apple presentation.ppt

16
Presented By: Pooja Rakesh APPLE INC.

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Page 1: Apple presentation.ppt

Presented By:PoojaRakesh

APPLE INC.

Page 2: Apple presentation.ppt

AGENDA

Case summary

Analysis

Apple Today

Suggestion

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APPLE’S FOUNDERS

Steve Jobs1955 - 2011

Steve Wozniak

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Apple I - 1976Apple II - 1978

FROM BEGINNING…

Mancintosh - 1984

Jobs’s resign - 1985

1976 - 1985

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… TO THE STRUGGLE1985 - 1996

By 1990: Apple was the most profitable PC company in the world

Mid of 1990s:Declined sales and profit

Powerbook -1991

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VISION AND MISSION

VISION - “Man is the creator of change in this world.

As such he should be above systems and structures, and not subordinate to them.”  MISSION - “Apple is committed to bringing the best

personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

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Strengths Well recognized ,product differentiation

unique design, easy to use products 4th largest player in the global mobile phone market Strong brand image, Brand stability ,High brand

loyalty Powerfully financial performance

Focused R&D driving innovation Holds 5% market share in mobile phone market

18.5% market share of global smartphone market

Complete hardware/software package

SWOT ANALYSIS...

Page 8: Apple presentation.ppt

Weaknesses Patent infringement lawsuit may affect

financial condition and operating results

Product recalls, defects may harm reputation and as significant warranty and other expenses

2010, antennae problems in iPhone 4- replacements free of charge

SWOT ANALYSIS Cont...

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Opportunities Strong growth in smartphone and tablet markets to boost

Apple’s revenues Robust outlook for mobile advertising market provides

growth opportunity Shipment of smartphones expected to be 850 million by the

end of 2013 iPhone business continues to increases Strongest player in mobile apps market (350,000 apps) Mobile advertising market is forecast to reach

approximately $25 billion by 2015

Increasing demand of online music and other like cloud based services.

SWOT ANALYSIS

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Threats Rising popularity of Google Android may affect its

market share

350,000 Android smartphones are activated daily, 150,000 iPhone activated daily

Steve Job’s was innovative and a visionary for Apple.  His death has started affecting further developments in Apple

Very reliant on specific suppliers and component providers

Intense competition

Highly dependent on consumer purchases

SWOT ANALYSIS Cont...

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Political factors are basically to what degree the government intervenes in the economy. Political factors include areas such as tax policy, labour law, environmental law, trade restrictions, tariffs, and political stability.

Economic factors include economic growth, interest rates, exchange rates and the inflation rate. These factors have major impacts on how businesses operate and make decisions. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy.

PESTEL Analysis

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Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Trends in social factors affect the demand for a company's products and how that company operates.

Technological factors include technological aspects such as R&D activity, automation, technology incentives and the rate of technological change.

PESTEL Analysis Contd…

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PESTEL Analysis Contd…

Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially affect industries such as tourism, farming, and insurance.

Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products.

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Reduction In Carbon Emissions

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Reduction In Packaging-Reduction Carbon Emission

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