apps for good team checkmate i'm okay powerpoint

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I’m Okay Team Checkmate Josie Baldwin, Alex Hill, Katie Griffiths and Emily Bowes

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This is our competition PowerPoint for the Apps for Good program. Team Checkmate

TRANSCRIPT

Page 1: Apps for good Team Checkmate I'm Okay Powerpoint

I’m Okay

Team CheckmateJosie Baldwin, Alex Hill, Katie Griffiths and Emily Bowes

Page 2: Apps for good Team Checkmate I'm Okay Powerpoint

Facts

“26% of LGBT youth are forced to leave home because of family conflicts over sexual orientation and/or gender identity.” - Lambda Legal.

“25-40% of the youth who become homeless each year are LGBT and the number is likely much higher.” – Lambda Legal

“73% of LGBT youth say they are more honest about themselves online than in the real world.”- Human Rights Campaign

Page 3: Apps for good Team Checkmate I'm Okay Powerpoint

We feel that the prejudice and discrimination facing young members of the LGBTQ youth (11-25 years) community needs

to be addressed. We are fully aware that solving this problem is very difficult, but we still feel teenagers need more support.

Page 4: Apps for good Team Checkmate I'm Okay Powerpoint

Who: Young members of the LGBTQ+ youth community

What: There is not enough support or information available

Where: Everywhere – at school, home

When: Everyday

Why: Because of their sexuality or gender identity

The Situation

Page 5: Apps for good Team Checkmate I'm Okay Powerpoint

Many LGBTQ+ youth (12-18) do not receive enough support and are not clear on what terms mean.

Page 6: Apps for good Team Checkmate I'm Okay Powerpoint

Where can LGBTQ members find support and information?

Page 7: Apps for good Team Checkmate I'm Okay Powerpoint

Here is the link to our 1 minute long elevator pitch:

https://www.youtube.com/watch?v=ZLxQCxca284

Please right click the link and then click ‘Open Hyperlink’

Page 8: Apps for good Team Checkmate I'm Okay Powerpoint

There are people and companies supporting LGBTQ+ youth but many people don’t use them.

Not many people know the correct definitions and so aren’t sure on what they are.

People can feel isolated and alone and need something to help them feel less lonely.

LGBTQ+ may be in desperate need of advice, but this information is not readily available.

Our Key Insights

Page 9: Apps for good Team Checkmate I'm Okay Powerpoint

Our team, Checkmate, is designing a mobile app, called ‘I’m Okay’, to help young members of the LGBTQ+ community in a number of ways.

The app helps people understand more about themselves, with:•clear definitions,

• it provides advice, on for instance, help on coming out,•personal stories to make users feel less alone,

•phone numbers for local help lines, •Videos,

•answers to frequently asked questions.

We strongly believe that our app will help people and be extremely beneficial. We aim to make teenagers suffering from bullying, fear or

confusion feel more confident and comfortable with themselves.

I’m Okay

Page 10: Apps for good Team Checkmate I'm Okay Powerpoint

We created an online survey, to see if possible users would find our appuseful. The link to the responses to our survey is in our google drivefolder. There is a link to this later on in the PowerPoint. However we alsohave screenshots of the responses.

Out of the 21 people who filled in our anonymous survey,•just under 3 quarters of the people answered ‘yes’ to our question: “Ifan app supporting the LGBTQ community came out, would you use it?”•Over half the people who filled in our survey said they have or havehad suicidal thoughts due to their sexuality.•All the people who answered ‘yes’ to having suicidal thoughts saidthey would use our app.

The survey gave us an insight to the typical user of ‘I’m Okay’,and proved to us that our app needs to be put out on to the market. Ifour app stands the chance of preventing at least one person fromfeeling so low that they consider suicide, we feel that it is absolutelycrucial that ‘I’m Okay’ is released.

Survey & User Profiles

Page 11: Apps for good Team Checkmate I'm Okay Powerpoint

Anonymous Survey Taker

Is teased about her sexuality or gender identity, called names,

rumours have been spread about her

USA

Bisexual

Female with Female genitalia

Only told a few of her close friends about her sexuality

Has a girlfriend

Has had suicidal thoughts

Anonymous Survey Taker

Hasn’t been subjected to discrimination

13

England

Straight

Female with Female Genitalia

Has not had suicidal thoughts

Is certain on their sexuality

Hasn’t been bullied

‘I think that an app supporting LGBTQ and giving advice to people who have ever been subject to discrimination or questioning their sexuality etc, would really be beneficial.’

‘Perhaps a forum where people can discuss their problems, an account based app where people can also be linked to websites for help and advice.’

‘LGBTQ is not well-supported throughout the world, though on the whole in England (and Great Britain) I am reasonably happy.

