appendices -...

APPENDICES

APPENDIX I

PRIMARY SURVEY AMONG CONSUMERS

A Study of the Effects of Brand Extension Decisions on

Existing Brands and New Product Acceptance in the

Indian Consumer Product Market

Ms. Sheena

Research Scholar

Department of Commerce and Management Studies

University of Calicut, Kerala

This survey is carried out as a part of my research study leading to the award of Ph D

Degree in Commerce from the University of Calicut. This survey is a critical part of

the study.

Below I have given the names of the most trusted Fast Moving Consumer Goods

(FMCG) for the year 2008. Along with the parent brands are given names of their

extensions (i.e. different products under the same name, e.g.: Colgate toothbrush,

Colgate toothpowder etc) existing in the present market. Also are given hypothetical

(fictitious) brand extensions. Kindly mark your responses as per the rating scales

specified.

The published results of the questionnaire and interview will be non-attributable and

all information provided will remain strictly confidential. Information collected

through this survey will be used only for research purpose and not for any other

purpose.

Thank you for participating in this survey.

Brands, Parent Products and Existing Extensions

Brand

Parent

product

and

extensions

Awareness

Rank in

the

category

Reputation

of the firm

Similarity

to parent

product

Packing Pricing Advertisements Promotional

measures Attitude Usage Quality Satisfaction

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Colgate

Tooth

Paste

Tooth

Brush

Tooth

Powder

Vicks

Vaporub

Inhaler

Cuff

Syrup

Britannia

Biscuits

Butter

Milk

Powder

Dettol

Antiseptic

Lotion

Bath Soap

Liquid

Soap

Ponds

Face

Cream

Body

Lotion

Talcum

Powder

Amul

Milk

Ice Cream

Chocolate

Ujala

Liquid

Blue

Washing

Powder

Starch

Nirma

Washing

Powder

Washing

Soap

Bath Soap

Johnson

and

Johnson

Bath Soap

Talcum

Powder

Shampoo

Cinthol

Bath Soap

Talcum

Powder

Deodorant

Brands and Hypothetical Extensions

Brand Hypothetical

extensions

Expected

quality

Purchase

intention

Appropriate

price

Similarity to

existing

extensions

Trustworthi

ness Popularity

Suitability

to the

lifestyle

Perceived

Satisfaction Interesting

Difference

from others

15 16 17 18 19 20 21 22 23 24 25 26

Colgate

Mouth wash

Bathing

Soap

Vicks

Pain Balm

Sweets

Britannia

Chocolate

Tooth Paste

Dettol

Band Aid

Perfume

Ponds

Deodorant

Hair Dye

Amul

Biscuits

Noodles

Ujala

Floor

Cleaner

Beauty Soap

Nirma Liquid Blue

Toilet

Cleaner

Johnson

and

Johnson

Baby Food

Baby

Perfume

Cinthol

Face Wash

Hair Oil

Aspects of Brand Personality

(Rank all the aspects for each brand)

Brand Sincere Flavouring/Fragrance Sentimental Friendly Trendy Young Unique Exciting Modern Reliable Successful Glamorous Feminine Masculine Inspiring

27 28 29 30 31 32 33 34 35 36 37 38 39 40 41 42

Colgate

Vicks

Britannia

Dettol

Ponds

Amul

Ujala

Nirma

Johnson

and

Johnson

Cinthol

PERSONAL DETAILS

1 Name

2 Age

3 Sex 1=Male, 2=Female

4 Marital Status 1=Married, 2=Unmarried, 3=Others

5 Educational Qualification

1=Below SSLC, 2=SSLC, 3=Plus Two,

4=Certificate, 5=Diploma, 6=Professional

Graduation, 7=Graduation, 8=Professional

PG, 9=PG, 10=M Phil or PhD,

11=Others(Specify)

6 Occupation

1=Agriculture, 2=Industrialist,

3=Businessman, 4=Service provider,

5=Govt. employee, 6=Pvt Employee,

7=Student, 8= Unemployed,

9= Not in labour force, 10=Others

(Specify),

7 Monthly Household Income (in Rs)

8 Telephone Number with STD Code

PRIMARY SURVEY AMONG RETAILERS

A Study of the Effects of Brand Extension Decisions on

Existing Brands and New Product Acceptance in the

South Indian Consumer Product Market

Sheena Suresh

Research Scholar

Department of Commerce and Management Studies

University of Calicut, Kerala

This survey is carried out as a part of my research study leading to the award of Ph D

Degree in Commerce from the University of Calicut. This survey is a critical part of

the study.

Below I have given the names of the most trusted Fast Moving Consumer Goods

(FMCG) for the year 2008. Along with the parent brands are given names of their

extensions (i.e. different products under the same name, e.g: Colgate toothbrush,

Colgate toothpowder etc) existing in the present market. Also are given hypothetical

(fictitious) brand extensions .Kindly mark your responses as per the rating scales

specified.

The published results of the questionnaire and interview will be non-attributable and

all information provided will remain strictly confidential. Information collected

through this survey will be used only for research purpose and not for any other

purpose.

Thank you for participating in this survey.

Brands, Parent Products and Existing Extensions

Brand

Parent

product and

extensions

Rank in

the

product

category

Reputation

of the firm

Similarity

to parent

product

Packing Pricig Advertisements Promotiona

l measures Attitude Stock Quality Return Satisfaction

1 2 3 4 5 6 7 8 9 10 11 12 13 14

Colgate

Tooth Paste

Tooth Brush

Tooth Powder

Vicks

Vaporub

Inhaler

Cuff Syrup

Britannia

Biscuits

Butter

Milk Powder

Dettol

Antiseptic

Lotion

Bath Soap

Liquid Soap

Ponds

Face Cream

Body Lotion

Talcum

Powder

Amul

Milk

Ice Cream

Chocolate

Ujala

Liquid Blue

Washing

Powder

Starch

Nirma

Washing

Powder

Washing

Soap

Bath Soap

Johnson

and

Johnson

Bath Soap

Talcum

Powder

Shampoo

Cinthol

Bath Soap

Talcum

Powder

Deodorant

Brands and Hypothetical Extensions

Brand Hypothetical

extensions

Expected

quality

Intention

to stock

Appropriate

price

Similarity to

parent

product

Trustworthiness Popularity

Suitability

to

lifestyle

Perceived

Satisfaction Personality Interesting

Difference

from others

15 16 17 18 19 20 21 22 23 24 25 26 27

Colgate

Mouth wash

Bathing

Soap

Vicks

Pain Balm

Sweets

Britannia

Chocolate

Tooth Paste

Dettol

Band Aid

Perfume

Ponds

Deodorant

Hair Dye

Amul

Biscuits

Noodles

Ujala

Floor

Cleaner

Beauty Soap

Nirma Liquid Blue

Toilet

Cleaner

Johnson

and

Johnson

Baby Food

Baby

Perfume

Cinthol

Face Wash

Hair Oil

Aspects of Brand Personality

(Rank all the aspects for each brand)

Brand Sincere Flavouring/Fragrance Sentimental Friendly Trendy Young Unique Exciting Modern Reliable Successful Glamorous Feminine Masculine Inspiring

