Social Media for Excellence in HCM

Facilitator:AnishAravindPrincipalConsultant–SSConsulting(www.ssconsult.in)

CIIKeralaHR&IRForum–Kochi2-Aug-2016

Agenda

Ê  1. The 'What' and 'Why' of Social Media?

Ê  2. How to 'Connect' to Social Media

Ê  3. Measure Results from Social Media

Ê  4. Impact Business Results using Social Media

The 'What' and 'Why' of Social Media?

Remember – it’s (just) a Tool

What is Social Media?

Why Social Media? Ê FortheDigitalJourney–takethe#SocialTrain

Ê InternetisOmnipotent/ReplacingGodforMillennialEmployee

Ê Solutionsexistontheinternet–forthosewhoseekandEind…

Ê ThefastestgrowingdemographiconGoogle+is45-54andonTwitteritis55-64!–2013-14

How to 'Connect' to Social Media

Ê  Startfromthebasic-EmbracetheInternet–Joinover3.4Bnfellowhumans

Ê Improveyour(measurable)presenceÊ Website/Page/Login/SearchÊ PersonalPosts(Blogs,Pics,Status,Comments)

Stayaheadofthe#LearningCurve

Ê Global/NationalProfessionalbodies–eg.SHRMforSocialmedia#shrm16–Snapchat

Ê Top25CompaniesrankedonIndustryacceptedmethodology

How to 'Connect' to Social Media

Content Curate Connect

Ê UnderstandHRTeam’s&yourCo’sStrengths(Culture,Business,History,ImpactonSociety)

Ê BeFoundontheinternet–theNewAgeTalentloves‘Control’(only)whentheyhaveit.

How to 'Connect' to Social Media

Ê DeEineyour(SpeciEic)Objective–aligningthattoBusinessneed.

Ê Examples?

Measuring Results from SoMe

Measure Results from SoMe

Ê UnderstandthePlatform/Media’smetrics

Ê ConnectthemtoyourneedsEg.MITStudy

Impact Business using SoMe

Ê MeasureResultsbyaligningtoBusiness’sKPI’s

Ê WhattoImpact?

HCMTrendsbyDeloi;e2014

Business Result – Talent Ê JobSeekers>CandidatesÊ Github/StackoverElow/Dribble

Ê StaticMedium>ActivePlatformsÊ NewspaperAdvt>WhatsappJD’s

Ê Interview>ProvenContributions

Business ResultsÊ EmployeeEngagementÊ CommunitiesofInterests

Ê GamiEicationÊ Learning&DevelopmentÊ CultureFitmentÊ Acclimatization

HCMTrends2016–Byrank

Social Media for Impactful HCM

CONNECT

ENGAGE

MEASURE

IMPACTBusiness

Connect:ChooserelevantMedium–useStrengthsEngage:Consistency,Curate,CommunityMeasure:KPI’s,Score-Card

ImpactBusinessResults:SupportfromStakeholders-WinWin

Thank You !

Let’s stay connected via Social Media

Linkedin: anisharavind Facebook: anish.aravind Twitter: @anisharavind Whatsapp: 9995868883 Snapchat: anisharavind Periscope: @anisharavind

Acknowledgements

Ê  Image-http://www.blogging4jobs.com/wp-content/uploads/2013/04/social-media-human-resources.jpg

Ê  http://www.forbes.com/sites/jeannemeister/2014/01/06/2014-the-year-social-hr-matters/#49b8abd062dc

Ê  http://www2.deloitte.com/global/en/pages/human-capital/articles/introduction-human-capital-trends.html