appendix - ishodhganga.inflibnet.ac.in/bitstream/10603/11560/18/18_appendix.pdf · appendix 3.1:...

APPENDIX - I

Appendix 2.1: Average Number of Registered, Functional and Defunct APCOS of KCMMF (1990-2003)

YearRegistered

APCOSFunctional

APCOSDefunct

31st March 1990 1151 1068 83

31st March 91 1305 1283 22

31st March 92 1500 1471 29

31st March 93 1595 1523 72

31st March 94 1712 1621 91

31st March 95 1823 1722 101

31st March 96 1930 1784 146

31st March 97 1983 1826 157

31st March 98 2149 1985 164

31st March 99 2235 2040 195

31st March 2000 2267 2070 197

31st March 01 2315 2124 191

31st March 02 2429 2217 212

31st March 03 2484 2258 226

Average 1920 1785 135

Source: Compiled from Annual Reports of KCMMF

180

Appendix 3.1: Average Procurement of Milk (in ‘000 litres Per Day) - Dairywise

Year Kannur Kozhikode Palakkad Union

1991-92 20.9 12.0 24.0 56.8

1992-93 36.3 15.7 31.4 83.4

1993-94 49.4 19.6 37.8 106.7

1994-95 51.4 21.8 55.4 128.5

1995-96 52.0 24.8 62.0 138.8

1996-97 48.0 24.1 70.0 142.0

1997-98 57.5 29.5 85.8 172.8

1998-99 66.0 40.2 74.5 180.6

1999-2k 77.6 54.6 84.9 217.3

2000-01 78.6 55.0 92.4 226.0

2001-02 83.6 47.9 96.6 228.0

2002-03 93.2 44.7 92.0 230.0

2003-04 103.3 43.7 94.6 241.6

Average 62.9 33.4 69.3 165.6

Source: Compiled from Annual reports of MRCMPU

181

Appendix 3.2: Average Milk Sales (in ‘000 litres Per Day) - Dairywise

Year Kannur Kozhikode Palakkad Kasargod Union

1991-92 28.4 26.1 17.5 0 72.0

1992-93 32.3 30.0 20.3 0 82.5

1993-94 39.6 39.1 24.2 0 102.9

1994-95 45.3 47.7 26.8 0 119.8

1995-96 55.3 56.7 32.6 0 144.6

1996-97 59.9 65.7 34.2 0 159.8

1997-98 64.3 68.1 35.0 0 167.4

1998-99 68.1 71.5 38.2 0 177.8

1999-2k 71.5 70.6 39.0 0 181.1

2000-01 76.8 77.7 42.7 0 197.2

2001-02 79.4 79.5 42.8 0 201.7

2002-03 58.2 86.8 44.2 25.8 215.1

2003-04 66.9 90.1 45.8 28.7 231.6

Average 57.4 62.3 34.1 27.3 157.7

Source: Compiled from Annual Reports of MRCMPU

Appendix 3.3: Selling of Milk per Agency (LPD)

