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APRC Summit 2012 in Seoul- Entering a New Era of APRC -

October 8, 2012

Michihiro Ota: [email protected] General, APRCCommittee Chair, International Affairs, JMRA

GRBN Meeting and APRC SUMMIT (October 18th)GRBN Meeting11:00 – 13:00GET TOGETHER LUNCH13:00 Discovery of Korean tastes, flavors, and mystery

APRC SUMMIT15:00 Agenda 1: Welcoming ceremony for MRSNZ/AMRO as the ninth newest

family member of the APRC15:20 Agenda 2: Personnel Changes and Reforms of the APRC

- Approvals, Authorization and Inauguration Speech 15:40 Agenda 3: Knowledge Sharing on Recent Activities of Each Member Association

- by 8 associations (8 minutes each) 16:44 Agenda 4: Review of FY2011, Actions for 2012, and Financial Audits

- by Team ALPHA, BETA, GAMMA, and AMSRS (4 minutes each)17:00 Agenda 5: APRC WEBINAR

- by AMSRS17:20 Agenda 6: Free discussions on the APRC conferences in 2013, 2014, 2015, and afterwards,

any other ideas for the future directions, activities, and developments of the APRC17:50 Agenda 7: Last-Minute House-keeping Note for the Conference on October 19 (by KORA)- -- --- ---- ----- ------ ------- ------- --------- --------- --------- -------- ------- ------ ----- ---- --- --19:30 Welcome Dinner Hosted by KORA

Time Table

APRC SUMMIT ATTENDEES

Associations AttendeesAMSRS: Australian Market & Social Research Society Mr. Peter Harris, Ms. Elissa Molloy, Mr. Hugh

Amoyal, Mr. David McCallum,Mr. Ian Thomas,

CMRA: China Marketing Research Association Dr. Liu Dehuan, Mr. Andy Zhao,Ms. Jane Zhang, Mr. Tang Ruihong

CMRS: Chinese Market Research Society Mr. Ben Chang Mr. Stephen Wu

JMRA: Japan Marketing Research Association Mr. Norio Taori, Mr. Inahiro Suzuki, Professor Osamu Iiyama, Mr. Noriaki Tateishi, Mr. Michihiro Ota, Mr Kazunori Watanabe

KORA: Korea Research Association Dr. Ick-sang Roh, Mr. Jeong-hoon Kim, Mr. Heung-chul Lee

MRSM: Marketing Research Society Malaysia Mr. Barry Ooi

MRSS: Market Research Society of Singapore Mr. Martin Tomlinson

TMRS: Thailand Marketing Research Society Ms. Viriya VorakittikunMs. Dangjaithawin, Anantachi (Orm)

顧客、従業員、パートナーが共有し、共感できる信念

AGENDA 1: Welcoming Ceremony for MRSNZ/AMRO as the Ninth Newest Family

Member of the APRC

Agenda 1Welcome to MRSNZ/AMRO

– Member associations passionately welcome MRSNZ/AMRO as our newest member association.

– Congratulations and let’s create a new path together to make all researchers in Asia Pacific happier, more motivated, and more confident.

– Only researchers in Asia Pacific know the truth of people in this emerging and diversified market by collaborating closely among the APRC communities.

AGENDA 2: New APRC is on a New Journey -Personnel Changes and Structural Reforms of the APRC -

BACKGROUND

Mr. Norio Taori’s term of Chairman of JMRA is to be fulfilled by the end of FY2012, and this change of personnel at JMRA willbe officially announced in May next year at the general assembly of JMRA in Tokyo.Accordingly, Mr. Taori’s current role of the APRC, Committee Chair of the APRC, is to be immediately handed over to the rest of the committee members, in order to implement smooth transfers of power in the APRC.Consequently and quite naturally, Mr. Michihiro Ota’s current role of the APRC, Secretary General of the APRC, is to be also immediately handed over to the rest of the executive secretary members, in order to implement smooth transfers of administrative operations in the APRC.Under such circumstances, Dr. Ick San Roh (KORA), Mr. Andy Zhao (CMRA), and Mr. Peter Harris (AMSRS), who are all the founding members of the APRC since the era of "ACJK" network which was the mother body of the APRC, seriously and energetically discussed and have unanimously agreed the following personnel changes and structural reforms of the APRC.

