appprix - tournaments and rewarding platform for mobile games

22
1 www.appprix.com © 2014 Appprix. All Rights Reserved. DISCOVER. PLAY. WIN

Upload: appprix

Post on 16-Jul-2015

486 views

Category:

Mobile


0 download

TRANSCRIPT

Page 1: Appprix - Tournaments and Rewarding Platform for Mobile Games

1

www.appprix.com© 2014 Appprix. All Rights Reserved.

DISCOVER. PLAY. WIN

Page 2: Appprix - Tournaments and Rewarding Platform for Mobile Games

2

www.appprix.com© 2014 Appprix. All Rights Reserved.

Appprix is an innovative, competitive and unique platform for discovering cool mobile games, playing tournaments and winning real cash & rewards

WHAT IS APPPRIX?

Page 3: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

3

Mobile Game Developers - Pain PointsHere are some of the the problems we are trying to solve for

• With approximately 2500 games being published daily on app stores, it is becoming increasingly difficult to get your game discovered

• CPIs (Cost per install) using paid promotion and marketing are as high as $3 – 4 making it impossible for small-mid level developers to get visibility of their game

Discoverability• With so many games available on

the app store, and most game developers making games on low to mid level budgets, it’s very hard for game developers to create highly engaging games given their limitations

Engagement• Even if a few developers do

manage to create absolutely great games, most game developers fail to create stickiness in their games and keep bringing the users back to the game

Retention• As a result of poor discoverability,

engagement, and retention, most game developers struggle to make enough money off their games to sustain and create newer, better games

• ARPU for most games is as low as $0.50

Monetization

Page 4: Appprix - Tournaments and Rewarding Platform for Mobile Games

We came up with a great IdeaDesperate to solve the everyday problems we faced as a

Game Development Studio, we worked hard, day and night,

had endless discussions and meetings, multiple caffeine

shots, ordered gazillion pizzas, put our heads together, and

came up with a comprehensive solution which we thought

could solve all these problems in one go.

Page 5: Appprix - Tournaments and Rewarding Platform for Mobile Games

We decided to use the

very element of

Competition

to solve the problem

that arises from

Competition.

Introducing Mobile Game Tournaments with Real Rewards

Page 6: Appprix - Tournaments and Rewarding Platform for Mobile Games

…that’s alright. But what is it that you exactly do?

In short, Appprix SDK (for both iOS and Android) allows game developers to host tournaments in

their mobile games and reward winners with cash prizes and vouchers.

Page 7: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

7

Who is it for?Appprix is a win-win ecosystem for game developers, brands and gamers alike

• Host tournaments in your games

• Announce rewards to attract and engage users

• Sit back and make money

Developers

• Play tournaments in your favourite games for free

• Compete with friends and players across the world

• Win real cash and prizes

Gamers

• Sponsor tournaments and improve brand likability

• Reach out to targeted, valuable users in a non-intrusive way

• Go mobile

Brands

Page 8: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

8

How does it work?

Developers

Integrate SDKLogin to

dashboard

Configure, test and launch tournament

Create social buzz

GamersParticipate in

the tournament

Play and beat other players

Win cash prizes and

other rewardsBrag!

BrandsLogin to

dashboard

Select tournament to

advertise in

Sponsor tournaments

Here’s how you can get started

Page 9: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

9

How does it look like on the mobile (1/4)

Tournament Details

Page 10: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

10

How does it look like on the mobile (2/4)

Prize Distribution

Page 11: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

11

How does it look like on the mobile (3/4)

Tournament Leaderboard

Page 12: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

12

How does it look like on the mobile (4/4)

More Tournaments

Page 13: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

13

Appprix App

Allows you to discover and play more tournaments offering real rewards.