28 29 30 31 32 33 34 35 36 37 38 39 40 41 42 43

Colgate

Vicks

Britannia

Dettol

Ponds

Amul

Ujala

Nirma

Johnson

and

Johnson

Cinthol

DETAILS OF THE RETAIL SHOP

1 Name of the respondent

2 Designation

3 Address of the Shop

4 Telephone Number with STD Code

APPENDIX II

Table A.1

Categories of Respondents, Mean Values, Standard Deviations and Standard Error

Mean Of Personality Traits of Ten Brands

Categories of

respondents N Mean Std. Deviation

Std. Error

Mean

Colgate- Sincere Consumers 360 10.0750 3.94777 .20807

Retailers 360 9.4917 3.87261 .20410

Flavouring Consumers 360 8.7944 4.74145 .24990

Retailers 360 8.6556 4.64425 .24477

Sentimental Consumers 360 6.8306 3.91507 .20634

Retailers 360 6.6389 3.60403 .18995

Friendly Consumers 360 7.6917 3.95052 .20821

Retailers 360 9.3361 3.92774 .20701

Trendy Consumers 360 10.2139 3.99112 .21035

Retailers 360 9.9528 4.01189 .21145

Young Consumers 360 7.5694 3.81547 .20109

Retailers 360 9.0028 3.92655 .20695

Unique Consumers 360 7.8889 4.84338 .25527

Retailers 360 6.8861 4.01818 .21178

Exciting Consumers 360 6.3944 3.88913 .20498

Retailers 360 6.5333 4.06617 .21431

Moderm Consumers 360 9.6944 3.35644 .17690

Retailers 360 9.6083 3.60044 .18976

Reliable Consumers 360 10.8611 3.85931 .20340

Retailers 360 10.6389 3.72190 .19616

Successful Consumers 360 11.7556 3.62000 .19079

Retailers 360 11.2389 4.02134 .21194

Glamorous Consumers 360 5.7917 3.23085 .17028

Retailers 360 5.9611 3.83411 .20208

Feminine Consumers 360 4.7833 2.35977 .12437

Retailers 360 5.1333 3.16298 .16670

Masculine Consumers 360 4.6806 3.54920 .18706

Retailers 360 4.1139 3.26897 .17229

Inspiring Consumers 360 6.9750 2.85039 .15023

Retailers 360 6.8083 3.09990 .16338

Categories of

respondents N Mean Std. Deviation Std. Error Mean

Vicks- Sincere Consumers 360 10.0500 3.13889 .16543

Retailers 360 9.1944 3.66432 .19313


Retailers 360 8.6278 5.16041 .27198


Retailers 360 6.7694 4.10919 .21657


Retailers 360 8.0667 3.88856 .20495


Retailers 360 10.1778 4.17668 .22013

Young Consumers 360 8.5611 4.03766 .21280

Retailers 360 8.5889 4.30688 .22699


Retailers 360 7.3472 4.89943 .25822


Retailers 360 6.3417 3.93080 .20717


Retailers 360 9.0444 3.84059 .20242


Retailers 360 9.7083 3.34896 .17651


Retailers 360 11.1167 3.36088 .17713


Retailers 360 6.4111 3.63485 .19157


Retailers 360 5.9444 3.82664 .20168


Retailers 360 5.4778 3.98948 .21026


Retailers 360 7.1833 3.60822 .19017

Categories of


Std. Error

Mean

Britannia- Sincere Consumers 360 9.8944 3.84881 .20285

Retailers 360 9.1917 3.86030 .20346


Retailers 360 9.5722 4.72241 .24889


Retailers 360 6.0167 3.92758 .20700


Retailers 360 9.3917 3.72740 .19645


Retailers 360 9.9000 3.97008 .20924

Young Consumers 360 7.3556 3.88070 .20453

Retailers 360 9.3083 3.61241 .19039


Retailers 360 7.4972 4.53584 .23906


Retailers 360 6.6889 4.14405 .21841


Retailers 360 9.5250 3.77566 .19899


Retailers 360 9.0500 3.64172 .19194


Retailers 360 11.0222 3.93606 .20745


Retailers 360 5.6111 3.54343 .18675


Retailers 360 5.5722 3.37454 .17785


Retailers 360 4.2694 3.57602 .18847


Retailers 360 7.3833 3.50531 .18475

Categories of


Std. Error

Mean

Dettol- Sincere Consumers 360 10.3833 3.28460 .17311

Retailers 360 9.8917 3.78267 .19936


Retailers 360 5.5333 4.03315 .21257


Retailers 360 7.4861 4.19375 .22103


Retailers 360 8.7639 3.63783 .19173


Retailers 360 9.3417 4.05085 .21350

Young Consumers 360 8.1333 3.92889 .20707

Retailers 360 7.9861 3.77461 .19894


Retailers 360 6.7500 4.50425 .23740


Retailers 360 6.7417 3.89306 .20518


Retailers 360 9.9278 4.05949 .21395


Retailers 360 11.1556 3.92737 .20699


Retailers 360 11.0194 3.50919 .18495


Retailers 360 6.2972 4.04818 .21336


Retailers 360 6.2194 3.54504 .18684


Retailers 360 5.1444 3.92779 .20701


Retailers 360 7.7417 3.46369 .18255

Categories of


Std. Error

Mean

Ponds- Sincere Consumers 360 9.3333 3.42040 .18027

Retailers 360 9.3417 3.50844 .18491


Retailers 360 5.3806 4.42985 .23347


Retailers 360 6.6472 3.57264 .18829


Retailers 360 7.9806 3.40361 .17939


Retailers 360 8.8806 4.40874 .23236

Young Consumers 360 8.2000 4.25955 .22450

Retailers 360 8.8139 3.92922 .20709


Retailers 360 6.0833 4.01512 .21162


Retailers 360 5.4833 4.05461 .21370


Retailers 360 9.9611 4.57846 .24131


Retailers 360 9.1639 4.08043 .21506


Retailers 360 11.2972 3.60331 .18991


Retailers 360 9.2500 4.19560 .22113


Retailers 360 8.1417 3.90049 .20557


Retailers 360 6.4861 4.00902 .21129


Retailers 360 7.0889 3.83037 .20188

Categories of


Std. Error

Mean

Amul- Sincere Consumers 360 10.8556 3.52171 .18561

Retailers 360 10.9722 4.03526 .21268


Retailers 360 7.3194 4.22167 .22250


Retailers 360 8.0861 4.59512 .24218


Retailers 360 9.3000 3.86095 .20349


Retailers 360 9.0472 3.63525 .19159

Young Consumers 360 7.7222 3.25184 .17139

Retailers 360 8.6306 3.79703 .20012


Retailers 360 7.0139 4.28671 .22593


Retailers 360 5.9333 3.91569 .20637


Retailers 360 8.3972 4.06706 .21435


Retailers 360 10.1833 3.76019 .19818


Retailers 360 10.9444 3.91088 .20612


Retailers 360 5.8361 3.53783 .18646


Retailers 360 5.9861 3.67136 .19350


Retailers 360 4.4639 3.95220 .20830


Retailers 360 7.8861 2.99876 .15805

Categories of


Std. Error

Mean

Ujala- Sincere Consumers 360 9.8444 3.68664 .19430

Retailers 360 9.6361 3.27195 .17245


Retailers 360 4.8972 4.00251 .21095


Retailers 360 6.8972 3.62258 .19093


Retailers 360 8.7722 3.81878 .20127


Retailers 360 9.7778 3.92202 .20671

Young Consumers 360 8.2583 3.54870 .18703

Retailers 360 8.6861 3.65791 .19279


Retailers 360 6.6222 4.06857 .21443


Retailers 360 6.5444 3.74139 .19719


Retailers 360 9.1306 4.07139 .21458


Retailers 360 11.1361 3.30288 .17408


Retailers 360 11.4861 3.74238 .19724


Retailers 360 5.9472 3.80441 .20051


Retailers 360 8.8500 4.51179 .23779


Retailers 360 4.5056 3.63364 .19151


Retailers 360 7.1111 3.30677 .17428

Categories of


Std. Error

Mean

Nirma- Sincere Consumers 360 10.7417 3.24530 .17104

Retailers 360 10.5667 3.76333 .19835


Retailers 360 4.6639 4.06505 .21425


Retailers 360 8.7417 4.51953 .23820


Retailers 360 9.0861 4.05063 .21349


Retailers 360 8.3222 3.82071 .20137

Young Consumers 360 7.6194 3.58924 .18917

Retailers 360 8.1833 3.83863 .20231


Retailers 360 6.2694 4.00030 .21083


Retailers 360 7.0167 4.39419 .23159


Retailers 360 8.1472 3.89815 .20545


Retailers 360 11.3944 3.37201 .17772


Retailers 360 9.7333 3.54454 .18681


Retailers 360 6.4500 3.92588 .20691


Retailers 360 8.2167 3.84559 .20268


Retailers 360 5.6278 4.00630 .21115


Retailers 360 7.5806 3.47521 .18316

Categories of


Std. Error

Mean

Johnson and

Johnson- Sincere

Consumers 360 9.8056 3.57817 .18859

Retailers 360 9.7278 3.39971 .17918


Retailers 360 4.3111 3.64098 .19190


Retailers 360 5.9194 3.52732 .18591


Retailers 360 8.7806 3.39164 .17876


Retailers 360 9.8806 3.88908 .20497

Young Consumers 360 8.0444 3.73916 .19707

Retailers 360 8.4389 3.83455 .20210


Retailers 360 9.0250 5.14058 .27093


Retailers 360 6.4000 4.06781 .21439


Retailers 360 10.9139 3.89211 .20513


Retailers 360 9.0917 3.97414 .20946


Retailers 360 12.0861 3.60915 .19022


Retailers 360 7.1778 3.60618 .19006


Retailers 360 6.0806 3.29880 .17386


Retailers 360 4.9889 3.60901 .19021


Retailers 360 7.1778 2.96339 .15618

Categories of


Std. Error

Mean

Cinthol- Sincere Consumers 360 9.9167 3.63038 .19134

Retailers 360 8.9000 3.45782 .18224


Retailers 360 5.2833 4.34869 .22920


Retailers 360 6.3139 3.96205 .20882


Retailers 360 8.4889 3.60360 .18993


Retailers 360 9.7667 4.19988 .22135

Young Consumers 360 8.7722 3.99558 .21059

Retailers 360 8.9750 4.13921 .21816


Retailers 360 6.8361 4.43125 .23355


Retailers 360 6.2889 4.04500 .21319


Retailers 360 9.6750 4.38501 .23111


Retailers 360 8.4583 4.27384 .22525


Retailers 360 9.7278 4.41992 .23295


Retailers 360 8.6528 4.01862 .21180


Retailers 360 8.0944 4.09048 .21559


Retailers 360 7.7444 4.21778 .22230


Retailers 360 6.7944 3.34497 .17630

Table: A.2

Cross Tabulation of various dimensions of ten brands among retailers

Relationship between Awareness and Attitude according to retailers

Colgate Tooth Paste – Awareness * Colgate Tooth Paste – Attitude Crosstabulation

Colgate Tooth Paste – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Colgate Tooth

Paste –

Awareness

Aware Count 9 11 44 92 16 172

Very much

aware Count 10 13 22 99 44 188

Total Count 19 24 66 191 60 360

Vicks Vaporub – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Vicks Vaporub –

Awareness

Aware Count 6 16 43 101 19 185

Very much

aware Count 3 16 27 93 36 175

Total Count 9 32 70 194 55 360

Britannia Biscuits – Awareness * Britannia Biscuits – Attitude Crosstabulation

Britannia Biscuits – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Britannia Biscuits

– Awareness

Aware Count 3 24 30 105 24 186

Very much

aware Count 2 14 37 82 39 174

Total Count 5 38 67 187 63 360

Dettol Antiseptic Lotion – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Dettol Antiseptic

Lotion –

Awareness

Aware Count 4 19 64 74 27 188

Very much

aware Count 4 16 40 84 28 172

Total Count 8 35 104 158 55 36

Ponds Face Cream – Awareness * Ponds Face Cream – Attitude Crosstabulation

Ponds Face Cream – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Ponds Face

Cream –

Awareness

Aware Count 12 20 52 109 14 207

Very much

aware Count 5 11 32 71 34 153

Total Count 17 31 84 180 48 360

Amul Milk – Awareness * Amul Milk – Attitude Crosstabulation

Amul Milk – Attitude

Total

I hate

it I I like it

I remain

indifferent I like it

I like it

very much

Amul Milk –

Awareness

Aware Count 7 14 84 73 15 193

Very much

aware Count 3 21 42 74 27 167

Total Count 10 35 126 147 42 360

Ujala Liquid Blue – Awareness * Ujala Liquid Blue – Attitude Crosstabulation

Ujala Liquid Blue – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Ujala Liquid Blue

– Awareness

Aware Count 7 14 47 102 17 187

Very much

aware Count 5 12 44 81 31 173

Total Count 12 26 91 183 48 360

Nirma Washing Powder – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Nirma Washing

Powder –

Awareness

Aware Count 7 23 66 64 21 181

Very much

aware Count 6 21 35 85 32 179

Total Count 13 44 101 149 53 360

Johnson and Johnson Bath Soap – Awareness * Johnson and Johnson Bath Soap –

Attitude Crosstabulation

Johnson and Johnson Bath Soap – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Johnson and

Johnson Bath

Soap –

Awareness

Aware Count 10 16 39 102 12 179

Very much

aware Count 4 15 40 89 33 181

Total Count 14 31 79 191 45 360

Cinthol Bath Soap – Awareness * Cinthol Bath Soap – Attitude Crosstabulation

Cinthol Bath Soap – Attitude

Total

I hate

it I I like it

I remain

indifferent

I like

it

I like it

very

much

Cinthol Bath

Soap –

Awareness

Aware Count 10 13 31 109 19 182

Very much

aware

Count 9 17 35 86 31 178

Total Count 19 30 66 195 50 360

Table A.3

Relationship between Brand Awareness and Level of Stock in retailer‟s opinion

Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Stock Crosstabulation

Colgate Tooth Paste - Stock

Total

I have

never

stocked it

I have

stocked it

very

rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product

only in its

category

Colgate Tooth

Paste -

Awareness

Aware Count 10 12 55 79 16 172

Very

much

aware

Count 10 12 80 59 27 188

Total Count 20 24 135 138 43 360

Vicks Vaporub - Awareness * Vicks Vaporub - Stock Crosstabulation

Vicks Vaporub - Stock

Total

I have

never

stocked

it

I have

stocked

it very

rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product only

in its

category

Vicks Vaporub -

Awareness

Aware Count 6 16 70 76 17 185

Very much

aware Count 4 9 84 57 21 175

Total Count 10 25 154 133 38 360

Britannia Biscuits - Awareness * Britannia Biscuits - Stock Crosstabulation

Britannia Biscuits - Stock

Total

I have

never

stocked

it

I have

stocked

it very

rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product only

in its

category

Britannia

Biscuits -

Awareness

Aware

Count 12 19 62 73 20 186

% within

Britannia

Biscuits –

Awareness

6.5% 10.2% 33.3% 39.2% 10.8% 100.0%

Very much

aware Count 10 23 59 58 24 174

Total Count 22 42 121 131 44 360

Dettol Antiseptic Lotion - Awareness * Dettol Antiseptic Lotion - Stock Crosstabulation

