apps for good - jeslr's pitch presentation - art app

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Art App By Sarah Jane, Eboni, Luke, Rueben, Jeevan

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Page 1: Apps for Good - JESLR's  Pitch Presentation - ART APP

Art App

By Sarah Jane, Eboni, Luke, Rueben, Jeevan

Page 2: Apps for Good - JESLR's  Pitch Presentation - ART APP

Who will the App help? People interested in art. What is the situation behind the problem ? People want to improve their art skills with out expensive lessons. When does the problem occur? Most days. Where does the problem occur? At home. Why does the problem occur? People want to improve their art skills without paying for expensive art lessons.

Background

Page 3: Apps for Good - JESLR's  Pitch Presentation - ART APP

Many people want to improve their art skills or become more involved with art, however art lessons/tutoring are quite expensive so many people can’t afford lessons/tutoring. Our app provides very cheap art ‘lessons’ and tutorials.

Problem

Page 4: Apps for Good - JESLR's  Pitch Presentation - ART APP

The key question our team is trying to answer is:

How can we provide cheaper art lessons/tutorials through an app?

Key question

Page 5: Apps for Good - JESLR's  Pitch Presentation - ART APP

Following the Scoping phase; Our key findings are the

following:

You can cheaply and easily get art tutorials wherever you are.

Key insight statements

Page 6: Apps for Good - JESLR's  Pitch Presentation - ART APP

“Our team, JESLR, is developing a mobile app to help anyone wants to improve their art skills or become more involved with art easily and cheaply wherever

they are.’’

Mini elevator pitch

Page 7: Apps for Good - JESLR's  Pitch Presentation - ART APP

After analysing the results of the surveys we sent out to potential users, we found the following:

• Most people would want our app to be free.

• 80% would find this app useful. • The most amount of money people would spend on this

app would be £1.00

Our results

Page 8: Apps for Good - JESLR's  Pitch Presentation - ART APP

After researching other apps like ours we found 2 that were similar • Art studio • Sketchbook pro

However, these apps do not give lessons or tutorials or a colour wheel like our app would these apps only let you draw on your mobile device.

Competitors

Page 9: Apps for Good - JESLR's  Pitch Presentation - ART APP

Screen map

Page 10: Apps for Good - JESLR's  Pitch Presentation - ART APP

Key wireframes- Welcome screen

Page 11: Apps for Good - JESLR's  Pitch Presentation - ART APP

Key wireframes- Search Browser

Page 12: Apps for Good - JESLR's  Pitch Presentation - ART APP

Key wireframes- Tutorials

Page 13: Apps for Good - JESLR's  Pitch Presentation - ART APP

Key wireframes- Video Browser

Page 14: Apps for Good - JESLR's  Pitch Presentation - ART APP

Data: Be able to have sound tutorials/a person speaking to the user

Technical Feasibility:

Our solution is technically possible to build because it does not require functions that do not exist on mobiles. A professional developer would be able to build our solution in less than 2 months.

Data and Technical Feasibility

Page 15: Apps for Good - JESLR's  Pitch Presentation - ART APP

Business case hypothesis:

“We think most people interested in art would use our app”

Business model choice:

Statement: My team‟s app will operate on a business model in which all users pay a small amount. Justification: My team, „JESLR‟ has identified that parents and teachers are willing to pay up to £1.00 towards the app.

Business case

Page 16: Apps for Good - JESLR's  Pitch Presentation - ART APP

Our team will use the following three main marketing strategies to reach our specific users:

1. Advertising on social media e.g. Facebook and Twitter.

2. Word of mouth.

Marketing