[STUDENT CITY]By

[Saif & Kashif]

Who – new students

What – an app to show relevant places to new students

When - throughout the academic year, every year

Where – Manchester

Why – to give students help in getting to know the area and

places of use or interest

Problem – new students are unfamiliar with the areas

surrounding their unis or colleges if they are from out of town

Question – what are the places of interest or importance

that students may need local to their university or college?

When your new to a town or city its hard to find your way about and get to know where to go to pass time or for certain events. Asking

people isnt the same as finding your own way and sometimes there are communication barriers such as language.

[Mini Elevator Pitch]

My team, Saif and Kashif, are developing a mobile app

to help new students become familiar with the local area and

recognise where places of interest are located

This app is used for students in Greater Manchester who are

starting their new years at college or uni and are unfamiliar

with the local area and where relevant places or places of

interest may be.

Currently there are websites which offer similar features but few apps and none have been specifically designed for students interests.

Our app will start off with a welcome page and then have a list of all local places which have been recommended by students and which we feel are important. There will also be a search bar if students know the

name of their desired location. Once a destination is selected then a map will appear using gps satellites and will guide them to their

chosen location in the same manner as a sat nav.

Our app relies heavily on inputted data and technology as Student Life uses satellites to display map and navigate users around Manchester.

Also popular local shops and businesses are listed and displayed.

[Business Case & Customer pledges]New students find it hard to familiarise themselves with a new area

when they move to study. They may struggle because of the size of the new city and maybe struggle to communicate with other people.

Student Life offers each student the chance to browse through local places to eat, have fun, or go to in case of any health or medical

reasons. Or say they are unsure where to go they can read feedback from other students seeing which place is highly rated. Once a place is

selected they are given a map and route to follow via satellite. We have talked to current and future students and they have said this app

would be useful and would greatly benefit them. The app is free to download and that is a huge bonus for gaining downloads. Profit will

be made by sponsorship from each company advertised providing they are will to participate and the number we have spoken to find this app

will help them generate new customers.

[Marketing Strategy]Three ways we plan on advertising our app are to hand out leaflets or post them so that students are aware of our app before hand. We will place posters on buses or in shop windows so that attention is always

drawn to our app. Finally we will place online ads on social networking sites so it can be viewed by a vast audience and can be shared.