YearSelling of Milk (in

qty)No. of Selling

AgenciesSelling of Milk per

Agency

1991-92 72,000 338 213

1994-95 1,20,000 698 172

1995-96 141,000 863 163

1996-97 1,60,000 1,010 158

1997-98 1,67,000 1,155 145

1998-99 1,78,000 1,246 143

1999-2000 1,81,000 1,463 124

2000-01 1,97,000 1,751 113

2001-02 2,02,000 1,979 102

2002-03 2,15,000 2,082 103


182

Appendix 3.4: Average Ghee Sales of MRCMPU (in Kilograms per Day) - Dairywise


1990-91 207.5 15.9 125.6 349.0

1991-92 248.8 273.8 195.9 718.5

1992-93 286.8 289.3 178.4 754.6

1993-94 298.6 389.0 292.6 980.2

1994-95 404.7 468.3 288.2 1161.2

1995-96 405.4 549.7 270.8 1225.9

1996-97 428.5 598.2 314.9 1341.6

1997-98 421.9 621.2 291.6 1334.7

1998-99 443.0 674.0 322.8 1439.8

1999-2k 472.1 843.1 618.9 1934.2

2000-01 527.8 824.4 429.8 1782.0

2001-02 610.1 1032.3 570.5 2212.9

2002-03 785.8 1213.3 497.7 2496.9

2003-04 966.3 1302.2 537.6 2806.1

Average 484.6 698.4 370.0 1553.0


183

Appendix 3.5: Average Curd Sales of MRCMPU (in ’000 LPD) - Dairywise


1995-96 2.5 1.1 0.4 4.0

1996-97 3.2 2.0 1.3 6.5

1997-98 3.6 2.8 1.6 8.0

1998-99 4.4 3.6 2.2 10.2

1999-2k 4.4 4.4 2.5 11.3

2000-01 4.8 5.3 3.0 13.1

2001-02 5.4 6.3 3.0 14.7

2002-03 6.2 7.7 3.5 17.4

2003-04 7.4 8.4 3.8 19.6

Average 4.6 4.6 2.4 11.6


Appendix 3.6: Average Butter Milk Sales of MRCMPU (in’ 000 LPD) – Dairywise


1995-96 0.4 0.2 0.4 1.0

1996-97 0.6 0.6 0.8 2.0

1997-98 0.7 0.8 0.9 2.4

1998-99 0.9 1.2 1.0 3.1

1999-2k 0.8 0.7 0.6 2.1

2000-01 0.9 0.7 0.8 2.4

2001-02 0.9 0.6 0.7 2.2

2002-03 0.8 0.8 0.7 2.3

2003-04 0.9 0.7 0.8 2.4

Average 0.8 0.7 0.7 2.2


184

Appendix 3.7: Average Milk Products Sales of MCDMU (in Qty)

Year Ghee(000 lpd)

Curd(000 kpd)

Lassie & M.(000 lpd)

Peda(000 kpd)

M. Pak(000 kpd)

F. Milk(000 lpd)

1990-91 1.1 1.1 0.2 0.06 0 0

1991-92 1.2 1.1 0.2 0.04 0 0

1992-93 1.4 1.0 0.1 0.04 0 0

1993-94 1.8 1.5 0.2 0.04 0 0

1994-95 1.4 2.5 0.2 0.05 0 0

1995-96 1.3 3.7 0.2 0.04 0 0

1996-97 1.3 4.5 0.2 0.05 0 0

1997-98 1.3 6.3 0.2 0.06 0 0

1998-99 1.4 6.9 0.2 0.06 0 0

1999-2k 1.6 7.0 0.2 0.07 0 0

2000-01 1.4 7.8 0.2 0.06 0.01 0

2001-02 1.3 8.3 0.3 0.07 0.01 0

2002-03 1.4 9.8 0.4 0.08 0.02 0.1

2003-04 2.2 11.3 0.6 0.10 0.03 0.2

Average 1.4 5.2 0.2 0.06 0.03 0.2

Source: Compiled from Annual Reports of MCDMU

Appendix 3.8: Milk and Milk Products Sales of MRCMPU - in Value (Rs. in Lakhs)

Year Milk Ghee Curd Sambha- ram

Ice-cream

Peda Others Total

2000-01 10892.72 838.87 660.59 93.44 2.38 17.44 417.09 12922.47

2001-02 11962.86 1087.46 779.93 91.46 19.79 50.13 797.81 14789.44

2002-03 14047.38 1333.63 933.47 96.91 17.72 58.17 878.09 17365.40

2003-04 14068.47 1730.47 1027.56 94.39 13.68 54.90 838.92 17828.39


185

Appendix 3.9: Milk and Milk Products Sales of MCDMU in Value (Rs. in lakhs)

Year Milk Ghee Curd B. Milk Peda Others Total

2000-01 4531.8 572.6 405.3 14.4 25.5 99.8 5649.4

2001-02 4873.0 735.6 420.2 14.4 25.2 74.7 6143.1

2002-03 5498.2 660.5 496.1 12.3 31.0 90.8 6788.7

2003-04 5635.2 1255.1 619.3 19.1 51.1 56.3 7636.1


Appendix 3.10: Procurement Price, Transport Cost and Selling Price of MRCMPU

Year Proc. Price Transport CostTotal of Proc. Price & Transport Cost

Selling Price

1993-94 6.4 0.25 6.65 9.0

1994-95 7.4 0.26 7.66 10.0

1995-96 8.2 0.28 8.48 11.0

1996-97 9.0 0.28 9.28 12.0

1997-98 9.7 0.28 9.98 12.0

1998-99 10.0 0.28 10.28 12.0

1999-2k 10.7 0.35 11.05 13.0

2000-01 10.2 0.38 10.58 12.5

2001-02 11.0 0.41 11.41 13.0

2002-03 11.0 0.46 11.46 13.0

2003-04 12.0 0.48 12.48 14.0

Average 9.6 0.34 9.94 12.0

Source: Compiled from Audited Financial Statements of MRCMPU

186

Appendix 3.11: Procurement Price, Transport Cost andSelling Price of MCDMU

Year Proc. Price Transport CostTotal of Proc Price & Transport Cost

Selling Price

1993-94 5.4 0.30 5.70 7.5

1994-95 5.4 0.39 5.79 8.5

1995-96 6.0 0.40 6.40 8.5

1996-97 6.3 0.37 6.67 9.5

1997-98 7.2 0.43 7.63 10.0

1998-99 8.2 0.44 8.64 10.5

1999-2k 8.3 0.42 8.72 11.0

2000-01 8.2 0.45 8.65 11.0

2001-02 7.9 0.42 8.32 12.0

2002-03 8.2 0.36 8.56 12.0

2003-04 8.9 0.35 9.25 13.0

Average 7.3 0.39 7.69 10.3

Source: Compiled from Audited Financial Statements of MCDMU

Appendix 3.12: Various Expenses of MRCMPU (Rs in Lakhs)

