apr13 campaigns

7/30/2019 APR13 Campaigns

http://slidepdf.com/reader/full/apr13-campaigns 1/11

Apr-13

HBR PL RH

1-7th April Editor's Choice/HOW New issue content New issue content

Timber Frame Dulux Q&A

New issue content

8-14th April Editor's Choice/HOW New site

Planning Permission Planning permission Planning permission

Extensions Colour

15-21 April Planning Q&A New site

Editor's Choice/HOW Style tips Extensions

Extensions New site iPad promoiPad promo Planning Q&A

22-28th April Extensions New site

Editor's Choice/HOW awards? Style tips

Build cost calculator



PLOT NHIS HBRSHOW

Plot of the Week

Plot of the Week Start Scotland push

Planning Permission Planning permission Planning permission

Plot of the Week

Planning Q&A Extensions Planning Q&A

Extensions

Plot of the Week poss Q&A

Start Vicky Q&A PROMO poss ticket giveaway



HBR Mag Planning Permission Q&A Planning P

Name Sally Tagg Brands:

Start Date:

Company Foxley Tagg Planning Duration:

Position Managing Director

Objectives:

Topic Planning Permission

Date 16th April

Time 1-2pm

Email Newsletter 10th April Specifics:

Dedicated 13th April

Hashtag #AskHomebuilding



ermission

HBR, HBRSHOW, RH, PL, PLOT, NHIS

8th April

1 week (until 16th April - Sally Tagg Q&A)

Encourage engagement & interaction

Promote Sally Tagg Q&A

Showcase mag and web content

Planning permission disasters

How long did it take you to secure planning permission?

Planning permission - easier or harder than it's made out to be?

Projects that have overcome planning problems

Tips to secure planning permission

Plots with planning - should you ever buy one without?



Extensions

Start Date: 15th April (Around Sally Tagg PP Q&A)

Duration: 1 week

Brands: HBR, RH, HBR SHOW, PL, PLOT, NHIS

Objectives: Encourage engagement

Promoting web/mag content

Promoting 'How to extend your home'

Specifics Traditional vs contemporary extensions - bookazine content

What to consider when extending

Extension disaster stories?

Bookazine sneak peek

Extension success stories

Extension advice at the show

Extension opportunities on Plotfinder

Are you planning an extension? What room? To what benefit?



New websites for RH & PL

Real Homes

Start Date: 8th April

Objective: Encourage Interaction

Promote new website

Hashtag: #newsite

Specifics: What do our followers want from a new website?

Tease new features/functionalities

Creating images to use on FB posts

Vine Video of the moment the site goes live

Post launch:What do you think of our new website

We need your feedback

What's new with the website



Period Living

Start Date:

Objective: Encourage interaction

Highlight new website

Hashtag:

Specifics: What do you want from the site?

Have your say - make then feel like they are involved in the process

choosing roundel designs

Colour scheme

Choosing between two options

Post-launchFeedback on site

Slideshow of what's new



Plotfinder Q&A with Vicky B

Date: TBC

Objective: To boost engagement on Plotfinder page

Platform: Facebook

Hashtag: #AskPlotfinder

Topics: Functionality of Plotfinder

What can Plotfinder offer?

What kind of plots are available - not just empty land

Average plot prices

Where in the UK has the most plots?

Where are the most expensive plots?



Scotland HBR Show

Email topic Social campaigns - Show

Week 6 Advice Sally Tagg Q&A promo - catch Sally at the show

8th April

Week 5 Seminars Seminars esp Sally Tagg - Q&A promo

15th April Range of topics covered in seminars

Week 4 Planning Expert advice inc planning advice

22nd April How can the show help you?

Week 3 Builders/architects Possible Q&A

29th April Ticket giveaway for best Q&A question?

Week 2 Dynamic Seminar/masterclass specifics

6th May What can people expect from the show

Week 1 1 week to go Rounding up everything available at the show13th May



Publishing brands

Sally Tagg Q&A - see her at the show

Show experts campaigns

Plotfinder/Mag stands at the showOffers available



Self Build Week

Facebook: Set up FB page, grow likes and start adding content.

Keep eyes peeled for content from NaSBA & those supporting the week

Self build bloggers, vloggers, photos etc

Twitter:

Official # nsbw

alternate # selfbuildweek

Tweet as mag and show using #'s esp. During SBW

HBR Self Build Week SM event?

apr13 campaigns

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