appsfunder crowdfunding mobile apps
TRANSCRIPT
Crowdfunding mobile apps. Appsfunder
Outline
Your Logo
Mission statement
Value to the mobile eco-system
Mobile market DNA
Funding concept
Business model
Sales and Marketing Strategy 7
6
5
4
3
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Products and services
Financial outlook 8 Our team
• 40,000 new mobile apps released monthly – How to get noticed?
• Development costs are increasing – How to assure the funding needs?
Mission statement Business drivers
Appsfunder wants to provide a fast and cost-effective funding solution towards mobile app developers, using collective funds and marketing support
Mission statement
Funding concept
- Crowdfunding = the collective co-operation, attention and trust by people who network and pool their money together, usually via the internet, in order to support efforts initiated by other people or organizations (Wikipedia)
- Project owners pitch and promote their project. Funds are collected against a target amount to be reached in due time. Project owners get the funds only if the target amount is reached in due time.
- Investors analyze, challenge and support a project by pledging pre-orders, cash, in return of an agreed pay-back. Returns are given only of the target amount is reached in time.
The crowdfunding-principle
Funding concept Appsfunder’s approach – A hybrid model
Funding concept Appsfunder’s approach – A hybrid model
• Funders by GOLDEN APPS: - To get the app FIRST and CHEAP, IF TARGET AMOUNT IS REACHED IN TIME – Funders have no claim on any revenue of the app
• Funders by PLATINUM APPS: – To get a limited and pre-defined cash return, IF TARGET IS REACHED IN TIME – Funders are paid out first from the app revenues – Limited return, set and published in advance – Funders have no claim on any ownership of the app
• Appsfunder: – Screens projects before publishing – Tracks project progress and makes available evidence to funders – Secures correct pay-out of revenues to funders
Products and services
Crowd- funding
Developer directory Web shop AAA label Local
versions Funder
Finders Fee
Roadmap
Q32001 Q42011 Q12012 Q32012
Products and services Crowdfunding
App developers define:
- The taget budget and deadline - The different milestones - The pay-back terms per pledge
Funders chose:
- In which milestone they fund - The amount and return they pledge
- Golden apps - a small sum for a free copy of the app - Platinum apps – a larger sum for a pre-defined pauback from the app revenues
Products and services Developer directory
App developers profile:
- Contact details - Skills & experience - Detailed protfolio documents - …. Free 90 days – trial listing
Subscription fees after trial
Free RFQ’s for subscribers
Products and services Webshop
Webshop offering DEALS on:
- Developer tools - Coding software - Design software - Storage software
- Tech gadgets - Mobile phone accessories - Geeky goodies - …
Products and services AAA Certificate
Private assessment by panel of industry leaders
- Innovation - User relevance - Business potential - Technical performance - Team …
Only projects with an average score of 7/10 or better get certified
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Products and services Local versions
Local versions of Appsfunder, with customised
- Language interface - User interface - Designs and skins …
First versions to be launched in Q1 2012 for
- France - Hong-Kong / China market
Products and services Funder Finders Fee
Funders Finders Fee for
- sales partners bringing in new funders - based on 1.5%-share of new funding by partner’s affiliates
- funders making new funders - based on fix revenue/bonus scheme, still to be developed
…
Business model Well-balanced multiple streams
Crowdfunding Developerdirectory Webshop AAACer9ficate
Fix Sumissionfee Subscrip5onfee ResalemarginAffiliatefee
Cer5fica5onfee
Pricing2012 $69.00USD $10.00USD/month $199.00USD
Variable Successfee
Pricing2012 8%
Mobile market DNA Global market figures
Gartner projects app-market to reach
$60 billion by 2014
Apple leading with 400K+ apps
Monthly growth of 15.000 apps
Android catching up fast
Q3 2011 shows 350K+ apps Monthly growth of 20.000 apps
150.000+ Apple iOS developers
Android counting 50.000+ developers
Mobile market DNA Global market figures
$0.99-pricing dominant on Android
Wider prices-spread on Apple
Paid apps increasing on Android-market
Paid-share for Apple counting for 65%
Apple showing a stable price-spread
Mobile market DNA User demographics
Android is having more male users
iPod Touch has a younger user-base
10 downloads monthly fro both Android and iOS
Value to the eco-system
Developers Funders Angels/Seed/VC funds
Get funds and downloads
Keep 100% of IPR’s
Diversify terms per milestone
Get viral online marketing support
Make CASH returns
Get involved per milestone
Get trust through all-or-nothing funding
Support AAA Certified projects
See proof o concept
Validate market relevance
Get proof of commercial skills of the project team
Sales & marketing strategy
• Software tools • Design tools • …
• Incubators • Contest organisers • VC/seed funds
• Digital natvies, mobile users
• 18 to 40 yrs old • Always connected
• Developer networks • Crowdsourcing platforms • Developer events • Investor portals
Mobile Developers Funders
Mobile service
providers Financial partners
An integrated approach
Sales & marketing strategy An integrated approach
Appsfunder Partner Program: using regional partners to deploy the products and services locally, based on a very attractive revenue-share model
Database marketing: active retention marketing through newsletters, alerts, ….
Event marketing: creating offline visibility at focused developer events
Social media marketing: leveraging online visibility for Appsfunder and its app projects on different social networks through active posting, tweeting, sharing,
Our team
Aykut Karaalioglu Partner USA/Turkey
Neil Sisson Partner UK & Ireland
Toan Nguyen Associate Director
Partner France/Hong-Kong/Vietnam
Pascal De Keyser Founder & CEO
Arpan Desai Partner India
Pascal De Keyser – Founder Volkstraat 54 – B-2000 Antwerpen M: + 32 494 500 404 [email protected] http://www.appsfunder.com http://be.linkedin.com/in/pascaldekeyser http://twitter.com/pascaldekeyser
Contact