appnation iv keynote roundtable - re-inventing it - meet the upstarts
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APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
KEYNOTE ROUNDTABLE: RE-INVENTING I.T. – MEET THE UPSTARTS
PRESENTED BY:
SESSION LEADER: BOB ABBOTT, GENERAL PARTNER, NORWEST VENTURE PARTNERS (NVP)
SAM RAMJI, VP, STRATEGY, APIGEE
RAJ SINGH, FOUNDER AND CEO, TEMPO A.I.
JAMES MATHESON, VP, MARKETING, BLUE JEANS NETWORKS
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPS ARE THE SOURCE OF DISRUPTION AND APIS ARE THE PLATFORM
PRESENTED BY:
SAM RAMJI
VP, STRATEGY
APIGEE
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
RE-INVENTING I.T. – MEET THE UPSTAIRS
PRESENTED BY:
RAJ SINGH, CEO
TEMPO AI, INC
@MOBILERAJ
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
ABOUT TEMPO AI
Presently in stealth mode, incubated at SRI, backed by a great group of SV VCs, Tempo is focused on developing a day assistant with enterprise data
Tempo’s value-prop is enabled by well-know enterprise trends:
1. BYOD and BYOA
2. Opening-up of the walls (enterprise data available via OAuth)
3. Consumerization of IT (Increased focus on UI in enterprise apps)
Independently, Tempo leverages emerging trends in the enterprise
4. Use of affordable cloud computing to enable a personalized and a context-aware experience
5. Bottoms-up Go-To-Market
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
TREND 1: CONTEXT AWARE IS THE NEW LAYER
Context is akin to LBS; location used to be a category but what app doesn’t benefit from location
With enterprise, you have user data from his cloud services but you also have his context
• In the office or out of the office or maybe even on a flight
• On a sales call or in a team meeting or maybe at his desk
With his cloud data, you have even more context:
• User-specific data such as calendar, contacts, email, tasks
• Enterprise data such as projects, bugs, wiki, CRM and more
By blending this data, you can provide a series of uniquely personalized experiences
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
EXAMPLES OF CONTEXT AWARE IN THE ENTERPRISE (TODAY)
1. Knowing when to leave based on current traffic conditions; the device knows where you are and what you are doing and it can suggest when you need to head out of the office
2. Asking you if you need a taxi; the device knows when you are at the remote office and you just stepped out of the building in the evening
3. Notifying you of key birthday’s; your top sales contacts are in the CRM and the device knows the time and date so you can send a personalized note in a timely fashion
4. Letting you know when your colleagues are nearby; the device knows where you are in the building and where you are going
5. Automatically logging billable hours; based on location and time, the device can log where you spend your time and who you called (eg attorneys)
6. Surfacing the top priorities; device knows when it’s downtime or when you are on an airplane and can surface critical emails or tasks
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
TREND 2: BOTTOMS-UP IS THE DESIRED GO TO MARKET
B2B requires scaling a sales team (more linear growth) and often means customer development is happening with the buyer and not the user. Classic example is Salesforce that is designed for managers.
Bottoms-up requires certain elements:
• Needs to appeal to the consumer (5PM-9AM) and the prosumer (9AM-5PM)
• Needs to be horizontal enough to enable self-adopt; a CRM mobile tool would not appeal to the barista!
• Needs to be marketed and launched like a consumer app (b/c it is a consumer app) and needs to be proven like a consumer app
• User testing should occur with not only your target persona but also more general personas (eg soccer mom, student etc)
• High downloads + usage and then monetization; law of large #s!
BYOA is enabling bottoms-up and enterprises are accepting!
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
REINVENTING IT - MEET THE UPSTARTS
PRESENTED BY:
JAMES MATHESON
VP, MARKETING
BLUE JEANS NETWORK
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
WHAT IS BLUE JEANS NETWORK?
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
TRADITIONAL MULTI-PARTY VIDEO CONFERENCING HAS BEEN…..
Complex Incompatible Expensive
Audio / Phone
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
BLUE JEANS : THE WORLD’S MOST INTEROPERABLE VIDEO CONFERENCING PLATFORM
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
REPRESENTATIVE USE CASES
Meet Me (in the Cloud)
Mobile Devices Shared
Experiences
Room to Remote
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012
THANK YOU
[email protected] / @james_matheson
14-day Free Trial
bluejeans.com/trial
Bluejeans.com / @bluejeansnet
APPNATION IVSAN FRANCISCO, CADECEMBER 11-12, 2012