ICEAID

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Apollo Apps - ICEAid

Who? – Anyone with a smartphone.

What? – People with or without a medical condition.

When? – When (if) something happens to the user.

Where? – Wherever the user is at the time of the incident.

Why? – A smartphone isn’t as easily lost as a medical bracelet and the user, always has it with them.

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The 5 W’s

The Problems We Faced• You are commuting, travelling, or on holiday, you are the first

responder and see someone lying in the street and you are the first person to approach them, but you have no First Aid training.

• You have collapsed in the street, and other pedestrians need to be able to tell the paramedics what conditions you may have, or medications you may be taking when they call 999.

1. What app can we create which will compliment the medical bracelet which is easily lost?

2. What app can we create to allow smartphone users to tell the paramedics of any conditions the patient has, or medications the patient may take if something has happened to them?

3. What app can we create which will help people administer basic first aid on the spot?

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Our Main Questions

People who have a medical condition currently try to use a medical bracelet, this solution does not work because they are easy to lose and can be costly to replace. Along with this, they do not contain enough information.

Our key insight is that people need an app on their phones which allows them to be able to input what medical conditions they have and what medication they are currently taking - this will give paramedics a better insight to the health of the patient and will allow users access to more detail than a medical bracelet.

Our Key Insights

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We are developing an application, ICEAid, to help the general public with their own health and safety whilst out and about.

The app allows users to input what medical conditions they suffer from, if any, and any medications they take, if they do.

ICEAid is also designed to compliment the existing, yet expensive, medical bracelets which are easily lost.

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The Pitch

When conducting user interviews to obtain a profile, all of the interviewees said they would use the app and did think it was a good idea to bring to a smartphone.

A comment an interviewee made was that the ‘app gives people confidence to help’, which one goal we wanted to achieve.

Many of the users we had spoken to said, they would ‘like to see a Signs to look out for’ page/Symptom Checker. This is something we like the idea of, and we will consider to see whether or not this is possible.

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User Profiles

Dorothy & Michaella

 

 

“A brilliant new app.”

DG (Name withheld due to public slideshow)

Study Support Tutor

About D:

Study Support Tutor at Runshaw College Leyland D is happy with the application we have shown her. She said she ‘would access the app in the

circumstances of the app being needed’.

Has a Medical Bracelet due to being Diabetic.

 

 

MG (Name withheld due to public slideshow)

Medical Emergency Dispatcher

About M:

Medical Emergency Dispatcher in the NHS Buckshaw M was impressed with the application we have shown

her. As M is a Medical Dispatcher, and has First Aid

experience, she said there should be a ‘recovery position page’ on the app.

Example User Profiles

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While conducting research for our app, to see whether or not there were any apps already available on the Apple or Android Store, we did find many apps with some of the same features as what we were using, however, some asked for personal information about the emergency contacts which would not be relevant in an emergency situation.

The layout of some of the apps would make it harder for the user to navigate and overall some did look a little 'out dated'.

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Our Competitors

The main feature of this app is to allow users to input what medical conditions they may suffer from and what medications they may be taking at the time. Accompanied by this information would be general information about the patient, like their name, age and allergies. This app will have ICE Contacts, to allow their friends and family to be contacted in an Emergency.

We have included other features such as a First Aid Guide, and a nearest Hospital Locator.

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Our Main App Feature

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Flow of App

Our Market ResearchWe conducted an online survey and sent them to those

we knew and published them to our personal and group Facebook and Twitter accounts.

We managed to have our survey reach over 170 people.

The research results we have collected, have allowed us to ensure what we are doing with our app is going to maximise the amount of people who are potential users.

Although 73% of our respondents do not have a medical condition, they would still be a user of the app as they could be a First Responder, and use the First Aid Guide.

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Market Research (The Results)

40%

7%

47%

5%

Do you own a smartphone and/or a tablet?

Yes - I only own a smartphoneYes - I only own a tabletYes - I own both a smartphone and a tabletNo - I do not own either

Our research into what device users have, shows our app would be reaching a wider audience. With tablets, a normal phone app can be used on it, which will allow us to reach to an extra 7%, of whom only have a tablet.

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Market Research (The Results)

The research, to see if people would use and suggest this app does show majority of people would spread the word and have a copy of it for themselves. The more downloads our app has, the more popular it will be on the App Stores, and more users will see it.

92%

8%

Would you use/suggest this app?

Yes

No

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Market Research (The Results)

One of the most important parts of the research, was to find out what people would want to pay. We are pleased to see majority, (66% combined), would pay from Free to £2.

39%

27%

19%

4%

6%

6%

How much would you pay?

£1 or under

£1.01 - £2

£2.01 - £3

£3.01 - £4

£4.01 - £5

£5 and above

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Key Wireframe 1

Homepage

Lock Screen

My Information

Hospital Locator

SOS Text Sender

Add New Condition

First Aid Guide

Please see ‘Our Prototype’ slide about this lock screen.

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Key Wireframe 2 & 3

SOS Message

First Aid Guide

About Me

Hospital Locator

Home screens

(Old)

(Current)

The Key Wireframe 3 is our final application layout.

The first screen the owner will see is a login screen where they need to input a password which they have set. This will allow them to edit the data about themselves.

After logging in or using the Emergency Access button, they will come to a menu screen. The owner or first responder will be able to see any details the owner has input into the app, for paramedics to see.

The image to the right is the lock screen, it has an ICE Help bypass. This allows first responders to be able to have access to the medical information the patient has input into the app, without having to know the passcode of the phone.

Our Prototype

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Lock Screen

To use our prototype app login screen, use the password as ‘password’. You will need to enter any text in the email box.http://appshed.com/appbuilder/preview/220890

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FeasibilityWithin this app, we do require information on the NHS

Hospitals in the UK.

We have researched and contacted the NHS in regards to obtaining addresses about each hospital, and we are able to collect the addresses through the NHS Freedom of Information page.

The First Aid Guide is too possible, as the NHS does have guides on their website, which have been used in our prototype.

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Business Case & PledgesWe have decided on a business case for our app,

however, we are undecided whether to use customer data or not.

We have decided to use adverts, but, if we wish to target ads to specific individuals, this could dissuade people from using our app, as we would be using their medical information.

Another way of this scheme would be to have non-targeted ads, and allow users to pay to stop ads in the app.

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Marketing StrategyOne of the ways in which we promoted the app was the

Runshaw College open evening on Wednesday, 5th March 2014. We spoke to several hundred members of the general public and this gave us an opportunity to publicise the app and spread the word between many ages. An article was published on the College’s Facebook page with over 5,000 followers.

We have also been very pro-active on social media sites such as Facebook and Twitter, with a fan base that gains in knowledge about the app whenever we post a status. This includes QR Codes for new additions to the app, and status’ thanking the fan base for continued support. Due to our social media success, we have reached 141 people in the United Kingdom and 57 people from other countries on Facebook alone.

In addition, we have been to the local media as well. We sent an article to the Leyland Guardian, asking if there was any possible way that we could publicise the app to the local area.

Further ideas would include publicising the app to users of our age through the college radio station at Runshaw. We would also include ads in the bulletin and on the college Moodle and social media websites.

To market ourselves further, we asked staff, friends and family to say how much they would be willing to pay if the app is released. So far we have manages to gather 11 User Contracts. Some of the users would be happy to pay between £5-£10! Other contracts state the user would be happy to pay up to £1-£2.

Marketing Strategy 2

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App Design Mock-up

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Getting Ourselves Known

This is Apollo Apps at Runshaw Open Evening, interviewing parents and students.

This is our Facebook and Twitter Page!