YearProduction

CostEmployee

CostAdministrative

CostSelling Cost

Depreciation Cost

1998-99 289.6 584.3 88.3 505.7 180.0

1999-2k 389.4 556.1 114.4 573.6 191.0

2000-01 454.3 620.9 103.4 615.7 247.0

2001-02 496.3 637.9 98.2 654.7 224.2

2002-03 559.4 775.3 109.7 748.2 237.4

2003-04 567.0 761.4 113.7 592.7 257.2

Average 459.3 656.0 104.7 615.1 222.8


187

Appendix 3.13: Various Expenses of MCDMU (Rs in Lakhs)

YearProduction

CostEmployee

CostAdministrative

CostSelling Cost

Depreciation Cost

1998-99 141.4 574.1 48.0 330.4 39.0

1999-2k 156.8 647.6 55.2 380.1 44.9

2000-01 178.5 622.5 50.6 371.4 61.6

2001-02 252.4 712.7 62.9 337.4 58.3

2002-03 293.7 773.0 65.5 339.2 55.0

2003-04 336.7 706.6 70.2 403.4 63.1

Average 226.6 672.8 58.7 361.8 53.7


Appendix 3.14: Total Sales of Milk and Milk Products & Net Profit of MRCMPU & MCDMU (Rs in Lakhs)

YearMRCMPU MCDMU

Sales Profit Sales Profit

1998-99 10804.4 70.6 5206.4 149.7

1999-2k 12502.0 42.5 5791.0 43.3

2000-01 12922.5 25.7 6059.0 82.3

2001-02 14789.4 78.7 6566.4 10.6

2002-03 17365.4 55.2 7282.9 97.3

2003-04 17828.4 41.1 8215.0 80.3

Average 14368.7 52.3 6520.1 77.2

Source: Compiled from Audited Financial Statements of MRCMPU & MCDMU

188

Appendix 3.15: Total Sales, G/P, O. Profit & NPof Kannur Dairy (Rs. in Lakhs)

Year T. Sales G/P O. Profit N/P

1990-91 508.20 56.80 12.03 11.88

1991-92 734.79 42.56 7.10 5.57

1992-93 1173.37 58.19 8.77 7.88

1993-94 1649.34 139.68 45.71 47.31

1994-95 2042.20 198.83 12.78 13.36

1995-96 2487.92 223.61 -8.03 -7.90

1996-97 2865.89 274.31 14.13 14.29

1997-98 3300.28 248.03 52.55 52.84

1998-99 3684.38 332.89 86.81 63.03

1999-2k 4309.34 308.04 83.02 57.42

2000-01 4417.81 379.63 126.09 110.43

Average 2470.32 205.69 40.09 34.19


Appendix 3.16: Total Sales, G/P, O. Profit, N/P of Kozhikode Dairy (Rs. In Lakhs)


1990-91 423.72 52.97 -12.54 -10.18

1991-92 687.86 8.51 -27.63 -22.19

1992-93 953.88 73.59 -1.39 4.85

1993-94 1344.72 127.12 35.71 38.75

1994-95 1911.84 186.23 -17.94 12.21

1995-96 2531.93 270.32 0.56 42.18

1996-97 3179.72 317.91 12.32 65.14

1997-98 3553.61 322.57 60.38 61.20

1998-99 3839.17 403.46 120.90 58.93

1999-2k 4196.92 364.26 82.11 11.75

2000-01 4410.26 417.05 98.21 40.42

Average 2457.60 231.27 31.88 27.55


189

Appendix 3.17: Total Sales, G/P, O. Profit N/Pof Palakkad Dairy (Rs. In. Lakhs)


1990-91 407.14 14.38 0.82 3.40

1991-92 600.33 61.20 11.70 15.65

1992-93 908.29 66.51 15.90 14.91

1993-94 1240.41 108.15 33.95 37.98

1994-95 1772.66 100.99 -31.57 15.73

1995-96 2426.41 90.46 -38.04 10.47

1996-97 2887.91 156.58 -45.66 -2.55

1997-98 3716.67 127.51 -67.74 -26.55

1998-99 3321.97 204.40 5.31 -20.07

1999-2k 4028.8 362.81 18.06 -12.43

2000-01 4114.03 144.80 -46.60 -75.42

Average 2311.33 130.71 13.08 -3.51


Appendix 3.18: Total Sales, G/P, O. Profit N/P of MRCPU (Rs. In. Lakhs)