Discover Games

Browse through all upcoming, live and past tournaments, and view details

Leaderboard

View your current standing and next score to beat in the leaderboard

Redeem Prizes

Redeem your winnings as cash prizes, and rewards via PayPal/gift vouchers

Page 14: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

14

Appprix

Gamers

Brands

Chat

Social sharing

Developers

Cash Prizes

Rewards

Tournaments

Here’s how the entire Appprix ecosystem looks like

Page 15: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

Benefits

15

Developers• Increase game

discoverability• Improve engagement and

retention• Enhance average revenue

per user (ARPU)

Gamers• Play free tournaments• Compete and showcase

your gaming talent• Win cash rewards and more

Brands• Improve brand loyalty• Showcase new products• Target valuable and

engaged users

How does Appprix benefit the mobile gaming industry?

Page 16: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

16

Rewards Partners

Rewarding users with gifts and prizes from some of the best brands in India

Page 17: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

17

Situation

Action

Mountain Racer is a fantastic casual racing game with some great physics. However, due to high competition and choice overload in the mobile gaming world, developers of the game were finding it really hard to keep their users engaged and retained, and even harder to acquire new users.

Gold Town studios approached Appprix to try out their tournaments and rewards platform. Upon assessment, Appprix suggested to host a 1-week tournament and also provided a sign-up bonus of $500 to the developer. Gold Town hosted their first tournament in their game from October 24th to 31st, 2014 and rest is history

Proof of Concept (1/2)Case Study: Android game, ‘Mountain Racer’ drives engagement & retention using Appprix.

Page 18: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

18

Results

1. The engagement of the game shot up by a whopping 200% during the tournament with an average gamer playing the game 52 times a day

2. Not only did the engagement increase during the tournament but continued after the tournament with an increase of 76% from the initial numbers

3. Appprix cross-promoted the game with other games hosting the tournaments leading to an increase of new and unique users by ~100% every day during the tournament.

Proof of Concept (2/2)Case Study: Android game, ‘Mountain Racer’ drives engagement & retention using Appprix.

17

52

30

0

10

20

30

40

50

60

Before Tournament During Tournament After Tournament

Average Number of Score Posts Per User Per Day

550

1030

1430

0

500

1000

1500

2000

Before Tournament During Tournament After Tournament

Average Number of Unique Users Per Day

Page 19: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

19

Meet our Management

Constantly focused on innovation in consumer products, technologies, marketing

services, Gaurav is vastly experienced in enterprise mobile, ecommerce, mobile VAS, and social gaming solutions. Brings endless amount of enegy on the table with a grit to

build something that lasts.

Gaurav Gupta

Co-Founder

Passionate about gaming, Chandan is a champion mobile games developer.

Having founded and nurtured a successful game studio for 4 years and producing over 40 games, his

experience and insights ensure that we’re headed in the right direction

Chandan Verma

Co-Founder

Cool as a cucumber, and solid as a rock, Lokesh is the backbone of the

technology team. With over 10 years of experience in software architecture,

multithreading, and application design, he’s always open to new ideas and in

total control all the time.

Lokesh Thakur

CTO

Product creation and insight generation being at the core of his being, Varun thrives on making ideas & products see light of the day. With an eye for detail and experience in management consulting, advisory, and social

media, he loves building marketing strategies on research insights and trends

Varun Rajput

CMO

Page 20: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

Change

Generosity

Numero Uno

20

Vision

To become the most engaging, competitive, and rewarding tournament platform for mobile games.

Mission

To leverage the spirit of competition and change the way users approach playing games as well as unlock revenue potential for mobile game

developers, brands and gamers.

Our Values

Qualities of constant innovation, unparalleled quality, honesty and integrity, perseverance, and generosity are the fundamental building blocks of our

business as well as our being.

Innovation

Quality

Integrity

Commitment

Page 21: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

21

Contact Us

Head Office: Plot no. 174, Udyog Vihar Phase IV,Gurgaon, Haryana – 122015, India

+91-9999705570+91-9873318322

[email protected]

www.appprix.com

x

Page 22: Appprix - Tournaments and Rewarding Platform for Mobile Games

www.appprix.com© 2014 Appprix. All Rights Reserved.

THANKS FOR YOUR TIME