apple mini case analysis- sujay agrawal
TRANSCRIPT
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Brand Recognition At Its Best
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Apple
Think different
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Journey from the
beginning
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Existing
productsCover both
Hardware and Software
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Need to constantly Innovate
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Emphasis given to design of the product
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Measures to
ensure superior
appearance
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Innovation
through
acquisition
Of Companies like
Siri & Beats by Dre
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Organization culture
Secrecy maintained to protect innovations
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Challenges to the
market offerings
Short Product Life-Cycle
Incremental approach for offerings
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Challenges from Rivals
Google & Samsung
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Product Testing
Software Seeding
Apple Product Tester
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Reaching the
Customer
Through Ads
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Ad Campaigns
SHOWING
SUPERIORITY OF
PRODUCT
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USE OF
EVENTS for
publicity
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Customer Adoption in today’s age
Awareness
Interest
Evaluation
Trial
Adoption
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Role of brand in Customer Adoption
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Summary
• Apple’s market offerings since the beginning
• Need to innovate to come up with market offerings
• Emphasis on design while developing a market offering
• Innovating through acquiring tech companies
• Corporation atmosphere due to innovations
• Challenges faced to market offering
• Next step : Testing of market offering
• Reachinng out to the customer – ads and events
• Customer adoption of the new market offering
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Credits
• https://www.interaction-design.org/literature/article/apple-s-product-development-process-inside-the-world-s-greatest-design-organization
• Google images
• Wikipedia
• Ccsearch
• https://www.youtube.com/watch?v=GeoUELDgyM4
• www.flaticon.com
• https://www.technologyreview.com/s/407782/the-secret-of-apple-design/
• http://www.apple.com/
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Disclaimer
Created by Sujay Agrawal (IIT Bombay) during a
marketing internship under Prof. Sameer Mathur
(IIM Lucknow)