1990-91 1340.94 124.24 -2.37 3.73

1991-92 2043.70 112.95 -24.19 -15.27

1992-93 3151.53 205.66 8.46 3.56

1993-94 4356.42 384.64 33.49 28.46

1994-95 5744.99 426.13 -6.72 29.25

1995-96 7446.26 584.39 -214.35 44.75

1996-97 8933.52 748.80 -201.89 105.48

1997-98 10570.56 698.11 -159.32 50.52

1998-99 10845.53 940.75 -13.27 94.73

1999-2k 12535.06 1035.11 -180.96 38.00

2000-01 12942.10 941.48 -153.59 62.27

Average 7264.60 563.84 -83.16 40.50


190

Appendix 3.19: Value Added Statements ofMRCMPU 1990 – 91 (Rs. in Lakhs)

Kannur Kozhikode Palakkad Union

Sales including Sales by Transfer 508.09 423.74 407.17 1339.00

Add Changes in Stock (calculated) -3.97 19.8 -1.22 43.08

Value of Production 504.12 443.54 405.95 1382.08

Less R. M including Purchase by Transfer 386.34 329.53 313.78 1066.79

P & I Expenses 0 0 0 56.11

Contribution to Union 14.62 14.74 22.81 52.17

Production Expenses 15.01 13.91 13.59 42.60

Administrative Expenses 5.76 3.43 3.57 20.02

Selling & Distribution 12.76 7.32 5.28 25.43

Packing Expenses 23.84 15.53 16.27 55.64

Contribution to Federation 4.54 3.64 3.67 11.85

Gross Value Added 41.25 55.44 26.98 51.47

Less Depreciation 2.00 3.34 0.5 6.04

Net Value Added 39.25 52.1 26.48 45.43

Add other Income 1.37 2.39 3.31 65.66

Total Value Added 40.62 54.49 29.79 111.09

Application of Value added

Payments & Benefits to Employees 26.25 40.69 26.16 103.50

Tax 0.27 0.21 0.24 0.73

Profit / Loss 14.1 13.59 3.39 6.86

Note: Union = Dairies + H. O.


191

Appendix 5.1: Residential Area of Consumers

Nativity Nos %

Corporation 32 27.0

Municipality 17 14.0

Village 71 59.0

Total 120 100.0

Appendix 5.2: Qualification of Consumers

Qualification Nos %

Below S.S.L.C 7 7.0

S.S.L.C & Plus Two 27 26.0

Graduate 26 25.0

Post Graduate 41 39.0

Technical 4 3.0

Total 105 100.0

Appendix 5.3: Employment of Consumers

Employment Nos. %

Professionals 1 1.0

Employees (Govt. & Semi Govt.) 58 55.0

Employees (Private) 6 6.0

Business 16 15.0

Retired & Un Employee 24 23.0

Total 105 100.0

192

Appendix 5.4: Annual Income of Consumers

Annual Income Nos. %

Upto Rs. 50000 14 13.0

50000 to 1 lakh 44 42.0

1 lakh to 1.5 lakh 16 15.0

1.5 lakh to 2 lakh 6 6.0

Above 2 lakh 25 24.0

Total 105 100.0

Appendix 5.5: Family Members of Consumers

Adult Nos % Children Nos %

One 2 2.0 One 26 25.0

Two 46 44.0 Two 36 34.0

Three 20 19.0 Three 7 7.0

Four 18 17.0 Four 1 1.0

Five 12 11.0 Five 0 0.0

Six 4 4.0 Six 0 0.0

Seven 3 3.0 Seven 0 0.0

No 0 0.0 No 35 33.0

Total 105 100.0 Total 105 100.0

193

Appendix 5.6: Factors of Milk (Consumers)

FactorsMean

Kannur Kozhikode Malapuram Total

Easy availability 51.5 28.8 37.4 39.2

Hygiene factor 20.4 20.1 18.8 19.7

Brand image 8.5 8.5 9.3 8.8

Competitive price 5.9 5.1 9.0 6.7

Lack of alternative source 4.9 1.3 1.6 2.6

Reliable service of Milma 3.6 6.8 9.6 6.7

Suitable packing 3.5 4.5 2.3 3.4

Keeping (shelf) life 1.3 2.1 1.7 1.7

Door delivery 0.9 19.6 11.0 10.5

Pleasant flavour 0.1 2.4 0.7 1.1

Appendix 5.7: Factors of Milk Products (Consumers)

