Apple

Strategic Management-2

1

Group 5Anand Kumar

12P127Ankush Singla

12P129Bhoomi Ashwin

12P131Aditya Ram Chadha

12P132Siddharth Bharadwaj

12P170Soumyajit Sengupta

12P171

Design Thinking & Innovation

Apple Way

AppleWay

Design Thinking

Development

Strategy and

Execution

CEO as Chief

innovator

Bold Business Experimentation

Route to Success

• Products known for what they do not contain i.e. simplicity is the ultimate sophistication

• Products were conceived as being highly interactive

Simplicity in Design &

Use

•Apple products have an inside out design which is a result of painstaking attention to detail

•There was no tradeoff between simplicity of use, looks and functionality

Beyond Fashion

Pioneered PC usage by making customers fall in love with their computers

Insp

iratio

n

Ideatio

n

Implement

ation

Apple Product DevelopmentsEvaluation at Inception Marketing

Requirement Document

Engineering Requirement

Document

User Experience Document

Excellence in Execution

Works intimately with manufacturers

and completely attuned to customers

Interested in material selection

and how things are manufactured

Platform Strategy

Envision a family of products at earliest stages of product

concept and planning

Streamlined portfolio and

extensive reuse within product

families

Benefits the company, its

employees and also the customers

Iterative Customer Involvement

The best way to design software is

with the customer : Participatory

design

Customer’s experience is considered in design making

Beautiful Products

Design used as a motivating factor to continue innovation

Passion for close attention to new

materials and manufacturing

processes

Steve Jobs is Apple.. Apple is Steve Jobs

Refined design sense

New spaces for

the company

Steve Jobs

Across the board excellenc

e

“The system is that there is no system.”

- Steve Jobs

“Think different.”- Apple Advertising Slogan

Retail stores

= Architectur

al Statements

Genius Bar Foot Traffic

iTunes =

Music Store

SWOT Analysis : Apple

Strength

- Strong brand image

- Customer experience

- Innovative design approach

- Simplicity with sophistication

Weakness

- OSX is limited to Apple products

- Some features are compromised to maintain simplicity in design

Opportunities

- New retail stores

- Increasing Apple-loyal fan base

- Widespread usage of smart phones

- Tablet computers

Threats

- Steve Jobs’ illness & subsequent death

- Rise of competitors

- Intensification of open source movement

Apple

Critical Success Factors & Process Design @ Apple

Apple is a perfect example of using core competencies for creating competitive advantage in strategic competitiveness and sustainable

competitive advantage

Thank You!