apres case studies 2 2015
DESCRIPTION
Some of our finest work from the past year.TRANSCRIPT
A
HOW WE DO, WHAT WE DO.BIOS :: PROCESS :: CASE STUDIES :: WORK SAMPLES
Pauline Colamatteo, Managing Partner and Account Management
She’ll admit it, she’s a coffee snob. If you’re going to drink it, it might as well be the good stuff, espresso! Pauline
sees similarities between the espresso making process and designing. They both take practice, diligence and
attention to detail. Practice has taught Pauline to ask why and challenge the status quo. Diligence has taught her to
listen first, then determine the best solution. And attention to detail is quite simply the reason she gets out of bed
each day. Stir in a collaborative team and Pauline is in heaven.
Sara Evans, Managing Partner and Strategic Design
Clean lines, white space and thoughtfulness are not just buzz words, they are Sara’s guiding principals and how she
lives day in, and day out. When she’s not shredding the gnar on the slopes, she’s tearing it up at Après turning the
complex, the daunting the vague and unknown into well-designed and memorable experiences. Sara was born and
raised in Colorado and finds her 'happy place' in the majestic Rocky Mountains.
Kim Ziereis, Managing Partner and Business Development
Kim has suffered from a creating affliction most her life. In fourth grade, her family watched Wheel of Fortune
religiously and in her 10-year-old head, truly believed she could fabricate the wall of spinning letters with her swing
set and a generous amount of glitter. There would be spirited competitions with neighborhood friends and she, of
course, would play the roll of Vanna. While the vision of backyard Wheel of Fortune did not come to fruition, the
passion for creating lead Kim to a career in design where she can craft solutions that solve business problems and
push organizations forward. Kim is a Colorado native and still resides in the Mile High City.
THERE IS NO B TEAMAs a small boutique shop, you get all of us, all of the time.
Apartment Community Neighborhood
THE MULTIFAMILY LENS
We look at each project through a series of customer experience
lenses to craft solutions that speak to the communities location, ame-
nities and apartment features. We focus on these three areas of the
development's storyline to spark interest and bring leasing
traffic to the community.
THE PROCESS
HISTORIC
CASUAL
shopping
culture
dining
sporting
entertainment
convenience
CONTEMPORARY
GLAMOROUS
MODEST
UPSC
ALE
ACTIVE
RELAXED
301
WHERE 301 WASHINGTON AVENUEMINNEAPOLIS, MN
walkablebikeable
parkable
connectedsocial
fun
METRO UPGRADERS
25 – 30 professionals
Primarily single and could have roommates or be co-habiting for the first time
Recent increase in income drives upgrading their living environment.
Not ready for home ownership and crave the urban lifestyle of the city.
Primarily relies on public transportation and walkability factor to get to work at Wells Fargo or Target.
Bragging rights of new apartment a plus.
LAPTOPS AND LATTES
30 – 40 professionals
Singles and couples Well-established in career with disposable income for everyday luxuries and technology.
Home ownership is not for them, they are renters by choice and location is everything.
Owns a car but reserves it for longer trips. Generally prefers to walk or take public transportation for everyday events.
Their apartment is their home and often their office so space flow and connectivity is essential.
SWEATERS AND SEQUINS
25 – 35 professionals
Singles and couples
Disposable income for trendy fashion, jet setting and the finer things in life.
Discerning taste about where they live, often in the newest and hippest areas of the city.
Owns a car that further defines who they are. They prefer to driving themselves over public transportation.
In-home entertaining is a regular occurrence and often utilize common spaces to wine and dine friends.
EMPTY NESTERS
55 – 65 semi-retired
Couples and singles/divorcées
The kids are gone and now want a taste of the city with their high incomes and/or savings.
Downsizing from single-family home and seek low maintenance with prime location for entertainment, dining and shopping.
Owns 1 – 2 luxury cars and require reserved parking and easy access to visit the kids or old friends in outlying suburbs.
Love to have the kids over and may want extra space for them to stay a night or two.