FactorsMean

Ghee Curd Sambharam Ice Cream Peda

Easy availability 11.2 16.3 3.1 1.2 1.6

Hygiene factor 7.5 11.0 2.8 1.5 1.7

Competitive price 3.7 1.9 1.4 1.6 0.6

Brand image 3.6 3.7 0.8 0.6 0.8

Reliable service of Milma 2.6 2.4 0.5 0.9 0.9

Suitable packing 2.3 1.8 0.5 0.5 0.2

Pleasant flavour 1.5 1.4 1.4 1.8 1.8

Keeping (shelf) life 1.0 1.2 0.0 0.3 0.5

Lack of alternative source 0.3 3.8 1.2 0.0 0.3

Door delivery 0.2 1.3 0.3 0.2 0.0

194

Appendix 5.8: Residential Area of Non Users

Nos Percent

Corporation 2 6.7

Municipality 5 16.7

Village 23 76.6

Total 30 100.0

Appendix 5.9: Qualification of Non Users

Nos. Percent

Below S.S.L.C 8 26.7

S.S.L.C & Plus Two 8 26.7

Graduate 3 10.0

Post Graduate 11 36.6

Technical 0 0.0

Total 30 100.0

Appendix 5.10: Employment of Non Users

Nos Percent

Professionals 0 0.0

Employees (Govt. & Semi Govt.) 16 53.4

Employees (Private) 1 3.3

Business 3 10.0

Retired & Un Employee 10 33.3

Total 30 100.0

195

Appendix 5.11: Annual Income of Non Users

Nos. Percent

Up to Rs. 50000 7 23.3

50000 to 1 lakh 7 23.3

1 lakh to 1.5 lakh 2 6.8

1.5 lakh to 2 lakh 7 23.3

Above 2 lakh 7 23.3

Total 30 100.0

Appendix 5.12: Family Members of Non Users

AdultNo of house

holdsPercent Children

No of house holds

Percent

One 0 0.0 One 4 13.3

Two 13 43.4 Two 11 36.7

Three 3 10.0 Three 6 20.0

Four 7 23.3 Four 1 3.3

Five 5 16.7 Five 0 0.0

Six 0 0.0 Six 0 0.0

Seven 1 3.3 Seven 0 0.0

Eight 1 3.3 Eight 0 0.0

No 0 0.0 No 8 26.7

Total 30 100.0 Total 30 100.0

196

Appendix 5.13 Factors of Milk & Milk Products (Non Users)

Factors

Mean

Milk Ghee Curd SambharamIce-

Cream

Hygiene factor 35.4 4.7 18.5 0.7 3.3

Easy availability 30.8 7.7 12.8 0.7 1.3

Door delivery 15.2 0.7 0.2 0.7 0.7

Dislike of packed product 3.9 0.5 3.8 0.2 0.0

Maintenance of friendship 3.4 0.2 0.5 0.3 1.3

Competitive Price 3.2 1.2 2.8 0.7 0.0

Credit facility 2.0 0.2 0.5 0.2 0.0

Pleasant flavour 1.2 3.7 0.3 0.0 0.0

Lack of alternative source 1.2 0.5 0.2 0.0 0.0

Un reliable service of Milma 1.0 0.5 0.3 0.0 0.0

Appendix 5.14 Purchase of Milk Products per House Hold of Consumers and Non Users of Milma Milk

Per House Hold of Consumers of Milma Milk

Per Household of Non Users of Milma Milk

Total quantity of Ghee purchase in a month

657 gms 333 gm

Total quantity of Curd purchase in a Day

353 ml 200 ml

Total quantity of Sambharam purchase in a Day

260 ml 20 ml

Total quantity of Ice Cream purchase in a month

14 cups 6 cups

Total quantity of Peda purchase in a week

14 Nos. 10 Nos.

197

Appendix 6.1: Total Milk Processed by Kannur

Dairy 2000 - 01(’000 Litres)

Items Toned STD White Total

Opening stock 69.5 10.2 3.4 83.1

Sales 23857.5 3652.6 513.2 28023.3

Closing stock 96.3 10.6 0.0 106.9

Changes in stock 26.8 0.4 -3.4 23.8

Production 23884.3 3653.0 509.8 28047.1

Milk processed 20472.3 4696.7 291.3 25460.3

Production per Day 65.4 10.0 1.4 76.8

Milk processed per Day 56.1 12.9 0.8 69.8

Appendix 6.2: Total Milk Processed for Milk Products by

Kannur Dairy 2000-01 (’000 Litres)

Items Curd Sambharam Total

Opening stock 16.5 4.4 20.9

Sales 1740.7 345.4 2086.1

Closing stock 11.3 2.1 13.4

Changes in stock 5.2 2.3 7.5

Production 1745.9 347.7 2093.6

Milk processed 1809.2 180.2 1989.4

Production Per Day 4.8 1.0 5.8

Milk processed Per Day 5.0 0.5 5.5

198

Appendix 6.3: Safety stock, Average Inventory and

Closing Stock when Sales =1

SalesPerformance

cycle time (hrs)Safety stock

Avg. Inventory

Closing stock

1 sigma 2 sigma 3 sigma

50:50 4:4 0 1.0 1.0 1.0 1.0

50:50 3:3 0 0.75 0.75 0.75 0.75

50:50 2:2 0 0.5 0.5 0.5 0.5

60:40 2.2:2.2 0.14 0.55 0.69 0.83 0.97

60:40 2.7:2.7 0.17 0.68 0.85 1.02 1.19

60:40 3.3:3.3 0.17 0.83 1.0 1.17 1.34

70:30 1.3:1.3 0.22 0.33 0.55 0.77 0.99

70:30 1.85:1.85 0.26 0.46 0.72 0.98 1.24

70:30 2.7:2.7 0.33 0.68 1.01 1.34 1.67

199

APPENDIX - II (1)

INTERVIEW SCHEDULE FOR DEALERS

A. Distribution

1. Present delivery time of milk

Morning Evening

2. Earliest time you would accept delivery

Morning Evening

Reason ………………………………………………………………….

