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Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3 , Theo Kretschmer 3 1 Department of Library and Information Science, Humboldt- University Berlin, Dorotheenstr. 26, D-10117 Berlin, Germany 2 WISELAB, Dalian University of Technology, Dalian, 116023, China 3 COLLNET Center, Hohen Neuendorf, Germany

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Page 1: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Application of a New Centrality Measure for Social Network Analysis to Bibliometric and

Webometric Data

Hildrun Kretschmer 1, 2, 3 , Theo Kretschmer 3

1 Department of Library and Information Science, Humboldt- University Berlin, Dorotheenstr. 26, D-10117 Berlin, Germany 2 WISELAB, Dalian University of Technology, Dalian, 116023, China 3 COLLNET Center, Hohen Neuendorf, Germany

Page 2: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

1. Introduction

There is a rapid increase of network analysis in several scientific disciplines beginning some decades ago.

A social network is a set of nodes (social actors) connected by a set of ties. The ties between the nodes can be directed or undirected and weighted or unweighted.

SNA is used to extract patterns of relationships between social actors in order to discover the underlying social structure. Various measures are offered by network analysis.

The most used measures are density of the network and the centrality measures: degree centrality, betweenness and closeness. This paper is focused on degree centrality.

Page 3: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Coulon has pointed out (2005) in his literature review about the use of social network analysis there is a large number of publications describing the studies of networks with unweighted ties because measures involving unweighted ties are easier to calculate.

According to Coulon’s opinion it is not surprising that there are few studies on networks with weighted ties since they not only need more complex formulas but need a process of quantification when quantitative empirical data are not directly available.

However, fortunately quantitative empirical data are directly available under the condition of using bibliometric or webometric data.

Page 4: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

•In conclusion a new Complex Measure of Degree Centrality was introduced in a former paper by Kretschmer & Kretschmer [3] including weighted ties suitable for analyzing co-authorship-, citation- or Web networks.

•Co-authorship relations, citations, Web Visibility Rates or hyperlinks are well quantified data (weighted ties). In the former paper the new measure was applied to a co-authorship network won by bibliographic data as an example.

•In this paper a new continuation is presented using the reflection of this bibliographic network on the Web. We assume the new measure of degree centrality will show the whole network on the Web has a more centralized structure than the bibliographic network (Explanation, see below). But before the original measure for degree centrality will be presented in the next chapter followed by the explanation of the new centrality measure.

Page 5: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

2. Presentation of the Original Measure for Degree Centrality

The original used measures of social network analysis (SNA) are related to Wassermann & Faust (1994):

-The Degree Centrality (DCA) of a node A is equal to the number of nodes (or ties) to which this node is connected.

For example, in collaboration networks in science the Degree Centrality of a node A is equal to the number of his/her collaborators or co-authors. An actor (node) with a high degree centrality is active in collaboration. He/she has collaborated with many scientists.

Page 6: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

- In correspondence with Wassermann and Faust the Group Degree Centralization quantifies the variability or dispersion of the individual Degree Centralities of the nodes.

Centralization describes the extent to which the links (ties) are organized around particular focal nodes, i.e. it provides a measure on the extent to which a whole network has a centralized structure.

Page 7: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

3. Comparison of Weighted and Unweighted Degree Centrality Measures Explained on the Basis of Co-

authorship Networks

3.1 General Remarks

Using the unweighted measure means the ties (or nodes) are counted independently from the strength of the ties.

But in analyzing bibliometric or webometric networks several sorts of methods are developed to measure the strength of a tie between a pair of nodes A and B.

However we are looking for a co-authorship relation or for a citation, etc., as the basic unit of links:

Page 8: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

- The strength of a tie between a pair of nodes A and Bi can be measured by the number of basic units which

exists between A and Bi:UABi

- The total strength of all of the ties between a node A and all of the nodes Bi(i=1,2...z) to which this node A is connected is equal to the sum of the strengths of these ties:

TRA=ΣiUABi

- The total strength T of all of the ties in a network with v nodes Xj is equal to the total sum of TRXj divided by 2:

T= (Σv

j=1 TRXj)/2

Page 9: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Let us compare weighted and unweighted degree centrality measures under three conditions.

