Apple Inc. CampaignBy: Carolyn McLean

As a leading brand of technological advancement, it is strongly suggested that Apple Inc. develops an online advertising campaign using internet marketing.

Internet Marketing

Online advertising is most powerful and cost-effective tool to drive web traffic.

Online advertising provides maximum exposure to company

Offers immediate publishing of content

Not limited by place or time

Online advertising can be targeted based on a user’s behavior.

Internet MarketingApple should use Internet marketing

campaigns through Google AdWords to make current consumers and possible future consumers aware of products available from Apple.

New products can generate even more hype if there are more people aware of the new products and anticipating the arrival.

Apple can use the already supercharged internet conversations to boost new product anticipation.

Search engine marketingSearch engine marketing is the

most measurable type of online marketing.

Google AdWords is user friendly internet marketing available.

AdWords allows precise tracking of the effectiveness of each search phrase in your campaign.

It is easy to determine what the most frequently searched phrases

Mobile marketing

Mobile marketing lets customers view product reviews, receive coupons and promotions, and talk to sales representatives.

Apple will begin a mobile marketing campaign for products and services and increase anticipation of new products.

Mobile is a relatively new, Apple Inc has a chance to harnesses the power of mobile advertising in a new and powerful way.

Apple should send mobile marketing to current customers about new products being released into apple’s mobile line.

Apple can offer incentives for current customers to upgrade their apple phones by using their phones.

Social Media Marketing 

Apple Inc has been criticized fro being antisocial (media)

Apple currently hosts no blog, Twitter handle, Apple-branded Facebook page, Google+ hangout or shareable YouTube videos on its website.

Apple.com features current products, services, and accessories. The site is user friendly and is attractive to potential customers.

Apple.com offer tutorials and interactive customer care features. 

Apple can expand their relationship with customers by utilizing a social media campaign.

Social Media Marketing

Apple should make official social media pages so that their products are visible to more consumers.

Constant steaming of apple news and reviews. In addition to an RSS feed, Apple Inc. should have a public question and answer page.

Apple has an opportunity to gain more from engaging its social channels, and by embedding social sharing more deeply into its products. Doing so will make it easier for customers to share content, stay informed and get support.

Target Audience

Targeting Options for Apple Computers:

Students who are purchasing their first notebooks.

Consumers who are looking for the latest and greatest technology.

Current Apple consumers looking for an upgrade.

Budget

We will be focusing on advertising to consumers in the United States.

We predict a budget of $80,000 is needed monthly to start a mobile marketing campaign, a social media campaign, and a internet marketing strategy.

Ways to Measure Campaign Effectiveness: Google AdWords has tools to

help you keep track of your campaign’s success.

Google Analytics allows AdWords users to see the status of their campaign and offers easy to read graphs and carts.

Sales numbers

Provide surveys or gather coupon information to track promotions