WHO
9AM Coffee shop collaborations
NOON Mid-day break with friends
7PM Craft brews and bites with significant other and close friends
5PM Walk with furry friend or afternoon run in the park
NOON
7PM
9AM
5PM
DO WEEKDAYSDO WEEKDAYS
10AM Yoga in the park Cycle around the city Stop at organic market
1PM Gear up for the big game Attend retail therapy session Run errands with four-legged friend
10PM Local bands take stage Nightcaps and desserts Netflix on the couch
7PM Curtain call at the Guthrie Jazz in the park Wine and food pairing
1PM
10PM
10AM
7PM
DO WEEKENDS
Water influenceRiver settingAccessible
ELEMENTS 301 WASHINGTON AVENUEMINNEAPOLIS, MN
Reclaimed
Historic
Brick and mortar
Stone
Artisan flair
Coffee
Pride
Local flavors
Renewed
Modern elements
Green Spaces
MOOD AND VIBE BOARDS
ESTABLISH THE VIBE
THROUGH COLLABORATION
We don't operate in a vacuum and value all input from each stake-
holder in the project to ensure our design decisions are well-informed
and on target. Our process includes a visual brief and mood board to
insure we are reaching the target demographic and what's important
to their lifestyle.
MONOGRAM :: INSPIRATION
TAILORED AND REFINED
CUSTOMIZED
UPSCALE, YET APPROACHABLE
MODERN CLASSIC
TIME HONORED
LUXURY
GLASSMAKING :: INSPIRATION
MURANO HERITAGE
BOLD COLORS
CLEAN TYPE
GEOMETRIC PATTERN
WATERCOLOR :: INSPIRATION
ARTISAN
VIBRANT
ORGANIC
ELEGANT
MODERN
IDENTITY INSPIRATION AND LOGO EXPLORATIONS
FIND THE INSPIRATIONWe strive to share all of our points of inspiration for each and every project whether it comes from well-know brands that share similar attributes,
from the origins of the name and sometimes it strikes us while brushing our teeth.
OPTION 3
MURANOAT G R A N D E L A K E S
AT GRANDE LAKES
MONOGRAM :: OPTION 2
MM U R A N O
AT GRANDE LAKES
WATERCOLOR :: OPTION 1
PAGE 6
CASE STUDY: MODERA
Mill Creek Residential
Mill Creek Residential partnered with Après Creative to launch their national multifamily brand:
Modera by Mill Creek. Après' insider multifamily marketing and operations knowledge was the
perfect match and eliminated the traditional agency discovery phase, getting the identity
developed quickly and nimbly. With the clock ticking, Après got cooking and developed nearly
20 different logo options. The Mill Creek Executive Team narrowed the choices to their final four
logo favorites and then they realized that they're not necessarily their target customer. Their
residents are.
The final logo decision was crowdsourced, giving over 15,000 Mill Creek residents and
employees a voice around the look and feel of Modera. This unprecedented approach in the
multifamily space generated nearly 1,300 responses, raising one logo to the top that established
a fashionable, of-the-moment and vibrant tone for it's luxury apartment portfolio.
MODERA
PAGE 7
CASE STUDY: MODERA
Mill Creek Residential
LOGO EXPLORATION
APPROACH 1: MONOGRAM
Tailored, customized, refined / Upscale yet approachable / Simple
PAGE 8
CASE STUDY: MODERA
Mill Creek Residential
LOGO EXPLORATION
APPROACH 2: SIGNATURE
Proprietary / Elegant and refined / Individual
moderaL A G U N A
PAGE 9
CASE STUDY: MODERA
Mill Creek Residential
LOGO EXPLORATION
APPROACH 2: CLEAN LINE COUTURE
Graphic repetition / Luxurious patterns / Fine details
PAGE 10
CASE STUDY: MODERA
Mill Creek Residential
LOGO EXPLORATION: FINAL FOUR
The four final picks from The Mill Creek Executive team were served up to 15,000+ residents ad employees to
make the final selection.
MODE RA ®
L A G U N A
MODE RA ®
L A G U N A
MODERAL A G U N A
® MODERAL A G U N A
®
moderaL A G U N A
moderaL A G U N A
M O D E R AL A G U N A
M O D E R AL A G U N A
PAGE 11
MODE RA ®
L A G U N A
MODE RA ®
L A G U N A
WHY THE MASSES CHOSE THE LOGO
It's cleaner, stylish and more classy and royal.
It's clean, not too busy, classy.
I prefer this selection as I feel the "M" is a nice signature for your brand.
It is clean, simple and striking and memorable.
Has a "richer" look while maintaining a simple yet noticeable signature "m". I think you want a logo that will be known for its simplistic logo that means luxury....like Mercedes Benz, or the W chain of hotels.
Simple and the M on the top is classy.
Type style and photo look awesome. And seem to complement each other the best I think that the Monogram selection allows for a
contemporary whimsy while still being streamlined.
Clean. Best balance between organic and geometric lines.
