apptivity1 guide take a stand

8/6/2019 Apptivity1 Guide Take a Stand

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APPortunitiesinEDUCATION

Kathryn Dixon/2011

a persuasive writing & multi-media project


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Kathryn Dixon/2011

Table of Contents

Project Description

Top Secret Mission

Take a Stand Campaign

page 1

page 2 Project Standards

Next Generation Standards

ISTE Standards

page 3 Grading and Assessment

Timeline, Checklist, Assessments

Project Submissions

pages 4-5

Website Links

Website Links, App Review Blog

page 6

APP Descriptions & Assignments

Duo Browser, Popplet Lite, PaperDesk Lite,

StickyBoard, Pages, Keynote, Strip Designer

pages 7-12 Appendix- Student Handouts

*cover picture from iPad Wallpapers HD


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Kathryn Dixon/2011page 1

For this project you and your group members

will be competing for a potential national

advertising campaign that will appear both in

print and video. This is a top secret

mission! While creating your campaign,

you must keep your platform ideas under

wraps.

You will be given several tools to build

your platform using the iPad. A description of

helpful iPad APPs can be found in this packet- see Table of

Contents. You will have several options and must use innovation and

creativity to accomplish the end result.

First, you must research an important issue for teens and/or people in

general. Seek topic approval from teacher and then begin building your

campaign.

Find statistics and facts that will persuade your audience to vote for your

campaign. Dont forget the counter argument as a strong persuasive

device.

Next, your group must present your campaign in two mediums: (1) print

via newsletter or magazine layout, using Pages AND (2) a sixty second

infomercial. Keynote may be used for the video, just save file as an

QuickTime movie.

Time card journals must be completed for each class period used for this

project. See grading and assessment for more information.

Asthesayinggoes,

Takeastandoryouwill

fallforanything!Itis

importanttobepassionate

aboutsomethingespeciallyif

youcanhelpothersinthe

process.

Project Description


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This project will demonstrate students competenciesin the following:

Next Generation Reading/Language Arts Standards:

Strand: Writing Process

Prewriting, Drafting, Revising, Editing for Language Conventions, Publishing

Strand: Writing Applications

Creative, Informative, Persuasive

Strand: Communication

Listening and Speaking

Strand: Information and Media Literacy

Informational Text, Research Process, Media Literacy, Technology

International Society for Technology in Education

ISTE Standards:

Creativity and Innovation

Communications and Collaboration

Research and Information Literacy

Critical Thinking, Problem Solving, and Decision Making

Digital Citizenship

Technology Operations and Concepts

Project Standards


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Various forms of assessment will be used for grading

Assessments will include:

Anecdotal student observations

This is when the teacher observes each student as he/she works on various

assignments and then writes notes regarding work ethic, collaboration,

understanding the process, etc.

Student conferences

This is when the teacher designates time to meet with students and/or groupsto discuss any concerns or questions about the assignments.

Checklists and deadlines

This is self explanatory. Checklists and deadlines including Project TimeCard will be completed throughout the process and students must adhere to alldeadlines.

Peer reviews

This is when students will engage in a peer review process giving support toone another before posting final work to the ePortfolio. Every student shouldonly post his/her exemplary work. Peer edits and proofreading are vitalcomponents.

Final rubric

At the end of each semester, the ePortfolio will receive a final semester gradebased on the appropriate rubric. This project will be an artifact in your ePortfolio.

Project Submissions- Since saving and sharing work is new to all of us using theiPad, please save all work with your first name, last name, class period, assignment

abbreviation, when using an APP that will allow naming a saved document.Example:JohnDoe-1-TAS

After projects are graded for meeting curriculum and ISTS standards, Campaigns will then bejudged by fellow teachers and peers. The winning campaign will be aired on WBEAR News and

published in the paper!Good Luck!

Grading & Assessment


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Getting Started, Part One

You will need to create a collaboration board to share ideas and notes with your

group members. Here are some suggestions: (1) You can create an online

bookmarking account using Diigo or Delicious and share your findings with your

group members (for advanced users), (2) Create a new Wiki by logging on your

ePortfolio site on Wikispaces---Click create a new wiki and invite your group

members, (3) Do it the old fashioned way and copy the web address and yournotes on paper (see page 9).

Duo Browser makes searching the web a lot easier. Click on

the app and then open your Diigo/Delicious account or Wiki

and surf the internet for campaign ideas. When you stumble

across interesting or important information, bookmark/post it on your

collaboration page. Cite all information!

Popplet Lite is a tool for brainstorming and pre-writing. Thisapp allows you to write post-it-notes with information and

pictures. Be sure to cite the source when you upload pictures!

StoryBoard is a tool for brainstorming and pre-writing similar

to Popplet.

PaperDesk Lite is a tool for brainstorming, writing, and

recording ideas. You can export your files via Google Docs.

APP Descriptions + Assignments


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Getting Started, Part Two

Pages is a word processor for creating documents,

newsletters, brochures, layouts, etc. This app will be used to

create your print ad- either a newsletter or magazine layout.

StripDesigner may be used to create a comic strip for yournewsletter or magazine layout.

Keynote is Apples version of Power Point and has really

cool features. Just create your presentation and export the

final product as a QuickTime movie to meet the requirements

of a 60 second infomercial.

Quick Voice Recorder may be used to record podcasts or

voice overs for your informercial.

APP Descriptions + Assignments

Dont

forget!