Dettol Antiseptic Lotion - Stock

Total

I have

never

stocked it

I have

stocked it

very

rarely

I stock it

along

with

other

similar

products

I stock it

regularly

I stock this

product only

in its

category

Dettol

Antiseptic

Lotion -

Awareness

Aware Count 2 19 64 81 22 188

Very much

aware Count 7 23 63 47 32 172

Total Count 9 42 127 128 54 360

Ponds Face Cream - Awareness * Ponds Face Cream - Stock Crosstabulation

Ponds Face Cream - Stock

Total

I have

never

stocked it

I have

stocked it

very

rarely

I stock it

along

with

other

similar

products

I stock it

regularly

I stock this

product only

in its

category

Ponds Face

Cream -

Awareness

Aware Count 16 23 69 82 17 207

Very much

aware Count 14 16 53 47 23 153

Total Count 30 39 122 129 40 360

Amul Milk - Awareness * Amul Milk - Stock Crosstabulation

Amul Milk - Stock

Total

I have

never

stocked it

I have

stocked it

very

rarely

I stock it

along

with

other

similar

products

I stock it

regularly

I stock this

product only

in its

category

Amul Milk -

Awareness

Aware Count 40 23 82 34 14 193

Very much

aware Count 19 18 65 41 24 167

Total Count 59 41 147 75 38 360

Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Stock Crosstabulation

Ujala Liquid Blue - Stock

Total

I have

never

stocked it

I have

stocked it

very rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product

only in its

category

Ujala Liquid

Blue -

Awareness

Aware Count 5 12 73 76 21 187

Very much

aware Count 10 14 78 55 16 173

Total Count 15 26 151 131 37 360

Nirma Washing Powder - Awareness * Nirma Washing Powder - Stock Crosstabulation

Nirma Washing Powder - Stock

Total

I have

never

stocked it

I have

stocked it

very rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product

only in its

category

Nirma Washing

Powder -

Awareness

Aware Count 34 26 71 37 13 181

Very much

aware Count 14 28 66 46 25 179

Total Count 48 54 137 83 38 360

Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Stock Crosstabulation

Johnson and Johnson Bath Soap - Stock

Total

I have

never

stocked it

I have

stocked it

very rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product

only in its

category

Johnson and

Johnson Bath

Soap -

Awareness

Aware Count 16 33 36 79 15 179

Very much

aware Count 12 34 59 48 28 181

Total Count 28 67 95 127 43 360

Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Stock Crosstabulation

Cinthol Bath Soap - Stock

Total

I have

never

stocked it

I have

stocked it

very rarely

I stock it

along with

other similar

products

I stock it

regularly

I stock this

product

only in its

category

Cinthol Bath

Soap -

Awareness

Aware Count 9 38 50 71 14 182

Very much

aware Count 4 32 56 55 31 178

Total Count 13 70 106 126 45 360

Table: A.4

Relationship between Quality of brands and their Return in retailer‟s opinion

Colgate Tooth Paste - Quality * Colgate Tooth Paste - Return Crosstabulation

Colgate Tooth Paste - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Colgate Tooth

Paste - Quality

Very

bad Count 6 1 6 3 3 19

Bad Count 0 1 11 2 5 19

Ok Count 0 1 31 7 6 45

Good Count 2 2 77 103 23 207

Very

good Count 2 1 17 16 34 70

Total Count 10 6 142 131 71 360

Vicks Vaporub - Quality * Vicks Vaporub - Return Crosstabulation

Vicks Vaporub - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Vicks Vaporub -

Quality

Very

bad Count 0 1 3 1 1 6

Bad Count 1 8 10 8 1 28

Ok Count 1 4 44 20 5 74

Good Count 1 6 82 94 9 192

Very

good Count 3 1 10 31 15 60

Total Count 6 20 149 154 31 360

Britannia Biscuits - Quality * Britannia Biscuits - Return Crosstabulation

Britannia Biscuits - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Britannia Biscuits -

Quality

Very

bad Count 2 0 4 2 3 11

Bad Count 2 5 9 6 5 27

Ok Count 1 4 26 24 10 65

Good Count 4 6 80 97 10 197

Very

good Count 4 1 8 22 25 60

Total Count 13 16 127 151 53 360

Dettol Antiseptic Lotion - Quality * Dettol Antiseptic Lotion - Return Crosstabulation

Dettol Antiseptic Lotion - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Dettol Antiseptic

Lotion - Quality

Very

bad Count 3 3 1 2 3 12

Bad Count 3 5 8 8 2 26

Ok Count 1 8 33 18 6 66

Good Count 5 6 97 71 9 188

Very

good Count 3 4 13 28 20 68

Total Count 15 26 152 127 40 360

Ponds Face Cream - Quality * Ponds Face Cream - Return Crosstabulation

Ponds Face Cream - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Ponds Face Cream -

Quality

Very

bad Count 2 0 1 4 3 10

Bad Count 3 5 8 10 3 29

Ok Count 4 5 32 22 4 67

Good Count 3 10 73 101 7 194

Very

good Count 2 3 11 23 21 60

Total Count 14 23 125 160 38 360

Amul Milk - Quality * Amul Milk - Return Crosstabulation

Amul Milk - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Amul Milk -

Quality

Very bad Count 3 1 0 6 4 14

Bad Count 1 2 8 9 10 30

Ok Count 2 2 69 28 4 105

Good Count 3 4 84 50 10 151

Very

good Count 2 3 16 19 20 60

Total Count 11 12 177 112 48 360

Ujala Liquid Blue - Quality * Ujala Liquid Blue - Return Crosstabulation

Ujala Liquid Blue - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Ujala Liquid Blue -

Quality

Very

bad Count 0 4 0 4 4 12

Bad Count 1 6 9 13 2 31

Ok Count 0 2 39 11 6 58

Good Count 3 5 79 106 14 207

Very

good Count 3 1 11 20 17 52

Total Count 7 18 138 154 43 360

Nirma Washing Powder - Quality * Nirma Washing Powder - Return Crosstabulation

Nirma Washing Powder - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Nirma Washing

Powder - Quality

Very

bad Count 3 2 1 3 3 12

Bad Count 5 7 10 9 6 37

Ok Count 0 2 50 27 8 87

Good Count 2 7 94 61 15 179

Very

good Count 2 6 9 14 14 45

Total Count 12 24 164 114 46 360

Johnson and Johnson Bath Soap - Quality * Johnson and Johnson Bath Soap - Return

Crosstabulation

Johnson and Johnson Bath Soap - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Johnson and

Johnson Bath Soap

- Quality

Very

bad Count 2 1 5 5 5 18

Bad Count 4 8 6 11 3 32

Ok Count 2 6 32 19 9 68

Good Count 2 3 72 96 10 183

Very

good Count 0 11 12 18 18 59

Total Count 10 29 127 149 45 360

Cinthol Bath Soap - Quality * Cinthol Bath Soap - Return Crosstabulation

Cinthol Bath Soap - Return

Total

Very

bad Bad

It is just

OK Good

Very

good

Cinthol Bath Soap -

Quality

Very

bad Count 1 5 0 1 3 10

Bad Count 0 8 10 9 2 29

Ok Count 0 7 37 16 5 65

Good Count 3 8 66 101 16 194

Very

good Count 2 4 12 25 19 62

Total Count 6 32 125 152 45 360

Table: A.5

Cross Tabulation of various dimensions of ten brands among consumers

Relationship between Awareness and Attitude in consumers‟ opinion

Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Attitude Crosstabulation

Colgate Tooth Paste - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Colgate Tooth

Paste -

Awareness

Aware Count 4 11 19 99 24 157

Very much

aware Count 1 3 21 107 63 195

Total Count 5 14 40 206 87 352

Vicks Vaporub - Awareness * Vicks Vaporub - Attitude Crosstabulation

Vicks Vaporub - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Vicks Vaporub -

Awareness

Aware Count 3 6 33 99 18 159

Very much

aware Count 2 8 24 103 48 185

Total Count 5 14 57 202 66 344

Britannia Biscuits - Awareness * Britannia Biscuits - Attitude Crosstabulation

Britannia Biscuits - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Britannia Biscuits

- Awareness

Aware Count 1 6 27 91 29 154

Very much

aware Count 7 1 29 103 54 194

Total Count 8 7 56 194 83 348

Dettol Antiseptic lotion - Awareness * Dettol Antiseptic lotion - Attitude Crosstabulation

Dettol Antiseptic Lotion - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Dettol Antiseptic

Lotion -

Awareness

Unaware Count 1 4 12 17 4 38

Aware Count 2 9 19 80 22 132

Very much

aware Count 2 1 19 101 36 159

Total Count 5 14 50 198 62 329

Ponds Face Cream - Awareness * Ponds Face Cream - Attitude Crosstabulation

Ponds Face Cream - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Ponds Face

Cream -

Awareness

Aware Count 5 17 48 93 22 185

Very much

aware Count 1 4 23 68 37 133

Total Count 6 21 71 161 59 318

Amul Milk - Awareness * Amul Milk - Attitude Crosstabulation

Amul Milk - Attitude

Total

I hate

it

I dont

like it

I remain


I like it

very much

Amul Milk -

Awareness


Aware Count 1 18 45 60 19 143

Very much

aware Count 1 7 38 64 22 132

Total Count 3 30 93 141 46 313

Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Attitude Crosstabulation

Ujala Liquid Blue - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Ujala Liquid Blue

- Awareness


Aware Count 1 9 29 85 23 147

Very much

aware Count 2 9 23 115 35 184

Total Count 3 20 58 205 62 348

Nirma Washing Powder - Awareness * Nirma Washing Powder - Attitude Crosstabulation

Nirma Washing Powder - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Nirma Washing

