Apple inc. by shubham chaudhary
Post on 15-Apr-2017
Stay hungry. Stay foolish.
CONTENTSAbout company.Vision and Mission statement.History.Facts.Best products.SWOT analysis.Competitors.Summary.
ABOUT COMPANYHQ in Cupertino, California, U.S.Founded by Steve Jobs, Steve Wozniak as Apple Computer, Inc.Renamed as Apple Inc. onJanuary 9, 2007.Designs, develops, and sells consumer electronics, computersoftware, and online services.478 Apple retail stores in 17Countries.Website www.apple.com (http://www.apple.com)
VISION AND MISSION VISION - Man is the creator of change in this world. As such he should be above systems and structures, and not subordinate to them. MISSION - Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.
Apple I - 1976Apple II - 1977Macintosh-1984Steve Jobs discharged from Apple - 1985
Jobs was brought back as interim CEO - 1997To save his Apple
$ 233.7 bn in 2015
FACTSThe fastest growing company in history.Apple was the first company to mass market GUI basedComputers.World's largest IT companyby revenue.World's largest technology company by total assetsOne billion actively used Apple productsWorldwide.World's most valuable brand with a valuation of $118.9 billion.
Said to be one of the most photographed landmarks in the world.THE CUBE
iMaciPodiPod NanoiPadMac Book AiriPhone 4siPhone 5siPhone 5C
WHY APPLEUnique products. Innovative design skills. Continued investment in R&D.Genius marketing tactic.Consumer focused marketing.Looks, feels, and operate like no other device.
TOP 10 GLOBAL BRANDS 2015
BRAND STRATEGY MODEL
SWOT AnalysisFaithful customersleading innovator Strong financial performance Brand reputation1. High price2. Decreasing market share3. Change in management4. Long term gross margin declineSTRENGTHWEAKNESS
SWOT AnalysisOPPORTUNITYTHREAT1. High demand of iPad mini and iPhone 52. iTV launch3. Growth of tablet and smartphone markets4. Strong growth of mobile advertising market1. Rapid technological change2. 2013 tax increases3. Rising pay levels for Foxconn workers4. Strong dollar
DISCLAIMERCreated by Shubham Chaudhary, ISM Dhanbad, during marketing internship under Prof. Sameer Mathur, IIM Lucknow.
Prof. Sameer MathurIIM Lucknow