App Reviews are needed! Pleasewrite a quick review on each of the

apps that you use for this project.Visit our class APP REVIEW blog, findthe app and post a comment/review.


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Bibme.org " " Website to help with MLA documentation.

" " " http://www.bibme.org

Diigo" " " Online bookmarking site

" " " http://www.diigo.com/ (optional, for advanced users)

Delicious" " Online bookmarking site

" " " http://www.delicious.com/ (optional, for advanced users)" " " " "

Stock Exchange" Find pictures for your campaign

" " " http://www.sxc.hu

Wikispaces" " ePortfolios on Wikispaces (just login and create new wiki)

" " " http://www.wikispaces.com

" " " Remember: Choose Protected, Select Education,

" " " Invite group members so all can post/view

APP Review Blog" After this APPtivity is completed, you will be asked to

" " " review the Apps that were used for this pilot program.

" " " http://ipadpilotprogramappreviews.blogspot.com/

Website Links
http://ipadpilotprogramappreviews.blogspot.com/http://ipadpilotprogramappreviews.blogspot.com/http://ipadpilotprogramappreviews.blogspot.com/http://www.wikispaces.com/http://www.wikispaces.com/http://www.sxc.hu/http://www.sxc.hu/http://www.delicious.com/http://www.delicious.com/http://www.diigo.com/http://www.diigo.com/http://www.bibme.org/http://www.bibme.org/


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The term Sticky Ideas was coined by the Heath brothers in their book, Made to Stick: Why Some IdeasSurvive and Others Die. By stick they mean, that your ideas are understood and remembered, and haveasting impact- they change your audiences opinions or behavior.

Ask yourself, What is my goal? Who is my audience?

One of the important factors for making your ideas stick is to know your audience! Heath stated, Know whyour listeners care about, so you can tailor your communication to them. Then theres the most common refrain in

ealm of communication advice: Use repetition, repetition, repetition.The Heath brothers researched specific elements that always seem to be present when an idea sticks and discovered five important principles:

Principle 1: SimplicityYou must find the essential core of your idea. Heath gives us a great analogy that too much of a good thing isnt always effectf a successful defense lawyer argues ten points, even if each point is a good one, when they get back to the jury room they w

emember any of them.

Principle 2: UnexpectednessYou need to validate peoples expectations. Surprise is an emotion used to create alertness and cause focus to grab peoplesattention. You must generate interest and curiosity.

Principle 3: ConcretenessOur brains are wired to remember concrete data not strategies and mission statements. Speaking matter of fact or concrete w

ensure that your idea means the same thing to everyone in your audience.

Principle 4: CredibilitySticky ideas have to carry their own credentials. People must be able to test your ideas for themselves- a try before you buyphilosophy. Heath demonstrates this by telling about the 1980 Presidential debate between Ronald Reagan and Jimmy Carte

Reagan could have cited a copious amount of statistics to demonstrate the poor economy. Instead he asked voters a simplequestion to test for themselves: before you vote, ask yourselves if you are better off today than you were four years ago.

Principle 5: EmotionsWe are programed to feel things for people, not for abstractions. Make it personal and make your audience care about your id

Principle 6: StoriesTell a story. Research shows that rehearsing a situation helps people perform better when they encounter that situation in the

physical environment.

To wrap it all up, remember SUCCESs- aSimple Unexpected Concrete Credentialed Emotional St

Reference: Heath, C., & Heath, D. (2007).Made to stick: why some ideas survive and others die. New York: Random House.

Student Handout(page


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Before choosing a topic and designing a campaign, think about the big picture!

texting while driving, bullying (cyber or social),cancer awareness, pet adoption, reckless driving,donating blood, staying in school, becoming a mentor,community service or volunteering,etc.

MUST have teacher approval before you begin!

Somesuggested

topics:

1.

You will be practicing the art of persuasion.Persuade your audience to take a

favorable action about a service, institution, cause or issue.

2. You MUST have a specific purpose and make that purpose clear and simple tounderstand.

3. Create awareness.

4. Know your audience!

5. Remember the Six Traits of Writing:a. Ideasb. Organizationc. Word Choiced. Sentence Fluencye. Conventionsf. Voice

6. Grab your audience from the start. Get their attention, like the hook in an essayvisual effectscreativity

emotional responsehumor or surprise

7. Copyright Counts! Use Creative Commons pictures. Always check for copyright attributionbefore using any pictures that are not your own. Give credit. Some suggested sites are:

" " http://www.sxc.hu" " http://www.morguefile.com" " http://photobucket.com or http://www.flickr.com

http://photobucket.com/http://www.flickr.com/http://www.morguefile.com/http://www.morguefile.com/http://www.morguefile.com/http://www.morguefile.com/http://www.flickr.com/http://www.flickr.com/http://photobucket.com/http://photobucket.com/http://www.morguefile.com/http://www.morguefile.com/http://www.sxc.hu/http://www.sxc.hu/


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Once you find a helpful site, write down the URL. Jot down information from the website,then cite it using MLA documentation. Go to www.bibme.org for help.

Website Name and URL Facts From the Website Cite the Source!www.bibme.org

http://www.bibme.org/http://www.bibme.org/http://www.bibme.org/http://www.bibme.org/


12/14StudentHandout(page 10


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Designing Your Campaign!Submit your platform for teacher approval.

Group Members

Campaign

Storyboardpage 1

Student Handout(page 1


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Designing Your Campaign!Submit your platform for teacher approval.

Storyboardpage 2

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