apple inc
TRANSCRIPT
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CONTENTSCOMPANY HISTORY
STEVE JOBS
APPLE INC. AFTER STEVE
JOBS’DEATH
COMPANY VISION AND MISSION
STATEMENTS, CORE
COMPETENCIES, VALUES AND
STRATEGIES
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incorporation
American multinational corporation headquartered in Cupertino, California.
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OXS
IOS Operating System
iWork creativity and productivity suites
iTunes Media browser
Safari Web browser
iLife
CONSUMER SOFTWARE
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1976Apple Computer is founded by
Steve Jobs and Steve Wozniak in garage of Jobs’ parents in Silicon Valley.
1977APPLE II, the company’s first
successful computer
APPLE LISA, first computer to use a mouse driven GUI
H I S T O R Y
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H I S T O R Y
1983The CEO of Pepsi Cola John Sculley was recruited by Steve Jobs to focus on MAC.
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H I S T O R Y
1984
MAC Computer was released.
1985
Apple’s stock price dropped and conflicts between CEO John Sculley and Steve Jobs broke out.
Steve Jobs then left Apple.
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1996
Apple has been losing money for a decade.
December 1996, Apple bought the NeXt software company.
1997
Steve Jobs became the interim chief.
H I S T O R Y
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H I S T O R Y
1998 iMac was launched.
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January 2000
He was announced as the new CEO and Apple became what it is today
2001
iPod is launched expanding Apple’s portfolio.
H I S T O R Y
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H I S T O R Y
2003
iTunes is released and Apple becomes a major player in the online music industry.
2007
iPhone is launched.
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H I S T O R Y
2008MacBook was launched.
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H I S T O R Y
2010- Apple released both iPad
and Apple TV- App store is launched.
2011Due to his illness, Jobs steps down as CEO of Apple, leaving the position to Tim Cook.
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- born of Feb. 24, 1955
- dropped out university after just one term
- started working at a video game manufacturer
- founded apple on 1977 but left it on 1985
- started the company Next Inc.
* introduced a desktop computer, how but failed.
S T E V E J O B S
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S T E V E J O B S
Pixar animation studios was
formed on 1986
* sold the company to
the Walt Disney Co. for $7.4B
in stock on 2006.
On Aug. 2011, he resigned as
the CEO but still continued to
work as Chairman of the
Board.
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STEVE JOBS AS A PERSON AND AS A LEADER
Employees describe him as
a tyrant, that they feared
meeting on the elevator
Known for publicly
expressing his opinion
about competitors &
former colleagues.
Perfectionist
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STEVE JOBS AS A PERSON AND AS A LEADER
He was a skilled speaker.
He had a high standard
in everything and
attention to details.
A Charismatic and
Authocratic Leader
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APPLE AFTER
STEVE JOBS’
DEATH
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o Tim Cook (former COO) was
chosen by Steve Jobs to
replace him as the new CEO
of Apple Inc.
o Apple’s overall structural
configuration has not
significantly changed with the
company’s activities still
centered the CEO and a few
executive reshuffling.
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• Slowdown in product and design innovation
• Declining brand image and reputation
• Growing competition and Eroding profit margins
• Leadership turnover and cultural change
CRISIS IN LEADERSHIP
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Other ways, Apple Inc. has changed since Steve Jobs death.
1. Apple has become more shareholder-friendly.
2. Apple has temporarily slowed down on focusing on the net big thing.
3. Apple’s financial results have become more mixed.
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FINANCIAL RESULTS FROM JULY 2013 TO JUNE 2014
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WHAT HAS NOT CHANGED?
1. Apple stays
aggressive with
control over products
2. Apple continues to
make its own luck
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APPLE INC.VISION AND MISSION STATEMENTS
CORE COMPETENCIES
CORE VALUES
AND
BUSINESS STRATEGIES
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set a dynamic and compelling view of the
corporation at some point in the future
answers the question "What do we want to
become?"
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"to make a contribution to the world by making tools for the mind that advance humankind"
‘sVISION
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defines what the corporation does, who it
serves and how it serves (creates value for) its
clients.
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‘sMISSION
"Apple designs Macs, the best
personal computers in the
world, along with OSx, iLife,
iWork, and professional
softwares. Apple leads the
digital music revolution with its
iPods and iTunes Online Store.
Apple reinvented the mobile
phone with its revolutionary
iPhone and App Store, and is
defining the future of mobile
media and computing devices.”
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a defining capability or
advantage that distinguishes
an enterprise from its competitors.
CORE COMPETENCY
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★ Product Differentiation
Apple diversify its products
in such way it competitors
would barely even get a whiff
of what is happening in the
technology world.
‘sCORE COMPETENCY
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Innovation
Differentiated products
Superior Quality
Brand loyalty
Dedicated and very good
R&D Department
STRENGTHS
WEAKNESSES High Price
Niche Market, Less Penetration
Cannibalization
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OPPORTUNITIES
Fast growing Industry (Customer Electronic Industry)
Technological Innovation
Extend new product to loyal customers
THREATS
Extensive Competition
Substitute Products
Economic Downfall
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Empathy for customers
Aggressiveness
Positive Social Contribution
Innovation/Vision
Individual Performance
Team spirit
Quality/Excellence
VALUES
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Innovative Product designs and technology
Analyze Competition
Building Compatible experiences (digital hub)
Optimize Distribution
Creating the buzz
Maintaining Secrecy
Limited Product lines
Minimum Advertised Price
- prevents retailers from competing directly
with Apple's own stores
STRATEGIES
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