Inc.� Arima Communications Corp.� AsusTeK Computer Inc.� BEGA

� Beijing Tianyu Communication Equipment Co., Ltd.

� BlackBerry� BYD Co., Ltd.� Chimei Innolux Corporation� Compal Communications, Inc.� Cooper Lighting� Fagerhults Belysning AB� FEIT ELECTRIC� Flextronics� FOXCONN� HTC Corporation� Huawei Technologies Co., Ltd.� iGuzzini illuminazione, spa� INNOLUX CORP.� INVENTECH CORPORATION� Jabil Circuit� Juno Lighting Group� KT-TECH INCORPORATED� LENOVO MOBILE COMMUNICATION

TECHNOLOGY LTD.� LG Electronics Inc.

� LIVAL� Microsoft Mobile Oy� Motorola Mobility LLC� OPPO� OSRAM GmbH� PANTECH� Perlos� PHILIPS� Pegatron Corporation� Qisda Corporation� RAB LIGHTING, Inc.� Samsung Electronics Co., Ltd.� Simcom Technology Co., Ltd.� Sony Mobile Communications AB� Targetti Sankey S.p.A.� TCL COMMUNICATION CO., LTD.� Tospo Lighting CO., Ltd.� Vishay� Wintek Corporation� XIAOMI CORP.� YULONG COMPUTER TELECOMMUNICATION� Zhejiang Shenghui Lighting Co., Ltd.� ZTE Corporation� Zumtobel Lighting GmbH and others

(in alphabetical order)

Page 12: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Business Fields

Electronic Devices

LEDs for Lighting

Chip LEDs

Applied Products and Others

Compact Switches

Backlight Units

Units for Lighting

Precision Molds

Page 13: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Products

LEDs for Lighting

Chip LEDs High Brightness White Chip LEDs

LEDs for Flash Light Source

Compact Switches

Backlight Units Precision Molds

COB Version2

Low Wattage

High Wattage

Units for Lighting

Page 14: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Light for floor illuminationConcealed Light Downlight

Arm Light

Entrance of Citizen Electronics’ Headquarters

Spotlight

Applications - LEDs for Lighting

Page 15: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Applications - Cellular phones

Flash light source for cellular

phones and digital cameras

This LED is surface-mountable.

Various types of package with this

LED are available including a high-

directivity type with a reflector. This

type of LED can be used in two

lighting modes, pulse lighting for still

pictures and continuous lighting for

moving pictures.

As a leader in the surface-

mounted LED industry, we are

proud to offer a wide range of

colors, brightness levels, sizes,

and other features.

Chip LED

Compact switch

This switch features ultra-

compact and slim design,

and consequently excellent

layout flexibility. High-

speed mounting is available

with a chip mounter.

Page 16: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

High-performance LCDs are integrated, which have

superior luminous efficacy and are free of color

unevenness thanks to our proprietary optical technology.

This contributes to reduction of production and

processing time.

Suitable for light source of

color LCD backlight for

cellular phones

White LEDs are the best form of backlighting for

color LCDs. They are available in a wide range

of variations, including models with super-high

brightness, super-slimness, reflector frames and

2-die input.

Applications - LED & BACKLIGHT UNIT for LCDs

Backlight unit for cellular phones, car

navigation systems, etc.

Page 17: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Social Contribution Activities

Sponsorship ActivitiesVentforet Kofu (J1)

We participate in the Mt. Fuji Clean Up

Campaign sponsored by “Mt. Fuji Beautification

Foundation” every summer to strive for the

environmental protection of Mt. Fuji

Our company presents a big torch and sends

employees to the "Festival Facilitator Society"

through which members lead the festival every

year. We deepen exchanges with the community.

‘Venforet Kofu’ is the only professional

soccer team in Yamanashi. The Citizen

Group logo is printed on the back of the

team’s training suits. We energize the local

community through our support for sports.

Co-sponsor of “Fire Festival in Yoshida,” an unusual Japanese festival

Mt. Fuji Clean Up Campaign

Others are Factory Tours, Internship, Blood Donation Activities, etc.

Page 18: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”

Website of Citizen Electronics

URL: http://ce.citizen.co.jp/

Website of Citizen Electronics

Product page

Website for LEDs for lighting

Page 19: April 10 , 2015 Update · Management integration of the Citizen Group and company name change (Japanese name only) 2010 A chromaticity control standard “3-Step MacAdam ellipses”