By Chitpong WuttananUpdate 13 Nov 2014

Apple Pay

Agenda

• Introduction of Apple Pay

• Technology

• Transaction Fee

• Merchants and Partner

• Device compatible

• Card compatible

• Apple Pay Today

• iPhone Stats Reference

Everything Apple Announced at Its September 2014

On September 09, 2014 at Apple’s Live Special Event, Tim Cook announced Apple’s vision and products to change the world (again)

http://www.nbcnews.com/storyline/apple-launch/apples-big-iphone-6-announcement-marred-video-streaming-glitches-n199306

What’s new in iPhone 6 and something about Payment Technology

Eddy Cue, a senior vice president, talked about Apple Pay, which uses NFC, “the standard for all contactless payments.”

Credit: http://bits.blogs.nytimes.com/2014/09/09/apple-live-blog-new-iphone/?_php=true&_type=blogs&_r=0

Privacy is also paramount, Mr. Cue says. “We are not in the business of

collecting your data.”

Apple Pay is Payment Solution, Not only NFC!

Apple Pay creates a one-time device-only number instead of using the assigned credit card number so if your phone is stolen, you can suspend the payments without needing to cancel your credit card.

Credit: http://www.zdnet.com/apple-pay-really-a-paypal-killer-7000033533/

Apple confirm, It’s easy and secure to use

“You also have the security and convenience of TouchID,”, referring to the fingerprint sensor. All credit cards can be stored in Passbook, a software feature on the phones.

Credit: http://bits.blogs.nytimes.com/2014/09/09/apple-live-blog-new-iphone/?_php=true&_type=blogs&_r=0

Apple Said to Reap Fees From Banks in New Payment System

Banks typically collect fees from merchants for each credit card transaction that they process. According to the Financial Times, Apple is believed to be receiving a transaction fee of about 0.15% from banks on purchases made through Apple Pay. (Not Confirm)

Credit: http://www.bloomberg.com/news/2014-09-10/apple-said-to-reap-fees-from-banks-in-new-payment-system.html , https://asksender.com/apple-pay-transaction-fees-0-15-percent/, http://www.forbes.com/sites/greatspeculations/2014/10/07/a-look-at-apple-pay-and-its-valuation-impact-on-apple/ , http://www.manager.co.th/Cyberbiz/ViewNews.aspx?NewsID=9570000104294

Merchants and Partner

Apple Pay will launch first on Visa, Mastercard and American Express. Supported retailers Apple, Disney, McDonald’s, Whole Foods, and online merchants like Uber and Groupon

Credit: http://travelwithgrant.com/2014/09/10/is-apple-pay-the-future-of-credit-card-use-and-ms/

Users can pay at 220,000 locations that currently have

NFC and Apple

Apple Pay is compatible with these devices.

Credit: http://www.idownloadblog.com/2014/10/21/apple-pay-supported-credit-cards/

Apple Pay is compatible with any personal credit card

Credit: http://www.idownloadblog.com/2014/10/21/apple-pay-supported-credit-cards/

But… Apple Pay TodayRetailers are disabling NFC readers to shut out Apple Pay

MCX group (Merchant Customer Exchange) including Walmart, Kmart, 7-Eleven, Best Buy and other will disabling NFC because they are building their own mobile payment app, called "CurrentC"

Credit: http://www.theverge.com/2014/10/25/7069863/retailers-are-disabling-nfc-readers-to-shut-out-apple-pay , http://daringfireball.net/2014/10/nfc_apple_pay , https://9to5mac.files.wordpress.com/2014/10/currentc-payment.png?w=704, http://webcache.googleusercontent.com/search?q=cache:D5TrmxYz-qsJ:mainstreetinc.net/currentc-mobile-payments-alternative/+&cd=1&hl=en&ct=clnk&gl=us

MCX Partner Group• Airport & Airline Concession: HMS Host• Big Box Retail: Bed Bath & Beyond, Best

Buy, Dick’s Sporting Goods, Hobby Lobby, Kohl’s, Lowe’s, Michaels

• C-Store & Fuel: 7-Eleven, Circle K, Exxon Mobil, Quik Trip, RaceTrack, Sunoco, Shell, Wawa

• Department Store: Dillard’s, Sears• Dining: Chili’s, Darden Restaurants, Dunkin

Donuts, Olive Garden, Wendys• Drug: CVS, Rite Aid• General Merchandise & Discount: Kmart,

Target, Walmart• Specialty: Banana Republic, GAP, Old Navy• Supermarket: Giant Eagle, Hy-Vee, Meijer,

Publix

CurrentC using QR Code to pay

Apple Pay in Thailand

4 Nov, 2014 - Siampod.com test using Apple Pay in Thailand, They integrate with credit card issued by bank in United State of America, and touch on Visa payWave Terminal. It’s OK

Credit: http://www.siampod.com/2014/11/04/hands-on-apple-pay-in-thailand

iPhone Stats ReferenceKey factors to success of Apple Pay

Global Apple iPhone sales in the fiscal years 2007 to 2013

Apple Could Sell 10m iPhone 6 On The Opening Weekend

Launch weekend iPhone sales since 2008 (in million units), iPhone 6 sold about 10 million units.

By Next Year 80% Of iPhone Sales Could Be Replacements

Estimated iPhone unit sales from 2011 through 2015, by type of purchase (Apple’s fiscal year ends in September)

Apple users Are the Most Valuable Online Shoppers

Conversion rate and average order value of online shoppers in Q2-2014, by platform

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Chitpong Wuttanan @ifew Chitpong Few WuttananChitpong@gmail.com

Contact: Chitpong Wuttanan