By

Armina, Courtney, Tamera & Luke

What is the background situation you are addressing?

Describe the context users are experiencing.

Who? Anyone who is struggling to find the right music they

like!

What? Someone hears a good song!

When? Any time, when listening to music!

Where? Home, or when wi-fi/internet is available!

Why? Unable to remember a songs name, because they

never got the chance to get the details of the song.

When someone listens to a song, which many of us do,

then the song is forgotten .

Many listen through the internet , YouTube, to find the

song but it then starts to frustrates them.

When they do find the song, it is very expensive and

costs much to be downloaded.

How can a song be found using different

features?

Using the scoping phase, we made a key

insight statement:

With our music identifier, we are able to

use the internet , and YouTube (already

made programs) and use them through new

features in the app to be able to search

the web.

My team, ATLC, is developing a mobile app to help people

who can‟t identify a song they have previously heard but

don‟t know its name, artist or tune. It enables them to

enter the information they do know, or hum the tune and

using this identify the song, and download it to their

smartphone.

100% of the people asked in our survey said they find it

difficult to find a song they are looking for when they don‟t

know the name of the song, which promises that our app will

be helpful and will fulfil a need within our target audience.

75% also agreed they would be willing to pay for our app,

which tells us that a major profit is possible. We are also

aware from our survey that the majority of our audience uses

a smartphone eg; iPhone, which gives us a greater audience.

The only other competition identified is an app

called „Shazam‟ but unlike our app, it only

allows the user to find the song and post it to

social networking sites, in oppose to ours

which lets you store the music, view charts

and have your own personal profile

High School Student:

“ Many of the other students listen to good

songs. The songs tune stays in my head and when

I want to download it or listen to it on YouTube, I

either forget or do not know the songs name,

and I’m left with a catchy song.”

Starter Screen

1.0:

Identifier

2.0:

Saved Clips

3.0:

Charts

4.0:

Personal

5.0:

Settings

Data Feasibility

Our app needs no content or any features from the mobile.

The owner will play the audio files when wanted.

Our app needs no authorization from any one but we are

going to be using YouTube and the internet.

Technical Feasibility

Our solution is technically easy to build because we do not

need any features that do not exist on the mobile phone.

Yes, a professional developer, could very easily develop our

app.

We have simplified our app to make easy accessible

features, to make the app have more positive reviews.

Business case hypothesis:

“ We think that most of our users that have

answered our survey will be willing to pay for our

app, „Music Identifier‟.”

Business model choice:

Statement: Our teams app „Music Identifier‟ we are

offering a buisness model were all users

are willing to pay.

Justification: Our team „ALTC‟ has identified that users

are willing to pay £o.69p towards „Music Identifier’

These are the three main things we are willing

to do for the marketing strategy.

1.Advertising over the social media eg;

Facebook, twitter.

2.Posters.

3.The word of the mouth.

We have managed to make a survey to see if we

could get a positive response on our app idea.

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The feedback from the survey gave us a good

feedback, and we have changed the app to make it

easily accessible. Many users said that they would

download and pay for this app was on the app

store.