3. The most convenient time for you

Morning Evening

Reason ………………………………………………………………….

4. The least time you would accept delivery

Morning Evening

Reason ………………………………………………………………….

5. Do you consider the present delivery system of milk tends to make you

a. Under order

b. Over order

c. Has no effect on size of order

Reason ………………………………………………………………….

6. Is the present delivery time of milk products convenient? (Please tick )

Yes No

7. If the answer is No, specify the delay of delivery in time

200

Products Delay in time

Month Days

Ghee

Curd

Sambharam

Ice Cream

Others (Specify)

Please tick

Sl. No Statement Weightage

8 How do you rate the packing of

a) Milma milk Excellent Good Average Bad Very bad

b) milk products Excellent Good Average Bad Very bad

9 Are the persons who deliver milk and milk products co operative?

a) Milma Milk Always Frequently Occasionally Rarely Never

b) Milk Products Always Frequently Occasionally Rarely Never

10 Is there any leakage of Milk?

Never Rarely Occasionally Frequently Always

11 Do you feel delay in delivery of milk?


B. Selling

1. How long you have been selling Milma brands?

Years

2. Previous experience as the dealer of milk and milk products

Years

3. Nature of your business (Please tick )

a) Sale of milk and milk products of Milma is main business.

201

Percentage

Milk Milk products

b) Sale of milk and milk products of Milma is part of other business.

Percentage

Milk Other business

4. Please tick in the relevant column

Monthly incomeNet profit from Milma

dealershipTotal income from

business

<2500

2500-5000

5000-7500

7500-10000

Above 10000

5. Do you intent to terminate the dealership of Milma in future? (Please tick )

Yes No

If yes, please give reasons ………………………………………… ... .

6. Please give information about the following

Product Summer season Rainy season

Ord

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g fr

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ncy

Ord

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ize

at a

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ity) D

eliv

ery:

Lea

d ti

me

Ave

rage

sal

es p

er d

ay

Ord

erin

g fr

eque

ncy

Ord

er s

ize

at a

tim

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ity)

Del

iver

y: L

ead

time

Ave

rage

sal

es p

er d

ay

Toned milk

Milma rich (STD)

Milma smart

202

Milma jersy

Milma white

Product

Winter Season

Ordering frequency

Order size at a time (quantity)

Delivery: Lead time

Average sales per day

Toned milk

Milma rich (STD)

Milma smart

Milma jersy

Milma white

ProductsOrdering frequency

(daily/ weekly/ fortnightly/ Monthly)

Order size at a time (quantity)

Delivery: Lead time

Average sales

Ghee

Curd

Sambharam

Ice-cream

Peda

Others (specify)

7. Please give information about shortage of products at your outlet

Always shortage

Frequent shortage

Occasional shortage

Available mostly

Available always

Milk

Ghee

Curd

Peda

Sambharam

203

Others

8. Please give information about the following (please tick )

Product Fast movingNormal/ average

movingSlow moving

Toned milk

Milma rich (STD)

Milma smart

Milma jersy

Milma white

9. Reason for slow moving of the above brand of milk (Please tick )

a) Inadequate supply source

b) Competition

c) High price

d) Consumers do not prefer it

e) Others (specify)

10. Selling of milk products. Specify V.H. (Very High), H (High), A

(Average), L (Low), N (Nil) in the relevant columns

Product

Rainy Season Winter Season Summer Season All Seasons

% of total sales

% of total sales

% of total sales

% of total sales

Ghee

Curd

Sambharam

Ice-Cream

Peda

Others (specify)

204

Please give information about the following (Please tick )

Sl. No Statement Weightage

11 Do the consumers complain about the quality of

a) Milma Milk Never Rarely Occasionally Frequently Always

b) Milk products? Never Rarely Occasionally Frequently Always

12 Do the consumers complain about delay in delivery of

a) Milma Milk Never Rarely Occasionally Frequently Always

b) Milk products? Never Rarely Occasionally Frequently Always

13 How do you rate the commission given by Milma?

Very high High Moderate LowVery low

14. Number of booths within 1 km radius (excluding your booth)

C. Competition

1. Competing brands

a)

b)

c)

d)

4. Please give information about the following (Please tick )

Sl No. StatementsWeightage

5 4 3 2 1

2 Intensity of competition Very low Low Moderate High Very high

3 Does the competition from other firms affect sales of Milma?

Always Frequently Occasionally Rarely Never

205

4. Please give information

a. Price

Milma Other firms

Milk

Milk products

b. Commission

Milma Other firms

Milk

Milk products

c. Duration of credit – Other firms

d. Door to door delivery – Other firms (in percentage)