Powder -

Awareness


Aware Count 3 20 32 74 15 144

Very much

aware Count 3 23 30 67 32 155

Total Count 8 46 75 154 50 333

Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Attitude

Crosstabulation

Johnson and Johnson Bath Soap - Attitude

Total

I hate

it

I dont

like it

I remain

indifferent

I like

it

I like it

very

much

Johnson and

Johnson Bath

Soap - Awareness

Aware Count 2 14 39 113 26 194

Very much

aware Count 0 4 18 85 40 147

Total Count 2 18 57 198 66 341

Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Attitude Crosstabulation

Cinthol Bath Soap - Attitude

Total

I dont

like it

I remain


I like it

very much

Cinthol Bath Soap

- Awareness

Aware Count 15 40 97 33 185

Very much

aware Count 8 32 83 35 158

Total Count 23 72 180 68 343

Table: A.6

Relationship between Awareness and Usage in consumers‟ opinion

Colgate Tooth Paste - Awareness * Colgate Tooth Paste - Usage Crosstabulation

Colgate Tooth Paste - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it

along

with

other

similar

products

I use it

regularly

I use this

product

only in

its

category

Colgate Tooth

Paste -

Awareness

Aware Count 2 11 49 68 27 157

Very much

aware Count 3 11 51 79 51 195

Total Count 5 22 100 147 78 352

Vicks Vaporub - Awareness * Vicks Vaporub - Usage Crosstabulation

Vicks Vaporub - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it

along

with

other

similar

products

I use it

regularly

I use this

product

only in

its

category

Vicks Vaporub -

Awareness

Aware Count 7 12 62 55 23 159

Very much

aware Count 5 17 43 77 43 185

Total Count 12 29 105 132 66 344

Britannia Biscuits - Awareness * Britannia Biscuits - Usage Crosstabulation

Britannia Biscuits - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it

along

with

other

similar

products

I use it

regularly

I use this

product

only in

its

category

Britannia

Biscuits -

Awareness

Aware Count 3 26 51 47 27 154

Very much

aware Count 5 14 62 76 37 194

Total Count 8 40 113 123 64 348

Dettol Antiseptic Lotion - Awareness * Dettol Antiseptic Lotion - Usage Crosstabulation

Dettol Antiseptic Lotion - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it along

with other

similar

products

I use it

regularly

I use this

product

only in its

category

Dettol

Antiseptic

Lotion -

Awareness


Aware Count 9 20 38 49 16 132

Very much

aware Count 5 17 26 69 42 159

Total Count 16 44 75 131 63 329

Ponds Face Cream - Awareness * Ponds Face Cream - Usage Crosstabulation

Ponds Face Cream - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it along

with other

similar

products

I use it

regularly

I use this

product

only in its

category

Ponds Face

Cream -

Awareness

Aware Count 25 31 48 58 23 185

Very much

aware Count 14 15 34 40 30 133

Total Count 39 46 82 98 53 318

Amul Milk - Awareness * Amul Milk - Usage Crosstabulation

Amul Milk - Usage

Total

I have

never used

it

I have

used it

very

rarely

I use it along

with other

similar products

I use it

regular

ly

I use this

product

only in its

category

Amul Milk -

Awareness


Aware Count 18 33 32 51 9 143

Very much

aware Count 14 32 33 36 17 132

Total Count 34 75 77 98 29 313

Ujala Liquid Blue - Awareness * Ujala Liquid Blue - Usage Crosstabulation

Ujala Liquid Blue - Usage

Total

I have

never used

it

I have

used it

very

rarely

I use it along

with other

similar

products

I use it

regularl

y

I use this

product

only in

its

category

Ujala Liquid

Blue -

Awareness


Aware Count 7 14 43 58 25 147

Very much

aware Count 7 13 54 73 37 184

Total Count 15 32 102 137 62 348

Nirma Washing powder - Awareness * Nirma Washing powder - Usage Crosstabulation

Nirma Washing Powder - Usage

Total

I have

never used

it

I have

used it

very

rarely

I use it along

with other

similar

products

I use it

regularl

y

I use this

product

only in

its

category

Nirma Washing

Powder -

Awareness


Aware Count 13 31 40 46 14 144

Very much

aware Count 15 30 38 49 23 155

Total Count 31 67 88 105 42 333

Johnson and Johnson Bath Soap - Awareness * Johnson and Johnson Bath Soap - Usage

Crosstabulation

Johnson and Johnson Bath Soap - Usage

Total

I have

never used

it

I have

used it

very

rarely

I use it along

with other

similar

products

I use it

regularl

y

I use this

product

only in

its

category

Johnson and

Johnson Bath

Soap -

Awareness

Aware Count 12 36 41 58 47 194

Very much

aware Count 5 18 34 52 38 147

Total Count 17 54 75 110 85 341

Cinthol Bath Soap - Awareness * Cinthol Bath Soap - Usage Crosstabulation

Cinthol Bath Soap - Usage

Total

I have

never

used it

I have

used it

very

rarely

I use it

along

with

other

similar

products

I use it

regularly

I use this

product

only in

its

category

Cinthol Bath

Soap -

Awareness

Aware Count 12 32 59 69 13 185

Very much

aware Count 3 34 47 51 23 158

Total Count 15 66 106 120 36 343

Table: A 7

Relationship between Quality and Satisfaction according to consumers

Colgate Tooth Paste - Quality * Colgate Tooth Paste - Satisfaction Crosstabulation

Colgate Tooth Paste - Satisfaction

Total

Very

dissatisfied Dissatisfied

Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Colgate Tooth

Paste - Quality

Bad Count 2 2 3 3 1 11

Ok Count 2 2 15 46 8 73

Good Count 0 1 11 104 39 155

Very

good Count 0 0 2 31 75 108

Total Count 4 5 31 184 123 347

Vicks Vaporub - Quality * Vicks Vaporub - Satisfaction Crosstabulation

Vicks Vaporub - Satisfaction

Total

Very

dissatisfie

d

Dissatisfi

ed

Neither

satisfied

nor

dissatisfie

d

Satisfied Very

satisfied

Vicks Vaporub -

Quality

Very

bad Count 2 1 0 0 0 3

Bad Count 2 2 7 3 0 14

Ok Count 1 7 20 44 11 83

Good Count 0 5 16 115 23 159

Very

good Count 0 3 5 23 42 73

Total Count 5 18 48 185 76 332

Britannia Biscuits - Quality * Britannia Biscuits - Satisfaction Crosstabulation

Britannia Biscuits - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Britannia Biscuits

- Quality

Very

bad Count 0 4 0 1 0 5

Bad Count 1 2 6 4 4 17

Ok Count 1 4 18 51 6 80

Good Count 1 2 23 103 23 152

Very

good Count 1 1 3 25 56 86

Total Count 4 13 50 184 89 340

Dettol Antiseptic Lotion - Quality * Dettol Antiseptic Lotion - Satisfaction Crosstabulation

Dettol Antiseptic Lotion - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Dettol Antiseptic

Lotion - Quality

Very

bad Count 0 2 1 2 2 7

Bad Count 2 5 6 2 1 16

Ok Count 2 6 15 53 5 81

Good Count 1 6 15 90 11 123

Very

good Count 2 7 4 28 45 86

Total Count 7 26 41 175 64 313

Ponds Face Cream - Quality * Ponds Face Cream - Satisfaction Crosstabulation

Ponds Face Cream - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Ponds Face

Cream - Quality

Very

bad Count 0 1 2 0 0 3

Bad Count 0 7 6 5 2 20

Ok Count 0 5 26 48 5 84

Good Count 2 4 14 73 20 113

Very

good Count 1 3 4 18 33 59

Total Count 3 20 52 144 60 279

Amul Milk - Quality * Amul Milk - Satisfaction Crosstabulation

Amul Milk - Satisfaction

Total

Very

dissatisfied

Dissatisfi

ed

Neither

satisfied

nor

dissatisfied

Satisfied Very satisfied

Amul Milk -

Quality

Very

bad Count 2 1 2 2 0 7

Bad Count 2 4 3 7 2 18

Ok Count 2 9 40 36 6 93

Good Count 0 2 23 72 13 110

Very

good Count 0 1 4 21 25 51

Total Count 6 17 72 138 46 279

Ujala Liquid Blue - Quality * Ujala Liquid Blue - Satisfaction Crosstabulation

Ujala Liquid Blue - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Ujala Liquid Blue

- Quality

Very

bad Count 1 1 1 2 0 5

Bad Count 1 3 3 6 3 16

Ok Count 1 7 19 54 4 85

Good Count 0 7 17 95 28 147

Very

good Count 1 1 9 18 51 80

Total Count 4 19 49 175 86 333

Nirma Washing Powder - Quality * Nirma Washing Powder - Satisfaction Crosstabulation

Nirma Washing Powder - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Nirma Washing

Powder - Quality

Very

bad Count 5 4 3 4 1 17

Bad Count 4 12 6 11 5 38

Ok Count 1 4 34 41 2 82

Good Count 0 1 24 79 10 114

Very

good Count 1 2 7 14 27 51

Total Count 11 23 74 149 45 302

Johnson and Johnson Bath Soap - Quality * Johnson and Johnson Bath Soap - Satisfaction

Crosstabulation

Johnson and Johnson Bath Soap - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Johnson and

Johnson Bath

Soap - Quality

Very

bad Count 2 0 0 1 0 3

Bad Count 4 1 7 5 4 21

Ok Count 2 10 27 47 12 98

Good Count 0 3 16 102 17 138

Very

good Count 0 2 2 16 44 64

Total Count 8 16 52 171 77 324

Cinthol Bath Soap - Quality * Cinthol Bath Soap - Satisfaction Crosstabulation

Cinthol Bath Soap - Satisfaction

Total

Very


Neither

satisfied nor

dissatisfied

Satisfied Very

satisfied

Cinthol Bath

Soap - Quality

Very

bad Count 0 1 1 1 1 4

Bad Count 2 6 7 5 0 20

Ok Count 1 8 35 42 5 91

Good Count 0 8 19 94 28 149

Very

good Count 2 3 6 25 28 64

Total Count 5 26 68 167 62 328

Table A.8

Mean, Standard Deviation and the frequency of retailers with respect to factors relating

to new brand extension acceptance

Descriptive Statistics

Mean Std. Deviation N

RTrestworthiness 67.2167 12.98178 360

RExpequality 67.9500 15.19741 360

RIntentiontostock 61.0861 11.09171 360

RAppropriateprice 56.9389 15.41755 360

RSimilaritypp 64.4944 12.26154 360

RPopularity 65.4667 10.88885 360

RSutablitylifestyle 65.2750 10.97881 360

RPerceived satisfac 66.0278 12.55181 360

RIntresting 63.6083 13.85276 360

RDifferfromothers 64.3472 12.91925 360

Table A.9

Correlations among the Various Factors Relating To New Brand Extension

Acceptance in the case of retailers

RP.sat Rinterst R

diff

RApp

price RSimi

Rpop

ula

RSu

it

life

Rtru

s

REx

p

Qlty

RInte

nti to

stck

Prs

corr

RTrustwor

thiness .760 .639 .565 .287 .549 .701 .73 1.0 .69 .621

RExpequa

lity .673 .473 .425 .137 .564 .555 .54 .69 1.0 .568

RIntention

tostock .551 .530 .420 .225 .355 .526 .58 .62 .56 1.000

RAppropri

ateprice .194 .357 .267 1.000 .001 .215 .27 .28 .13 .225

RSimilarit

ypp .532 .259 .310 .001 1.000 .498 .45 .54 .56 .355

RPopularit

y .703 .570 .592 .215 .498 1.000 .72 .70 .55 .526

RSutablity

lifestyle .702 .527 .563 .270 .459 .727 1.0 .73 .54 .588

R P.sat 1.000 .514 .588 .194 .532 .703 .70 .76 .67 .551

RIntrestin .514 1.000 .543 .357 .259 .570 .52 .63 .47 .530

RDifferfro

mothers .588 .543

1.00

0 .267 .310 .592 .56 .56 .42 .420

Sig.

