apple slidesv2
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TRANSCRIPT
Apple, Inc.
Technological innovation meets savvy marketing
The Beginning: 1976 - 1980
• Founders– Steve Wozniak, Steve Jobs and Ronald
Wayne (whoops!) working out of basement– Apple I sold in July 1976 (all 200 of them)
The Beginning: 1976 - 1980
• Apple II– Much improved on the Apple I– Built with the average person in mind
Macintosh 1981 – 1990
• First computer to use a GUI
• First to use a mouse and 3 ½ floppy
• Marketing campaign to introduce
The Macintosh 128k (aka “The Beige Toaster)
Growth and Decline: 1991 - 1997
• First usable laptop – the PowerBook
• Attack of the Clones leads to slumping sales
• CEO revolving door
Restructuring Apple
• Ended Macintosh licensing program
• Consolidated products lines from 15 to 3
• Outsourced Manufacturing
• Revamped distribution
Restructuring Apple
• Launched web site for direct to consumer sales
• Reduced Inventory
• Increased R & D spending
• Opened Retail Stores
• Partnerships
Restructuring Apple
• Image– Hip alternative– Not just a technology
company– Cultural force
Technology & Innovation
• Learning from past mistakes
• Incremental design improvements
• Improving on current technology
Technology & Innovation
• Computers – Mac– MacBook– Intel-based Mac
• Software– iMovie– Final Cut Pro– GarageBand– iPhoto– Mac OS X
Technology & Innovation
• Other Technologies– iPod
• What can we do to get more people to buy Macs• Developed from existing technologies• Developed in less than 1 year• iPod synonymous with MP3 player “Icon status”
– iTunes
Technology & Innovation
• Other Technologies (cont.)– iPhone
• Developed from existing technologies• User friendly interface
– Apple TV
Apple Net Sales
Sales (millions of $)
$0
$5,000
$10,000
$15,000
$20,000
$25,000
1981 1984 1987 1990 1993 1996 1999 2002 2005 2008
Total Sales Computer Hardware
Apple Share Price
iPod & iTunes Sales
Apple Inc
• Changed name from Apple Computer, Inc to Apple Inc.– Reflects the change in focus to consumer
electronic market.
• Why has Jobs been so successful?– Innovation:
• Not just new products• “reinventing business processes and building
entirely new markets that meet untapped consumer needs”
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