appliances - product design
DESCRIPTION
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions. Its Industrial Design (ID) division helps customers develop winning brands and products by using design as a strategic tool for business success. ID’s expertise extends across research & strategy, branding & graphic design, product design, packaging design, UI design, retail design & signage, transportation design, design engineering and manufacturing support. An in-depth understanding of consumers and rapidly changing market dynamics, backed by a multi-disciplinary design team, enables ID to service a broad spectrum of industries. This includes Consumer products, Automotive, Communications, Healthcare and Retail. ID has supported the launch of multiple brands and products across the world. It has to its credit several international awards and patents for design and innovation.TRANSCRIPT
Designs that make lives easier & better
Who we areTata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.
Our Industrial design (ID) division helps customers develop successful brands and products by using design as a strategic tool for business success. This is achieved by combining an in-depth understanding of consumers and rapidly changing market dynamics with a large multi-disciplinary design team. Over the past decade we have launched of over 50 brands across the world for the FMCG, Automotive, Electronics, Appliances and Healthcare industry.
engineering engineering creativitycreativity
Design servicesWe provide exclusive design services for the appliances industry that transform ideas into marketable products. With our strength in Innovation, design and design realization, we partner with clients to create products that drive business growth.
Consumer Research & Strategy
Branding
Product design
Retail design
Design engineering
Prototyping
Manufacturing support
Appliance design
ID | 03-12
Tata Elxsi is a design company that blends technology, creativity and engineering to help customers transform ideas into world-class products and solutions.
A part of the $ 83.3 billion Tata group, Tata Elxsi addresses the communications, consumer products, defence, healthcare, media & entertainment, semiconductor and transportation sectors. This is supported by a talent pool of over 3500 employees and a network of design studios, development centers and offices worldwide. Key services include embedded product design, industrial design, animation & visual effects and systems integration. Tata Elxsi is a listed company, and headquartered in Bangalore, India.
www.tataelxsi.com
Our workThe Tata Elxsi advantage
Experience of over a decade in brand and product development with strong financials & matured processes
One of the largest design firms in Asia for product development with presence in US, Europe & Japan
In-depth understanding of global trends, consumer needs and technological developments
Strong design and research team who design products based on user needs for an enhanced user experience
Key clients include AkzoNobel, Maytag, Unilever, Whirlpool, BP, Tata BP among others
Brand: Pureit Classic
Client: Hindustan Unilever
Scope of work: Consumer research Brand development Product design Design engineering Prototyping Manufacturing Support
Brand: Pureit Marvella
Client: Hindustan Unilever
Scope of work: Consumer research Product designDesign engineering Prototyping Manufacturing support
Brand: Cuprinol PowerPad
Client: AkzoNobel
Scope of work: Consumer Research Product design Design engineering Prototyping Manufacturing support
Brand: Oorja Super biomass stove
Client: British Petroleum
Scope of work: Consumer research Product design Design engineering Prototyping
Brand: Star solar lamp
Client: Tata BP
Scope of work: Consumer research Product design Design engineering Prototyping
Water Digest Award
iAwards, UK
House Beautiful Award, UK
For more details contact: [email protected] | Tel: +91 80 2297 9123 | www.tataelxsi.com/ide | Follow us on Tata Elxsi IDE