STRUCTURAL REFORM

Committee Chair of the APRC: As the annual conference of the APRC is the most important and core function and activity of the APRC, Committee Chair of the APRC should be the same person who is a representative of each member association, such as chairman, President, etc. of the national association which is to host the annual conference of the APRC. Therefore,the term of the Committee Chair of the APRC should be one year and new chairpersons will be succeeded by the following associations which are to host the APRC conferences in the following years.

Secretary General of the APRC: As the activities of the APRC as well as their directions, implementations, and managerial audits should be consistent in the long-run, and so Secretary General of the APRC who is to take care of those broad range of responsibilities at the APRC should be in charge of those roles for a certain period of time. However, among the APRC member associations, there is a quite few association which can manage such roles in a more professional manner, but AMSRS, Australia Market and Social Research Society, is believed to be able to manage such roles in a more stable and consistent manner, with international-minded communication skills and rich experiences in creating crossover collaborations across the boarders.

Advisory Board: In order to make the personnel changes and structural reforms of the APRC smoothly, peacefully, and effectively, "Advisory Board" is to be newly constituted as needed basis. Advisory board members of the APRC are to be the persons who served as former Committee Chairperson, former Committee members, former Secretary General, former Executive Secretary members, and other key persons who contributed to developments and promotions of the APRC in the past.

AGENDA 2: Structural Reforms

NOMINEESBased on the serious and deliberate considerations, our new structure of the APRC and its respective nominees, which are effective as of October 19, are as follows;

Please appoint the following nominees and structural reforms by acclamation to the following positions and structure, if you are happy to accept them!

Chairperson: Ms Viriya Vorakittikun (or Ms Dangjaithawin Anantachi - Orm) (TMRS)

Secretary General: Ms Elissa Molloy (AMSRS)

Committee: 18 member seats in total from AMSRS, CMRA, CMRS, JMRA, KORA, TMRS, MRSM, MRSS, and MRSNZ

Executive Secretary: At least one seat per member association

Advisory Board: Mr. Norio Taori (first APRC Chair), Mr. Michihiro Ota (first Secretary General), and Mr. Noriaki Tateishi (Secretary General of JMRA, who will be retired in May 2013)

AGENDA 2: Structural Reforms

顧客、従業員、パートナーが共有し、共感できる信念

AGENDA 3: Knowledge Sharing- Hottest Topics at Each Member

Association

Sharing of knowledge, insights, good/bad experiences, and breakthrough ideas is one of the key benefits of the APRC.

Tell us the hottest topics, most critical issues, biggest headache, brightest and encouraging news, terrible gossips, or “secrets you

and me” at your association now!

BUT WITHIN 8 MINUTES EACH

Give us “WAO!” Topics at Your Association

AMSRSCMRACMRSJMRAKORAMRSMMRSNZ/AMROMRSSTMRS

AGENDA 3: Knowledge Sharing

Agenda 4: Review of 2011/12Action Plans 2012/13

Financial Audits

Team ALPHATeam BETA

Team GAMMA(4-minute each)

Agenda – 4

Team ALPHA

TEAM ALPHA (CONFERENCE)Ms. Cindy Shin (CAPTAIN)Mr. Michihiro Ota (VICE CAPTAIN)Ms Elissa Molloy Ms. Jane ZhangDr. Te-Hsin Liang Ms. Emma YangMr. Jian-Bang Lin Mr. Norio TaoriMr. Jun Takehana Mr. Noriaki TateishiMs Dangjaithawin Anantachi (Orm)Ms Waruee Chookhare Mr. Barry OoiMs Rozina Mat Rawi Melanie Ng Lay Leng

for 2012 Conferencein Korea

Dr. Ick San RohMr. Jeonghoon KimMs. Sung-soo LimMs Bomi Park

Team APLHA Action Plan

1) APRC conference

2) Multi-country survey

Agenda 4

Agenda 4

Team BETA

TEAM BETA (KNOWLEDGE)Ms. Viriya Vorakittikun (CAPTAIN)Mr. Michihiro Ota (VICE CAPTAIN)

