appprix - tournaments and rewarding platform for mobile games
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www.appprix.com© 2014 Appprix. All Rights Reserved.
DISCOVER. PLAY. WIN
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www.appprix.com© 2014 Appprix. All Rights Reserved.
Appprix is an innovative, competitive and unique platform for discovering cool mobile games, playing tournaments and winning real cash & rewards
WHAT IS APPPRIX?
www.appprix.com© 2014 Appprix. All Rights Reserved.
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Mobile Game Developers - Pain PointsHere are some of the the problems we are trying to solve for
• With approximately 2500 games being published daily on app stores, it is becoming increasingly difficult to get your game discovered
• CPIs (Cost per install) using paid promotion and marketing are as high as $3 – 4 making it impossible for small-mid level developers to get visibility of their game
Discoverability• With so many games available on
the app store, and most game developers making games on low to mid level budgets, it’s very hard for game developers to create highly engaging games given their limitations
Engagement• Even if a few developers do
manage to create absolutely great games, most game developers fail to create stickiness in their games and keep bringing the users back to the game
Retention• As a result of poor discoverability,
engagement, and retention, most game developers struggle to make enough money off their games to sustain and create newer, better games
• ARPU for most games is as low as $0.50
Monetization
We came up with a great IdeaDesperate to solve the everyday problems we faced as a
Game Development Studio, we worked hard, day and night,
had endless discussions and meetings, multiple caffeine
shots, ordered gazillion pizzas, put our heads together, and
came up with a comprehensive solution which we thought
could solve all these problems in one go.
We decided to use the
very element of
Competition
to solve the problem
that arises from
Competition.
Introducing Mobile Game Tournaments with Real Rewards
…that’s alright. But what is it that you exactly do?
In short, Appprix SDK (for both iOS and Android) allows game developers to host tournaments in
their mobile games and reward winners with cash prizes and vouchers.
www.appprix.com© 2014 Appprix. All Rights Reserved.
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Who is it for?Appprix is a win-win ecosystem for game developers, brands and gamers alike
• Host tournaments in your games
• Announce rewards to attract and engage users
• Sit back and make money
Developers
• Play tournaments in your favourite games for free
• Compete with friends and players across the world
• Win real cash and prizes
Gamers
• Sponsor tournaments and improve brand likability
• Reach out to targeted, valuable users in a non-intrusive way
• Go mobile
Brands
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How does it work?
Developers
Integrate SDKLogin to
dashboard
Configure, test and launch tournament
Create social buzz
GamersParticipate in
the tournament
Play and beat other players
Win cash prizes and
other rewardsBrag!
BrandsLogin to
dashboard
Select tournament to
advertise in
Sponsor tournaments
Here’s how you can get started
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How does it look like on the mobile (1/4)
Tournament Details
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How does it look like on the mobile (2/4)
Prize Distribution
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How does it look like on the mobile (3/4)
Tournament Leaderboard
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How does it look like on the mobile (4/4)
More Tournaments
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Appprix App
Allows you to discover and play more tournaments offering real rewards.
Discover Games
Browse through all upcoming, live and past tournaments, and view details
Leaderboard
View your current standing and next score to beat in the leaderboard
Redeem Prizes
Redeem your winnings as cash prizes, and rewards via PayPal/gift vouchers
www.appprix.com© 2014 Appprix. All Rights Reserved.
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Appprix
Gamers
Brands
Chat
Social sharing
Developers
Cash Prizes
Rewards
Tournaments
Here’s how the entire Appprix ecosystem looks like
www.appprix.com© 2014 Appprix. All Rights Reserved.
Benefits
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Developers• Increase game
discoverability• Improve engagement and
retention• Enhance average revenue
per user (ARPU)
Gamers• Play free tournaments• Compete and showcase
your gaming talent• Win cash rewards and more
Brands• Improve brand loyalty• Showcase new products• Target valuable and
engaged users
How does Appprix benefit the mobile gaming industry?
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Rewards Partners
Rewarding users with gifts and prizes from some of the best brands in India
www.appprix.com© 2014 Appprix. All Rights Reserved.
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Situation
Action
Mountain Racer is a fantastic casual racing game with some great physics. However, due to high competition and choice overload in the mobile gaming world, developers of the game were finding it really hard to keep their users engaged and retained, and even harder to acquire new users.
Gold Town studios approached Appprix to try out their tournaments and rewards platform. Upon assessment, Appprix suggested to host a 1-week tournament and also provided a sign-up bonus of $500 to the developer. Gold Town hosted their first tournament in their game from October 24th to 31st, 2014 and rest is history
Proof of Concept (1/2)Case Study: Android game, ‘Mountain Racer’ drives engagement & retention using Appprix.
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Results
1. The engagement of the game shot up by a whopping 200% during the tournament with an average gamer playing the game 52 times a day
2. Not only did the engagement increase during the tournament but continued after the tournament with an increase of 76% from the initial numbers
3. Appprix cross-promoted the game with other games hosting the tournaments leading to an increase of new and unique users by ~100% every day during the tournament.
Proof of Concept (2/2)Case Study: Android game, ‘Mountain Racer’ drives engagement & retention using Appprix.
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52
30
0
10
20
30
40
50
60
Before Tournament During Tournament After Tournament
Average Number of Score Posts Per User Per Day
550
1030
1430
0
500
1000
1500
2000
Before Tournament During Tournament After Tournament
Average Number of Unique Users Per Day
www.appprix.com© 2014 Appprix. All Rights Reserved.
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Meet our Management
Constantly focused on innovation in consumer products, technologies, marketing
services, Gaurav is vastly experienced in enterprise mobile, ecommerce, mobile VAS, and social gaming solutions. Brings endless amount of enegy on the table with a grit to
build something that lasts.
Gaurav Gupta
Co-Founder
Passionate about gaming, Chandan is a champion mobile games developer.
Having founded and nurtured a successful game studio for 4 years and producing over 40 games, his
experience and insights ensure that we’re headed in the right direction
Chandan Verma
Co-Founder
Cool as a cucumber, and solid as a rock, Lokesh is the backbone of the
technology team. With over 10 years of experience in software architecture,
multithreading, and application design, he’s always open to new ideas and in
total control all the time.
Lokesh Thakur
CTO
Product creation and insight generation being at the core of his being, Varun thrives on making ideas & products see light of the day. With an eye for detail and experience in management consulting, advisory, and social
media, he loves building marketing strategies on research insights and trends
Varun Rajput
CMO
www.appprix.com© 2014 Appprix. All Rights Reserved.
Change
Generosity
Numero Uno
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Vision
To become the most engaging, competitive, and rewarding tournament platform for mobile games.
Mission
To leverage the spirit of competition and change the way users approach playing games as well as unlock revenue potential for mobile game
developers, brands and gamers.
Our Values
Qualities of constant innovation, unparalleled quality, honesty and integrity, perseverance, and generosity are the fundamental building blocks of our
business as well as our being.
Innovation
Quality
Integrity
Commitment
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Contact Us
Head Office: Plot no. 174, Udyog Vihar Phase IV,Gurgaon, Haryana – 122015, India
+91-9999705570+91-9873318322
www.appprix.com
x
www.appprix.com© 2014 Appprix. All Rights Reserved.
THANKS FOR YOUR TIME