(1-

tailed)

RTrustwor

thiness .000 .000 .000 .000 .000 .000 .00 . .00 .000

RExpequa

lity .000 .000 .000 .005 .000 .000 .00 .00 . .000

RIntention

tostock .000 .000 .000 .000 .000 .000 .00 .00 .00 .

RAppropri

ateprice .000 .000 .000 . .490 .000 .00 .00 .00 .000

RSimilarit

ypp .000 .000 .000 .490 . .000 .00 .00 .00 .000

RPopularit

y .000 .000 .000 .000 .000 . .00 .00 .00 .000

RSutablity

lifestyle .000 .000 .000 .000 .000 .000 . .00 .00 .000

R P.sat . .000 .000 .000 .000 .000 .00 .00 .00 .000

RIntrestin .000 . .000 .000 .000 .000 .00 .00 .00 .000

RDifferfro

mothers .000 .000 . .000 .000 .000 .00 .00 .00 .000

N

RTrustwor

thiness 360 360 360 360 360 360 360 360 360 360

RExpequa

lity 360 360 360 360 360 360 360 360 360 360

RIntention

tostock 360 360 360 360 360 360 360 360 360 360

RAppropri

ateprice 360 360 360 360 360 360 360 360 360 360

RSimilarit

ypp 360 360 360 360 360 360 360 360 360 360

RPopularit

y 360 360 360 360 360 360 360 360 360 360

RSutablity

lifestyle 360 360 360 360 360 360 360 360 360 360

RP.sat 360 360 360 360 360 360 360 360 360 360

RIntrestin 360 360 360 360 360 360 360 360 360 360

RDifferfro

mothers 360 360 360 360 360 360 360 360 360 360

Table A.10

Mean, Standard Deviation and the frequency of consumers with respect to

factors relating to new brand extension acceptance

Descriptive Statistics

Mean Std. Deviation N

Trustworthiness 65.0139 14.31743 360

Expected 68.2556 17.61255 360

purchaseintention 58.3361 12.88284 360

appropriateprice 55.7667 15.63319 360

similaritypp 62.8901 13.28609 360

Popularity 64.0917 13.38668 360

Suitability 63.3556 14.02271 360

Perceived satisfac 65.0917 14.41216 360

Intresting 61.5056 15.33852 360

Differenceothers 63.4778 15.54111 360

Table A.11

Correlations among the Various Factors Relating To New Brand Extension

Acceptance in the case of consumers

P.sat interst

Diff

frm

oth

Approp

riat

price

Simila popu

lar suit trus Exp

Purch

inten

Prs

corr

Trustwo

t .806 .651 .740 .467 .785 .821 .79 1.0 .77 .673

Expecte

d .743 .493 .616 .251 .728 .717 .69 .77 1.0 .586

purchas

eintentio

n

.671 .696 .614 .482 .659 .686 .70 .67 .58 1.000

appropri

ateprice .392 .572 .439 1.000 .415 .423 .44 .46 .25 .482

similarit

ypp .779 .550 .625 .415 1.000 .773 .71 .78 .72 .659

Populari

t .778 .678 .691 .423 .773

1.00

0 .78 .82 .71 .686

Suitabili

ty .773 .685 .712 .441 .715 .785 1.0 .79 .69 .703

Per.sat 1.00

0 .606 .678 .392 .779 .778 .77 .80 .74 .671

Intrestin

g .606 1.000 .627 .572 .550 .678 .68 .65 .49 .696

Differen

ceothers .678 .627 1.000 .439 .625 .691 .71 .74 .61 .614

Sig.

(1-

tailed)

Trustwo

t .000 .000 .000 .000 .000 .000 .00 . .00 .000

Expecte

d .000 .000 .000 .000 .000 .000 .00 .00 . .000

purchas

eintentio

n

.000 .000 .000 .000 .000 .000 .00 .00 .00 .

appropri

ateprice .000 .000 .000 . .000 .000 .00 .00 .00 .000

similarit

ypp .000 .000 .000 .000 . .000 .00 .00 .00 .000

Populari

t .000 .000 .000 .000 .000 . .00 .00 .00 .000

Suitabili

ty .000 .000 .000 .000 .000 .000 . .00 .00 .000

Per.sat . .000 .000 .000 .000 .000 .00 .00 .00 .000

Intrestin

g .000 . .000 .000 .000 .000 .00 .00 .00 .000

Differen

ceothers .000 .000 . .000 .000 .000 .00 .00 .00 .000

N

Trustwo

t 360 360 360 360 360 360 360 360 360 360

Expecte

d 360 360 360 360 360 360 360 360 360 360

purchas

eintentio

n

360 360 360 360 360 360 360 360 360 360

appropri

ateprice 360 360 360 360 360 360 360 360 360 360

similarit

ypp 360 360 360 360 360 360 360 360 360 360

Populari

t 360 360 360 360 360 360 360 360 360 360

Suitabili

ty 360 360 360 360 360 360 360 360 360 360

Per.sat 360 360 360 360 360 360 360 360 360 360

Intrestin

g 360 360 360 360 360 360 360 360 360 360

Differen

ceothers 360 360 360 360 360 360 360 360 360 360

Table A.12

Address Details of Consumer and Retailer Respondents

CONSUMERS RETAILERS

Name Age Name Address Of The Retail Outlet

Arjun Goud G 54 Sanjana Dilsukhnagar-Hyderabad, Swagath General

Stores

Ravi 29 Ameer Inout Stores, Beside Petrolbunk, Opp. DIG

Office, Lakdi-ka-pul, Hyderabad

Hazarhussen M

D

32 Zakirseth MKZ Kiranas, Kamianagar, Dilsukhnagar,

Hyderabad

Jyothi P 40 Zaheedkhan Zakir Kiranas, Dilsukhnagar, Hyderabad

Maruthis S 46 Swetha Mega Stores, Nizamasad

Sharath Patil 47 Venkanna C Venkat Kirana Stores

Ramakanth 32 Satyanarayana Dwaraka Kirana Stores, Lakdi-ka-pool,

Hyderabad

Deepika Reddy 29 Swaraj S Swagat Home Needs, Chaitanyapuri,

Dilsukhnagar, Hyderabad

Vasu 28 Swarnalatha B

V

Reddy Kirana Stores, Plot No: 36/A, Arunodaya

nagar, Nagole

Anil Kumar 29 Chandana Praveen General Stores, Plot No: 20, S F

Colony, Vysabank road, Vansthalipuram

Naveen Kumar

N

26 Dhanunjay V Sri Ragavendra Kirana, H. No: 10-92/1, Kalki

Nagar, Nagole, Kothapet

Anand 39 Saritha P Kalpana Grand Bazar, H. No: 3-70/1, New

Nagole

Naresh 28 Rajender

Chowdery

Kesriya, Plot No. 35, H. No: 2-3-235/1, Nagole,

Bandlaguda

Manzoor P 57 Basker V Sri Venkataramana Traders, Wholesale Kirana

and General Stores, Shop No. 12, 13, Swathy

Nivas Apts.,

Praveena 39 Laxminarayana Sri Sairam Home Needs, Kamianagar,

Chaitanyapuri, Hyderabad

Baskar J 61 Babu Rao Chinnikrishna Kirana Stores, Kamianagar,

Chaitanyapuri, Hyderabad

Sathya 25 Narayana R Reguri General Stores, Hanumantekdi, Koti,

Hyderabad

Pavan Kumar 25 Naresh Kumar

S

Sri Kirana, H. No: 1-46, Mohan Nagar, Nagole

Road

Chandrashekar

Reddy

35 Mallareddy Reddy Retail Shop, B N Reddy

Shekar Reddy K 45 Sridevi Amma Bazar, Plot No. 282, B N Reddy Nagar

Sujatha J 62 Raj M Raj Kirana Stores, B N Reddy

Annapurna R 32 Dr. Nagendra Sadana Medical General Stores, Lakdi-ka-pul,

Hyderabad

Varaprasad K 62 Balaji Balaji General Store, Yousufquda Checkpost

Rajesh 46 Heralal Ramanthapur, Hyderabad

Satyanarayana K 49 Ganesh Lakshmi Ganesh Fund 4, General Store,

Vikrampuri

Sapna 26 Naresh D N Provision Store, B N Reddy,

Vansthalipuram

Prashant 26 Balaskran P Bala Kirana, Srinagar Colony, DSNR

Anil Kumar P 54 Prashanth

Reddy K

Prashanth Medical General Stores, Omkar

Nagar, Hastinapuri, L B Nagar, Hyderabad

Shanthi P 34 Shobha Sri Mahalakshmi Kirana General Stores,

Hanumantekdi, Sulthan Bazzar, Koti,

Hyderabad

Vijay Kumar K 57 Narsimhulu Pragati General Stores, Chaitanyapuri X road,

Dilsukhnagar

Yashvardhini 54 Siddappa Sandhya Kirana Stores, Dilsukhnagar

Renuka K 35 Madhukar K Sri Mahalaxmi General Stores, Hanumantekdi,

Koti, Hyderabad

Amaravathy K 40 Swamy S Sri Sai General Stores

Liaquat M D 39 Kashi Ram Ashoka Stores, Lakdi-ka-pul, Hyderabad

Anuradha P 35 Srinivasa General Stores, 4-1-243/2, Troop

Bazar, Hanumantekdi, Sultan Bazar, Koti,

Hyderabad

Sai Kiran K 43 Kumar P Krishnaveni Medical and General Stores, Opp.