5. How long you have been experiencing competition from other firms (Please

tick)

6. Effect of competition on sales and customer base in the last one year

MilmaCounter decline in sales Door to door customer loss

Amount Volume Number Volume

Milk

Milk Products

206

D. General

1. Name

2. Address of the agency

3. Code No.

4. Name of dairy under which the agency is functioning

5. Distance from the dairy ……......….. km.

207

APPENDIX II (2)

INTERVIEW SCHEDULE FOR CONSUMERS OF MILMA

A. Purchase

1 Type of milk regularly purchasedAverage quantity of your milk

purchase (daily)

a Toned milk

b Milma rich (STD)

c Milma smart

d Milma Jersy

e Milma white

f Homogenous milk

2. Type of milk product regularly purchased

Frequency of purchase (daily/ weekly/ fortnightly/ monthly)

Quantity

Ghee

Curd

Sambharam

Ice-cream

Peda

Others (specify)

3 Do you feel that the price for Milma given by you is

higher than that for –

a) milk supplied by others Never Rarely Frequently Occasionally Always

b) milk products supplied by others

Never Rarely Frequently Occasionally Always

208

4 Response of Milma to

changing needs

a) handling consumers

complaints

Excellen

tGood Average Bad Very Bad

b) Innovation in marketing Excellen


c) Scheduling of delivery

time in your locality

Excellen


d) Granting of firms in

your locality

Excellen


5. Why do you prefer milk/ milk products of Milma? (Please distribute 100

points according to your importance)

Milk Ghee Curd Sambharam Ice Cream Peda

Easy availability

Door delivery

Competitive price

Hygiene factor

Keeping (shelf) life

Pleasant flavour

Brand image

Lack of alternative source

Suitable packing

Reliable service of Milma

6. Have you ever tried and found it impossible to buy fresh milk during

normal business hours other than from the dealer of Milma?

209

Yes No Has not tried

Reasons ………………………………………………………………………

7. Have you ever been offered the same grade of milk at a lower price?

Yes No

Give Details …………………………………………………………………

8. Do you buy enough quantity of milk for your domestic use?

Yes No

If the answer is no, give reasons

………………………………………………………………………………

…………………………………………………………………………………

9. Do you buy enough quantity of milk products for your domestic use?

Yes No

If the answer is no, give reasons and specify the milk products

…………………………………………………………………………………

…………………………………………………………………………………

10. Do you use any milk substitutes?

Yes No

11. For what purpose milk substitutes are used

…………………………………………………………………………………

12. Which milk substitutes do you use? (Please tick)

Milk powder Condensed milk Others (specify)………….

13. Average quantity of milk powder you purchase in a month

14. Do you use the milk of other firms?

Yes No

210

If the answer is no, please tick () the reasons for not buying

a) High price b) Unreliable source

c) Poor quality d) Poor brand image e) others……..

If the answer is yes, specify

a) Brand ………….

b) Quantity of milk you purchase (daily) ………………………………..

15. Do you use the milk products of other firms?

Yes No

If the answer is no, please tick () the reasons for not buying

a) High price b) Unreliable source

c) Poor quality d) Poor brand image

e) Others……...........

If the answer is yes, specify

a) Brand ………….

b) Specify the name of milk products and quantity of milk products you

purchase (monthly) ……………………………………………… ...........

16. Source of awareness, please tick, ()

Quality awareness Brand awareness Price awareness

a) through advertisement a) through advertisement a) through advertisement

b)through word of mouth b) through word of mouth b) through word of mouth

c) through the dealers c) through the dealers c) through the dealers

d) others (specify) d) others (specify) d) others (specify)

211

B. Availability

1. Do you get sufficient quantity of milk in all seasons? Please give A, B,

C, D, E

(A- Always, B-Frequently, C-Occasionally, D-Rarely, E-Never)

Milk Summer Monsoon Winter

Toned milk

Milma rich (STD)

Milma smart

Milma jersey

Milma white

Homogenous toned milk

Milk Products Summer Monsoon Winter

Ghee

Curd

Sambharam

Ice Cream

Others (specify)

2. When you needed additional quantities of Milk on special occasions

like marriage festival etc., did you get the supplies when needed?

a) Traditional societies

b) Other private firms

c) Other co-operative dairies

d) Others (specify)

3. For milk, have you been waiting for supplies to come?

Yes No

212

4. If yes How

long?

5. When do you decide to go for competing brands if Milma does not arrive in

time?

(How long will you wait?)

< 15 minutes

15 - 30 minutes

Upto 1 hour

1-2 hours

2-4 hours

More than 4 hours

C. Quality

Sl. No.

