apple how to sustain a competitive advantage?
TRANSCRIPT
![Page 1: Apple How to Sustain a Competitive Advantage?](https://reader031.vdocuments.us/reader031/viewer/2022030402/58a1ec1e1a28ab531e8b5f41/html5/thumbnails/1.jpg)
Xinyi WangWenrui WangYana CherepashenskayaJason LinMike Pia
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● Background & History● Issues● Internal Analysis● External Analysis● Alternatives● Recommendations● Implementation● Questions ● Appendix
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Currently #2 behind Samsung in Smartphone market share worldwide
Competitors continue to develop superior hardware
iPhone is Losing Competitive Advantage
Decreasing Smartphone
Market Share
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Strengths Weaknesses
● Brand Image● Know-How● Customer Loyalty
● Premium Pricing● Inflexible OS
Internal Analysis
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Opportunities Threats
● Emerging Markets● Acquisition of Suppliers● Improvements
on Products
● Rapid Technology Change ● Competitors’ Growing
Market Share
External Analysis
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Loss of uniqueness and simplicity
LinX technology is similar to other popular imaging hardware
Acquire LinX
Open-source operating
system
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Issue:#2 smartphone
Recommendation:Focus in marketing the iPhone in India, the world’s fastest growing smartphone market
Issue:Losing tech
advantage
Recommendation:Acquire Lytro, a camera technology company that uses light field technology
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2013 2014
Negotiatewith Lytro
Manufacture iPhone in Indian Foxconn factories
Grow Apple brand Indian Ad campaign
Implement light field technology
Develop larger manufacturing presence in India
Acquire Lytro ($20 million + 20% premium)
2015 2016
Market other Apple products to Indian market
Launch new improved products
Acquire Lytro
Attack Indian Market
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Apple’s Revenue
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● Edit here
Apple Revenue
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Top 50 Tech R&D Spenders
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Worldwide Smartphone OS Market Share
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Growth of Cloud Computing
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Global Smartphone Market Share
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Chinese Smartphone Market