3.2 First Condition: DCA=const, TRA is changing, UAB1 =UAB2, =...=UABz

(The Degree Centrality is constant, the total strength of the ties is different)

Regarding the variation of the total strength of the ties (TRA) under the condition of the constant Degree Centrality let us have a view at the following example:

Page 10: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

The Degree Centralities are equal left and right, but total strength of the ties of E is higher in the right pattern than in the left. What does it mean in co-authorship networks? At first glance scientist E is more centralized in the right side network than in the other network. Additionally, let us take into consideration the theoretical background:

Page 11: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Co-authored research papers are assumed to signal research cooperation and associated knowledge flows and exchanges Calero, van Leeuven & Tijssen [9] .

In continuation we assume the knowledge flow between a pair of collaborators A and B is increasing with increasing number of co-authorship relations (strength of the tie). The number of co-authorship relations between a pair of nodes A and B is equal to the number of their joint multi-authored papers.

Analogous considerations can be made in citation or Web networks. Because of these considerations the centrality of a scientist A is increasing with both increasing number of collaborators (degree centrality) and increasing total number of co-authorship relations with these collaborators. This condition is not fulfilled using the original Degree Centrality.

Page 12: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

3.3 Second Condition: DCA is changing, TRA =constant, UAB1 =UAB2, =...=UABz

In social networks usually the number of actors to which an actor A is connected can vary independently from the total strength of the ties.

For example in Fig. 1, the number of collaborators of E or F is constant but the total strength of the ties (total number of co-authorship relations) is different.Vice versa, in another network authors can have the same total number of co-authorship relations but the number of collaborators is different.

Page 13: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Thus:

General Stipulation for a weighted degree centrality measure of an actor:

If two variables can vary independently of each other, the following condition has to be fulfilled: lf one variable

remains constant and the other variable assumes a higher value, then a weighted degree centrality measure must assume a higher value. This requirement will be met by the geometric mean of the magnitudes of the two variables:

A weighted degree centrality measure of a node A is equal to the geometric mean of the number of nodes to which this node is connected and the total strength of the ties.

Page 14: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

3.4 Third Condition: DCA =constant, TRA =constant, UABi ≤UABj or UABi ≥UABj

In Fig. 1 we have counted the number of collaborators of a scientist A on the basis of equal strengths of the ties between the pairs of collaborators. However how to measure the number of collaborators on the basis of unequally weighted ties?

Page 15: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

How to measure the “number” of collaborators under these kinds of conditions?

The idea is to search for a function that upon an equal distribution of weights on the elements to be counted is equal to

the “number” of elements. The greater the deviation is from this equal distribution, the smaller shall be the value of the

function.

A function that meets those requirements is the transformed entropy 2H.

Page 16: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Calculation of the entropy H(Ki):There is a series of numbers Ki(i=1,2,…z), Ki ≠0

h i =Ki / Σzi=1Ki

H(Ki) = - Σzi=1 hi · lg2hi

In calculation of the “number” of collaborators of the scientist A the term Ki is equal to the strength of a tie between a pair of the nodes A and Bi:

Ki=UABi

The “number” of collaborators of the scientist A is equal to 2H(Ki):

“DC”A=2H(Ki)

Page 17: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

4. The Complex Measure of Degree Centrality (CDCA) of a Node A

The considerations in paragraph 3 are resulting in the following definition for the Complex Degree Centrality CDCA measure of a node A:

The Complex Measure of Degree Centrality CDCA of a node A is equal to the geometric mean of the “number” of nodes to which this node is connected and the total

strength of the ties.

Therefore, for the analysis of networks based on co-authorship data the Complex Degree Centrality of a scientist A is defined as:

Page 18: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

CDCA= (“Number” of collaborators of scientist A ∙ Total sum of co-authorship relations of the scientist A)1/2

CDCA = (“DC”A∙ TRA)1/2

The Complex Measure of Degree Centrality is applied to both a bibliographic co-authorship network and its reflection on the Web as an example. The new measure is compared with the original.

Page 19: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

5. Data

Bibliometric DataCOLLNET is a global interdisciplinary research network under the title: “Collaboration in science and in technology” (www.collnet.de).

In a former study (Kretschmer & Aguillo, 2004 ) a request was made to all the 64 COLLNET members for their complete bibliographies, independently of the type of the publications and independently from the date of appearance of these publications.

