MobileApplication SEO

Sydney, 2011By: Cindy Krum, Mobile Moxie

@MobileMoxie on Twitter

AppStore SEO: Overview

• People SEARCH for Apps• To be Successful, Apps Must RANK for the

Right Searches• The Apple AppStore is not the Only Player in

the Game:– Android Marketplace– Amazon AppStore– BlackBerry AppWorld

Application Marketplaces

Also, this is Gonna be HUGE!!!

• Android• Existing Audience• Payment Mechanism• Cloud Hosting

Where is the Competition Lowest?

App Store SEO

AppStore SEO: Getting Started– Make a good Application

– SEO App Name and Description

– Categorize Correctly

– Also Drive Traffic to it from• Your Website• PPC & Mobile PPC• Bloggers, Press Releases• Social Media• Email

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Driving Downloads from the App Store:

App SEO is Important 2 Places

In the App Store(s)• This is the Main Way People find New

Applications

• Searches in the App Stores are Less Sohisticated

• Algorithms in the App Store are Less Sophisticated

In the Search Engines• Many of the AppStores now create

HTML page for each App

• These Pages can Rank in Google

• That Uses the Same Google Algorithm as Everything Else

Apps Ranking in Google:

Apps Ranking in Google:

AppStore SEO• iTunes AppStore:

– Indexiable– Unique Urls– AppName=Url– Keywords & Description

• Android Marketplace– Indexiable– Dynamic Urls

• Amazon AppStore– Indexiable– Unique Urls

• BlackBerry AppWorld– Indexiable– Dynamic Urls

• Nokia App Store:– Indexiable– Dynamic Urls– Under Optimized Title Tags– Short Descriptions

Ranking Factors

Things that are Important to Rank in App Stores

• Title of App• Keywords• Reviews• Downloads• Classification

Things that are Important to Rank in Google

• Title of App• Url for App• App Description• Alt Tags/Heading Tags• Links

Choose a Good Name

• Include Keywords & Brand Name• Do NOT include Special Symbols or Characters• The Title is Ported all Over the Place!!!– URL– Title Tag– Description Tag– Alt Tags– Heading Tags

Choose Good Keywords

• List Top Keywords in Order• Do Not Repeat Words from App Title or Category• Separate words with Spaces or Commas. Not Both!

– keyword,keyword,keyword,keyword,keyword,keyword,keyword,keyword,keywordOr– keyword keyword keyword keyword keyword keyword keyword keyword keyword

• Algorithms have NO Semantic Understanding or Phrase Understanding. Include– Plurals– Synonyms– Typos

Price it Right

• The Most Searched Terms in App Stores are:– Cheap– Free

• Always offer a LITE version for ‘Free’• Always say that your Paid Version is ‘Cheap’• Include these words in the Title and/or

Keywords. Not just the Description!

Check out how many paid and free applications are in your Category!

Categorize it Right!

• Think about it from a User Perspective• Choose Categories that are Less Competitive• Choose Categories where you are ‘Keyword

Competitive’• Your Category will Probably Count as a

Keyword

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App Category Research

Plan Your AppStore Strategy

Track your Success

• Count Downloads from the Store• Count Refunds and ROI• Create a Landing Page with Analytics• Look at Reviews and Rankings• Compare and Benchmark Competitors

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Mobile Applications Research

Benchmark against Competitive Apps

BONUS: AppStore Secrets

• 120 Characters for Each Description Line, then it Wraps

• Only 45 Characters if It is a Bullet• 3 Lines (360 Characters) Shown Above

‘more…’ in the AppStore

BAD GOOD

Summary:

• Title is MOST IMPORTANT!• The Keywords, then Description• Get Reviews & Links• Drive Traffic Other Ways Too!

Cindy KrumCEO & FounderCindy@MobileMoxie.comIM/Skype/Twitter: SuzzicksFollow @MobileMoxie720-231-7277www.MobileMoxie.com