appsfunder partner intro

8/2/2019 Appsfunder Partner Intro

1/23


2/23

Outline

Your Logo

Mission statement

Value to the mobile eco-system

Partner model

Funding concept

Business model

Sales and Marketing Strategy7

6

5

4

3

2

1

Products and services

Financial outlook

8 Our team & company


3/23

40,000 new mobile apps released monthlyHow to get noticed?

Development costs are increasingHow to assure the funding needs?

Mission statement

Business drivers


4/23

Appsfunderwants to providea fast and cost-effectivefunding solution towards mobile

app developers, using collective

funds and marketing support

Mission statement


5/23

Funding concept

- Crowdfunding = the collective co-operation, attention and trust bypeople who network and pool their money together, usually via the

internet, in order to support efforts initiated by other people or

organizations (Wikipedia)

- Project owners pitch and promote their project. Funds are collectedagainst a target amount to be reached in due time. Project owners

get the funds only if the target amount is reached in due time.

- Investors analyze, challenge and support a project by pledging pre-orders, cash, in return of an agreed pay-back. Returns are given

only of the target amount is reached in time.

The crowdfunding-principle


6/23

Funding concept

Appsfunders approach A hybrid model


7/23

Funding concept

Appsfunders approach A hybrid model

Funders by GOLDEN APPS:- To get the app FIRST and CHEAP, IF TARGET AMOUNT IS REACHED IN TIME

Funders have no claim on any revenue of the app Funders by PLATINUM APPS:

To get a limited and pre-defined cash return, IF TARGET IS REACHED IN TIME Funders are paid out first from the app revenues Limited return, set and published in advance Funders have no claim on any ownership of the app

Appsfunder: Screens projects before publishing Tracks project progress and makes available evidence to funders Secures correct pay-out of revenues to funders


8/23


Crowd-funding

Developerdirectory

AAA labelNew design

websiteLocal

versionsFunder

Finders Fee

Roadmap

Q32001 Q42011 Q12012 Q32012


9/23


Crowdfunding

Developers define:

-The taget budget and deadline-The different milestones-The pay-back terms per pledgeFunders can decide:

-In which milestone they fund-The amount and return they pledge

-Golden apps - a small sum for afree copy of the app

-Platinum apps a larger sumfor a pre-defined payback from

the app revenues


10/23


Developer directory

App developers profile:

-Contact details-Skills & experience-Detailed portfolio documents

-.Free 90 days trial listing

Subscription fees after trial

Free RFQs for subscribers


11/23


AAA Certificate

Private assessment by panel of industry leaders

-Innovation-User relevance-Business potential-Technical performance-Team

Only projects with an average score of 7/10 or

better get certified

-


12/23


New design website

New design of Appsfunder.comMore focus on online market storeIncreased app-related visualsBetter search functionalitiesIncreased social network tools

New features on Appsfunder.comFull funder-accountsPartner and funder dashboard

Planned release-date end of March 2012


13/23


Local versions

Local versions of Appsfunder, with customised

-Language interface-User interface-Designs and skins

First versions to be launched in Q2 2012 for

-Belgium (04/2012)-France (04/2012)-United Kingdom (04/2012)


14/23


Funder Finders Fee

Funders Finders Fee for

-sales partners bringing in new funders

-based on 1.5%-share of new funding by partners affiliates-funders making new funders

-based on fix revenue/bonus scheme, still to be developed


15/23

Business model

Balanced multiple streams

Crowdfunding Developerdirectory AAACer5ficate

Fix Submissionfee Subscrip5onfee Cer5fica5onfee

Pricing2012 $69.00USD $10.00USD/month $199.00USD

Variable Successfee

Pricing2012 8%


16/23

Partner model

Shared multiple streams

Our standard model is based on a 70%/30% revenuesplit for all revenues generated by the sales partner,including submission fees, project success fees and

developer directory subscription fees

From April 15th on, sales partners will also earn a 1,5%commission on the funds collected by their efforts

We make tailored agreements with partners on request,defining different terms


17/23

Partner model

Revenue tracking

Revenue tracking is done through a dedicated partner code that is enteredwhen submitting a new project

Partner code is entered by partner, or by customer of partnerFrom April 15th on, sales partners will also earn a 1,5% commission on thefunds collected by their efforts, using the same partner code


18/23

Value to the eco-system

Developers Funders Angels/Seed/VC funds

Get funds and downloads

Keep 100% of IPRs

Diversify terms per

milestone

Get viral online marketing

support

Make CASH returns

Get involved per milestone

Get trust through all-or-

nothing funding

Support AAA Certified

projects

See proof of concept

Validate market relevance

Get proof of commercial

skills of the project team


19/23

Sales & marketing strategy

Software toolsDesign tools

IncubatorsContest organisersVC/seed funds

Digital natvies, mobileusers

18 to 40 yrs oldAlways connected

Developer networksCrowdsourcing platformsDeveloper eventsInvestor portals

MobileDevelopers

Funders

Mobileservice

providers

Financialpartners

An integrated approach


20/23

Sales & marketing strategy

An integrated approach

Appsfunder Partner Program: using regional partnersto deploy the products and services locally, based on avery attractive revenue-share model

Database marketing: active retention marketingthrough newsletters, alerts, .

Event marketing: creating offline visibility at focuseddeveloper events, developer meetup groups,

Social media marketing: leveraging online visibility forAppsfunder and its app projects on different social

networks through active posting, tweeting, sharing,


21/23

Our team

Aykut Karaalioglu

Partner USA/Turkey

Neil Sisson

Partner UK & Ireland

Toan Nguyen

Associate DirectorPartner France/Hong-Kong/Vietnam

Pascal De Keyser

Founder & CEO

Arpan DesaiPartner India


22/23

Our company

Toan NguyenAssociate Director

Pascal De KeyserFounder & CEO

Company founded in July 2011 Registered brand owned by Interactis CV, a private company

following Belgian law

Company HQ in Antwerp, Belgium Successful round A funding in January 2012 Ownership structure: 70% P. De Keyser / 30% T. Nguyen Staff of 4 employees, different freelancers


23/23

Pascal De Keyser Founder

Volkstraat 54 B-2000 AntwerpenM: + 32 494 500 404

[email protected]://www.appsfunder.com

http://be.linkedin.com/in/pascaldekeyser

http://twitter.com/pascaldekeyser

Contact

appsfunder partner intro

Documents