From these bibliographies all publications were selected that appeared in co-authorship between at least two COLLNET members. Thus, it concerns 223 bibliographic multi-authored publications. From this, the respective number of common publications between two members was determined as the basis for the analysis of the co-authorship network.

Page 20: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

The co-authorship network developed according to this method covers the entire lifetime collaboration between the COLLNET members.The last COLLNET data are from June 2003. These data are used in this paper, too.

Webometric Data

Vaughan and Shaw’s method [11] of searching article quotations in the Web (Web citations) will be used below, albeit in a slightly modified form, to measure the visibility of the collaboration in the Web with the following definitions of new Web visibility indicators of collaboration (already presented in [12]):

Page 21: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

• The Web Visibility Rate of a multi-authored publication from bibliographic data (WVRP) is measured as a frequency of the different Websites on which this bibliographic

publication is mentioned after entering the full title of a co-authored publication into Google or another search engine.

A multi-authored publication retrieved by bibliographic data is visible on the Web if the WVRP > 0.

• The Web Visibility Rate of a pair of collaborators (WVRC) is equal to the sum of Web Visibility Rates (Σ WVRP), of all of their co-authored publications.

A pair of collaborators is visible on the Web if the WVRC > 0

Page 22: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

These data can be used as the basis for the social network analysis (SNA) of the co-authorship network from webometric data. The two collaborators are considered as nodes in the network and there is an edge between them if the WVRC is larger

than zero.

The Web Visibility Rate is equal to the co-authorship relations (or basic units of the ties) on the Web.

Page 23: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

6. Results and Conclusion

The ensemble of the COLLNET members was used to compare co-authorship patterns in traditional bibliometric databases and the network visible on the Web.

One of the general empirical results is a high percentage (78%) of all 223 bibliographic multi- authored publications become visible through search of engines in the Web.

There are 63 ties in the bibliographic network with total strength Tbib= 277 of all of these ties. The Web network won by the Web visibility Rates of pairs of collaborators shows 56 ties with total strength Tweb=747.

Page 24: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Additionally, there is a special concentration of the basic units (strength) on the Web to high productive pairs of collaborators in the bibliographic network:

The Web visibility of a pair of collaborators (WVRC) is growing rather exponentially with the number of their bibliographic co-authored publications.

Because of this special concentration we assume as mentioned above the new measure of degree centrality will show the whole network on the Web has a more centralized structure than the bibliographic network.

Page 25: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

The Group Degree Centralization (GCD) is measured by the Coefficient of Variation (C.V.) and by the relative entropy (Hrel) of the COLLNET members’ Complex Degree Centralities CDCx, C.V. is the standard deviation divided by the sample mean. C.V. is selected instead of variance because the variance is increasing with increasing sample mean.Hrel= 1- H/Hmax

Page 26: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Both increasing C.V. and increasing relative entropy mean increasing Group Degree Centralization (GDC). The C.V. of the CDCx is equal to 0.73 in the bibliographic network but it is higher in the Web network (C.V.=0.85). Analogous the relative entropy of the CDCx is higher in the Web network (Hweb= 0.09) than in the bibliographic network (Hbib=0.06). In correspondence with the assumption both measures of Group Degree Centralization have shown a higher centralized structure in the Web by using the Web Visibility Rate.

Page 27: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Let us additionally compare the original measure for Degree Centrality with the Complex Measures of Degree Centrality both in the bibliographic and in the Web network. For demonstration of the differences between the original DCx and the CDCx we have selected from the whole COLLNET network two triads for calculation of the Degree Centralities of the nodes and the Group Degree Centralization, Fig. 5:

In the Web network the centralization of the left triad is the same as in the bibliographic network. However the Group Degree centralization of the right triad is even more emphasized in the Web than in the bibliographic network: GDCweb=0.58> GDCbib=0.38

Page 28: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

In this paper the new Complex Measure of Degree Centrality is applied to a bibliographic co-authorship network and its reflection on the Web. These new measures show the whole network on the Web won by Web Visibility Rates has a more centralized structure than the bibliographic network.

The presented new method should be empirically tested in future analyses of bibliographic citation or co-authorship networks as well as in analyses of Web networks.

Page 29: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Thank you!

