Apple Inc.

Company Profile

• April 1st,1976 - Founded

• January 3rd,1977 - Incorporated

• Headquarters - Cupertino, California

• Co-founders - Steve Jobs, Steve Wojniak

• CEO - Steve jobs

• Industry - Computer software, computer hardware, consumer electronics.

• Revenue - US$ 42.9 Billion

Cont..

• No.of Locations:300• Area Served:Worldwide• Operating Income:$11.74 billion• Profit:$8.24billion• Total assets:47.5billion

Products &Services

• Mac pro(mini)• i-mac• Mac book air• Pro exserve• I-pod(shuffle,nano,classic,touch)• i-phone(original-3G,3GS,4)• I-pad,Apple TV,Cinema Display,Airport,

Time capsule Mac OSX(server) ilife,iwork,iOS.

Cont..

• Stores(retail,online,App itunes,ibooks)• Mobile me.

Products…

VISION AND MISSION

VISION“Man is the creator of change in this world. As such he should be above systems andstructures, and not subordinate to them.”  MISSION“Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and internet offerings.”

SWOT ANALYSISSTRENGTHS

• One of the oldest hardware manufacturers.

• Control over the product.

• High quality product.

• Easy to carry products

• Huge consumer base loyal to apple

• Product diversification

SWOT ANALYSISWEAKNESSES

• Focusing on internal engg. more than marketing

• High price

• Consumer faced problems with faulty batteries

• Had difficulties on some of its products’ quality control

• Not issued dividends

SWOT ANALYSISOPPORTUNITIES

• Less expensive new product lines with quality.

• Product line is functional and attractive.

• Flexibility to its users.

• ipods are able to communicate.

• New car models with ipod connectivity.

• Gaming industry.

SWOT ANALYSISTHREATS

• Pressure from competitors.

• Substitution effect

• Technology changes at a rapid rate.

• Forced to develop new products.

EXISTING RIVALRY• Windows OS and media player for playing

music and video ( Microsoft)

• Competition to Mac OS X (Linux)

• Alternate sources of computer hardware (Dell, HP, Lenovo)

• Small stylish MP3 players (Creative, Samsung)

• Online music stores similar to itunes stores (Napster)

The Brand

• Placed in the Fortune 500 companies• According to J.D Power researching

agency, Apple has the highest brand and repurchase loyality of any computer manufacturer.

• The guadian newspaper quoted Apple as the world’s best marketing company.

Organizational culture

• Apple has a distinct organizational culture that differentiates itself from its competitors.

• It fosters individuality and excellence that makes Apple a dream company to work with.

• Apple Fellows program-to find the best of its employees.To keep the employees motivated...

Thanking You!!!!

• Kiran Mathew• Joseph Vincent • Joseph Tom • Jimmy• Jismaria• Mrudula