Meera theatre, Khairatabad, Hyderabad

Swarupa S 42 Ramesh Srinvasa Kirana, Mehdipatnam, Hyderabad

Suresh Kumar K 25 Ranjith Kirana Stores, Morthad, Nizamasad

Manta 62 Suresh B Swathi Kirana Stores

Indu P 54 Jai Patel Jai Home Needs, Koti, Hyderabad

Anudeep V 40 Bharath T Bharath General Stores, Chikadpally,

Hyderabad

Jaganmohan

Reddy D

35 Srinivas Rao 4-3-533-535, Shop No. 5, 6, Hunumantekdi,

Koti, Hyderabad

Ramakrishna

Reddy

40 Santhosh Retail Stores, Ramanthapur,

Hyderabad

Sudhakar Reddy

P

40 Sudhakar P Stadivinayaka General Stores, Kothapet, Near

Aurobindo High School, Gaddiannaram,

Hyderabad

Purushottam

Reddy B

70 Sumalatha Vijayalaxmi Kiranas, Dilsukhnagar, Hyderabad

Rajesh 28 Chandrakanth Chandana Kirana General Stores, Dilsukhnagar,

Hyderabad

Mahendhar

Reddy B

40 Srinivas Srinivasa General Store, Koti, Hyderabad

Mahesh A 47 Ramulu Sri Ganesh Kirana, Kamianagar, Chaitanyapuri,


Priyanka D 34 Sudhakar Sree Soumya Kirana General Stores, B N Reddy

Colony

Bharat B 31 Prashanth

Kumar

Vijayalaxmi Kirana General Stores, Plot No. 38,

S F Colony, Vansthalipuram

Srikanth 39 Saikumar Sri Kanakadurga General Stores, Sri Nayar

Colony, Chaitanyapuri

Manjusha G 32 Prahalad C H Sunil Kirana Store, H No. 1-48/2, Mohan

Nagar, Nagole Road, Hyderabad

Sathyanarayana

B Y

48 Sarala R Mahalaxmi Kirana Stores, Nagole Road,

Kothapet, Hyderabad

Shyamsunder T 52 Ankit Ankit Stores, Abids

Arun Kumar 34 Srisailam K Kranthi Medical Stores, Khairatabad, Near

Khairatabad Circle, Hyderabad

Ram Reddy S 40 Shreedhar Ranjith General Stores, Korenti

Sujatha V 45 Lavanya A I Block, Mohar Nagar, Kottapel, Dilsukhnagar,

Hyderabad

Karthik 39 Pavan Stores, Koti, Hyderabad

Sai Krishna 34 Rajeev Prasad Anjali General Stores, East Marredpally,

Secunderabad

Manjula A 35 Shivraj K Shanthi General Stores, Marredpally,

Secunderabad

Bharathi S 40 Swapna Mohana Provision Store, P and T Colony, Near

Post Office

Prasanth V 28 Ram Sri Balaji Anand Provisional Store, P and T

Colony, Near Post Office, DSWR, Hyderabad

Rajesh S 31 Dawoodkhan Khan Kiranas, DSNR

Ravi Kiran 28 Mukesh Vijeetha Kirana Stores, H No. 33, Fisherpura

picket, Sec.

