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Growth Hacking Mobile Visit us at stand #126

Start the conversation @urbanairship #growthhacker #appsworld

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Alyssa Meritt Head of Strategic Consulting

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A “growth hacker” is a person whose true north is growth. - Sean Ellis

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Marketing: Traditional vs Growth

COMMAND & CONTROL AGILE

Mobile: Viewed as a channel Mobile: The go-to-market strategy

Focus: Selling products Focus: Experience & retention

Customer: Target Customer: Advocate

Messaging: 1 to many broadcast Messaging: 1:1 at scale

Data: Report on campaigns Data: Grow the business

APIs: Create possibilities APIs: Seen as barrier

Testing: Optimise creative Testing: Delight customers

vs

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How Can You Growth Hack Mobile?

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Your Mobile App is a Product

Product

Growth

Core

*Product-Growth model from Annabelle Satterfield #growthhacker #appsworld

value

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Develop a Two-Sided Benefit

USER BRAND •  Reach, engage & retain

customers •  Generate repeat

business •  Gain user insight •  Reduce cost •  Operational efficiency

•  Easy & convenient •  Save money •  Save time •  Have fun! •  Security •  Better deals •  Be reminded

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If you invest in growth before you have retention, you’re renting users, not acquiring them.

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Plan for Retention

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Data is only as valuable as the action that comes out of it.

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Multiple touch points 6x more valuable

The more channels that we can engage in with our customers, the better the overall value of the customer. -Tim McCauley, Senior Director, Mcommerce, Walgreens

Cross-Promote & Retarget

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Cross-Channel Expansion

Redbox uses email, SMS, Pinterest and Instagram to connect with engaged (and lapsed!) customers.

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Cross-Channel Acquisition (and Retention!)

Convenient, ubiquitous distribution

•  Email

•  SMS

•  Social

•  Web Pages

•  Mobile Pages

•  Banner Ads

•  QR Codes

•  API

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Steps to Growth Hacking Mobile

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The right team. A shared focus.

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Give to get.

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Retention supports growth.

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Track. Optimise. Iterate.

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Omni-channel impact.

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Q&A Continue the conversation @urbanairship

#growthhacker

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| Portland San Francisco London | +44 (0)300 303 8796 | urbanairship.com

Visit us at stand #126