apple n rim

8/2/2019 apple n rim

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14. Have you faced any problems with Apple'sproduct(s)?

Analysis- with its strong electronic history and reputation more than 59%respondent have never face

problem with apple products and more than 40% percent have faced problem with their Apple products.

15. Was the problem solved to your satisfaction?

APPLE


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Analysis- Highest satisfaction score of 100%, exceeding its customers expectations, everyrespondent problem was solved to their satisfaction who faced problem with apple product.

16. How would you distinguish Apple product(s) youuse, from products of other brands?

Analysis-

Nearly everyone believes the equation Apple = Innovation is a fundamental truth. As per

respondent What makes it different from other product is its context to brand, quality,

attractiveness and technology. Almost Surprisingly 12 respondent said its the the appearance

and quality which makes it unique product. Followed by 7 respondents who likes apples

because it is easy to use and have more applications.4 respondent respondents said its unique

operating system makes it different. Other said it stand alone from other product due to its name

and innovation because APPLE IS APPLE!! And its class apart.


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17. Would you recommend Apple's products to otherpeople?

Analysis- Apple users appears to be very happy with their product that almost every

respondent said that they will recommend Apple's to other. Respondent seems to be Apple

enthusiast. From this it appears Apple enjoys the highest reputation of reliability.


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18. Are you satisfied with the warranty period offeredby Apple?

Analysis:-Apple products are top of the line and respondents have full faith in Apple products

more than 91% respondent are satisfied with 1 yr warranty of apple and very smallpercentage of 8.1% is not satisfied with warranty period. Apple should give back to

loyal users in the form of better warranties.


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19. What in your opinion would be the perfectwarranty period?

Analysis

8.1% Respondent of above question who are not satisfied with warrant period would prefer

warranty period to be more than 2 or 2 years.


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20. Gender

Analysis

Based on data collected during the analysis typical Apple users are male with high

percentage of 70.3% And 29.7% females.

Findings-May be men are more inclined toward buying luxury items and new technology.

Analysis-


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22. Are you satisfied with the RIM product(s) that youare using?

Analysis Out of 19 responses maximum number of people are very satisfied with the products, 16.7% respondents are

neither satisfied nor dissatisfied and only 1 person is dissatisfied.

Finding: Rimss customer satisfaction is at a all time high. But customer loyalty is at rosk because 16.7% are neutral and5.6% is dissatisfied.


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23. How could RIM improve the product(s) that youuse?

Findings- There are three main aspects that major RIM respondents feel Rim could improve are- A. By offeringbetter applications B.Making it touch screen and adding Features like I tune C.Up grading technology likeBetter OS,picture quality,better interface all in all Rim should focus on innovation!!

24. Would you like RIM to have "Blackberry Stores"for consumers to interact with staff?

AnalysisUndoubtly major Rim users feel the need of blackberry stores even in q23 one of the respondent

said Rim should provide proper service and this can be done only by opening more stores for

customers.More number of retail stores for easy access

Apple must carry on fulfilling the expectation of its customer and due its reduced attention there arecustomers who feel they are neglected so apple must increase customer interface and implement CRM strategy.


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25. Are you satisfied with RIM's product range?

AnalysisThere is a close call between satisfied customers and neutral customers with 38.9% and 33.3%

respectively.

Findings-Rim customer loyalty is at risk as major portion is just satisfied or either neutral and small

sectionof respondent are aither very satisfied or dissatisfied.


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26. Which product would you most like RIM to add to

its existing product range of tablet and smart phones?

Analysis.

Findings-44.4% of respondent would like RIM to add laptop followedby MP3 Players and Gaming console.

Recoomendtaion- there is huge scope for Rim to expand its marketshare and product line by launching Laptops and mp3 players andgaming consoles


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apple n rim

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