Statement Weightage

1 Are you aware of the quality of milk you buy?


2 How do you rate the quality of

a) Milma milk? Excellent Good Average Bad Very bad

b) Milk products of Milma

Excellent Good Average Bad Very bad

3 Do you think that the pooling of milk from different producers affects the quality adversely?


4 Do you think that the pasteurized milk is less in quality than the cow milk offered by the household?/Milk


Hours: .............................

213

vendors?

5 When you buy milk do you check the percentage of Fat and SNF content in the milk?


6 Do you think that the time interval between procurement and delivery of milk to consumers affects quality adversely?


7 How do you rate the packing of

a) Milma milk Excellent Good Average Bad Very bad

b) Milma milk products? Excellent Good Average Bad Very bad

8 Do you think that the milk and milk products of other private firms are unhygienic?


D. Loyalty

(Please tick )

1. I was a regular consumer of milk/ milk products of Milma for the last

five years

I was an occasional consumer of milk/ milk products of Milma for the last

five years

I was a non user of milk/ milk products of Milma for the last five years

2. I am a regular consumer of milk/ milk products of Milma

I am an occasional consumer of milk/ milk products of Milma

3. I will be a regular consumer of milk/ milk products of Milma

214

I will be an occasional consumer of milk/ milk products of Milma

E. General

1. Name

2. Address

3. Residing at – Corporation / Municipality / Village

4. Educational qualification

5. Occupation

6. Annual income of the family

7. No. of members in the family

Adult

Children

215

APPENDIX II (3)

INTERVIEW SCHEDULE FOR NON USERS OF MILMA MILK

A. Purchase

1. Average quantity of your milk purchase (daily) ………… Litres

2. Where do you get the milk? (Please )

a. own

b. nearby household

c. nearby society

d. private firms - Brand …………………..

e. others (specify)

3. Type of quantity of milk products regularly purchased

Frequency of purchase

(daily/ weekly/ fortnightly/ monthly)

Quantity

Ghee

Curd

Sambharam

Ice-cream

Peda

Others (specify)

4. Where do you get the milk products? (Please in the relevant column)

Ghee Curd Sambharam Ice Cream Peda Others

a) Own

b) Nearby household

c) Nearby society

d) Private firms

e) Others (specify)

216

5 Do you feel that the price for Milma is higher than that for

a) milk supplied by others

Always Occasionally Frequently Rarely Never

b) milk products supplied by others

Always Occasionally Frequently Rarely Never

6. Why do you prefer milk/ milk products other than Milma? (Please distribute

100 points according to your importance)

Milk Ghee Curd Sambharam Ice Cream Peda

Easy availability

Door delivery

Competitive price

Hygiene factor

Pleasant flavour

Lack of alternative source

Dislike of packed product

Unreliable service of Milma

Credit facility

Maintenance of friendship

7. When you needed additional quantity of milk/ milk products on special

occasions like marriage festivals etc., where do you get?

a. nearby society

b. Private firms– Brand………………..

c. Milma

d. Others (specify)

217

8. Do you buy enough quantity of milk for your domestic use?

Yes No


………………………………………………………………………………

………………………………………………………………………………

………………………………………………………………………………

9. Do you buy enough quantity of milk products for your domestic use?

Yes No


……………………………………………………………………………………

10. Do you use any milk substitutes?

Yes No

11. For what purpose milk substitutes are used?

…………………………………………………………………………………

12. Which milk substitutes do you use? (Please tick)

Milk powder Condensed milk Others (specify) ……………

13. Average quantity of milk powder you purchase in a month

B. Quality

Sl. No.

Statement Weightage

1 Are you aware of the quality of milk you buy?


2 How do you rate the quality of

a) Milma milk? Excellent Good Average Bad Very bad

b) Milk products of Excellent Good Average Bad Very bad

218

Milma

3 Do you think that the pooling of milk from different producers affects the quality adversely?


4 Do you think that the pasteurized milk is less in quality than the cow milk offered by the household?/Milk vendors?


5 When you buy milk do you check the percentage of Fat and SNF content in the milk?


6 Do you think that the time interval between procurement and delivery of milk to consumers affects quality adversely?


7 Do you think that the milk and milk products of other private firms are unhygienic?


C. Loyalty (Please tick )

1. I was a regular consumer of milk/ milk products of Milma

for the last five years

I was an occasional consumer of milk/ milk products of Milma for the last

five years

I was a non user of milk/ milk products of Milma for the last five years

I am a regular consumer of milk products of Milma

219

I am an occasional consumer of milk/ milk products of Milma

2. I will be a regular consumer of milk / milk products of

Milma

I will be an occasional consumer of milk / milk products of Milma

E. General

1. Name

2. Address

3. Residing at - Corporation/ Municipality/ Village

4. Educational qualification

5. Occupation

6. Annual income of the family

7. No. of members in the family

Adult

Children

220

appendix - ishodhganga.inflibnet.ac.in/bitstream/10603/11560/18/18_appendix.pdf · appendix 3.1:...

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