Page 30: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

7. References

1. E. Otte & R. Rousseau, Social network analysis: a powerful strategy, also for the information sciences. Journal of

Information Science, 28, 443-455, 20022. F. Coulon, The use of social network analysis in innovation

research: a literature revie, 2005. http://www.druid.dk/conferences/winter2005/papers/dw2005-305.pdf (The Web search took place on January 1, 2006)3. S. Wasserman & K. Faust, Social network analysis. Methods

and applications. Cambridge: Cambridge University Press, 1994

Page 31: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

4. W. Glänzel & A. Schubert, Analyzing scientific networks through co-authorship. In H.F. Moed et. al. (Eds.), Handbook of QuantitativeScience and Technology Research, (pp.257-276), The Netherlands: Kluwer Academic Publishers, 20045. J.F. Miquel, & Y. Okubo, Structure of International Collaboration

in Science-Part II: Comparisons of Profiles in Countries using a Link Indicator, Scientometrics 29. No.2,

271-297, 19946. J.S. Katz, Geographical proximity and scientific collaboration,

Scientometrics 31, 31-34, 19947. M. Zitt, E. Bassecoulard & Y. Okubo, Shadows of the Past in

International Cooperation: Collaboration profiles of the top five producers of science, Scientometrics.

47, No. 3, 627-657, 2000

Page 32: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

8. Y. Yamashita & Y. Okubo, Patterns of scientific collaboration between Japan and France: Inter-sectoral analysis using probabilistic Partnership Index (PPI). In: Peter

Ingwersen & Birger Larsen (Eds.). Proceedings of the 10th ISSI International Conference on Scientometrics and

Informetrics, July 24-28, 2005, Stockholm, Sweden, Volume 2. Published by Karolinska University Press: Stockholm, 2005, 517-526, 20059. C. Calero, T.N. van Leeuven & J.W. Tijssen (2005). Reseaarch

networks of maceutical firms: geographiccal patterns of research collaboration within and tween firms. In: Peter Ingwersen & Birger Larsen (Eds.). Proceedings of the 10th

ISSI International Conference on Scientometrics and Informetrics, July 24-28, 2005, Stockholm, Sweden, Volume 1. Published by Karolinska University Press: Stockholm, 2005, 310-315, 200510. H. Kretschmer & I. Aguillo, Visibility of collaboration on the

Web. Scientometrics. Vol. 61, No. 3, 405-426, 2004

Page 33: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

The original centrality measures say the Degree Centralities are equal for all of the nodes and the Group Degree Centralization is equal for the two triads (GDC=0) both in the bibliographic and in the Web networks.

In opposite the new Complex Measures of Degree Centrality say there are differences between the two triads and additionally there are differences between the bibliographic and the Web triads as follows:

Starting with the bibliographic network at first glance the centralization of the right triad is higher (with node 11 in the center) than the centralization of the other triad. Indeed the Complex Degree Centrality of the node 11 is higher than the original measure and the same with the Group Degree Centralization measure of the CDCx.

Page 34: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

In detail:

The strengths of the ties in the bibliographic networks are as follows: • left triad: U5;14=U14;7=U5;7=1 • right triad: U33;34=1, U11;33=7, U11;34=33 The Complex Degree Centralities of the nodes are: • left triad: CDC5=2, CDC7=2, CDC14=2

with The Group Degree Centralization: Hrel=C.V.=0

• right triad: CDC11=8.02, CDC33=3.52, CDC34=6.307 with the Group Degree Centralization: Hrel=0.051; C.V.= 0.38

Page 35: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

Fig. 5: Selection of two triads

In the Web network the centralization of the left triad is the same as in the bibliographic network. However the centralization of the right triad is even more emphasized than in the bibliographic network.

Page 36: Application of a New Centrality Measure for Social Network Analysis to Bibliometric and Webometric Data Hildrun Kretschmer 1, 2, 3, Theo Kretschmer 3 1

In detail:

The strengths of the ties in the Web networks are as follows:

left triad: U5;14=U14;7=U5;7=12 right triad: U33;34=1, U11;33=14, U11;34=248

The Complex Degree Centralities of the nodes are: left triad: CDC5=6.93, CDC7=6.93, CDC14=6.93

with the Group Degree Centralization: Hrel=C.V.=0

right triad: CDC11=18.71, CDC33=4.48, CDC34=16.01 with the Group Degree Centralization: Hrel=0.12; C.V.= 0.58