Most legible logo (can be scaled to any size). Also, best option where the icon and the text can stand on their own or work together as a pair.
Perfect font for "Modera"!
CASE STUDY: MODERA
Mill Creek Residential
FINAL IDENTITY
The winning logo garnered 46% number-one votes. Among residents and customer, 44% selected this one;
PAGE 12
CASE STUDY: MODERA BY MILL CREEK
Mill Creek Residential
BROCHURE CARRIER
LARGE FLOOR PLAN FOLD OUT
PAGE 13
CASE STUDY: MODERA BY MILL CREEK
Mill Creek Residential
STATIONERY PACKAGE
PAGE 14
CASE STUDY: ALISTER
Mill Creek Residential
Alister, little brother to Modera, gives customers everything they need for a great living
experience – all at a great price. Literally translated, Alister means ‘man’s defender,’ and
in the multifamily space, the vision for Alister is to defend the living experience that is
dependable and authentic. The name and brand identity developed by Après Creative not
only reflects the value and comfortable vibe of the brand promise but also subtly connects
to the Mill Creek acquisition strategy.
ALISTER
PAGE 15
CASE STUDY: ALISTER
Mill Creek Residential
IDENTITY COMMUNICATION GOALS
VALUE: Premier locations, upgraded finishes and competitive amenities
CUSTOMERS: Friendly, authentic, reliable and consistent
INTANGIBLE: Creative, established, modern and easy
BRAND EXECUTION: Flexible and applicable to multiple asset types
PAGE 16
CASE STUDY: ALISTER
Mill Creek Residential
LOGO EXPLORATION
LOGO EXPLORATION :: THE ALISTER
B E L L T O W N
C H E R R Y C R E E K
alisterBE L LTOWN
LOGO EXPLORATION :: THE ALISTER
B E L L T O W N
C H E R R Y C R E E K
alisterBE L LTOWN
LOGO EXPLORATION :: THE ALISTER
B E L L T O W N
C H E R R Y C R E E K
alisterBE L LTOWN
PAGE 17
CASE STUDY: ALISTER
Mill Creek Residential
FINAL IDENTITY
The final graphic icon denotes a Lotus flower who’s roots start in the murkiness of the pond, much like where
the well-located, good bones of a Mill Creek acquisition begins. As the Lotus ultimately blooms into a beautiful
flower, a Mill Creek acquisition blooms into a thoughtfully designed and beautiful community.
B E L L T O W N
B E L L T O W N
PAGE 18
CASE STUDY: LATITUDE 45, MINNEAPOLIS, MN
AltaUs | ESG Architects | The Laramar Group
This new development project is on the edge of the historic Mill District in Minneapolis and is
bringing an overdue renting experience to this highly desirable part of the city. The area has
a high level of for sale condos and when complete, will transform a parking lot into a premier
renting destination. The location connects residents to the best of Minneapolis with direct
Skyway access to the booming downtown business district and is blocks away from endless
recreation along the Mississippi. Après Creative was engaged to develop demographic personas that
informed the design of the building's amenity spaces and units as well as craft a name that
differentiates the property from the high volume of new developments coming online in the next
18 to 24 months.
PAGE 19
14
Latitude 45 Interior Concepts 01.23.14 Club Room View
CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN
Altaus | ESG Architects | The Laramar Group
NAMING CHALLENGELeverage the caché of the Mill District, which is rich with Minneapolis history, and it's high-end living
reputation while differentiating from the condos and apartments in the vicinity that already carry the
Mill District name.
NAMING SOLUTION: LATITUDE 45With Minneapolis sitting on the 45th parallel, the project name Latitude 45 was chosen to bring
distinction and differentiation while connecting the Minneapolis customer base to an interesting
fact about Minneapolis. The name also lays the storyline foundation for future marketing endeavors.
PROCESS
• Perspective interviews with the multi-disciplinary teams including The Laramar Group,
ESG Architects and Alatus
• Market Discovery Tour and historical research
• 5 naming filters were developed to evaluate each name option: Location, Historical
Relevance, Differentiation, Quality and Vernacular
PAGE 20
L A T I T U D E 45A P A R T M E N T S
L A T I T U D E 4 5A P A R T M E N T S
L AT I T U D E
45
L A T I T U D E 45A P A R T M E N T S
L AT I T U D E A PA RTM EN T S
45L AT I TUDE
A P A R T M E N T S
A P A R T M E N T S
CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN
Altaus | ESG Architects | The Laramar Group
LOGO EXPLORATION
PAGE 21
14
Latitude 45 Interior Concepts 01.23.14 Club Room View
CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN
Altaus | ESG Architects | The Laramar Group
COLOR STRATEGY
Latitude 45 is upscale yet casual. Where you are able to be comfortable by day and glamorous by
night. A place that is bustling with activity and a place for recharging. The warm taupe tones and
vibrant orange blend the notions of hearth and home and are influenced by the industrial roots
of the Mill District neighborhood and are intended to add the same amount of vibrance that the
community will add to Washington Avenue.