Divya P 48 Kishore Kumar Kishore Kirana, DSNR

Kalyayani V 45 Ramesh Y Bhavani Kiranas, P and T Colony, DSNR

Swapna 26 Shekar Chaithanya Krishna, P and T Colony, DSNR,

Hyderabad - 60

Ankitha Reddy

M

28 Arun Jai Bhavani Kirana, Saibabad Colony

Thirumala M 27 Praveen Kumar Kamala Nagar, Chaitanyapuri

Vijeetha B 36 Surender S H No. 1, Fisherpura picket, Secunderabad

Sudheer Kumar

M

31 Ranjith B Vardhaman General Stores, Laxminagar,

Secunderabad

Udaram Patil M 46 Manohar Pragati Stores, 4-1-150/A, Hanumantekdi, Koti,

Hyderabad

Srinath A 61 Srinivas Prasad Meenakshi General Stores, Pragathi Nagar, P

and T Colony, Dilsukhnagar, Hyderabad

Padma V 35 Raju Sri Saivenhat Fancy and Kirana Stores, B N

Reddy Nagar

Vineetha M 32 Ravindar Sri Balaji General Stores, NGOs Colony,

Vansthalipuram

Sushma K 47 Kiran Kumar Y Aashirvad General Stores, Kothapet, Near

GHML, Gaddiannaram

Pavan N V 35 Praveen Kumar

S

Jai Home Needs, Esamia Bazar, Koti,

Hyderabad

Anudeep S 48 Srikanth G Ayyappa Provisional Stores, 4-1-244/A,

Hanumantekdi, Koti, Hyderabad

Pallavi Reddy B 30 Suresh R Manikantha Provision Stores, V V Nagar,

Gaddiannaram, DSWR, Hyderabad

Ashok Kumar D 45 Santhosh

Kumar P

Maheswari General Stores, Chaitanyapuri,


Sridher D 39 Akshaya General Stores, Hastinapuri, picket,

Secunderabad

Padmavathi M 42 Ramakrishna J H No. 14/4, Fisherpura picket, Secundarabad -

26

Mahesh Shinde 54 Ramana Reddy

K

Krishna Kirana Stores, Near Dwaraka Hokl,

Lakdi-ka-pul, Hyderabad

Sridhar 39 Mariamma H No. 3-42-260, Fisherpuram picket,

Secundarabad

Shailaja P 28 Sri Sai Balaji General Stores, Monda-Market,

Secundarabad

Asra Abbas 49 Puram Y V Y V General Stores, H No. 355, S F Colony,

Vansthalipuram

Madhev Rao K 61 Sathyanarayana

Murthy

Venkateshwara General Stores, East

Marredpally, Secundarabad

Maggidi Suresh 28 Ankit Yadav Bharat General Stores, Monda Market,

Secunderabad

Hemalatha 57 Mohanmmad

Masiullah

Hameed General Stores, 89/B, Vengal Rao

Nagar, Hyderabad 500038

Suguna T 45 Sai Sri Sai Kirana and General Stores, NGO's

Colony

Anil Kumar K R 35 Joseph C T Chembisseril Store, Tripunithura

Baby 63 George K C Stores, Panangad

Sindhu Santhosh 37 Asokan V P Store, Panangad

Valsala

Padmanabhan

66 Vinod Karthika Store, Kundannoor

Lalitha Devi P K 64 Rajappan S Provinous, Manayil Cheppauam

Manoj 31 Ayyappan Satari Stores, Kaniampuzha Road, Vyttila

Kichu 27 Sheeba Nice Provision Stores, Panangad

Sushama 32 Roy T I Roy Stores Triupanam, Tripunithura

Srilatha Praveen 34 Moosa A K R Stores Vyasapuram, Panangad

Rajamma Raju 52 Neethipalan Neethi Stores Panangad

Radha Mohan 29 Raveendran M

A

M A Stores Market Road Panangad

Soumya Mohan 32 Raman G R Stores Karingachira Thripunithura

Usha Santhosh 39 Nazar Safa Stores N M Junction Panangad

Chandramathi 57 Anil Owner Anil Stores, Jantha Road, Panangad

Sandya Rani 35 Sulochana K L Anjana Stores, Eroor North, Thripunithura

Girija 32 Bala Krishnan

P S

Krishan Stores, Eroor Road, Triunithura

Shylaja 38 Reghupathy Lakshmy Enterprizes, Fort Gate Thripunitura

nALINI

mANOHARAN

46 Nizar Zam Zam Stores, Panangad

Ajitha 37 Sasi P K S A S Haden Store, Panangad

Seetha Raman 52 Musthafa Azif Stores, Paruthichuradu, Nettoor

Radha

Raveendran

60 Joseph Lavanya Ladies Centre, Vyttila

Sudha Ajayan 41 Abdul Salam T

A

Fathima Store, Panangad

Lalitha 69 Divakaran Vishnu Stores, Cheppanam, Panangad

Sathy santhosh 47 Krishnan Sngeetha Ladies Fancy Store, Kannoth,

Panangad

Raman 60 Suresh Kumar Suralthi Ladies Centre, Maradu

Ammini 43 Shylaja Ladies Paradise, Stationary, Panangad

Ganga Devi 52 ASahadevan P N Stores, Irumpanam, Tripunithura

Jagada 37 Matheew Maria Stores, Kundannoor

Preetha

Mohanan

62 Krishna Kumar Chithra Stores, Maradu, Kundannoor

Shony 54 Sajan Amar Provision Store, Panangad

Santha Mohanan 60 Sadasivan Alathil Stationaries, Panangad

Valsala

Mulaeudan

67 Santha K K Uthram Stores, Chakkalamuttu, Tripunithura

Suseela Dasan 63 Tomy Thalam Stores, Maradu

Rajappan M N 39 Ramanan M K Stores, Panangad

Lathakumari 35 Maniappan Sree Murga Stores, Panangad

Sarala

Padmanabhan

63 Saju Kurian Jojo Stores,Poonithura

Mydhily M G 61 Sasi Katteppurath Provision Stores, Panangad

Kala Asokan 40 Anil Kumar Karthika Stores, Panangad

Junjumol 69 Santhosh K G Usha Stores, Panangad

Ramadevi edwin 42 Prakasan Star Mart Provision And Stationery, Panangad

Sunitha

Gopikrishnan

34 Dileep Bright Stores, Madavana, Panagad

Anu 29 Santhosh Aditya Provision Store, gandhi Square,

Poonithura

Ushadevi 32 Sanal Kuamr P

N

Lekshmy Stores, Kanigampuzha Road, Vyttila

Santha Kumari 35 Lakshmi

Narayana Pai

Lekshmy Stores, Eroor North, Tripunithura

Radhakrisahan 48 Bhaskaran P

KM

Our Market, Irumpanam, Tripunithura

Bhaskaran Pllai

N

54 Suresh M S Deepas, Near KamothTemple, Panangad

Nalini Gopinath 53 Vijayan M K Cooperative Store, Kanoth, Panangad

Sheeja 29 Suresh Labham Market, Tripunithura

Rinel 32 Abdul Jaleel N M Stores, N M Junction, Panangad

Sanal Kumar 46 Sunitha Margin Free Super Market, Tripunithura

Valsala

Prathapan

47 Syrandri Bharathan Stores, Panangad

Sheela

Venugopal

45 Thankachan Arivilil Provision Stores, S N Junction,

Tripunitura

Leela

Padmadasan

49 Sudeer Vimal Stores, Near Pottayil Temple, Eroor

Kanaka 57 Ramachandran

T V

A I V Stores, Eroor Central, Tripunithura

Saraswathy T K 39 Xavier A C Maria Bakery And Stationery, Panangad

Menaka

Karthikayan

62 Kumaran C K C K K Provision Stores, S N Junction,

Tripunithura

Rajamma

Sagaran

54 Unni Anil Agencies, Near Pottayil Temple, Eroor

South, Tripunithura

Harikumar 40 Sameer Navaneeth Collections, East Fort Gate,

Tripunithura

Bindhu 34 Mini Soumya Store, N H Byepass, Paruthichuradu,

Nettoor

Ajitha Thampi 39 Antony A R Agenices, S N Junction, Tripunithura

Savitha Manoj 28 Rajan P S Stores, Karingachira, Tripunithura

Omana Asoakn 61 Jaya Kumar CS Surya, Retinery Road, Tripunithura

Suma

Raveendran

44 Geneesh M K K Stores, Kaniyampuzha, Tripunithura

Suranya 39 Pramod Mithram Provision Stores, Karingachira,

Tripunithura

Mohana

Nandakumar

45 Sairam K Sree Bhagarathy Home Needs, Tripunithura

Geetha 39 Ravi A K Kunjan Provision Stores, Kozhivettum Veli,

Eroor North, Tripunithura

Vinod KV 39 Sreekumar T V Sudarsana Stores, Eroor North, Tripunithura

Neethu K G 29 Pankajakshan

M V

Maithri Ladies Centre Stationery, Hill Palace

Road, Tripunithura

Indira

Raveendran

49 Reghunandan

K RV

Kanjirakattu Storesm, Thiruvamkulam

Sarojini

Kagharan

63 Gopi C K Stores, Thiruvamkulam

Krishnakumar 27 Velayudan K V Super Store, Eroor North, Tripunithura

Mini Anil 33 Joesph

Alappattu

Alappttu Provision Store, Irimpanm,

Tripunithura

Suma Asokan 63 Mathai I C Matha Stores, panangad

Gayathri 32 Summesh T V Darsana, Eroor North, Tripunithura

Sunitha 25 Abdul Siddique K M K Stores, Madavana, Panagdad

Syamala K BV 55 Muraleedraran S M Provision Stors, Panangad

Arya Asok 61 Raghavan Ambily Ladies Centre And Fancy Store,

Panangad

Girijadevi 49 Sajeevan Saraswathy Stores, Kundannoor

Radhamani 62 Sundaram Sri Vinayaka Stores, tripunithura

Soumya 30 Tony Provision Store, Panangad

Aniotha

Purushan

39 Binu M S Arun Bakery And Stationery, Panangad

Supriya 25 Mathew

Wilson

Maria Parovision Stores, Eroor South,

Tripunithura

Suma Narayan 32 Sunil Kumar V

M

V M Stores, Eroor North, Tripunithura

Shanavas 47 Shibu K B Balan tores, Nadma, Tripunithura

Treesa 48 Aji TSS, Thamarambulayara, Tripunithura

42 Suresh I P A I V Provision Stores, Near Pottayil Temple,

Eroor South, Tripunithutra

Sheeba Thilakan 40 Natarajan Sahakarana Maveli Store, Noath Fort Gate,

Tripunithara

Natarajan 32 Sivan Siva Stores, N M Junction, panagad

Miranda 42 Sherly Jiji Stores, Market Road, Panangad

Vijay Kumar K 53 Sindhu Sowparnika Stores, Kamoth Temple Road,

Panangad

Balamurugan 61 Balaji N No 81, P H Road, Manavala Nagar, Thiruvallur

602 002

Yogaraj M 32 Balaji P R No 7, J N Road, Perakuppam, Thiruvallur

District 602 001

Sadiyan M 43 Bharatha

Sarathi B

Anbu Store, No 129, J N Road, Perakuppam,

Thiruvallur 602 001

Vengatesh N 27 Baskaran D No 93, J N Road, Perakuppam, Thiruvallur

District 602 001

Ramesh K 29 Natarajan M No 89, Veppamputtu, Railway Station Road,

Thiruvallur 602 024

Rukumani 43 Balamurukan S 1/936, Sivasakthi Complex, Permalputtu Road,

89 Vempamputtu, Thiruvallur Dist

Janson 27 Megavaramam

G

No 92, J N Road, Perkuppam, Thiruvallur

District, Chennai 602 002

Vimalraj C 26 Dhamothern P Annai Agency, No 189, Perumalputtu Road,

Veppamputtu, Chennai 602 024

Amburose L 28 Pandian S 125, M G Road, Senthil Nagar,

Thirumullaivayil, Railway Station, Chennai 62

Anbu A 54 Gobi M 194, Kandhi Road, Senthil Nagar,

Thirumullaivayil, Railway Station, Chennai 62

Kabanthan 36 Jeevanandam A

C

No 89/6, P H Road, Manavala Nagar,

Thiruvallur 602 002

Moorthy 26 K N D Gopal No 5, Anna Street, Manavala Nagar, Thiruvallur

District 02

Jayavel 62 Babu G No 32, Lal Bagadhur Sasthri Salai, Railway

Station, Thiruvallur 602 001

Chinnu Samy 28 Uthayakumar

G

No 22/1, P H Road, Manavala Nagar,

Thiruvallur District 02

Krishnamoorthy

M

32 Selvaraj S No 166, Solambedu, Main Road, Ambuttur,

Chennai 53

Elangam S 62 Muruganandam

S

No 9/9, Rajaji Street, Senthil Nagar,

Thirumullaivayal, Chennai 62

Dhanasekharan 29 Senthil P No 30, P H Road, Manavala Nagar, Thiruvallur

602 002

Dharani Malai 30 Gobi A No 164, Solambedu, Main Road, Ambuttur,

Chennai 53

Murali Krish S 33 Roye J N No 248, School, Salai, Ambuttur, Chennai 53

Jayaprakash 29 Thangaraj K No 54, Solambedu, Main Road, Ambuttur,

Chennai 53

Dayalan 32 Marimuthu R No 16, S S N K Shoakama Street, Ambuttur,

Chennai 53

Mahendran 30 Raja K Badry Shop, Sulimadu

Baskar 29 Rajes Geetha Stores, Aangappa Naicken Street West

Mamalam, Chennai 33

Jothisivam 28 Muthu Kumar Omsakthi Store, No 2, Rettikuppam Road,

Saidapet, Chennai 15

Bala 35 Janathan National Store, Amman Koil Street, Guindy,

Chennai

Prabu S 53 Venkatesan R No 149, Solambedu, Main Road,


Rathakrishnan 32 Sethulakshmi Nahru Siva Store, Kulakari theru, Saidapet

Siva 33 Kavitha 7/12, Sootiyampet Street, Kavasi Nagar,


Sankar K 54 Kuma K Kumaran Stores, 82, Bazzar Road, Seidapet,

Chennai 15

Ganesan 44 Pandurangan A Mariyamman Kovil Street, Kaspakaranai,

Asherupuriport, Chennai 52

Alex Pandian 45 Veluman 59 A Jeenis Road, Saidapet, Chennai 15

