APPLE Inc.

“THINK DIFFERENT”

PRESENTED BY: SUNEET KHARWAR.

S.S.T COLLEGE OF MANAGEMENT

CONTENTS

INTRODUTION HISTORY NAME HISTORY EVALUTION OF APPLE LOGOS COMPETITIVE ENVIRONMENT GROWTH DECLINE OF APPLE APPLE’s STRATEGY CORE COMPETENCIES SWOT CONCLUSION

INTRODUCTION

Steve jobs,Steve wozniak,Ronald wayane is a founder of Apple Inc.

Apple was started in 1st april 1997(Incorported in 3rd jan 1977 as Apple Computer Inc.)

Apple Inc. headquarter in California.Apple Inc. have 9porductsApple Inc. have 7servicesApple Inc. have 378 retailstore(worldwide).

HISTORY• On April 1, 1976, as Apple Com

puter Inc. STEVE JOBS & STEVE WOZNIAK (Co- founder)

• Industry: Computer Hardware and Software, Consumer Electronics

• By 1976, Wozniak developed programming language for 6502 microprocessor.

• In 1976, Apple – I was presented.• In 1979, Development of VisiCAL

E.

NAME HISTORY

According to Steve Jobs, Apple was so named because Jobs was coming back from an apple farm, and he was on a fruitarian diet. He thought the name was "fun, spirited and not intimidating"

EVALUTION OF APPLE LOGOS

Competitor Environment

GROWTH

In1980, 25000 Apple II was sold & largest stock offering.In 1982, Huge infrastructure of retail & touch $1B.Focus on dealers.Launched program “Kids Can’t Wait”.New computer models II-e & LISAGUI , interface between People & Machine.

DECLINE OF APPLE

• Aim was to break Intel & Microsoft strong hold on PC market.

• In 1993, Michael Spindler took over as CEO & aggressive actions was taken.

Cost cutting measures:• Laying off 2500 workers.• Freezing executive salaries• Canning some projects• Reducing R&D by $100M a year.

Contd...

• In 1996, Gilbert Amelio, replaced Spindler as CEO.

• Second Quarter loss was $740M.• In 1997, stock fell to 12 year low• Jobs was brought back as an adviser.• He declined as CEO & remain CEO at PIXAR ,

a new hi-tech venture.

Apple’s Strategy

• Apple employs a Product Differentiation• Drawbacks as a result of their strategy

include:– Not appealing to Price Conscious

Consumers – Risk of Imitation by Competitors– Risk of Change in Customer Taste

Differentiation Strategy

Value Creation

Core Competencies(In Current Scenario)

Differentiation Strategy

• Unique Features and characteristics• Commands Premium Price• High Customer Service• Superior Quality• Prestige• Rapid Innovation

Value Creation Process

Focus On Education

eMac

Adding Value

iMac

Lifestyle Strategy

Digital Hub

Music Strategy (iTunes)

Video Strategy (iMovie)

Internet Strategy (iTools)

Convergence

Apple I,II,III Mac

• Branding • Innovation• Differentiated Product• Superior Quality• Retail Strategy

Strengths

• High Price Proprietary System

• Niche Market, Less Penetration

• Cannibalization

Weaknesses

Competitor Environment

• High Competition• Share of Dell and HP• Microsoft and Intel-Leaders of Software• CE Industry- Sony, Nokia, Samsung,hp,DELL.

Opportunities

• Fast growing Industry (Customer Electronics Industry)

• Technological Innovations• Extend new products to loyal customers• High Potential music phone market• Strategic Alliances

 

Threats

• Extensive Competition • Substitute Products• Low prices of Competitors• Technical Advancements• Economy downfall

• Free flow of information permits innovation.• Venture Capital as strong Catalyst.• Synergy between an inventor & Entrepreneur.• Packaging leads to success of product.• Worked feverishly to project this philosophy.• Incremental Innovation need to be managed with

same as vigor as radical innovation.• Importance of forming alliances with competitor.• Attempted to reorganized R&D activities several

times

CONLUSION

Make Presentation much more fun