application development tools
DESCRIPTION
Application Development Tools. A look at the future Ron Romanchik Vice President, Sales for North America AudioCodes Blade Business Line. Change……It’s Inevitable. PSTN SW Central Office. SIP. PRI. SIP. SIP. Mediant. IP Soft Phone. IP Phone. Applications. Transport = Commodity - PowerPoint PPT PresentationTRANSCRIPT
Application Development Tools
A look at the future
Ron RomanchikVice President, Sales for North AmericaAudioCodes Blade Business Line
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
Change……It’s Inevitable
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
SIP
SIPSIP
PRI
PSTN SWCentral Office
IP Soft Phone
IP Phone
Mediant
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
Applications
• Transport = Commodity– No dispute – there is little profit in simple transport
• Applications = Value– Creates Differentiation– Perceived customer value– Create customer “stick”– Many have proven ROI
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
Applications Examples
• Voicemail• Contact Centers
– Managing incoming and outgoing calls
• Conferencing Services– 25¢ per caller per minute
• Speech Enabled IVR– Where would United Airlines be without it?
• Onstar– Connections and Directions
Real ApplicationsWe UseEvery Day!
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Legacy PCI Architecture
Application
API
Device Driver
T1 InterfaceHardware
API
Device Driver
ResourceHardware
Legacy CTI Development Architecture
PSTN
H.100
Proprietary
Proprietary
Proprietary
Proprietary
www.voipdeveloper.comAugust 8-10, 2006
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Legacy PCI Architecture
• Got the industry started, but…– Slow to learn– Hard to develop– Hard to test– PCI Driver and proprietary API– Dependent on specific O/S– Too much finger pointing between vendors!
• We’ve been there…we know!
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On-board Protocols
A totally different approach -
leveraging VoIP as “plumbing”
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The Future: On-board Protocols
Application
SIP Protocol Stack
GatewayBlade
MediaResource
Blade
SIP Architecture
EthernetLAN
SIP
PSTN
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On-board Protocols
• On-board protocols are becoming the preferred development environment
• Using a standard or proprietary protocols– SIP– MSCML– VoiceXML
• Application controls resource blades via Ethernet– Via external 100BaseT for PCI– Via backplane for cPCI or ATCA
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Two Classes of Resources
• Media Gateway Blades– Provide connectivity to existing TDM infrastructure– 90% + of installed base is still TDM
• Media Resource Blades– Media Server on a blade– IVR – Play / Record / DTMF– Conferencing– Fax– Transcoding
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Simplifies Integration
• Industry Standard– Well understood– Excellent diagnostic tools– Future-proof
• Eliminates PCI Driver– No more operating system dependencies– No more driver installation/upgrade complexities
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
www.voipdeveloper.comAugust 8-10, 2006
Santa Clara, CaliforniaHyatt Regency Santa Clara
Speeds Development Time
PCI
SIP
IntegrationTime inMan-Years
1
2
3 Customer A:Just over 3 Man-years to integrate and test with a Legacy PCI
BladeSame customer using SIP based hardware,
88% less time to market!
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Frees Development Resources
Focuses development resources on your application, not interfaces
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Case Study
• Background– Business: #1 Provider of Call Center Software– Founded: 1990– CEO: Wes Hayden– Locations: Headquartered in Daly City, California, USA,
with 45 offices worldwide– Employees: Approximately 1,600 worldwide– Customers: 3300+ worldwide– Parent: Paris-based Alcatel (Paris: CGEP.PA and NYSE:
ALA)
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Case Study
• Challenge– Customers were starting to integrate Genesys Voice
Platform (IVR platform) into IP-based installations– Needed a way to bridge customers and protect their
investment– Wanted to free up resources to develop IP interface– Proprietary TDM cards were a “diversion” of resources
and focus from their IP strategy– Customers were used to “one box” solutions
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Case Study
• Solution– AudioCodes TP-260/SIP– “Gateway on a Blade”– One or eight spans per blade– SIP Control– Provides PSTN interface
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Case Study
• Results:– Integration with SIP software was “almost instant”– No long development effort– Abandon TDM development efforts– One software image for both IP and TDM installations
• End Customer Success:– Orange Dominica– Replaced aging IVR platform– Special PSTN features provided by gateway– Installed and cut-over in a very short time
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Summary
• There is a whole new way of thinking about developing applications
• A Leopard Can Change its Spots!
• Can you change yours?
www.voipdeveloper.comAugust 8-10, 2006
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Thank You!