PAGE 22
8
Latitude 45 Interior Concepts 01.23.14 Lobby View
4
Latitude 45 Interior Concepts 01.23.14 Bike Amenity
Scroll
First Name:*
Last Name:*
Email:*
Phone:*
Preferred Move-in Date:*
Notes:
JOIN OUR MAILING LIST FOR CURRENT HAPPENINGS AND UPDATES.
Sophisticated apartment living coming to Washington Avenue.
Leasing Begins Summer 2015Join our mailing list to stay up to date.
Where classy and comfort meet.
Equal parts social, active and connected so you can enjoy life on your own terms.
Stay on the grid. Get to your
destination via direct skyway
access from L45.
Here’s to yappy hour!
Playful places like splash pads and pet spas
for you and your pet to become part of
the community.
Welcome the day or start the evening.Co�ee. Good eats.
Delicious spirits. All of the action
you seek is on the ground level
of L45.
Scroll
Scroll
CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN
Altaus | ESG Architects | The Laramar Group
SPLASH PAGE
Inspired by the honeycomb tilework planned for the lobby, Latitude 45's splash page depicts a series
of lifestyle and location images to connect to the target demographic to the lifestyle transformation
coming to Washington Avenue. This responsive long page was strategically designed to differentiate
Latitude 45 from other new builds in the vicinity, resonate with the 25 – 35 year old audience and
further reinforce the community's modern design sensibilities.
4
Latitude 45 Interior Concepts 01.23.14 Bike Amenity
Scroll
First Name:*
Last Name:*
Email:*
Phone:*
Preferred Move-in Date:*
Notes:
JOIN OUR MAILING LIST FOR CURRENT HAPPENINGS AND UPDATES.
Sophisticated apartment living coming to Washington Avenue.
Leasing Begins Summer 2015Join our mailing list to stay up to date.
Where classy and comfort meet.
Equal parts social, active and connected so you can enjoy life on your own terms.
Stay on the grid. Get to your
destination via direct skyway
access from L45.
Here’s to yappy hour!
Playful places like splash pads and pet spas
for you and your pet to become part of
the community.
Welcome the day or start the evening.Co�ee. Good eats.
Delicious spirits. All of the action
you seek is on the ground level
of L45.
Scroll
Scroll
4
Latitude 45 Interior Concepts 01.23.14 Bike Amenity
Scroll
First Name:*
Last Name:*
Email:*
Phone:*
Preferred Move-in Date:*
Notes:
JOIN OUR MAILING LIST FOR CURRENT HAPPENINGS AND UPDATES.
Sophisticated apartment living coming to Washington Avenue.
Leasing Begins Summer 2015Join our mailing list to stay up to date.
Where classy and comfort meet.
Equal parts social, active and connected so you can enjoy life on your own terms.
Stay on the grid. Get to your
destination via direct skyway
access from L45.
Here’s to yappy hour!
Playful places like splash pads and pet spas
for you and your pet to become part of
the community.
Welcome the day or start the evening.Co�ee. Good eats.
Delicious spirits. All of the action
you seek is on the ground level
of L45.
Scroll
Scroll
PAGE 23
CASE STUDY: LATITUDE 45 MINNEAPOLIS, MN
Altaus | ESG Architects | The Laramar Group
WEBSITE
We coupled our design chops with our online apartment shopping know-how to create an
impactful and responsive website design to take the project through lease-up.
Site slated to launch August, 2014.
PAGE 24
WE CREATEONLINE AND OFF
BRANDING / WEBSITE DESIGN
PAGE 25
WE CREATEONLINE AND OFF
WEBSITE DESIGN / EMAIL MARKETING
PAGE 26
WE CREATEONLINE AND OFF
EMAIL MARKETING / SOCIAL PROMOTIONS
PAGE 27
arrivedyou’vewhere this quaint Atlanta
neighborhood, meets luxury, urban apartments.
Discover The Difference
sale Atlantabestsellerswhat’s lifeinon
You’ll know you’ve arrived at someplace
special when you live at Westchester
Peachtree Valley. Our emphasis is on
“home,” and what a fabulous home it is.