Mr. Peter Harris Ms. Elissa MolloyMs. Jane Zhang Dr. Ben-Chang ShiaMs. Emma Yang Mr. Jian-Bang LinMr. Inahiro Suzuki Mr. Jun TakehanaMr. Noriaki Tateishi Mr. Toshio SugimuraDr. Heung Chul Lee Ms. Sung-soo LimMs. Bomi Park Ms. Waruee ChookhareMs Rozina Mat Rawi for 2013 Conference in

ThailandMs. Waruee Chookhare

Team BETA Action Plan

1) Website promotion

2) Linked In; Social Networking Media

3) APRC Directory

4) New Promotional Ideas

Agenda 4

Agenda 4

Team GAMMA

TEAM GAMMA (ADMINISTRATION)Ms. Elissa Molloy (CAPTAIN)Mr. Michihiro Ota (VICE CAPTAIN)

Ms. Jane Zhang Mr. Weng Rui GuangMs. Emma Yang Mr. Jian-Bang LinMr. Kyoichi Hirano Mr. Noriaki TateishiMr. Toshio Sugimura Ms. Asako Maya Ms. Chie Michihiro Mr. In-su Choi Ms. Sung-soo Lim Ms Bomi ParkMs. Waruee Chookhare Ms Rozina Mat Rawi

Agenda 4: GAMMAAchievements for 2011/12

1. Coordination of KORA Conference content; (information required from APRC members).

Particular thanks should be given to Ms Bomi Park, KORA for her outstanding efforts.

2. Publication of the APRC Newsletters. Four editions published so far June, July, August & October.



3. The setup of the new APRC LinkedIn Group, with the hope of much more interactivity between the association members.


4. Update of APRC website• Adding more

member relevant information

• Updating member contact information as changes occur

• Promoting LinkedIn, and upcoming conferences.

5. Collaboration with other federations – ARIA, EFAMRO, ESOMAR.

In 2012 we formed the Global Research Business Network


6. Budget Audit UpdateBalance carried forward from 2011 as transferred to AMSRS from JMRA – USD $11951.91Income:Annual Membership Fees

Member Fee (USD) Amount Received

AMSRS $3,000.00 $3,000.00CMRA $4,000.00CMRS $1,000.00JMRA $5,000.00 $5,000.00KORA $2,000.00 $2,000.00MRSS $1,000.00MRSM $1,000.00 $1,000.00TMRS $1,500.00 $1,500.00MRSNZ $250.00 $250.00AMRO $250.00 $250.00Total $19,000.00 $13,000.00


6. Budget Audit Update –Cont’dAPRC Eight Country Collaborative Research Study 2012


AMSRS $1,500.00 $1,500.00CMRA $0.00 $0.00CMRS $500.00JMRA $4,500.00 $4,500.00KORA $1,000.00 $1,000.00MRSS $500.00 $500.00MRSM $500.00 $500.00TMRS $750.00 $750.00Total $9,250.00 $8,750.00


6. Budget Audit Update –Cont’dRegistrations for KORA National Conference, Seoul Korea


CASRO –Diane Bowers $350.00 $350.00CASRO –Kevin Menk $350.00 $350.00EFAMRO –Barry Ryan $350.00 $350.00Total $1,050.00 $1,050.00


5. Budget Audit Update – ExpenditureExpenditure Amount USD2012 Administration fee paid to AMSRS $5,500.002012 Website maintenance paid to AMSRS $2,750.002012 APRC Eight Country Collaborative Research Study (Approx $16,250, awaiting amended invoice) – to be paid to SSI JapanPayment to KORA - 2012 APRC conference sponsorship – 1 booth (SSI) $1,810.00Payments to KORA - 2012 APRC registration fee for GRBN – 3 people $1,110.00Payments to KORA - 2012 APRC registration fee for committee – 13 people