Anonymous Survey Taker

Has been discriminated due to their sexuality or gender identity a few times and some friendly teasing

Denmark

Pansexual

Male with Female Genitalia

Has had suicidal thoughts

Would use an app supporting LGBTQ.

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There are currently no other competitors in the market solving our problem. The only app similar to ours in any way is an app called

‘Quist’, which displays events from this day in LGBTQ history. However, in no way does this app do anything that we hope ‘I’m Okay’ will do.

Page 15: Apps for good Team Checkmate I'm Okay Powerpoint

Our app must provide useful advice, and clear, understandable definitions. It must also have a form of GPS built in for localising

help lines and news articles.

Page 16: Apps for good Team Checkmate I'm Okay Powerpoint

The next slide contains a storyboard of the layout of our app.

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We have created two mockups for our app, one on the program Balsamiq and the other on App Inventor.

Here is the link to our Google drive.

Page 19: Apps for good Team Checkmate I'm Okay Powerpoint

Our app requires few difficult technical areas, the most advanced addition being a GPS system to make news stories and advice localized.

GPS is included in most touch screen devices, but if GPS is not available, another option of a user selecting their location upon setup

solves this problem. The app needs people involved who would answer the frequently asked questions. These people could be volunteers. Our app does rely on this

heavily for it to give the app the personal touch that makes our app different to others on the market.

We learnt that it is important to check the technical feasibility of a product before making it, as otherwise the product would not be

successful. However, our app is possible to make.

Page 20: Apps for good Team Checkmate I'm Okay Powerpoint

We are choosing to fund our mobile app using advertisements and company support. We would also like to start a kickstarter (a funding

platform) when we have more of an app to show. This is because we do not want to make people pay for help as our target audience as this is a sensitive subject and they may have to ask permission from people they

do not want to tell yet.

We have received support from companies and people such as Bob Schukai, Jenny Fallover and Sean Hamilton from Thomson Reuters, they

have been very supportive, giving us advice and helping us with any problems we have.

Everybody we have spoken to or contacted have expressed great support.

Page 21: Apps for good Team Checkmate I'm Okay Powerpoint

Dr J Harrison, one of the experts we spoke to over a Skype call, was also very supportive. As a Senior Digital

Project Manager, she was great help, giving us advice on websites which would be useful, the look and navigation

of the app and much more. Also, Dr J Harrison was an LGBT Community Leader for 3 years so had a lot of

experience that was very beneficial to our app.

Page 22: Apps for good Team Checkmate I'm Okay Powerpoint

"As an LGBTQI person having this when I was a teenager would have been terrific -a real app for good." -

Dr. J. Harrison

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Marketing strategyAlready we have created a twitter account for ourapp, with growing followers. We have contacted anumber of companies and people regarding themarketing of our app.

Two organizations have offered to promote our app –Pflag and The Albert Kennedy Trust (AKT).

Pflag provides ‘free information and support forparents, friends and family of lesbian and gay people inthe UK’ their website contains ‘free resources for parentsof gay children, information for friends and family of gayand lesbian people, as well as useful links and generalsupport’. We think that, as our app is also aimed tosupport the family and friends of the app users, Pflag willbe very helpful for the app.

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Marketing Strategy continued

The AKT ‘supports LGBT 16-25 year olds who are madehomeless or living in a hostile environment’ Though our appwon’t be able to support the homeless as they will probablynot have access to a device to have our app, however AKTsupports LGBT youth which our app is aimed at. The AKTwebsite will contain useful information and social mediastreams. Tony from AKT has offered to review our app andwas impressed with the work we have been doing.

We plan to create a website, explaining what we do. We wantto talk to people about our app to help spread the word.

We want to keep our app up to date, and make sure thatpeople can ask questions so we can add it to the app. Thisshould keep old members staying and new people couldhear about it.

Page 25: Apps for good Team Checkmate I'm Okay Powerpoint

We have been given permission from numerous websites to use files such as videos and information in the app. The websites include:

https://www.lgbtnetwork.eu/http://www.itgetsbetter.org/ they are international and we have

been given permission to use their videos.http://www.akt.org.uk/ AKT supports young LGBT 16-25 year olds

who are made homeless or living in a hostile environment.http://www.equality-network.org/about/our-aims/

http://www.brokenrainbow.org.uk/home They have help lines and chat lines.

http://www.pflag.co.uk/ Instead of giving help to those who are of the LGBTQ community, this website gives support to the parents, friends and families of Lesbian and Gay people.

http://www.llgs.org.uk/ They have instant messaging and help lines

These websites permissions have kindly be aquired by Sean Hamilton and Jenny Fallover.

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@CheckmateOkay