MOBILE APP VS

MOBILE WEBSITE

Rahul BoyaBIM Trichy

Mobile website The mobile Web refers to the use of browser based internet services from handled

mobile devices, such as smartphones or feature phones, through a mobile or other wireless network

The mobile website is also designed in such a way that it can be easily loaded when internet speed is low

Mobile App Apps are actual applications that are downloaded and installed on your mobile

device, rather than being rendered within a browser Mobile Apps can also run without internet

Advantages of mobile webMobile Web Mobile App

Immediacy Instantly available Need to download and install- time taking

Compatibility Compatible on all operating systems

Not compatible on all operating systems

Upgradability  Upgrade instantly Users must download new version

Visibility Easily visible when searched using search engines

Visibility is restricted to manufacturer app stores

Sharing Web links can easily forward to friends

Apps can’t be shared easily

Time and cost Low High

Advantages of mobile AppMobile App Mobile Web

Interactivity High Low

Personalization High Low

Upgradability  Upgrade instantly Users must download new version

Complex application(ex- reports)

Complex tools can be used easily

Difficulties in using complex tools

Processing speed Very high especially while using device features like

camera

Slow when compared to app

Connectivity Can offer offline access Can’t access

When to use what?

Deciding factor Mobile App Mobile Web

Audience Loyal, regular First time user, more reach

Reliability High Low

Usage Daily or regular usage Onetime usage or rarely used

Behavior of customers Want more personalization Just goes with Google search

Conclusion

Whether to go for App or Mobile Web depends on the goal of the organization

If goal is to deliver content and establish a broad mobile presence that

can be easily shared between users and found on search engines, then

go for mobile website

 If goal is interactive engagement with users, needs to work more like a

computer program then go for App

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