Ajiraj 40 Vasanthi Boopathi Store, Jams Rowe, Saidapet, Chennai

15

Rajesh 34 Selvam S K No 61, S K Provision Sotre, Jennis Road,

Chennai 15

Elangovan 27 Malini Kadupadi Amman Xerox, 1 B, Barathidasan

Street, Kumaran Kalki, Saidapet, Chennai 15

Anand 32 Bennichan Sri Balaji Provision Store, 14, Bharathidasan

Road, Kurppu Street, Saidapet, Chennai 15

Balakrishnan M 26 Mariyappan Selvakumar Kool Pal, No 34, Reddkurppan

Road, Saidapet, Chennai 15

Angalamal L 62 Kala Kavari Street, Guindy, Chennai

Elavmalai N 36 Vani No 3, John Road, Saidapet, Chennai 15

Veerasaga 27 Balakrishnan

M

40, Railway Border Street, Kareni Nagar,

Saidapet, Chennai

Perumal K 35 Murugan S Sri Sakthi Store, Kumaran Colony, Saidapet 15

Praba K 29 Rajendran C A Store, Vandikara Street, West Mambale,

Chennai 33

Sridhar A 31 Sakul Hamed Thaji Store, Kovints Road, West Mamale

Mayilvanan L 29 Kames Malar Store, Vandikara Street, West

Mambalam, Chennai 33

Vimal B 32 Uma No 84, Bazar Road, Saidapet, Chennai 15

Rajpandian R 45 Basheer A Anwar Cool Bar, 2/91, John Road, Saidapet,

Chennai 15

Venkatesan A 28 Rames Kali Stores, Barathi Street, Saidapet

Sridhar S 46 Kannan Mahrshi Stores, Nehruji Road, Saidapet 15

Ravichandran S 26 Muruga Anni Store, 7th Cross Street, Perambur

Arjun M 32 Gopu K No 56, Yourag Cool Bar, Touns Road, Saidapet,

Chennai 15

Sundhar K 25 Raji Sri Kumaran Store, Johns Road, Saidapet

Santhosh S 32 Kumar New Golan Store, Kumaran Colony, Saidapet

Suresh K 49 Nantha 2/1, Karanisvara, Kulakari theru, Saidapet

Selvakumar M 32 Krishnan No 80, Old Mambala Road, Saidapet, Chennai

15

Manivannan L 27 Ramesh A No 106, Annai Cool Bar, Jones Road, Saidapet,

Chennai

Sathish M 25 Anbu No 38/17, Rahuvanthey Cool Center, Kulakarai

Street, Saidapet, Chennai 15

Sekar M 47 Muthulakshmi

S

No 12/47, Malarkadi Road, Kumpuram Road,


Prakesh S 27 Sankartingan 27/1, Aswani General Store, Redikuppum

Road, Saidapet, Chennai 15

Gopal M 26 Ravi Vasantha Pharmacy, 2/8, Govindan Road, West

Mambalam, Chennai 600 033

Jaiganesh G 26 Arul S No 1, Arul Store, Sadaiyappam Street, Saidapet,

Chennai 15

Umabathi R 25 J K Store, Govindapa Street, West Mambalam,

Chennai 33

Prakesh A 25 Kumar Vinayaka, 28, Redikuppum Road, Saidapet

Murali S 30 Manokaran V Varun Ice Cream, 18, Kumaram Kalni,


Nagavalli P 32 Sake New Golden Store, No 34, Redikuppam Road,


Dhinesh S 54 Balu Murughesan, No 2, Nehruji Road, Saidapet 35

Yuvaraj S 48 Ram Tan Ram Tan Store, Govindan Road, West

Mambalam, Chennai 33

Murali K G 53 Kalai S Selli Spans Store, Redikuppam Road, Saidapet,

Chennai 15

Sathish R 57 Venkattam R New Rathna Store, 13, Redikuppam Road,


Siva R 39 Krishnan K No 21, Slombedu, Main Road, Ambuttur,

Chennai 53

Rathinavel M 45 Balakrishnan B No 1, Brundha Avenue, Shri Nagar Colony,


Thanigai S 41 Pommusamy P No 3, Shri Nagar Colony, Solambedu Road,


Narayani 40 HighCourt S 3/A, Solampuram Road, Shri Nagar,


Nappinnal 60 Shinmugasundr

am M

No 18, Kandhi Road, Thirumullaivayal,

Railway Station, Chennai 62

Chitra 32 Senthil Kumar

S

52, M G Road, Senthil Nagar, Thirumullaivayal,

Chennai 62

Maheswari T 35 Sakthi S 94, M Kandhi Road, Thirumullaivayal, Railway

Station, Chennai 62

Mahalakshmi R

V

42 Bhavan

Selvaganesh P

2 A, Bharathidasan, Salai, Senthil Nagar,


Murugan 25 Kadakkari

Thangam L

No 49, M T H Road, Thirumullaivayal, Chennai

62

Raj 28 Gani S P No 6/70, M T H Road, Thirumullaivayal,

Chennai 62

Thanigachalam 45 Vijayaraj B No 1, Kabelar Street, Senthil Nagar,


Raja G 28 Loganadhan B No 91/10, J N Road, Perakuppam, Thiruvallur R

S 602 002

Venkatesan M 29 Poonsalai R No 19, Solampedu Main Road,


Thirunavukkaras

u R

49 Jayaprakesh A No 866, M T H Road, Thirumullaivayal,

Chennai 62

Sankar S 28 Anandhu

Kumar S

No 74, M T H Road, Thirumullaivayal, Chennai

62

Ravichandran R 26 Pandian L L Pandian Store, No 798, C T H Road,


Rajkumar M 25 Anandhu S No 87, C T H Road, PLR Complex,


Surendar M 42 Shanmughaswa

mi P

No 1, Akathiar Street, Senthil Nagar,


Kalaiyaraj S 31 Paulraj P S No 180, Solambedu Road, Shri Nagar,


Pallavarajan D 30 Ramki P P Ramki Store, No 800, Hari Shopping

Complex, C T H Road, Thirumullaivayal,

Chennai 62

Seetharaman C 35 Shankaramurth

i R

No 177, Solambedu Main Road,


A Vijayaraman 38 Suresh R No 320 A, Akathiar Street, Senthil Nagar,


Elaiyaraja T 28 Ramamurthi R 1/7, Bharathidasan Street, Senthil Nagar,


Suma R 26 Girish Sri Sai Lakshmi Enterprises, Chikabanavere P O

Sunitha 29 Babulal Manavir Provision Store. Dasarhall

Rakesh Kumar 48 Aswath reddy M V Provisional Store, 7th main. Bhuvaneswari

Nagar

Meenakshi M K 54 Hariprasad Sri Hari traders, Chikasandra

Devika Menon 53 Mohan N Devagiri Provision Store, 18/105 IInd cross,

Morthahalli, Banglore 37

Kavitha 57 Pilla Galaxy Provision Store

Jino Jith 29 Venkidish Amritha Provision Store

Nimisha Devasia 54 Manjuate H Viayaka Store, Chikoosndra, Bangalore 57

Soorya K 59 Shiva Kumar hivanatha Store, Jindal School Junctin, Main

Road, Bangalore 90

Sudheer 46 Harish Mahalekshmi Provision Store, Ragavendra

College, Chickabanavera Bangalore 9

Sanju 53 Chandra Bni Departmental Store, Near Coidia School,

Nagasandra, Banglaore 73

Sam K 29 Sisthaga Sisthaga Provision Stor, Bornmill, Banglore 90

Dhanesh 31 Damodar Garu Ragavendra Store, Chikasndra, Banglore

57

Vani 37 Ganesh Ganki Chikasandra 4th Cross, Banglore

Jijin 39 Ganesh Ganesh Store, Chikasndra

Vinodini 26 Girish Sanddep Provision Store, Dasappan Plag,

Mudappa Circul

Joshin 27 Prasantha SN Provision Store, 18th Main

Prasanth 26 Hari SINGH Mamtha Provision Store, Ist Main Road

Jijo Jose 62 Raghu EZA Store, Bhavaneswre Nagar Bangalore

Priya Raj 27 Kumar M R Provision Store, Agappdga cause out,

Morthahall

Sreekanth Kaul 54 Chandran Sm Store, Magalante

Krishna

Kumaran K

27 Dalla A B Lucky Stor, 3rd Main, Mahesweri Nagar

Kapil 40 Ravi Kumar Manjunatha Provision Store, Kalyana Nasorballi

Amritha 46 Sidnappa Moruthy Provision Stor, Kalyan Nagar

Mohammed

Makki

32 Madhusawery Madhusawery Store, dasharahall

Neelan 47 Devaraj OHN Sre, Bwarauppa Gordem, Chikobanaware

Shwetha V H 45 Swaraja C M Mallaswara Provision Store, Gandhapar

Yerriswamy H 39 Panchaksharja Dargodevi Store, 11th Cross, Dasrahalla

Sagar S 61 Kurthim Prakash Store, Dasarahalli

Amisha P 32 Prem Lakshmi Store, IInd Main, Prasantha Nagar

Anju Joseph 53 Rajamma Janna Provision, Goldevana Halli

Akhil 29 Chandrapan SMS Store, 1st main road, Prasanth Nagar

Shyma P V 29 Ravi Vencode Store, Jallanalli, Tumkam Main Road

Nutan Kranthi

Pal

25 Adil Narayanan Adil Narayana Store, Kalyan nagar

Manisha

Mohanty

32 Mamatha Sri Vinayaka Store, No 677/A, Maheswari

Nagar, T Dhasarahalli

Manjunath H 35 Kanthama B Jivitha Stationaries, No 376, 3rd cross,

Maheswara Nagar, Banglore 69

Anitha G 27 Samithra Manjunath Stores, 6th cross, 7th block, Kalyan

nagar

Pradeep 32 Raju Sree Verahrswara Provistional Stores, Banglore

Sabitha 29 Udaram Sangam Departmental Store, 8th main,

Bhuwaneswari Nagar, Banglore 57

Irshadini 34 Udayan Sangam Departmental Store, 8th main,

Bhuwaneswari Nagar, Banglore 57

Rijul 29 Uma C N Gandhiji Provisio, Sapthagiri

Makhu 71 Sadhuvar T G Store, Chikahanahra

Zeenama 56 Porshwanth Store, 3rd cross, Kalyan Nagar

Lathesh 49 Narasimha K Venkida Provision store, 8th main,

Bhuraneswari Nagar

Kiran B 53 Muna Raj SV Provision Store, Bourn Mill, Banglore 90

Abhay 32 Narasaiah K Venkidra Provision Store, 8th main,

Bhuvaneswari nagar

Hima John 53 Surendran Surya Provison Corner, 2nd cross, Kalyan

Nagar

Nathasha 35 Abdulla Mini Store, Near School Junction, Bagalgunde

Niveditha 39 Udaya Laxmi Store, Kalyan Nagar, Banglore 57

Anjana 29 Raja Janatha Stationaries, Goldevana Halli

Dhanya 61 Anandia S L T Provision Store

Fazil 29 Sarawan Balaji Privision Store, 1448 2nd Corss,St

marrys Junction

Vishnu Dev 56 Sidweswary Sidwaswery Store, Jallahall

Orama 35 Jayannan Sri Morthi, Cghikasndra,Banglore 90

Nithya K V 62 Govinda Raju

B C

Bherdwaj Statonery Corner,Chikasndra

Manar Ranjan 46 Shaim Kumar Shop No 10, Jonapriya Nivas, Chikabarawre,

Banglore 90

Rashida 48 Rajanna Sreeruveswera Provision Store, Hesergatta Mai

Road

Kaushal 34 Prasanna Subas, Kalyan Nagar, Banglore 57

Amal Raj 26 Suresh Suma Trades, Hasergatta Main Road

Sajin 56 Prakash Lakshmi Store, Chikabanavere

Sheffin 63 Prakash Danalekshmi Store,Chikabanavera

Subin 37 Rathna Shilpa Provision Store, Maheshweri Nagar

Shaiju 47 Rajappa SRG Provision Store, 8th Main Banglore 56

Samad 31 Ravindra SP Provision Store

Deepu 54 Sreeni Srees Store,Prasanth Nagar, Banglore 57

Chinnamma 45 Parvathi amma Nanjandrapara Store, Hessargatha Main Road

Sivaram 43 Varadhaman Varadhaman Provision Store, Ist Main, Kalyan

Nagar

Arun 38 Rnusa Libra Provision Store, Yeswathsre

Sunil 33 Beenikutty P V Shop, IInd Main, Industrilarepennga

Naveen 30 Siddaraj Siddaraj Store, Ist Main, Kalyan Nagar,

Banglore 57

Kaliyani 63 Ibrahim K S Thejas Provision Store, Avanoor Junction,

Bagalgande

Shanavas 58 Raghu Sai Darsan Store, Pennya IInd

Sanjay 43 Ibrahimkunju Theeja Store, 8th Main

Abhishek 26 Sreenivas Srenivas Stationeries, Prasanth Nagar, Banglore

57

Ipsit Sahu 28 Moharam Chamunda Stationery, No1435,Kalyan Nagar

Sudhansu Kumar 47 Madhu MamathaProvision Stor, Hessargnta Main

Road,Bangalore 90

Chandan Awasti 45 Basvaraj C Siddashware Store, 2nd Cross Main,

Buvanerred Nagar

Vineetha V 57 Kamala Naveen General Stoe, St maries Corner, Y

Dasarahalli

Jayarajan 49 Nasar Golden Store, Mahasweri Nagar,Tdasdrahalli

Priayadesh 32 Muhammad

Azmaduin

Hazib Store

Deepa s 32 Ravi Kumar Madhu Provision Store, Malleswara Nagar, 9th

cross, T Dharsarahalli

Makesh 60 Ravi Madhu Provision Store, Malleswara Nagar, 9th

cross, Banglore 17

Mukesh 33 Chandra

Sekhar M P

Sanjan Provision Store, Hessargantha Main

Road, Banglore 90

Mariyappa 35 Jagadhesh SKB Store, Chikagandra

Manjunath 33 Cimon T Aroma Stationary, Jallahalli Circle, Banglore 13

Lijose 34 Srikanda

Swami

Erharth Swami, Goldevana halli

Sripriya 53 Benni P V PG Margin Free Shop, 1st main, T Dasarahalli

Yashvardhini 39 Ganesh Meenakshi Provision Store

Renuka K 35 Purushothaman Sree Thirumala provision Store, 6th cross,

Kalyan Nagar

Amaravathy K 40 Ravish Thirumala Store, 8th main, 6th cross,

Buvaneshwari Nagar

Arjun Goud G 54 Sanjana Dilsukhnagar-Hyderabad, Swagath General

Stores

appendices -...

Documents