Apple Inc’s charismatic co-founder & CEO, Steve Jobs is well known for his electrifying Presentations across the globe.

Let us learn from his Perspective on the Art of making Killer Presentations…

Perspective 1 : Perspective 1 : Sell the Sell the Benefit…Benefit…Perspective 1 : Perspective 1 : Sell the Sell the Benefit…Benefit…•Jobs sells the benefit, the features, the end user experience and not just mind numbing statistics.

•E.g. : To exhibit the compact & sleek design of iPod, Jobs actually puts this gizmo in his smaller pocket and reveals the benefit…

Perspective 2 : Perspective 2 : Practice, Practice & Practice, Practice & Practice More…Practice More…Perspective 2 : Perspective 2 : Practice, Practice & Practice, Practice & Practice More…Practice More…

•Jobs leaves nothing for granted during product launches, he reviews & rehearses relentlessly.

•It is not unusual for him to prepare for four hours as he reviews every slide and demonstration meticulously.

Perfect Practice makes a man Perfect…

Perspective 3 : Perspective 3 : Keep it Keep it Visual…Visual…Perspective 3 : Perspective 3 : Keep it Keep it Visual…Visual…•There are very few bullet points in Jobs presentation.

•Each of his slide is highly visual and he uses a lot of images to demonstrate or set his context.

•For e.g.: If he’s discussing about his latest inventions say iPhone, a slide in the background will show a colorful image of the iPhone itself.

A Picture worth a thousand words…

Perspective 4 : Perspective 4 : Exude Passion, Exude Passion, Energy & EnthusiasmEnergy & EnthusiasmPerspective 4 : Perspective 4 : Exude Passion, Exude Passion, Energy & EnthusiasmEnergy & Enthusiasm

•Jobs have an infectious enthusiasm. When launching his new video iPod, Jobs said with all energy,

“It’s the best music player we’ve made”,

“It has a gorgeous screen”

“The color is fantastic,” and

“The Video quality is amazing.”

It reflects Jobs passion & commitment to innovate & improve incessantly.

Perspective 5 : Perspective 5 : And One last And One last thing…thing…Perspective 5 : Perspective 5 : And One last And One last thing…thing…•At the end of the presentation Jobs adds to the drama by saying, “and one last thing…”

•He then adds a new product, new feature, or sometimes introduces a new band.

•He approaches each presentation as an event, a production with a strong opening, product demonstrations in the middle, a strong conclusion, and an encore – that “One Last Thing…”

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