See how our details make the difference >
Apartment search | Lease Online
heartbe in the
of it allHigh-end shopping. Exciting nightlife.
We’ve got the perfect location that most urban residents only
dream about!
Discover Life in Atlanta
saledetailsbestsellers
what’smake theon
You’ll know you’ve arrived at someplace
special when you live at Westchester
Peachtree Valley. Our emphasis is on
“home,” and what a fabulous home it is.
Discover The Difference >
Apartment search | Lease Online
difference
impressdesigned to
Not only are our apartments designed with high-end finishes, so are our top-notch amenities.
Discover Our Conveniences
sale Atlantabestsellerswhat’s lifeinon
You’ll know you’ve arrived at someplace
special when you live at Westchester
Peachtree Valley. Our emphasis is on
“home,” and what a fabulous home it is.
See how our details make the difference >
Apartment search | Lease Online
WE CREATEONLINE AND OFF
EMAIL MARKETING
PAGE 28
WE CREATEONLINE AND OFF
PRINT COLLATERAL
PROMOTIONAL SIGNAGE
ENVIRONMENTAL DESIGN
PAGE 29
PRINT COLLATERAL
WE CREATEONLINE AND OFF
THE COMMUNITY
10,000 square foot clubhouse
Fitness center
Yoga and spin room
Interactive fitness on-demand training
Infinity swimming pool with water feature and spa
Landscaped courtyards with fire pit and barbecues
Rooftop decks
Bicycle repair shop
Bicycle lockers and parking
Dog wash station
100% non-smoking community
LEED Silver Certified
SIMPLY PERFECT.
With all the amenities you crave, Solana 3100 Pearl provides you with the tools you need to maintain an active lifestyle – literally. Our bike repair shop and bike parking make it easy to reduce your carbon footprint while you blaze new trails. If you’re feeling like an indoor burn, take advantage of the fitness center, yoga room and spin room. When it’s time to relax, invite some friends over to kick back on one of our rooftop decks.
3100 Pearl Parkway | Boulder, Colorado 80301 P: 303.444.1900 F: 303.444.1910 W: Solana3100Pearl.com E: [email protected]
THE APARTMENTS
Studio, one and two bedroom apartments
Wood-style flooring
ENERGY STAR® stainless steel appliances
French door refrigerator with in-door water and ice
Quartz countertops
Porcelanosa tile tub surrounds
9–13 foot ceilings
Modern lighting package
Balconies
Washer and dryer included
Ample closet space
LIVE EFFORTLESSLY.
Our beautifully imagined apartments make it easy to love living here. Thoughtful design touches like wood-style flooring and quartz countertops are everywhere and blend seamlessly into your style. Have the best of both sophistication and comfort at Solana 3100 Pearl.
3100 Pearl Parkway | Boulder, Colorado 80301 P: 303.444.1900 F: 303.444.1910 W: Solana3100Pearl.com E: [email protected]
THE NEIGHBORHOOD
Walking distance to many eateries, shops and breweries
Within blocks of Boulder Creek and Goose Creek bike paths
Across the street from Boulder’s newest transit
center, Depot Square
Discounts available to residents for the Boulder B-cycle and eGo Carshare
RTD Eco pass included with residency
PURELY BOULDER.
Solana 3100 Pearl offers the best of Boulder with shopping, dining, entertainment and recreation right outside your door. Offering more than 300 miles of bike paths, Boulder is the ultimate playground for the young at heart. After your ride, grab a bite to eat and a craft brew at one of Boulder’s dozens of microbreweries.
3100 Pearl Parkway | Boulder, Colorado 80301 P: 303.444.1900 F: 303.444.1910 W: Solana3100Pearl.com E: [email protected]
PAGE 30
L A T I T U D E 45A P A R T M E N T S
LOGO EXPLORATIONOption 1
MODERAC R O W N V A L L E Y
Modern Bold Sophisticated
A LTRUB E L L T O W N
MOX I EB E L L T O W N
MEZZAB E L L T O W N
MOHDB E L L T O W N
CHERRY CREEK
2 LINE LOGO STRUCTURE
OAK STATION LOGO STRUCTURE RECOMENDATION
2 LINE LOGO STRUCTURE WITH GRAPHIC ICON/INTEREST
franklin
WE CREATEONLINE AND OFF
MULTIFAMILY LOGO / IDENTITY CREATION
SAY HELLO SOMETIME.303.478.2302 :: [email protected]