$4,810.00

2012 Bank fees of funds transferred and payments received $244.13Total -$16,244.13Balance carried forward as per bank statement 12th October 2012 $18,527.78

Operations of APRC Administrative matters

AMSRS covers the following administrative activities;

Periodical updates of each APRC member associationCollecting annual membership feesControlling budget plans and audit-checks of implementationsAssisting member associations to host conferences, seminars, etc.Frequent communications in ENGLISH among the APRC communitiesPromoting inter-group activities (ALPHA, BETA, and GAMMA)Secretariat affairs for committee members Managing and updating the websiteLiaising with GRBN committee and attending meetingsWorking on GRBN activities on behalf of APRC (document warehouse,events calendar)

Agenda 4: Future issues

FY2013Revenue Formula which was agreed at the 3rd APRC Summit in October 2011

2000($M)≤Country ………………... $6000

1500($M)≤Country<2000($M) …… $5000

1000($M)≤Country<1500($M) …… $4000

500($M)≤Country<1000($M) …….. $3000

300($M)≤Country<500($M) …..….. $2000

100($M)≤Country<300($M) …..….. $1500

Country<100($M)………………….. $1000----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- ----- -----

Note: “≤” means “more than or equal to“

Annual Membership Fees of 2013

- Industry size is defined by ESOMAR Industry Report which is available in October each year. - Membership fees in 2013 are based on ESOMAR Industry Report 2011

APRC Annual Membership Fees- FY2013

Industry Size by country (*1)

(US$M)

Industry Size2009

Membership Fees

(2010)

Industry Size2009

Membership Fees

(2011)

Membership Fees (2011)(@Special)

Industry Size2010

Membership Fees

(2012)

Industry Size2011

Membership Fees (**)

(2013)

Japan 1769 $3,000 1769 $5,000 $5,000 1916 $5,000 2126 6000 (+1000)

China 974 1500 974 3000 3000 1114 4000 1323 4000

Australia 576 1500 576 3000 3000 657 3000 737 3000

South Korea 295 1500 295 2000 1000 (@) 338 2000 411 2000

India 174 500 174 2000 2000 197 1500 206 1500

Thailand 98 500 98 1000 500 (@) 135 1500 143 1500

Indonesia 78 500 78 1000 1000 101 1500 120 1500

Hong Kong 88 500 88 1000 1000 97 1000 102 1500 (+500)

Malaysia 73 500 73 1000 500 (@) 91 1000 102 1500 (+500)

Chinese Taipei 86 500 86 1000 500 (@) 88 1000 98 1000

New Zealand 74 500 74 1000 1000 84 1000 84 1000

Philippines 70 500 70 1000 1000 78 1000 83 1000

Singapore 58 500 58 1000 500 (@) 73 1000 92 1000

Commonwealth 36 500 36 1000 1000 41 1000 47 1000

Vietnam 30 500 30 1000 1000 38 1000 41 1000

Pakistan 12 500 12 1000 1000 14 1000 15 1000

Bangladesh 8 500 8 1000 1000 9 1000 12 1000

Sri Lanka 5 500 5 1000 1000 4 1000 6 1000

Cambodia 3 500 3 1000 1000 3 1000 4 1000

Myanmar 2 500 2 1000 1000 2 1000 2 1000

Laos 1 500 1 1000 1000 1 1000 2 1000

Asia Pacific Total 4525 $16,000 4525 $31000 (+15000)

$28000 (+12000)

5082 $32,500 5754 34500 (+2000)

APRC Total 3945 $9,500 3945 $17000 (+7500) $14000 (+4500) 4412 $18500 (+4500) 5116 $21000 (+2500)

Agenda 5: APRC Webinar

AMSRS webinars for APRC members.

Discussion with David McCallum, AMSRS Professional Development Chair.

Agenda 6: Free Discussions

Discussion on the APRC conferences in 2013, 2014, 2015 and afterwards, any other ideas for the future directions, activities, and developments of the APRC

2013 – Thailand, TMRS

2014 – Singapore?

2015 - ?

Agenda 7: House keeping

Last-Minute House-keeping Note for the Conference on October 19 (by KORA).

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